Identità Reviews 3,183

TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Looking at 281 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the excellent quality of the products, highlighting the craftsmanship and luxurious feel of the shoes. Many appreciate the unique designs and comfort, even with high heels, and often receive compliments when wearing them. However, some people were dissatisfied with the delivery service, noting significant delays and a lack of communication regarding shipping. There are also reports of issues with receiving the wrong size or product, and a number of customers experienced difficulties obtaining refunds, sometimes incurring unexpected charges.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and sizing. While many customers praise the... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the high quality,... See more

Order

People report ambiguous experiences with order. Many customers express significant frustration, citing issues... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers experienced significant delays, with... See more

Refund

Customers had negative experiences with refund. Many reviewers report significant delays, with some waiting... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The shoes were ordered for my niece to wear at her wedding. Unfortunately it transpired they had to be manufactured as were not in stock at the time of ordering. Being over the Christmas period this... See more

Rated 4 out of 5 stars

Whilst the shipment was very delayed, when the items were ready they were able to rush them too me so they arrived just in time. Appreciate them doing all they could to expedite and it was great to be... See more

Rated 1 out of 5 stars

Shoes are of great quality. We placed order (supposed to ship in 5-8 days) shoes didn't ship till almost a month later. Were promised a gift certificate for initial delay. Great received. Also s... See more

Rated 1 out of 5 stars

I was very excited about the quality, heel height, comfortabilty & quick delivery until I realized I was delivered 2 right shoes. I reached out customer service who promised a delivery date. There w... See more


Company details

  1. Shoe Store
  2. Boot Store
  3. Clothing Store
  4. Felt Boots Store
  5. Shoe Factory
  6. Women's Clothing Store

Written by the company

Dicono che essere se stessi, sempre e in ogni occasione, è uno dei segreti della felicità. L’obiettivo che ci poniamo è quello di far scoprire e riscoprire l’identità di ogni donna con una linea di calzature 100% made in Italy a produzione artigianale , dallo stile glamour e bon ton, con un tocco pop ma soft, provocatrici & lussuriose , rock e allo stesso tempo classic.


Contact info

2.8

Average

TrustScore 3 out of 5

3K reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

If I could give a 0 star I would

If I could give a 0 star I would.
I placed an order mid December 2025 and STILL my order hasn’t even shipped. I have been constantly emailing with little to no response. When they do respond they say it will ship and then they never do. It has been over 2 months and my shoes haven’t even shipped.
I want a refund! I even tried calling the number on their website and it doesn’t go through.
DISGUSTING

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Think twice before ordering

I paid £450 UK pounds for a pair of green boots in early January and received absolutely no communication afterwards, no production confirmation, no shipping notice, and no updates whatsoever.
I later noticed yesterday that the price had dropped significantly to $180 US dollars far less than what I had paid. When I asked whether they would match the new price, they declined. I accepted their decision but was still given no information regarding a delivery date or even whether the boots had been manufactured at all.
Ironically, the website displayed pricing in US dollars, yet I was charged in UK pounds, which immediately raised concerns about pricing transparency.
After weeks of silence, I decided to cancel the order and the company explicitly agreed to issue a refund. While I understand that refunds can take several days to process, I would have expected clear confirmation, transparency, and proof that the refund is underway. To date, none has been provided.
This is a very concerning business practice. When a company retains a customer’s money after agreeing to return it, trust is lost.
Proceed with caution.

5 January 2026
Unprompted review
Rated 3 out of 5 stars

Godd quality but too expensive

I've known this brand for years, It used to be reasonably priced in line with the actual quality, but then their prices went crazy and I stopped buying from them. True made in Italy shoes, though

2 February 2026
Unprompted review
Rated 1 out of 5 stars

Waiting on a refund for almost a year.

I odered a pair of pumps from them that turned out to be too small. I sent them back, got a confirmation from the company that they would refund me within the next 30 work days and now almost a year later I have not received said refund, despite numerous attempts to contact them, remind them and ask them when I could expect it.

1 May 2025
Unprompted review
Rated 1 out of 5 stars

Complete scam

Complete scam. Do not order from this company. Customer service does not reply to emails. I ordered on January 5th sent several emails after the 8-10 business days because I never received a tracking number on the shoes. Now I’m having a hard time getting a refund from them because I paid for them on Affirm. Now I have to pay back $400+ on a order that was never shipped.

5 January 2026
Unprompted review
Rated 1 out of 5 stars

Scammers

Scammers

Didn’t send me any shoes
After all my emails replied that “We are pleased to inform you that our services are now fully operational again following the recent strike”

Don’t order from them

26 January 2026
Unprompted review
Rated 1 out of 5 stars

I order mı boots 3 January

I order mı boots 3 January , today 26 January still I don’t have order , I pay money , I write to them several Tim’s they say always somthing different order coming after 7-8 days , than 4-6 days And bla bla bla , they layers, I think I don’t get my boots and money , I’m not recommend this site .

