Guide to Iceland Reviews 

1,052
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 337 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the well-organized holidays and excellent service. Many highlight the helpful and responsive staff who assist with planning and booking, making the overall experience seamless. People appreciate the carefully arranged itineraries, including accommodations and activities, which often exceed expectations. However, some customers also noted challenges with the booking process, including difficulties with car rental pick-ups and unclear information. A few other people also felt that certain bookings were not made correctly or that hotel locations were inconveniently far from city centers or tour meeting points.

What people talk about most

Holidays

Customers consistently note positive experiences with holidays, with many expressing that they really enjoyed... See more

Service

People report positive experiences with service, with many customers stating that everything went smoothly... See more

Location

Reviewers mention ambiguous feedback about location, with some finding accommodations and tour meeting points... See more

Staff

Reviewers highlight positive aspects of staff, often praising their helpfulness, responsiveness, and... See more

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and convenient,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Pro: all was booked , all the places for the nights were great. Places of interest were well identified/marked. 24/7 assistance was working when required sometimes. Con: Getting the car was hec... See more

Rated 4 out of 5 stars

Overall the trip was GREAT!!!! We did the 9- day ring road drive. Your guide listing what to stop and see was so nice and easy to follow. Paying for parking everywhere was a pain. For a fee may... See more

Rated 4 out of 5 stars

The only reason this review is not 5 stars is because this company uses way too much AI. Some of the costumer service was human, but I was very disappointed to see AI-generated emails, and video ads o... See more

Rated 4 out of 5 stars

The itinerary is easy to follow. The pre- and during communication is responsive and in a timely manner. There were a couple of hiccup once we arrived, e.g. We needed to call for self-check in informa... See more


Company details

  1. Travel Agency
  2. Online Marketplace
  3. Sightseeing Tour Agency
  4. Tour Agency
  5. Tourist Information Center
  6. Travel Aggregator

Written by the company

Guide to Iceland is Iceland’s leading travel agency and the nation’s #1 travel marketplace. Plan your trip with ease and discover the largest selection of tours and vacation packages, book hotels and cars at the best prices, and get expert tips directly from locals. From hidden gems and authentic reviews to cultural guides, videos, and music, we connect you to the real Iceland. With everything in one place, we make your Iceland adventure simple, but unforgettable.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 21% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(1,052)

390 reviews in the last 12 months

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Rated 5 out of 5 stars

The trip exceeded expectations

The trip exceeded expectations. We were able to see numerous waterfalls, a lava cave tour, the ferry across to the Westfjords was a perfect day of 'rest' and traveling at the same time. The hostels for the most part were all clean and well laid out. Every breakfast that was provided was fresh and delicious. We chose to hike a lot (many miles each day) however, we knew there were options to join tours if we wanted to. It was a perfect mix of secluded hikes and coming back to a small town each night for a different adventure.

10 June 2026
Rated 4 out of 5 stars

It is a guide but you still need to prepare your trip and double check the info the day before

Pro: all was booked , all the places for the nights were great. Places of interest were well identified/marked. 24/7 assistance was working when required sometimes.

Con: Getting the car was hectic and time consuming at 1 am (45 min waiting for a contact, then cannot find our booking).
14 days too short/quick, would have liked an option to extend by 2-3 days in a couple of places.
Mileage between places of interest underestimated (had to correct with google map) meaning more time required to travel.

16 June 2026
Rated 5 out of 5 stars

Book it!…

We were very satisfied with the results of our trip. The planning was smooth and communication was wonderful. Agents dealt with all of my questions efficiently. We had no problems throughout the 14 day trip.

11 June 2026
Rated 5 out of 5 stars

Incredible Icelandic adventure!

Iceland is an amazing trip and your suggestions of places to see were wonderful. We had a few snafu’s but some of them seem to be due to our booking so far ahead of time that the event places had changed things and only one of our accommodations area did we have a hard time getting into but we were able to contact you guys and it was taken care of quickly.

14 June 2026
Rated 5 out of 5 stars

Iceland self guided tour

Instructions were simple and easy to follow. We were able to explore the places we wanted to, and the excursions were great. Contact an agent for information was simple and immediate.
Our hotels were as listed. Clean and friendly staff everywhere we stayed.
Car rental- could have been more clear that a shuttle would be taking us from the airport to the car rental, specifically that someone would have a sign for the rental company waiting in the airport atrium.
-Car rental was fine- warning to let people know to expect extra charge for car insurance. Pay for roadside assistance as we ended up with a flat tire. Tires on rental car were bare- little to no tread. Otherwise was very happy with Guide to Iceland and would highly recommend to anyone.

9 June 2026
Rated 5 out of 5 stars

Guide to Iceland has a lot of trips to…

Guide to Iceland has a lot of trips to choose from, make planning very easy. They were very responsive to all my questions and were supportive while we were in Iceland. It was nice to know we had a contact point while in iceland

29 May 2026
Rated 5 out of 5 stars

Our one-week self-drive tour of…

Our one-week self-drive tour of Iceland's west and south coasts and golden circle through Guide to Iceland in late May 2026 was amazing. The rental SUV was perfect for the highways and backroads. The check-in and check-out process of the rental car, hotels and tours were seamlessly arranged by Guide to Iceland. The two hotels in Reykjavik were multi-story and modern, while the other hotels were more like country inns on farms with sheep, horses and dogs. We chose the lowest rate hotels that had a private bathroom so they weren't 5-star but all were much better than I expected, and included a full Icelandic breakfast. Perhaps the best part of using Guide to Iceland for this trip was the in-car wifi and app that provided detailed verbal and onscreen maps and directions for our planned route including top attractions, our scheduled tours and hotels. Iceland does not have signs and billboards every 100 yards like the US, thank goodness, but some of the sights would be hard to find without the maps. Each day was planned to include main attractions along the route with plenty of extra time to explore spontaneously, and there are a lot of things to see. Keep your eyes open. One of the most beautiful and accessible glaciers we saw was not on the schedule. We just saw some cars parked off the road and people walking down a path and followed them. Guide to Iceland sends a downloadable/printable description of the main sights, which shouldn't be missed, but the beauty of the self drive is that you can decide what to see and do, and for how long. The local people are unbelievably friendly and helpful. Although the cloudy/rainy weather did not always cooperate with our trip, every day revealed a new landscape, a new experience. And with the help of Guide to Iceland it was pretty easy for a first-timer, and at a very reasonable price.

1 June 2026
Rated 5 out of 5 stars

Everything was awesome

Everything was awesome. The app was very helpful in guiding us each day. Customer was awesome in helping us with changing tours times, choices and helping with driving times. The tour companies were excellent! Would highly recommend and use again!

31 May 2026

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