Whilst one of my cats really enjoys biting the yellow dental wand for his teeth, I've been at a loss to understand how I get the toothpaste into the dental wand. However, I've just read the instructio... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
The stress-free way to brush cat's teeth. We engage your cat's instincts to hunt to drive the experience of brushing their teeth. This ensures cooperation from the cat and more importantly it improves the bond between you and your cat.
., ., ., United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 78% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Brilliant! My cat Nick loves the cat friendly toothbrush. He particulars likes the feather on it.

Reply from Inventor Smart Care
Took 4 weeks to arrive. Expensive for what is included. My cat is ignoring it.
Thank you for this wonderful invention. I have had trouble with my cats and teeth brushing. It is definitely not easy.
This has helped my cats associate teeth cleaning with play and actually not run away.
Thank you.

Reply from Inventor Smart Care
Update 1/7/2025:
They kindly sent me one of the original ones with the softer rubber. If your cat is a senior or has sensitive teeth then make a note when ordering and they'll send you the softer one.
Original review:
Using just the yellow attachment I initially had a lot of success with this, both cats love the toothpaste gel I got and would love chewing on it to squeeze it out. Eventually it however split which was fine/expected as we'd got a few months use out of it.
I then ordered a replacement dental attachment (the spikey yellow thing) and unfortunately it is made of a different material to the original: it's far far harder and more rigid, the cats biting on it doesn't make any gel come out of it whatsoever. I hoped it'd soften up but this hasn't been the case. I can barely even squeeze any out using all my force so it's now redundant.

Reply from Inventor Smart Care
The product did not work for my cat. No response to my email about it.

Reply from Inventor Smart Care
Good, innovative product which is a useful tool for cleaning our cat’s teeth. Good customer service and support.

Reply from Inventor Smart Care
Dental Wand is a great alternative to brushing your cat’s teeth for those who got ex-feral cats or rescue cats that are difficult to hold and brush their teeth with a toothbrush. It’s a cat-safe and cat-friendly dental toy that won’t hurt the relationship between you and your cat as well as you won’t lose your arm! Must try it if you’re struggling with your cat’s dental care at home!

Reply from Inventor Smart Care
Got this for my friends cat when looking after them and he absolutely loved it - he really engaged with it and definitely brought out his inner hunter! Also got him really comfortable with me when he's quite a nervous cat - really fun for both of us. And with the added benefit of brushing his teeth! Love it.

Reply from Inventor Smart Care
I have 4 cats and they absolutely LOVE the dental wand!! In particular, my one cat had signs of inflammation as there was no way he was letting me brush his teeth! So this is the perfect solution and he treats it like a game! He has no idea I’m brushing his teeth! Really recommend the dental wand to anyone with a cat who wants to improve their oral health!

Reply from Inventor Smart Care
So far seriously under impressed. Ordered more than a month ago. Follow up emails chasing an update have met with no response. Can’t work out if this business is a fraud - but if I don’t receive the item soon I will be chasing a refund through my credit card!

Reply from Inventor Smart Care
Appreciate the idea but it's not the kind of toy my cat wants to bite. Zero interest besides kicking it under things to hide it. And very expensive. Company ignored my email about it not working within the promised time, so I don't think I'm getting the "guarantee" money back.

Reply from Inventor Smart Care
Total waste of money sadly. This product doesn't engage either of my cats after lots of attempts and following instructions. One of them did bite it but it's made of such hard material, he hardly managed to squeeze any toothpaste out and didn't get any satisfaction out of biting it. Hard to clean as well. Honestly, can't understand the hype or the price, it's so badly designed. Sorry to be so negative but am fed up of wasting money on new cat ideas that just don't work.

Reply from Inventor Smart Care
Great idea, but unfortunately neither of my cats were interested in anything except the cat nip after chewing the packaging open !

Reply from Inventor Smart Care
I found inventor cat to be very diligent and extremely responsive with their customer support. My cat hi jacked the wand and ate through it. I was concerned about how much was missing ( it wasn't much) but without prompting I was supplied with a replacement free of charge. My cat has lived to tell the tale. The wand is now on that list of things to be stowed out of his reach.

Reply from Inventor Smart Care
The yellow wand attachment broke before I even had a chance to try it with my cat. The wand is cheap bad quality rubbish. The only things in the set worth having is the toothpaste, feather toy and bag of catnip. I sent two emails and didn't get a reply so I started a PayPal dispute. Don't waste your money.
Great communication and cat seems happy with the product. Mainly the catnip.

Reply from Inventor Smart Care
A lot of money for what is effectively a toy. I followed the introduction technique, made no difference my cat has not bit this and is only interested in chasing it as a toy, it does work well as a toy, it is erratic in its movements, and the line is springy, but expensive for a toy.

Reply from Inventor Smart Care
Happy with the customer service. Despite a teething problem caused by PayPal, things were sorted out quickly and the cat goodies delivered.

Reply from Inventor Smart Care
Ordered the starter kit however the tooth paste was missing. Contacted the company to no response. Poor communication. The toothbrush itself is far too expensive for a very small piece of rubber which is incredibly difficult to fill due to it's small opening, also hard to clean. Will not be purchasing from this company again mainly due to poor customer service and not getting the product I paid for.
Far too expensive for what it is. Which is essentially a spikey bit of rubber, toothpaste (that my cats hate) and some fathers on a string.
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.