3 January 2026
Unprompted review
Rated 1 out of 5 stars

Customer Service needs Improvement

Shoes are of great quality. We placed order (supposed to ship in 5-8 days) shoes didn't ship till almost a month later.

Were promised a gift certificate for initial delay. Great received. Also supposed to receive a SECOND GIFT CERTIFICATE due to not arriving by Christmas. Customer Service has stopped answering emails. No response by Instagram just like disappeared. Would not order again if my opinion matters as although quality is good never know when shoes will be shipped / received

23 November 2025
Unprompted review
Rated 1 out of 5 stars

Identita shoes

Absolutely uncomfortable shoes. Return and refund not possible. Too expensive for this quality and service.

17 July 2025
Unprompted review
Rated 4 out of 5 stars

Delayed but resolved!

Whilst the shipment was very delayed, when the items were ready they were able to rush them too me so they arrived just in time. Appreciate them doing all they could to expedite and it was great to be in touch with an actual person during the whole process.

21 January 2026
Unprompted review
Rated 1 out of 5 stars

If I could give 0

If I could give 0, that would be too high.
I ordered two pairs of pumps; one blue and one leopard. Gorgeous design, quality however - absolute and utter disaster. My order was 120 mm height, and what I got was not 120 mm it was 100 mm.
Secondly, I have small feel 36 EU - their shoes are so narrow that it hurts to even put them on. Third: 22 cm in length - was not long enough for a foot to comfortably sit in heel. After much careful crème application the leather started to crack yet they had no intention to get any more wearable or/and comfortable to wear. It is unbearable to sit in them let alone walk in them. Keep in mind: I regularly wear 120 mm high heel - so I did expect them to be slightly uncomfortable at the beginning but after a while I can run in them. Identita shoes - nothing so bad has happened to Italy since Musolini.

22 January 2026
Unprompted review
Rated 4 out of 5 stars

Wedding Shoes

The shoes were ordered for my niece to wear at her wedding. Unfortunately it transpired they had to be manufactured as were not in stock at the time of ordering. Being over the Christmas period this was a delayed process. Nevertheless the team at Identita were very responsive to my concerned emails regarding delivery of the shoes on time. They assured me the shoes would be dispatched by a specific date and indeed they were. The courier received the shoes on a Friday and they were delivered on Monday in plenty of time for the special day. The shoes are a lovely quality, just as described/pictured on the website. We are very happy with them. 100% recommend.

19 January 2026
Unprompted review
Rated 1 out of 5 stars

This company is a scam

This company is a scam, you return items and they never refund the money to you, providing fake photos of refunds, also you can’t even comment on they’re instagram because they limited the comments.

Do not buy from them.

10 October 2025
Unprompted review
Rated 1 out of 5 stars

DON’T BOTHER - Returns are impossible

If you live in the UK, I really wouldn’t bother. They give you no help returning the shoes and getting the returns through customs is a nightmare. My shoes were returned to me after TWO MONTHS of sitting in customs and so now there is no possibility of return. Unless you are absolutely planning on keeping what you ordered, DO NOT BUY FROM THIS COMPANY. They shouldn’t be allowed to advertise in the UK without an easy (enough) return process

26 October 2025
Unprompted review
Rated 5 out of 5 stars

I ADORE Identita Shoe Brand! 💖

I am SOOO Happy and Satisfied with my New Handcrafted Pair of High-Heeled Sandals made by this AMAZING Italian Brand Identita Shoes, which I received yesterday the 8th of January 2026! 😊💖

Identita Shoes Brand, Place and Team are, TRULY, in the Castle of My Heart! I, DEFINITELY, recommend IDENTITA Shoes, this AMAZING Italian High Heeled Shoes Brand, to ALL my Girl Friends Worldwide, Biological Women and Trans Women like me! I ADORE IDENTITA Shoe Brand, Place and Team, You are, ALL, AWESOME!!! 💗💓💗💓

THANK YOU SOOO MUCH from the Bottom of my Heart for this AMAZING and WONDERFUL HIGH QUALITY Handcrafted Pair of RACHAEL BLACK LEATHER High-Heeled Sandals! Identita Team, you are my People now, if you understand what I mean by that, and I am SOOO Happy that I am a Small Part of your Family! I am, DEFINITELY, going to order MORE High-Heeled Shoes from you in the future! 💗💓💗💓

HUGE WARM HUGS and MILLIONS OF SWEET KISSES from A VERY, VERY HAPPY and SATISFIED Customer, that is me, Elli Sameli in Athens - Greece! 💖💗💖💗

8 January 2026
Unprompted review

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