Guiide Reviews 831

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 218 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its ease of use, intuitive design, and comprehensive approach to financial planning, especially for retirement. Many found the website and app to be excellent tools, providing clear and understandable insights into their financial future. People also appreciate the value for money, noting that such a powerful and free tool is a rare find. However, some customers also noted a few areas for improvement, such as the lack of a "couples" planning feature, which many are eagerly awaiting. A few users also mentioned difficulties in extracting detailed analysis or making specific adjustments, like calculating savings interest income or selecting Scottish tax bands.

What people talk about most

User experience

Customers had positive experiences with user experience. Many reviewers found the tool excellent, simple, and... See more

Product

People report positive experiences with the product, often describing it as an excellent, simple, and free... See more

Website

Users describe positive interactions with the website, frequently praising its ease of use, clear navigation,... See more

Value for money

Reviewers highlight positive aspects of value for money. Customers consistently praise the service for being... See more

Application

Reviewers mention positive feedback about the app, highlighting it as a useful tool for amalgamating finances... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really simple to use and gives a good indication of what’s possible - maybe sooner than some would expect. Lots of variables can throw things off course but that’s life. For anyone that hasn’t looke... See more

Company replied

Rated 5 out of 5 stars

Really helpful in helping me get a bead on where I might be heading. The modellers are a great help and have allowed me to see how I *might* be able to bridge the gap between potential early retiremen... See more

Company replied

Rated 5 out of 5 stars

Everything needed to see a clear picture of the future in an easily understandable flow with quick links to .gov to find all needed information to input ina jiffy. The site working well and logically... See more

Company replied

Rated 5 out of 5 stars

Finally a really good pension and drawdown planner. Unlike many others, Guiide takes a holistic approach to all my finances including pensions, ISAs and other savings and then allows me to tweak num... See more

Company replied


Company details

  1. Alternative Financial Service
  2. Financial Planner

Written by the company

We only have one aim, to give savers direct access to, or allow trustees, employers and providers to provide tools their pension savers need, to improve their retirement outcomes. Put simply, there are plenty of tools which tell pension savers if they take A each year, earn B returns, their pots will last for C years. For almost everyone these offer no practical help, as nearly everyone has other income or savings to put towards retirement. Included in these are State Pensions, Final Salary pensions, ISA savings and part time work for example. Some of these are taxable, some are not. Our tool is the only fully holistic planning tool that can be used directly by individuals without expert input. Our tool answers the one question pension savers actually want answered, "How do I use everything I have, to get the after tax income I want in retirement?". You can visit the Guiide website for much more detail and to try it for yourself.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

831 reviews

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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 4 out of 5 stars

A very good pension app

A very good app for planning my pension when even my provider couldn't give me an accurate outlook, now I know that I can hang up my gloves a couple of years sooner.

7 January 2026
Guiide logo

Reply from Guiide

Hi Chris

Thanks for the review.

Yes the amount of support most providers give is very lacking, that's why people come to us I suppose.

Some providers license branded versions of our journey, hopefully more will in future.

Thanks again

Kevin

Rated 5 out of 5 stars

great retirement tool

this site is a really good way to explore how to retire un the UK and when. Great first step to determine what you can do before you discuss with a financial advisor. If you're planning to plan soon then I'd recommend this site a first stop.

6 January 2026
Guiide logo

Reply from Guiide

Hi Andy

Thanks for the review and recommendation, great you found it useful

Thanks again

Kevin

Rated 4 out of 5 stars

The process was simple and the report…

The process was simple and the report was very clear. This has given me a guide to where I am at and where I go next which is exactly what I was looking for.
Thank you

30 December 2025
Guiide logo

Reply from Guiide

Hi Rob

Thanks for the review and pleased you like it

Thanks again

Kevin

Rated 4 out of 5 stars

A good guide

A good guide for planning

1 January 2026
Guiide logo

Reply from Guiide

Hi Stephen

Many thanks for the review and pleased you like it.

Thanks again

Kevin

Rated 5 out of 5 stars

Great free pension guide

Great, easy to use calculator/guide to see whether it's time to retire or not.

22 December 2025
Guiide logo

Reply from Guiide

Hi Simon

Many thanks for the review, pleased to hear easy to use as thats the aim.

