My fiancé absolutely loves this ring! It is even more beautiful in person than in the pictures. The quality is amazing, the craftsmanship is stunning, and it fits her perfectly. She said it is everyth... See more
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Review summary
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Reviews shaping this summary
Everyone at GB is so helpful and friendly. We came back twice because we weren't sure what we wanted and we never felt pressured. They're great about customizing, returns, letting you try on tons of r... See more
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i visited the L.A. store location and received great personal attention in selecting a ring. Buy with confidence from GB. i had second thoughts on the engagement, refused delivery, and thankfully rece... See more
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I tried on many styles of wedding bands before walking into GB, so I had a good idea of what I was looking for. The sales associate was still incredibly helpful in talking through my vision and findin... See more
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Company details
Written by the company
Grown Brilliance is a rapidly growing specialty lab grown diamond jewelry retailer, operating a state-of-the art website and several boutique retail stores across the United States. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. We offer a wide selection of engagement rings, wedding and anniversary bands, bracelets, necklaces, and earrings. Our jewelry experts are available in-store or online through our virtual appointments to help you find the perfect piece to celebrate your love story.
Contact info
579 5th Avenue,3rd Floor, 10017, New York, United States
- 877-476-9627
- customerservice@grownbrilliance.com
- grownbrilliance.com
4.5
Excellent
877 reviews
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This company invites their customers to review, whether positive or negative
Replied to 86% of negative reviews
Typically replies within 1 week
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I ordered and paid for 2 rings on Dec…
UPDATE FEB 13, 2026: I RECEIVED MY MISSING ITEM QUICKLY AFTER FILING A COMPLAINT. LOVE THE RINGS. COMPANY NEEDS TO IMPROVE ITS COMMUNICATION. I ordered and paid for 2 rings on Dec 25th. Only one arrived on Jan 13th. I reported the issue immediately to customer service. I've now called six times for an update and am receiving conflicting stories for GB's customer service. Deeply concerned that I've paid for an expensive item that I'll never receive.
11 January 2026
Reply from Grown Brilliance
Hi Anita,
Thank you for taking the time to share your experience, and we’re truly sorry for the frustration this caused. You’re absolutely right — the delay with the second band and the inconsistency in our communication fell short of the experience we aim to provide.
We want to reassure you that the second ring has now shipped, and our team reached out earlier today with tracking details. While delays can occasionally happen, we recognize that we should have communicated more clearly and proactively, especially given the value and importance of your order.
We appreciate your patience and understand your concern, and we’re taking your feedback seriously as we work to improve both our fulfillment and customer service communication. If there’s anything further we can do to support you, our team is always here to help.
Thank you again for bringing this to our attention.
Product is spectacular and ordering…
Product is spectacular and ordering process for this custom item was seamless.
15 January 2026
Reply from Grown Brilliance
Hi Joe,
Thank you so much for sharing this! We’re really happy to hear you love the product and that the custom ordering process was smooth. We truly appreciate you taking the time to leave a review.
Gorgeous 8 Stone Diamond Band
I tried on many styles of wedding bands before walking into GB, so I had a good idea of what I was looking for. The sales associate was still incredibly helpful in talking through my vision and finding what I was describing. Everywhere I looked I only saw either 5 or 7 stone bands… but i found the most incredible 8 stone band here so a diamond isn’t hiding under my main stone on my engagement ring!
22 January 2026
Reply from Grown Brilliance
Hi Mikayla,
Thank you so much for sharing your experience! We love hearing how clearly you knew your vision and that our sales associate could help bring it to life. Finding that perfect 8-stone band so everything sits just right is such a win—we’re so glad you found exactly what you were looking for with us. Congratulations, and thank you for trusting Grown Brilliance with such a special piece.
Good Service
Staff was very knowledgeable on their products and understood what I wanted perfectly. Very efficient delivery timing and smooth transaction.
15 January 2026
Reply from Grown Brilliance
Hi Fatema,
Thank you so much for taking the time to share this! We’re really glad to hear our team understood exactly what you were looking for and that everything—from delivery to the overall process—went smoothly. We truly appreciate your support.
Reply from Grown Brilliance
Hi Heather,
We’re delighted to hear you’re enjoying your gorgeous ring! Thank you for highlighting the easy ordering process and beautiful packaging — your support means a lot to us.
