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Heron Financial Reviews 

2,322
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 261 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and professional throughout the process. Reviewers highlight the service as efficient and professional, making complex processes smooth, easy, and stress-free. Many appreciate the quick response times and clear communication, ensuring they are kept informed and supported at every stage. No significant recurring negative feedback was identified across multiple reviews to indicate a widespread minority sentiment.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, professionalism, and... See more

Service

Reviewers consistently express satisfaction with the service, highlighting its efficiency, professionalism,... See more

Customer service

People report positive experiences with customer service, highlighting the incredible level of support and... See more

Response time

Customers had positive experiences with response times, consistently reporting prompt and efficient... See more

User experience

Users describe positive interactions with the overall user experience, often highlighting a slick, swift, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Kane, Zara & Travis have all been wonderful! Zara is always on it and very fast at replying, which is amazing! They truly have been fantastic and they managed to get us a much lower mortgage rate than... See more

Company replied

Rated 5 out of 5 stars

A very slick procedure from start to finish. Pointed in the right direction by George then advised by Gary finished off by Zara and new mortgage confirmed by Nationwide before the call was even over.... See more

Company replied

Rated 5 out of 5 stars

Aiden and Chloe take all the stress out of finding and securing a new mortgage. Clear information on choosing a best-fit product, followed with easy instructions to help you gather and load up the cor... See more

Company replied

Rated 5 out of 5 stars

I reserved a new build property at the turn of the year and the developer recommended Heron Financial to me. I’m very glad they did! Dalia was assigned to my case and throughout she was very friendly,... See more

Company replied


Company details

  1. Mortgage Broker
  2. Insurance Agency

About Heron Financial

Written by the company

Fee-free mortgage brokers for the whole of the UK

Heron Financial is a fee-free, whole-of-market mortgage and protection broker based in the UK and certified B Corporation. Heron Financial specialises in mortgages for first-time buyers, self-employed clients, company directors, contractors, and borrowers with complex income such as commission, dividends, or variable earnings.

Our advice is fully fee-free. We manage the entire mortgage process from initial application through to completion, and continue to look after our clients beyond move-in, including future remortgages and protection reviews.

Heron Financial was founded in September 2011 by Matt Coulson. The aim was to build a digital-first mortgage broker that puts education at the heart of every client conversation. We help individuals and families make confident, well-informed decisions about their borrowing, their long-term financial wellbeing, and their environmental impact as a B Corp-certified business.

We specialise in complex cases. Our advisers regularly place mortgages for clients who have been declined by their bank or by other brokers, including self-employed applicants with one year of accounts, contractors paid on a day rate, company directors taking minimal salary plus dividends, and borrowers with variable or commission-based income. We have access to lenders across the high street, specialist, and private bank markets.

In 2026, Heron Financial was named a finalist in two categories at the British Bank Awards: Best Mortgage Broker and Best Ethical Financial Provider. Internally, we built Everglades, our own award-winning digital application system, to make the mortgage process faster and more transparent for clients. It is one of the reasons our clients tell us the process feels noticeably less stressful than going direct to a bank.

Our mission is simple: the right mortgage, without the stress.

If you'd like to find out what you could borrow based on your specific circumstances, use our mortgage calculator or get in touch for a free 15-minute consultation with an adviser.


Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

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5.0

All reviews

(2,322)

267 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant service

Brilliant service, very fast response, constant supportive contact.
Made the process all very simple, will definitely be using again.

2 June 2026
Heron Financial logo

Reply from Heron Financial

Thank you so much for your kind review!

Rated 5 out of 5 stars

Highly Recommended

Dalia and Leona have made the mortgage process much easier and less stressful. Thank you both for your support, clear communication and help throughout.

21 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind review. We’re delighted to hear that Dalia and Leona helped make the mortgage process easier and less stressful for you!

