Homewise Reviews 

262
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 102 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the highly supportive staff members for being extremely helpful, polite, and patient throughout the entire guidance process. Many active consumers warmly appreciate the clear, transparent explanations and professional advice provided by the advisors, which successfully puts their minds at ease. Some people were dissatisfied with unexpected service charges, hidden fees, and serious concerns regarding the long-term financial soundness of the agreements. Additionally, a few reviewers pointed out that property transactions could occasionally be much slower, more complicated, or present unexpected hurdles during the entire purchasing journey.

What people talk about most

Staff

Customers report extremely positive experiences with staff, highlighting their professionalism, patience, and... See more

Customer service

Clients share positive opinions on customer service, highlighting first-class support and thorough... See more

Service

People report positive experiences with service, consistently highlighting a professional and helpful... See more

User experience

Reviewers mention positive feedback about user experience, highlighting first-class service and helpful staff... See more

Price

Users describe disappointment and negative interactions regarding property pricing and financial agreements.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I made an enquiry as to how this scheme works to get it clear in both mine, and my wife’s head. I spoke to a delightful young lady called Mikki. She walked me through the whole process from start to f... See more

Rated 5 out of 5 stars

The whole Team from the start have been very professional, polite and friendly. The team give regular updates and professional help throughout, especially a nice gent, Manager Sam Stevens who h... See more

Rated 5 out of 5 stars

I found that Barney from Homewise extremely easy to talk to, he immediately put me at ease whilst explaining in a clear and concise way about what Homewise could offer me. At no time did I feel pressu... See more

Rated 5 out of 5 stars

So far so good. We are at the start of our Homewise journey and have been very impressed. Both Becci and Rhonda have been brilliant. They are empathetic, understanding, very well informed. All our que... See more


Company details

  1. Real Estate Consultant
  2. Real Estate Agents

Written by the company

Homewise is a family-run business that has been helping people find and secure the right home for their retirement for over 50 years. If you’re aged 60 or over and thinking about moving in England or Wales, Homewise can help. With a Home for Life Plan you could secure the home of your dreams for thousands less than the market value, and enjoy living there rent-free, mortgage-free and without any repayments for your lifetime. We’re not an estate agent, we don’t have a stock of property, and we don't own the properties you see on Rightmove or Zoopla, but we do have unique relationships with estate agents, homebuilders, and retirement specialists across the country, to be able to help customers aged 60+ find their ideal home. If you are aged 60 or over, visit our website and contact us to find out how we can help you find the perfect home, and be free of financial burdens in your retirement.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

262 reviews

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4.6

All reviews

(262)

101 reviews in the last 12 months

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Rated 5 out of 5 stars

Very impressed with Homewise

I haven't signed with home wise yet due to ill health but I fully intend to once I'm better again. I've had Jermaine Bennett as my adviser and he has been so helpful, easy to talk to and always cheerful, answering all my questions informatively and giving good advise. At no point have I had any pressure put on me to sign up and get going. Quite the contrary. I've been advised to get myself better first regardless of how long it takes. All in all I feel very comfortable with Home wise particularly as they've treated me as a person and not just as a number or a sale. Quite rare in this day and age.

21 November 2025
Unprompted review
Rated 5 out of 5 stars

Overview of staff

Everyone we spoke to were very helpful, when we are closer to our time to move we will have no qualms about contacting them again

14 November 2025
Unprompted review
Rated 5 out of 5 stars

Ever thought about a Lifetime Lease - Speak to Homewise

I contacted Homewise when I was browsing property listings just to enquire about the service they offered. I’m relocating from Scotland back to England where house prices are considerably higher and found that a Lifetime Lease with Homewise could potentially enable me to buy a better home than I had thought I could afford. Mickii, my contact at Homewise, took the time to explain clearly how the process works and how they could help me find my perfect new home and she keeps in regular contact by phone to check how things are progressing with my house sale etc. Mickii is so knowledgeable about how Homewise can help, she is friendly, approachable and easy to talk to, we always have a good long chat when she calls. I wouldn’t hesitate to recommend Homewise to anyone else in my situation.

