We were welcomed into the shop as we walked in by a cheerful jovial Andy both he and Rachel couldn’t be more helpful or cheerful,I sat in first chair but felt comfortable enough to try as many as I w... See more
Company replied
150 Newark Road, LN5 8QJ Lincoln, GB
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We were welcomed into the shop as we walked in by a cheerful jovial Andy both he and Rachel couldn’t be more helpful or cheerful,I sat in first chair but felt comfortable enough to try as many as I w... See more
Company replied
Welcomed, very friendly customer advisor, Andy at Lincoln store Answered our questions, taking time to listen and then demonstrate the adjustable beds. Great coffee & biscuits. Lovely showroom & pa... See more
The knowledge and patience of staff member Richard John ensured that we my wife and I made a mutually satisfactory choice of comfort, style, support and material, and we ordered 2 x Compact chairs... See more
We visited HSL on two occasions to try chairs for my 93 year old mother. Rachel and the other staff could not have been more helpful, kind, patient and considerate of our situation. Rachel was knowle... See more
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
Written by the company

All products are independently tested
150 Newark Road, LN5 8QJ, Lincoln, United Kingdom
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Sales staff, Raechel was knowledgeable, patient and not pushy, which was just what my friend, who has dementia needed. He was also impressed with the offer of tea and biscuits! Now we just have to wait for the delivery.
The professional way we were advised what we needed in the shop and then the two guys who delivered it were Lee and a Carl F were very helpful and very respectful gave me a full rundown on how to use the equipment correctly, thank you very much to one and all.
We were treated respectfully and the sales person was very professional.
We were allowed to view all the products that were suitable for my needs with out being shadowed.
The hole process was relaxed. I hate it when you have a salesperson hovering all the time,like some other companies do. I would recommend this showroom to anyone who needs specialised chairs etc.
The assistant C lived up to the title....over a number of visits he was always willing to explain and advise, demonstrate the attributes of each style, the range of fabrics, etc
Extremely helpful and knowledgeable staff. A wide range of covers to choose from.
A very good experience both in the shop, and Paul and Ian who delivered the chair.
Extremely helpful staff, not at all pushy, laid everything out really clearly, no hidden charges…couldn’t have been better
We are very impressed with the care and attention that we have received throughout our HSL experience
the staff at the Lincoln branch have been extremely helpful and answered all our queries with clear knowledge of their product . The delivery of our chairs was a very smooth operation again with excellent staff .
The knowledge and patience of staff member Richard John ensured that we my wife and I made a mutually satisfactory choice of comfort, style, support and material, and we ordered 2 x Compact chairs.
We had arrived with an expectation of ordering a three seater sofa!
I understand that Richard John's job must require him to allow potential customers to wander the store and sit on all sorts of items. Elsewhere, a salesperson would have left us to it, but Richard went the extra mile, stayed with us, explained the construction of various items, and encouraged us to check and choose/eliminate items until we reached a decision.
We were most impressed with Richard's patience. Alright, it is part of the job, but Richard was genuinely helpful and informative.
The word "gentleman" is reserved for such as he.
Excellent service. From the moment I first walked into he LIncoln store, I was made to feel very welcome, Raechel was very helpful and extremely knowledgeable. Most refreshingly these days, there was no sales pressure and I could look around at my own leisurely pace before eventually placing an order for about £8000 ( two leather reclining armchairs plus a contrasting "tartan" sofa and matching "ottoman" foot stool) as well as a few "extras" with more likely to be added later. There needs to be more shops like this with staff who genuinely care about their customers then we might see a revival in the HIgh Streets.
A very pleasant experience, no pressure just informed information on the products. It’s like a higher level of customer service.
From ordering to delivery the service was excellent.
Questions were answered in a considerate way.
Staff were polite and helpful.
The delivery was on time and efficient.
Welcomed, very friendly customer advisor, Andy at Lincoln store
Answered our questions, taking time to listen and then demonstrate the adjustable beds.
Great coffee & biscuits.
Lovely showroom & parking.
We were welcomed into the shop as we walked in by a cheerful jovial Andy both he and Rachel couldn’t be more helpful or cheerful,I sat in first chair but felt comfortable enough to try as many as I wanted without any pressure .
A must shop for anyone wanting furniture!!!!!!

Reply from HSL Chairs - Lincoln
I bought a Helmsley fireside chair. Lisa the sales assistant made the purchase process simple and straightforward. She was helpful and good humoured. Thanks.
We visited the Lincoln store on Sunday and
Were greeted by the sales assistant named
Rachel we were offered tea/ coffee @ biscuitson arrival. From then on the quality of service & attention was of the highest standard something that is not common these days. Nothing was a problem for Rachel and we ordered exactly what we were looking for.
Thank you Rachel you are a credit to the company.
Helpful friendly staff in the Lincoln shop, I couldn't remember the colour of our previous buy to match it and she took the trouble to contact people to make sure I got the right one. Delivery absolutely fine by Ian and Paul, earlier than we we're told but missed the rain.
Last week a friend invited us to try out his new Aysgarth armchairs from HSL as we are both in our 70s now and we find our current armchairs very uncomfortable. We were so impressed we called into the Lincoln showroom on Friday 24th and spent around 2 hours in the shop with the manager, Richard, discussing the wide range of models, fabrics and features. Nothing was too much trouble for Richard. We left with a brochure and some rough costings. After reviewing the suitable options we called back in on Monday 27th and saw Andy who was equally helpful and very amiable. Again we went through the pros and cons of 3 different styles of armchair we had shortlisted, Aysgarth, Ripley and Bramham. We eventually settled on the Aysgarth range, the same as our friends and now have two 4 motor riser / recliners on order and can't wait for delivery.
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