Rated 5 out of 5 stars

We had a fantastic experience with Don…

We had a fantastic experience with Don and Leona from Heron Financial. They helped us get our mortgage accepted quickly and smoothly, making the whole process feel easy and stress-free. They were always helpful, professional and supportive throughout and they are continuing to guide us on our home buying journey. We really appreciate their help, thank you! We would highly recommend.

29 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your wonderful review and recommendation. We’re delighted to hear that Don and Leona helped make your mortgage journey feel smooth, straightforward, and stress-free!

Rated 5 out of 5 stars

Excellent company to deal with

I recently remortgaged a buy to let and secured a new mortgage to move house and Joshua was brilliant, he provided great advice and support throughout. Afterwards I had a call with Joe to review personal protection cover and again a great experience. In my dealings with Heron they have been very helpful and efficient and I highly recommend them!

18 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind review and recommendation. We’re delighted to hear that Joshua was able to provide great advice and support with both your buy-to-let remortgage and your new mortgage as part of your house move!

Rated 5 out of 5 stars

Excellent experience with Heron…

Excellent experience with Heron Financial, primarily dealing with Joshua Johnstone, sorting out a residential mortgage for us. Being self employed and having a complex income structure was not an issue for them, and they managed to secure the mortgage we needed to buy our new family home. Thanks again for all your help and advice.

29 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind review. We’re delighted to hear that you had an excellent experience with Heron Financial and that Joshua was able to help secure the mortgage you needed for your new family home!

Rated 5 out of 5 stars

Outstanding Service!

Josh couldn’t have been more helpful with all of the process. We’re so impressed with the service, support and overall attentiveness with our time with Heron. Additionally, Zara has been a huge help with the account management side to help progress the mortgage application. We’re so pleased and would definitely recommend to all our friends and family!

29 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your wonderful review. We’re delighted to hear that Josh and Zara provided such helpful support throughout your mortgage application journey!

Rated 5 out of 5 stars

Joshua from Heron Financial has guided…

Joshua from Heron Financial has guided and helped us through submitting our mortgage application for our first home.
He was trustworthy and reliable from the start, which is why we picked Heron Financial despite already being in touch with a couple of other mortgage broker firms.

26 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind review. We’re delighted to hear that Joshua was able to guide and support you through your first home mortgage application!

Rated 5 out of 5 stars

Highly recommended

I have used Heron for many years and recommended them to many. Joshua is a pleasure to deal with, has great market knowledge and is always there for advice when needed! Highly recommend

29 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your continued trust in Heron Financial and for recommending us to others over the years!

Rated 5 out of 5 stars

Callum and Chloe have been amazingly…

Callum and Chloe have been amazingly helpful in securing us a mortgage to allow us to buy the property we had found, despite a few obstacles being thrown in the way! Always friendly, cheerful, and reassuring and they got us a great deal. Would definitely recommend to all our friends and family.

28 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your wonderful review. We’re delighted to hear that Callum and Chloe were able to help you secure your mortgage and support you through the challenges that arose along the way!

Rated 5 out of 5 stars

Fantastic Help

Both Leona C and Callum F were incredibly helpful during our process of buying our first house. Invaluable service from the both of them and I couldn't thank them enough.

28 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind review. We’re delighted to hear that Leona and Callum were able to provide such valuable support during your first home purchase!

Rated 5 out of 5 stars

Don was great during out consultations

Don was great during out consultations, he directed us through the process in so much detail and kept in contact with us regularly with updates and found solutions when we hit some hurdles. Leona was also great from a communication perspective and being in contact. Would recommend this team

27 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind review and recommendation. We’re delighted to hear that Don provided such detailed guidance throughout the process and kept you regularly updated every step of the way!

Rated 5 out of 5 stars

Highly Recommend – Great Support Every Step of the Way

Although I haven’t completed on my purchase yet, my experience so far has been really positive. Chloe and Aidan have both been brilliant — always quick to respond, incredibly helpful, and happy to answer all of my questions. They’ve made the process feel much less stressful, and I've felt supported throughout. Really grateful for all their help so far and would definitely recommend.