22 September 2025
Unprompted review
Rated 5 out of 5 stars

Clear and understanding advise

Jermaine Bennett was extremely helpful. I already had an equity release mortgage but they would not allow me to port it to a property we were looking to buy. I contacted Homewise and he explained the different options that we could look at with Homewise and how they differed from our current Equity release mortgage. He explained it clearly and did not pressure me at all into making a decision. In the end we did not go for the first property and instead have bought without the need of a mortgage. Jermaine was true to his word and checked in with me this week to see if they could be of any use. This was as he had said he would do after our first conversation. Thank you Jermaine for being so understanding and clear with our options. I really feel you gave great customer service with the important basis of any financial services advise of "knowing your customer".

13 November 2025
Unprompted review
Rated 5 out of 5 stars

Rhonda Wilkins is a star.

Rhonda Wilkins has been excellent throughout my involvement with Homewise over the months and continues to be so; as have their other members of staff that I've dealt with for much shorter periods.
Whatever they are paying her, isn't enough!!

13 November 2025
Unprompted review
Rated 5 out of 5 stars

I made an enquiry as to how this scheme…

I made an enquiry as to how this scheme works to get it clear in both mine, and my wife’s head. I spoke to a delightful young lady called Mikki. She walked me through the whole process from start to finish, made me aware of advantages, as well as potential disadvantages. She did it in a clear and understandable way, but remained ‘human’ all the way through our conversation. I now feel a lot easier of potentially using this process when we decide to move (possibly Easter 2026).

13 November 2025
Unprompted review
Rated 5 out of 5 stars

Homewise

I found that Barney from Homewise extremely easy to talk to, he immediately put me at ease whilst explaining in a clear and concise way about what Homewise could offer me. At no time did I feel pressured or forced to make any decisions straight away. The email follow up was also clear about our discussion. Thank you Barney for making the experience less daunting that I thought it would be.

6 November 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant idea....

Barney Bryer from Homewise rang me in response to my initial phone enquiry. He explained how Homewise could help me boost my cash pot to buy the home I wanted. He explained the process, answered my questions and gave me confidence in both the company and the plan. I was so pleased with the answers I got and the information provided I decided to put my trust in the company and go ahead.

27 October 2025
Unprompted review
Rated 2 out of 5 stars

Homewise get all your money and your home, think before ypu commit.

Homewise offer a controvercial service in its Home for life plan.
I found myself falling finacially short of enough capital to buy a home for my retirement and started a journey with Homewise.
5 months later, im down 3k and still living on my daughters Sofa.
The company are not registered with FCA as a loophole states they are not a financial lender, but a lease company.
It didnt work for me. The process
was longer than standard property purchasing. Not all solicitors will
deal with them and not all vendors
will sell to you through them.
My advice, if its for you fine but, really think and get advise from an
independant financial specialist.
Homewise pay no costs during the purchase or the length of the lease for repairs etc
and in my case(opinion)use the most expensive services to recommend.
Im buying with my daughter now instead, not ideal but at least she
keeps the house when I pop off.
Good luck xx

22 October 2025
Unprompted review
Homewise logo

Reply from Homewise

Thank you for taking the time to leave a review.

We’re sorry the process didn’t lead to the outcome you or Homewise had hoped for. Our team was fully committed to helping you secure your new home, providing dedicated support during your search and throughout the progression stages, free of charge. Unfortunately, works required on the property, such as the recommended roof repairs, came to light late in the process, and you made the decision not to go ahead before exchange.

While we can’t control things like survey findings or contractor delays, we always do our best to ensure customers have the information they need to make informed decisions — including encouragement to seek independent advice at every stage.

At Homewise, our goal is always to help people find the right home for their long-term needs — a place they can feel proud of and live in for life with no financial burdens. Ultimately this particular property wasn’t the right fit, but we do hope you find the one that is.

For clarity, the Home for Life Plan is not a financial product. There’s no mortgage, loan or rent involved. Homewise buys the customer’s chosen property, and the customer pays a one-off amount to purchase a Home for Life Plan to live there. This is why our Plan doesn’t fall under the remit of the Financial Conduct Authority. Whilst FCA regulation only applies to financial services, we do still hold ourselves to the highest standards, as detailed in our Code of Practice: homewise.co.uk/code-of-practice.