Thanks

Kevin

Rated 4 out of 5 stars

Very useful but still no couples input

Very useful but still no couples input

21 December 2025
Guiide logo

Reply from Guiide

Hi

I know its taking a long time, but it is literally out of our hands. We need to make sure we do not cross any regulatory boundary if we are able to continue to provide updated features.

That has meant making some changes to the existing journey, testing user understanding, updating post testing, legal reviews etc

This has taken up over a year of time so far.

Our two last blogs explain the issues in more detail.

Thanks

Kevin

Rated 5 out of 5 stars

It does help to know your figures…

It does help to know your figures before running a forecast. If you can be as accurate as possible with your input it will give you a more accurate view of how your plans are performing

20 December 2025
Guiide logo

Reply from Guiide

HI Garry

Many thanks for the review, pleased you like it and yes getting the most accurate info in leads to the best modelling of the future.

Many thanks again

Kevin

Rated 5 out of 5 stars

This company does not force you to give…

This company does not force you to give your personal information unless you want to. It provided me with most of the information I wanted to know. Very simple to use. Allows what if scenarios.

18 December 2025
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Reply from Guiide

Hi Hussain

Many thanks for the review, yes only leave an email at the end if you want to save your plan so there is no need to reinput everything.

We send the odd email about updates, topical issues, products that may be of interest etc that's all.

Thanks again

Kevin

Rated 5 out of 5 stars

Easy to use and useful

Easy to use and useful

8 December 2025
Guiide logo

Reply from Guiide

Hi Jackie

Really pleased you found it easy to use, as thats the aim

Thanks again

Kevin

Rated 5 out of 5 stars

Can only use a retirement date

Questions about sites limitations were quickly and informatively communicated.

8 December 2025
Guiide logo

Reply from Guiide

Hi Andy

Sorry it didn't live up to your expectations. Lets look at each point

You can choose whatever retirement date you want between 55 and your state pension age.

You can take pension and stay in work, just add your work income into other income and if its enough to get what you want, it wont draw upon your pensions or savings at all.

On different outlooks, play around with it and print off as many reports as you want.

Not sure what you are looking to do in the first year with the much higher income wanted but if you email me, happy to work out the best way to model it and discuss anything else above.

Thanks

Kevin

Rated 5 out of 5 stars

Easy to use

Easy to use, and a very useful tool.

28 November 2025
Guiide logo

Reply from Guiide

Hi Pete

Many thanks for the review and pleased you like it

Thanks again

Kevin

Rated 3 out of 5 stars

The basic product is pretty good

The basic product is pretty good, but there are extensions that would naturally fit into the customer journey here that are not provided - eg dealing with a parter, considering inheritance tax, dealing with tax thresholds etc. There is also a question of what does Guiide get out of my data that sits a little uncomfortably

30 November 2025
Guiide logo

Reply from Guiide

Hi Chris

Thanks for the review. To answer your questions.

We are adding partners income and so forth shortly. If you look at our blogs we explain the delays due to regulatory processes.

We project accurate income tax bands (will update for recent extension very shortly).

On Inheritance tax, if you are likely to have to pay inheritance tax you should really be considering taking financial advice given the potential costs involved of getting this wrong.

On data, firstly this seems an odd place to address any concerns on it but am happy to. We do not take personally identifiable data except your email so you can save a plan. We also have to know your date of birth, but feel free to use the first of the month if preferred. We don't ask for any policy details etc, just amounts for our calculations but they are not identifiable.

We send out the odd newsletter on partners, legislative updates, or site changes etc to our 20,000 registered users, we don't pass emails to anyone else for any marketing or other purposes.

Feel free to remove yourself from this list when you receive an email with a one click unsubscribe. We will remove you from it and remove any plan saved so all data is removed. Alternatively just email us and we will remove your plan and all data associated with us.

The latest blog also explains our commercial model which we hope addresses any further concerns.

Many thanks

Kevin

Rated 5 out of 5 stars

Really good free pension tool

Really good pension tool which enables you to stress test your retirement plans - and it is free!!

29 November 2025
Unprompted review
Guiide logo

Reply from Guiide

Hi Mark

Many thanks for taking the time to give us a review and pleased you like it.

Thanks again

Kevin

Rated 5 out of 5 stars

Excellent flexible tool

Excellent flexible tool. Allows long term planning capability.
Looking forward to reviewing Guiide DB.

25 November 2025
Guiide logo

Reply from Guiide

Hi Richard

Many thanks for the review and really pleased you like it.

Thanks again

Kevin

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