I really appreciate a Canadian retailer of indi make up brands. It allows us access to some beautiful products that would cost a lot more. Thank you so much for doing that. I really appreciate how the... See more
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Review summary
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It was amazing ! I had first reached out via Instagram about the Gloom and Gleam collection and you responded right away ! The package got to me quicker than I thoughtit would, and was so well packed... See more
I just love this store and the indie brands they offer at my fingertips. I can get my hands on these brands in Canada with no worries about additional duties and taxes, which is great. Everything ship... See more
I loved every step of buying through here! They had the Opal Abyss palette and some of the unearthly lipstick shades that were out of stock or impossible to get from any other place, everything came... See more
Company details
Written by the company
We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.
Contact info
v8b0z3, Squamish, Canada
- contact@ifeelbeautiful.ca
- ifeelbeautiful.ca
4.9
Excellent
341 reviews
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Indie makeup galore!
This Canadian beauty company specializes in indie makeup brands from around the world. Their service is top notch: speedy shipping, enclosed personal notes, and extremely protective packaging (the best I've seen from any online company!). I've ordered from them a few times, and will continue to do so. I'm so glad I discovered IFB!
31 July 2026
Nice
It’s incredible being able to order indie makeup without worrying about surprise import fees. The items arrived in perfect condition without issue.
29 July 2026
Amazing customer service
Amazing customer service ! It's the second time that i am shopping on ifb canada. Fast delivery, the packaging was really secure. I recommend to everyone.
23 July 2026
Secure shipping
I loved the small sale on my palette! Shipping was so secure and speedy as always. Can't wait to shop again :)
23 July 2026
Great experience
Came on time, and packaged extremely securely. I was concerned about the eyeshadow palette, especially because of all the glitter pans, but it was in perfect condition!
I felt the prices and cost of shipping were very fair. I'm so happy with IFB, I'll definitely be back!
22 July 2026
Products came packaged really well!
Products came packaged really well!! My favourite place to purchase indie makeup brands!!
24 July 2026
Wow, what an incredible experience!
Wow, wow, wow is all I can really say. This was my very first order I placed with I Feel Beautiful, and honestly it was the easiest order & delivery process iv had with a company in many years. I will definitely be ordering more from this company again. I want to say “Thank You” for carrying such amazing brands, and giving us the options to express what brands we would like to see you carry.
I am very impressed with the whole order process from start to finish, and I highly recommend ordering from this company… you won’t be disappointed at all.
Huge Thank You to the whole team at I Feel Beautiful💜
23 July 2026
Reply from I FEEL BEAUTIFUL
You are most welcome! We blush 😊
Well packaged
That was the best protected eyeshadow pallette I have ever bought. There was no way anything could have happened to it in transit. It came quickly and items were perfect. Will definitely order again.
22 July 2026
Amazing. Every. Single. Time.
I have dealt with I FEEL BEAUTIFUL many times now. There have never been any issues which we unresolved. They are really quick with replies and very reliable Packaging for our goodies. I honestly love their customer service.
23 July 2026
Everything arrived perfectly
Everything arrived perfectly. I love the way you wrapped them so the trip down to the SW USA was without incident. While yes, I had to pay tarrifs, it was so worth it! I will definitely be supporting this small business in Canada again and I hope everyone will take a chance on small businesses because while you can get this elsewhere, the bigger stores do not package the way they did because they just write off the damaged items. Thank you all at I Feel Beautiful because with the looks I will make for myself and my clients will definitely be fire!
5 July 2026
Reply from I FEEL BEAUTIFUL
Thank you for your kind words! Mean a world to us:) We absolutely hate pretty items being damaged in transit, they deserve all the care 😇
Excellent service
Excellent service. I Feel Beautiful have an amazing range of Indy makeup. I've used them many times and the delivery is always super quick for international delivery and the pallettes are always really well packaged.
Really happy with their service, would highly recommend.
3 July 2026
Excellent
I got my two deliveries, two business days from ordering. They were packed very well and arrived safely. I didn’t have to worry about extra fees from
tariffs or waiting forever for cross border shipping. Nor do I have to wonder what exchange rate is going to appear on my crest card, all the prices are in CDN$$. These were my second and third plans I would highly recommend Ifeelbeautiful.ca for all your indie palettes purchases. It was great!
26 June 2026
Love you guys!
So happy there's an Indie Canadian online retailer, and love the long list of brands you carry, they are AWESOME! You offer great prices, customer service, prompt replies to my questions, and very important, you take great care in protecting the products before shipping to help prevent damage along the way; so many others do not. Keep doing a fantastic job 😊
22 June 2026
Delivery was quick … I bought them for…
Delivery was quick … I bought them for my daughters birthday… she absolutely loves them
22 June 2026
Best online shopping experience
This is the easiest and best online site of anything I have ordered. The fact that it carries brands that are exciting, package items perfectly, deliver in timely fashion and reply to emails so promptly, gives the feeling that I am a valued customer.🌹
23 June 2026
Reply from I FEEL BEAUTIFUL
You are a valued customer 😍
IMPECCABLE WORK!
The customer service is impeccable and they are very accommodating with their customers! ☺️❣️
6 June 2026
Reply from I FEEL BEAUTIFUL
We are blushing 😊
Good quality packaging
My palette arrived in perfect condition. Very nice packaging and fast delivery. A+++++
27 May 2026
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