Great customer support Alexandria
The woman that helped us was extremely patient and kind of how she shared in our experience. It's wonderful to still have some places where customer satisfaction is prioritized over volume of sales. Alexandria really treated us well.
5 January 2026
Reply from Grown Brilliance
Hi James,
Thank you so much for sharing your experience. We’re really glad to hear that Alexandria took such great care of you and made the process feel personal and thoughtful. Making sure our customers feel valued is always at the heart of what we do, and your feedback means a lot to us.
Reply from Grown Brilliance
Hi Grace,
Thank you for your kind words! We’re thrilled that you’re happy with your ring and hope it brings you joy every time you wear it. Thank you for shopping with us at Grown Brilliance.
Great Product from a Great Company
Very good selection; ease of selections; great virtual examples of choices provided. No pressure sales...
20 January 2026
Reply from Grown Brilliance
Hi Tony,
Thank you for sharing your feedback! We’re thrilled you enjoyed our wide selection and found the virtual examples helpful. It’s great to hear that our no-pressure approach made your experience comfortable.
I visited your store in the Lenox Mall…
I visited your store in the Lenox Mall to do my purchase. The sales personnel were professional and knowledgeable. Gennel was able to create the ring I wanted. It came yesterday.. fits perfectly. I’m very happy.
20 January 2026
Reply from Grown Brilliance
Hi Carol,
Thank you for taking the time to share your experience! We’re so glad Gennel was able to bring your vision to life and that the ring fits perfectly. Your happiness is important to us, and we hope it brings you many wonderful moments.
Thank you for shopping with Grown Brilliance.
GORGEOUS diamond and excellent shipping…
GORGEOUS diamond and excellent shipping experience. Fantastic value for price!!!!
20 January 2026
Reply from Grown Brilliance
Hi VB,
Thank you for your wonderful review! We’re thrilled to hear you love your diamond and that the shipping experience was smooth. Your kind words mean a lot, and we’re so glad you feel it was great value for the price. Thank you for choosing to shop with us at Grown Brilliance.
Chain could be more sparkly and longer…
Chain could be more sparkly and longer the diamonds are beautiful and sparkly love wearing this necklace the 1 carat is the perfect size not too small not too big elegant classy and sophisticated
19 January 2026
Reply from Grown Brilliance
Hi Deborah,
Thank you for sharing your thoughts! We’re so glad you love the sparkle and size of your 1-carat necklace. We appreciate your feedback about the chain and will keep it in mind as we continue to improve. It’s wonderful to hear you’re enjoying wearing such an elegant and sophisticated piece. Thank you for shopping with us at Grown Brilliance.
Awful Experience
I don’t usually leave reviews — especially not bad ones — but this has been such an awful experience that I felt obligated to.
I ordered an engagement ring for my fiancée on December 6 from the DC location. I chose Grown Brilliance because I was clearly told the ring would be ready by December 17, just in time for my Christmas Eve proposal in Boston.
That didn’t happen.
When I called on December 17, I was told the ring would now arrive after Christmas. This was after Joyce, the Georgetown store manager, had been very confident it would be ready on time. Since I was proposing out of town, timing really mattered.
After a bunch of stressful back-and-forth calls, Joyce arranged for the ring to be sent to the Boston location on Christmas Eve. Joyce told me it would arrive at 10 AM. The store didn’t even open until 11. When I got there, I was told the ring still hadn’t arrived. I waited outside for hours and ended up proposing with a loaner ring because the real one didn’t make it in time.
We finally got the ring a few days later and realized we had chosen the wrong size — that part was on us. So we reordered and was told it would take 3 weeks for the new one.
When we went back to the DC store, Joyce was cold and dismissive. She didn’t even say congratulations. For what’s supposed to be one of the happiest moments of your life, the whole experience just felt impersonal.
Then the resized ring came in… and it was wrong. We ordered a 6.5. They sent a 6.75.
At that point, I asked for this to be escalated because this was no longer a simple mistake — it was becoming a pattern. A rep told me she would personally handle everything when we sent the ring back for the second time.
I called the next day to confirm it had been shipped out. Joyce hadn’t even sent it yet and acted as if she had no idea what was going on. (Oddly she decided to search me on linked in after this encounter, which I thought was very uncomfortable)
It’s now been almost a month since my proposal, and my fiancée still doesn’t have her engagement ring.
