My fiancé absolutely loves this ring! It is even more beautiful in person than in the pictures. The quality is amazing, the craftsmanship is stunning, and it fits her perfectly. She said it is everyth... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Everyone at GB is so helpful and friendly. We came back twice because we weren't sure what we wanted and we never felt pressured. They're great about customizing, returns, letting you try on tons of r... See more
Company replied
i visited the L.A. store location and received great personal attention in selecting a ring. Buy with confidence from GB. i had second thoughts on the engagement, refused delivery, and thankfully rece... See more
Company replied
I tried on many styles of wedding bands before walking into GB, so I had a good idea of what I was looking for. The sales associate was still incredibly helpful in talking through my vision and findin... See more
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Company details
Written by the company
Grown Brilliance is a rapidly growing specialty lab grown diamond jewelry retailer, operating a state-of-the art website and several boutique retail stores across the United States. Our mission is to help consumers celebrate their most important moments in life by delivering affordable luxury through an innovative and frictionless shopping experience. We offer a wide selection of engagement rings, wedding and anniversary bands, bracelets, necklaces, and earrings. Our jewelry experts are available in-store or online through our virtual appointments to help you find the perfect piece to celebrate your love story.
Contact info
579 5th Avenue,3rd Floor, 10017, New York, United States
- 877-476-9627
- customerservice@grownbrilliance.com
- grownbrilliance.com
4.5
Excellent
881 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 86% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
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Great customer service
Great customer service, great price, great quality. Extremely happy with diamond quality and settings.
15 January 2026
Reply from Grown Brilliance
Thank you for your kind words! We’re so glad you’re happy with the diamond quality, settings, and your overall experience.
Reply from Grown Brilliance
We’re thrilled to hear you love your wedding rings! Thank you for sharing.
The whole team was wonderful
The whole team was wonderful. Made the buying experience smooth and excellent. Thank you Angela for all your help!
5 January 2026
Reply from Grown Brilliance
Thank you for your kind words! We’re thrilled to hear that our team made your buying experience smooth and enjoyable. We’ll be sure to share your thanks with Angela—she’ll be happy to hear it!
Reply from Grown Brilliance
Thank you for your feedback! We’re glad you had a positive experience with our customer service.
Reply from Grown Brilliance
Thank you for your kind words! We’re glad you’re happy with our customer service and the quality of your purchase.
Ring is great!
The ring is amazing. For spending so much money I would have expected some more information about the process, which is generally a crowd pleaser. Right now you purchase the item and it just says "processing" or something along those lines for a few weeks until getting a shipping notification.
15 January 2026
Reply from Grown Brilliance
We’re so glad to hear you find the ring amazing! Thank you also for sharing your honest feedback about the ordering process. We understand how important updates are, especially for such a meaningful purchase, and we’ll use your input to improve the experience.
In Love!!!
The process of the truly custom was so easy, and I was able to get exactly what I wanted. I am so happy with my ring, and Antionette in the McKinney Avenue, Dallas, TX location was an absolute dream to work with.
15 January 2026
Reply from Grown Brilliance
Thank you for sharing your experience! We’re delighted you love your ring and that the custom process was simple and enjoyable. Antionette will be so happy to hear she made the experience special for you.
Happy with my earrings
Fast service, great quality, fair pricing. My 3rd purchase with Grown Brilliance.
14 January 2026
Reply from Grown Brilliance
We truly appreciate your kind words and loyalty. It’s wonderful to know that our service, quality, and pricing have consistently met your expectations. Thank you for choosing Grown Brilliance again.
Knowledgeable friendly staff
13 January 2026
Reply from Grown Brilliance
Thank you for sharing your experience! We’re delighted our staff was able to assist you with both expertise and care.
Great support and beautiful ring
Had some issues with sizing and was taken care of and got the ring resized and back in time for anniversary.
The ring is absolutely beautiful
17 September 2025
Reply from Grown Brilliance
Hi Joyce! Thank you so much for your kind words. We are thrilled that you are happy with your ring, an with our service. We appreciate you taking the time to share your feedback!
Anniversary Ring
I bought a diamond ring to celebrate a special anniversary for my wife and me. To say that she loves the ring is an understatement. Thank you so much, Grown Brilliance, for taking such good care of this purchase and the amazing quality of the ring. I would purchase from you again without a doubt.
7 January 2026
Unprompted review
Reply from Grown Brilliance
Thank you so much for sharing your experience with us. We look forward to working with you again in the future. Happy Anniversary!
I absolutely do not recommed Grown…
Grown Brilliance is not professional or credible. I absolutely do not recommed Grown Brilliance both in terms of customer service and quality of the products.
I have purchased two items from this company. One was defective upon receipt and the other went missing in their returns facilitity without any fair resolution. The defective earrings were sent from a store that I was in direct contact with prior to shipment, so the quality control is poor to say the least. I informed the store and they told me to send it in for repair and that this could take 4-6 weeks. They did not offer to replace them. This was literally the same day I received the earrings. I plan to drive 4 hours to the nearest store return to them in person because I do not trust that this company's return faclity given that a pair of earrings went missing and there was no resolution offered (which I only learned after receipt of the second pair of earrings).
Regarding the missing earrings/ product during shipment, it is important to know that Grown Brilliance does not weigh packages upon recieving them and in fact, they refuse to do so, which is not only sketchy but an important piece of evidence when determining if a package was tampered with between the point of dropping it off to the carrier service and receipt at the returns facility.