27 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind review. We’re delighted to hear that your experience with Heron Financial has been so positive so far!

Rated 5 out of 5 stars

Made things easy

Made things easy to understand and walked through every step of the way. Always someone available to speak to when there are issues and quick to respond to queries.

26 May 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you so much for your kind review. We’re delighted to hear that the team made everything easy to understand and guided you through each step of the process!

Rated 5 out of 5 stars

I’ve had the pleasure of working with…

I’ve had the pleasure of working with Aidan over the past few years, and I can honestly say the service has been exceptional from start to finish. His attention to detail is second to none, and he is always on the ball—proactive, responsive, and incredibly knowledgeable. He consistently goes above and beyond to ensure everything runs smoothly, which makes what can often be a stressful process feel straightforward and well-managed.

Zara, as case handler, has also been fantastic throughout. She keeps everything organised and on track, communicates clearly, and is always quick to help with any queries. Together, they make a brilliant team and provide a level of service that’s hard to find.

I wouldn’t hesitate to recommend Aidan and Zara at Heron Financial—in fact, I wouldn’t work with anyone else.

25 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your wonderful review and for your continued trust in Heron Financial over the years.

We’re delighted to hear that Aidan’s attention to detail, proactive approach, and expertise have consistently helped make the mortgage process feel straightforward and well managed!

Rated 5 out of 5 stars

Was an absolute pleasure working with…

Was an absolute pleasure working with Gary Holmes. Remortgaging took longer a few months longer than expecting but Gary was always there to provide advise and guidance to my circumstances whilst making sure to action swiftly to lock in the best rate available at that time. Highly recommend him!

8 May 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you so much for your kind review. We’re delighted to hear that Gary provided such valuable advice and guidance throughout your remortgage journey!

Rated 5 out of 5 stars

Kane & Chloe have been fantastic in…

Kane & Chloe have been fantastic in helping us secure our mortgage! Made everything simple and easy to understand and keeping all our worry’s at bay! Always there to support us with any questions or concerns we have had. Thank you so such!

22 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your lovely review. We’re delighted to hear that Kane and Chloe were able to help you secure your mortgage and make the whole process feel simple and easy to understand!

Rated 5 out of 5 stars

Professional and friendly service

Kane Powell has always been very friendly, knowledgeable and professional. He quickly understood our needs and delivered very quickly by saving us money on our existing mortgage even before dealing with our new application. This was a real bonus that we weren't expecting! Leona & all the staff we spoke to along the way were also very friendly and efficient. Thank you!

18 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your lovely review. We’re delighted to hear that Kane was able to quickly understand your needs and help secure savings on your existing mortgage before progressing with your new application!

Rated 5 out of 5 stars

My experience excellent Heron Financial

My experience with Heron Financial was excellent. In my dealings with Ailsa I was continually impressed with her patience and professionalism.

15 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind words and for sharing your experience with Heron Financial. We’re delighted to hear that Ailsa’s patience and professionalism made such a positive impression throughout your journey!

Rated 5 out of 5 stars

Highly recommend

Can not recommend Heron Financial enough,from help to obtain my mortgage and life insurance they were great help every step of the way 😊

12 May 2026
Unprompted review
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Reply from Heron Financial

Thank you so much for your kind words and recommendation. We’re delighted to hear that the team was able to support you throughout both your mortgage and life insurance journey!

Rated 5 out of 5 stars

Heron Financial have been amazing from…

Heron Financial have been amazing from start to finish. Such a prompt, professional and helpful team of people, we had regular contact throughout the process and was kept updated of any changes or amendments needed.

I would highly recommend Heron Financial.

15 May 2026
Unprompted review
Heron Financial logo

Reply from Heron Financial

Thank you so much for your kind words and recommendation. We’re delighted to hear that you had such a positive experience with Heron Financial from start to finish!

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