Let that sync in. We are still awaiting to speak to somebody in customer service. Have not yet recieved an update on our new shipment date.
Send help..
6 December 2025
Reply from Grown Brilliance
Hi Ivory,
Thank you for taking the time to share your experience with us. We’re truly sorry for how frustrating and disappointing this experience has been, especially around such an important and meaningful moment. We understand how much timing, communication, and care matter during an engagement, and we regret that this process has caused added stress.
Ivory, while we can’t speak in detail to the in-store experience here, our customer service and production teams will be involved in assisting with the ring sizing. After receiving the ring at our facility, it was verified as a size 6.5, and our production manager provided images on multiple mandrels to help explain the discrepancy you were seeing. We communicated these findings directly and, at your request, are proceeding with an additional resize to ensure the fit feels right.
We are currently working with our production team to expedite this adjustment and will share an updated completion timeline as soon as it is confirmed.
Our retail leadership team is also aware of your concerns and is reviewing the in-store experience separately. It is important that every customer has a positive experience, whether online, or in store, and your feedback is very important.
Our team remains committed to resolving this and getting the ring back to you as quickly as possible.
My wife absolutely loves them
My wife absolutely loves them. Would definitely recommend them and buy them again.
19 January 2026
Reply from Grown Brilliance
Hi Raymond,
Thank you for your kind words! We’re thrilled to hear that your wife loves her pieces, and we’re so glad you’d recommend us. We can’t wait to welcome you back for your next purchase. Thank you for shopping with Grown Brilliance.
Reply from Grown Brilliance
Hi Michelle,
We’re so glad to hear that you find your ring absolutely beautiful! Thank you for your kind words, and we look forward to assisting you with your future purchases.
Thank you for shopping with us at Grown Brilliance.
It was way too complicated to order a…
It was way too complicated to order a wedding band from you. We placed our first order with you earlier in the year last spring. For a Christmas gift last year I tried for over a month to simply order the matching wedding band. They would not honor my wife’s first responder ID again until I sent the same exact picture in that we originally purchased our wedding ring with. This wasted even more time. It enough of a hassle that I wish now we had purchased our rings elsewhere. They “finally” ordered my wife’s Christmas gift wedding and it should be here later this month. This will be the last time I purchase from your company. As a suggestion dont make it so much of a hassle to spend money and shop, you’ll be out of business soon as your customer base will go elsewhere.
16 January 2026
Reply from Grown Brilliance
Thank you for taking the time to share your experience. We’re truly sorry for the frustration this process caused, especially when ordering something as special as a wedding band.
Because your wife’s original ring was part of a bridal set, the matching band needed to be created through our Truly Custom process to ensure it aligned perfectly with the original design. While this extra step helps us deliver a match, we apologize if the process, which requires additional time and support, was not clearly communicated.
Regarding the Heroes Discount, verification is completed through a third-party system, which can occasionally require re-submission of documentation. We understand how frustrating that can be, and we’re sorry for the inconvenience it caused. We’re glad our team was ultimately able to assist so the discount could be applied, but we regret any frustration caused.
Your feedback is important to us, and we’re actively using it to improve both our custom ordering experience and our discount verification process. While we’re sorry to hear this will be your last purchase with us, we do appreciate you trusting us with such a special piece and we hope you love the wedding band when it arrives.
Thank you again for sharing your experience.
Reply from Grown Brilliance
We’re glad to hear you love your ring. Thank you for sharing your feedback and for shopping with us at Grown Brilliance.
Great customer service
Great customer service, great price, great quality. Extremely happy with diamond quality and settings.
15 January 2026
Reply from Grown Brilliance
Thank you for your kind words! We’re so glad you’re happy with the diamond quality, settings, and your overall experience.
Reply from Grown Brilliance
We’re thrilled to hear you love your wedding rings! Thank you for sharing.
The whole team was wonderful
The whole team was wonderful. Made the buying experience smooth and excellent. Thank you Angela for all your help!
5 January 2026
Reply from Grown Brilliance
Thank you for your kind words! We’re thrilled to hear that our team made your buying experience smooth and enjoyable. We’ll be sure to share your thanks with Angela—she’ll be happy to hear it!
Reply from Grown Brilliance
Thank you for your feedback! We’re glad you had a positive experience with our customer service.
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