Pro: all was booked , all the places for the nights were great. Places of interest were well identified/marked. 24/7 assistance was working when required sometimes. Con: Getting the car was hec... See more
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Company details
- Travel Agency
- Online Marketplace
- Sightseeing Tour Agency
- Tour Agency
- Tourist Information Center
- Travel Aggregator
Written by the company
Guide to Iceland is Iceland’s leading travel agency and the nation’s #1 travel marketplace. Plan your trip with ease and discover the largest selection of tours and vacation packages, book hotels and cars at the best prices, and get expert tips directly from locals. From hidden gems and authentic reviews to cultural guides, videos, and music, we connect you to the real Iceland. With everything in one place, we make your Iceland adventure simple, but unforgettable.
Contact info
Lækjargata 2, 101, Reykjavík, Iceland
- +3545197999
- info@guidetoiceland.is
- guidetoiceland.is
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Replied to 21% of negative reviews
Typically replies within 1 week
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The trip exceeded expectations
The trip exceeded expectations. We were able to see numerous waterfalls, a lava cave tour, the ferry across to the Westfjords was a perfect day of 'rest' and traveling at the same time. The hostels for the most part were all clean and well laid out. Every breakfast that was provided was fresh and delicious. We chose to hike a lot (many miles each day) however, we knew there were options to join tours if we wanted to. It was a perfect mix of secluded hikes and coming back to a small town each night for a different adventure.
Avoid recommending hotels that are far…
Avoid recommending hotels that are far from downtown. Got trouble at Oddsson hotel with the door
It is a guide but you still need to prepare your trip and double check the info the day before
Pro: all was booked , all the places for the nights were great. Places of interest were well identified/marked. 24/7 assistance was working when required sometimes.
Con: Getting the car was hectic and time consuming at 1 am (45 min waiting for a contact, then cannot find our booking).
14 days too short/quick, would have liked an option to extend by 2-3 days in a couple of places.
Mileage between places of interest underestimated (had to correct with google map) meaning more time required to travel.
Book it!…
We were very satisfied with the results of our trip. The planning was smooth and communication was wonderful. Agents dealt with all of my questions efficiently. We had no problems throughout the 14 day trip.
Incredible Icelandic adventure!
Iceland is an amazing trip and your suggestions of places to see were wonderful. We had a few snafu’s but some of them seem to be due to our booking so far ahead of time that the event places had changed things and only one of our accommodations area did we have a hard time getting into but we were able to contact you guys and it was taken care of quickly.
False advertisement
The routes were inaccurate, the hotels bookings were not what was promised and no changes were allowed even 7 days in advanced,
Got the the best photographic sites…
Got the the best photographic sites that I expected and got great photographic advice to get the best images!
Excellent and reponsive communication…
Excellent and reponsive communication with Guide to Iceland staff
Everything was taken care of
Everything was taken care of in terms of the car, the hotels, and especially the mobile wifi that was critical for navigating during driving. I would do another trip!
I loved the entire trip
I loved the entire trip, only did not like one hotel as it was not at pictured but we only slept there so whatever
Iceland self guided tour
Instructions were simple and easy to follow. We were able to explore the places we wanted to, and the excursions were great. Contact an agent for information was simple and immediate.
Our hotels were as listed. Clean and friendly staff everywhere we stayed.
Car rental- could have been more clear that a shuttle would be taking us from the airport to the car rental, specifically that someone would have a sign for the rental company waiting in the airport atrium.
-Car rental was fine- warning to let people know to expect extra charge for car insurance. Pay for roadside assistance as we ended up with a flat tire. Tires on rental car were bare- little to no tread. Otherwise was very happy with Guide to Iceland and would highly recommend to anyone.
6-days holidays with "Guide to Iceland"
I arranged my 6-days holidays in Iceland with "Guide to Iceland". Everthing went smoothly and and they were very reliable.
We did have a wonderful trip in Iceland…
We did have a wonderful trip in Iceland between May 29 through June 9, 2026. The GuideToIceland's service was definitely outstanding. We highly appreciate your quality service and help!
Guide to Iceland has a lot of trips to…
Guide to Iceland has a lot of trips to choose from, make planning very easy. They were very responsive to all my questions and were supportive while we were in Iceland. It was nice to know we had a contact point while in iceland
Our one-week self-drive tour of…
Our one-week self-drive tour of Iceland's west and south coasts and golden circle through Guide to Iceland in late May 2026 was amazing. The rental SUV was perfect for the highways and backroads. The check-in and check-out process of the rental car, hotels and tours were seamlessly arranged by Guide to Iceland. The two hotels in Reykjavik were multi-story and modern, while the other hotels were more like country inns on farms with sheep, horses and dogs. We chose the lowest rate hotels that had a private bathroom so they weren't 5-star but all were much better than I expected, and included a full Icelandic breakfast. Perhaps the best part of using Guide to Iceland for this trip was the in-car wifi and app that provided detailed verbal and onscreen maps and directions for our planned route including top attractions, our scheduled tours and hotels. Iceland does not have signs and billboards every 100 yards like the US, thank goodness, but some of the sights would be hard to find without the maps. Each day was planned to include main attractions along the route with plenty of extra time to explore spontaneously, and there are a lot of things to see. Keep your eyes open. One of the most beautiful and accessible glaciers we saw was not on the schedule. We just saw some cars parked off the road and people walking down a path and followed them. Guide to Iceland sends a downloadable/printable description of the main sights, which shouldn't be missed, but the beauty of the self drive is that you can decide what to see and do, and for how long. The local people are unbelievably friendly and helpful. Although the cloudy/rainy weather did not always cooperate with our trip, every day revealed a new landscape, a new experience. And with the help of Guide to Iceland it was pretty easy for a first-timer, and at a very reasonable price.
Great experiences!
Great trips!!! Some of the transportation was clear but the activities were incredible!!!!
Great communication- always there to…
Great communication- always there to answer questions
So easy to plan and book
The Company advised us at the very last…
The Company advised us at the very last moment that our tours were changed!
Everything was awesome
Everything was awesome. The app was very helpful in guiding us each day. Customer was awesome in helping us with changing tours times, choices and helping with driving times. The tour companies were excellent! Would highly recommend and use again!
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