Finally, be advised that you are on your own if this happens to you. Customer service is also impossible to get a hold of. If you want to reach them, you will need to recruit assistance from a store represenatative. Even then, the store team will not help beyond informing the online team to assist. There has been no resolution on this matter despite providing pictures of the item upon packing, drop off receipt, and a witness statement confirming that the items were indeed packaged and shipped back to the sender.
Incredibly unprofessional. Incredibly sketchy.
7 January 2026
Unprompted review
Reply from Grown Brilliance
We take allegations of this nature seriously and want to clarify a few key points.
Grown Brilliance maintains documented quality-control and security procedures across both our retail and returns operations. Returned packages are opened under video recording, and discrepancies are reviewed immediately. In this case, the returned package contained the gift-with-purchase earrings but not the original purchased item, and there was no visible evidence of tampering at the time of receipt.
When a discrepancy is identified, we initiate an investigation with the shipping carrier to determine what may have occurred in transit. That investigation is currently ongoing. While this process is underway, we are unable to issue a refund until the carrier completes its review.
We understand how frustrating situations like this can be, and we continue to communicate directly with the customer and review any documentation provided as part of the investigation.
We stand behind our products, our quality standards, and our procedures, and we remain committed to resolving matters through the appropriate channels once all facts have been established.
Is this a scam?
Is this a scam? I returned the earrings nearly immediately upon receiving them and I got an email saying the earrings were not returned and I will not get my refund?! This is completely untrue. I have a witness to my packing them. I may have videotape of the whole process of packing and returning them. Will revert back.
29 December 2025
Reply from Grown Brilliance
Hi Annabelle, We take concerns like this very seriously and want to clarify our process.
All returned packages are opened under continuous video recording as part of our standard security and quality-control procedures. When your return was received and reviewed, the package contained the gift-with-purchase diamond earrings, but not the original purchased item. There was no visible evidence of package tampering at the time of receipt.
Because of this discrepancy, we immediately initiated a claim with the shipping carrier to investigate what may have occurred in transit. That investigation is currently ongoing.
We understand how frustrating this situation is, and we want to be clear that we are not dismissing your concern. Once the carrier’s investigation is complete, we will review the outcome and determine next steps accordingly. We will continue to work with you, and review any documents, and information that you have.
Beautiful, friendly, an overall amazing experience!
Everyone at GB is so helpful and friendly. We came back twice because we weren't sure what we wanted and we never felt pressured. They're great about customizing, returns, letting you try on tons of rings. The woman who helped us both times is such a lovely human and made the whole experience feel special. Plus, I love my wedding band (and I'm a picky lady)!
3 December 2025
Reply from Grown Brilliance
Summer, it is so great to know that your experience with us was amazing, and we are happy that you love your wedding band. It is such a meaningful and special piece and you should love it! Thank you for sharing, and we hope to see you again!
Jill Fleishman Higdon President & CEO…
Jill Fleishman Higdon President & CEO of Fairway Foundry writes This Company is a Top Notch Purveyor in its Sector.
10 March 2025
Reply from Grown Brilliance
Thank you for your kind words Jill!
Ruined Christmas
I am extremely disappointed that I have not received the item I ordered for my wife for Christmas that was guaranteed to arrive in time. I can’t imagine how many other dissatisfied customers there are whose Christmas gifts also did not arrive in time. This is misleading advertising and customer support had no answers other than that they had to check with their production team and that they could promise delivery sooner than New Years. This is horrible and unacceptable way to provide service especially during this time of year when there are so many options.
24 December 2025
Unprompted review
Good selection, beautiful
Good selection. The real thing is so much more beautiful than the pictures on the website. My wife absolutely loves it.
4 December 2025
Reply from Grown Brilliance
Sean, thank you for taking the time to provide us with your feedback. We are thrilled to know that your wife loved her piece, and that you found the item even more beautiful in person!
Disappointing size
If you do research as to the size of a dog tag you will find the size of a dog tag issued by the military is over four times larger than the one you sell. That tends to make people disappointed when they open the box and find a piece that is 1/4th the size. This item was going to be worn along with her dead fathers dog tags as a memorial to him. I doubt she will ever wear it.
5 December 2025
Reply from Grown Brilliance
Hi Dan,
Thank you for sharing your feedback. We’re truly sorry to hear that the pendant did not meet your expectations, especially given the meaningful purpose it was intended to serve. We understand how important memorial pieces can be, and we regret any disappointment this caused.
To help customers make informed decisions, our product images are enlarged to show detail, and the exact measurements of the pendant are listed on the product page. That said, we recognize that size can still feel different when seen in person, and we appreciate you sharing your feedback.
Your satisfaction is very important to us. If the piece isn’t right, we do offer a 30-day return policy, and our team would be happy to assist with a return or help explore alternative options that may better suit what you had in mind. Our Truly custom program can even help design a custom piece, to create exactly what you are looking for.
Thank you again for your feedback.
I worked with Harriott in L.A
I worked with Harriott in L.A. office,and she was great!
5 December 2025
Reply from Grown Brilliance
Hi Larry! Thank you so much for sharing your feedback with us. We appreciate you taking the time.
Great Experience
Great Experience
Denvil was incredibly helpful, understanding, and supportive. They were accommodating, and worked wth in our budget. They answered all my questions, and were transparent throughout the process.
5 December 2025
Reply from Grown Brilliance
Thank you Dylan. It is important to us that we provide our customers with a quality product as well as a positive experience, and we are happy that we met your expectations. Thank you for taking the time to share with us. We appreciate it very much!
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