I hope this helps explain our role and commitment to supporting customers throughout their journey. If you ever have questions or would like to explore your options again, please don’t hesitate to get in touch. In the meantime, we wish you and your daughter all the very best with your search and hope you are soon settled in your new home.

Best regards,
Danielle
On behalf of the Homewise team

Rated 5 out of 5 stars

Thank you for your help…

I have now spoken with three different team members, Jermaine, Kiera and latterly Sam. All three have been exceptional in their clarity, communication skills and willingness to help ensuring that I clearly understood every step of the journey. Buying a home has never been so interesting! I am looking forward to seeing the project through to a satisfactory conclusion. Ian.

16 October 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service deserves a…

Excellent customer service deserves a good rating and we have to say Becci Pearce the good will, support and understanding shown to us with our health issues, was commendable.
We have great faith in Homewise and would willingly recommend all staff who we have spoken to. I cannot be specific on dates as the interaction Spanned 2 months.
Heart felt thanks
Ken and Wendy Benton

1 August 2025
Unprompted review
Rated 5 out of 5 stars

I have been so impressed with the…

I have been so impressed with the service i have received from the Homewise team especially from my allocated account manager Simi. Although I was a little anxious at the start of the process I was quickly reassured. Nothing was too much trouble for her all my queries were answered she was friendly, polite, professional and reassuring, she went above and beyond for me. I would definitely recommend Homewise without hesitation.

8 October 2025
Unprompted review
Rated 1 out of 5 stars

You will not see your investment again.

Let me start by saying I did not complete my transaction with Homewise and I am not a customer. I rang the Homewise team and I am assuming Mr. B from Homewise has given me the right advise. I asked a simple question as to what happens to the investment I make when I get to the end of my lifetime lease. In a year from now or even 25 I would like some share of the money I have paid to Homewise to be returned to my loved ones. He said if you do not opt to safeguard the future value of your home then your loved ones will receive nothing.

I am in my early 60's and was planning to buy a lifetime lease with £250,000 of my life's savings. If I proceed with the Homewise Plan my loved ones will not see a penny of this if I do not safeguard it (which they penalise as the percentage goes from 0% - 50%).

This cannot be a sound financial agreement at the latter stage of my life, surely?

Please tell me if Mr, B was wrong with this advise.

15 September 2025
Unprompted review
Homewise logo

Reply from Homewise

Thank you for your feedback. The information you were given is correct, though we appreciate it can sometimes feel a little complex, and we’d love to help clear things up.

With the Home for Life Plan, you make a single upfront payment to live in your chosen home rent-free, mortgage-free and without interest repayments for life—there are no ongoing payments to Homewise. Choosing a 0% safeguard gives you the maximum saving on the property price today, while safeguarding up to 50% means paying more initially but ensuring a guaranteed inheritance for your estate in the future.

Some people prefer to free up more money now to enjoy retirement or gift an early inheritance, while others like the peace of mind that comes from safeguarding funds for their loved ones. Every Plan is bespoke, so it’s always tailored around each person’s unique wishes and needs.

We completely understand that a Home for Life Plan won’t be the right option for everyone but, for those we do help, it can be truly life-changing, and we’re proud of the difference it makes. If you’re still exploring your options and would like to talk things through in more detail, please don’t hesitate to get back in touch - our team is always happy to help.

Kind regards,
Jess
On behalf of Homewise

Rated 5 out of 5 stars

Make the Call to Homewise - no Regrets


At some point in the process of looking for homes - first time buyer, 67 years of age, feeling rather shaky about what I am trying to do, an estate agent at Wards, referred me to Homewise given my age.

In no time, I was called by the calm, professional, knowledgeable Charlott. I felt my hand was being held by a most competent person. No “e” at the end of her name, take note.

Charlott has explained the bare bones of home purchasing for me. She clarified how HomeWise would purchase with ALL estate agencies in England and Wales, and all the help that she would give me.

Today I once again flooded Charlott with details over the phone, and she carried on listening to me. She asked pertinent questions, so I know that she was listening to me. What a star and how lucky I am.

There have been a few obstacles that I have had to wait on. Charlott has not given up on me! She is not only kind but extremely patient. I could not feel more reassured.

18 August 2025
Unprompted review

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