Iceland Foods Reviews 

1,104
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Looking at 172 reviews, most reviewers were let down by their experience overall. Customers frequently complained about missing items, incorrect product substitutions, and receiving out-of-date food that ruined their meals. Shoppers also experienced major issues with unhelpful customer service representatives who failed to provide proper assistance or timely refunds. Furthermore, consumers struggled significantly with the new bagless delivery policy, reporting frustratingly late arrivals, missing delivery drivers, and poor communication from local store managers. Some reviewers were happy with the polite delivery drivers and specific staff members who went above and beyond to provide great service. A few people also noted that certain frozen food items and particular meals met their quality expectations.

What people talk about most

Product

Customers consistently report severe disappointment regarding product quality, highlighting issues with items... See more

Delivery service

Customers consistently note negative experiences with delivery service, highlighting severe delays and missed... See more

Customer service

People report negative experiences with customer_service, describing interactions as unhelpful and... See more

Staff

Consumers find staff to be negative, consistently describing employees and managers as rude, unhelpful, and... See more

Order

Reviewers highlight negative aspects of ordering, noting issues like missing items, unfulfilled deliveries,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Received online order 18th February 2026. Ordered 2 cartons semi skimmed milk 4 pints in each. They arrived dated 20th February as best date. As this order came late afternoon there was no chance... See more

Rated 1 out of 5 stars

Bagless delivery? Are they trying to lose their drivers as well as their customers? I would gladly pay for bags for home deliveries but was not given the option, instead I was faced with a confus... See more

Rated 1 out of 5 stars

So no bags now Iceland! I expect you've gone bagless to support your inadequacy to fulfil an order. No fresh burgers, no fresh sausages, no sausage rolls- so how do I feed my kids? Your packer co... See more

Rated 1 out of 5 stars

Iceland should be ashamed for what they are selling, dismal inedible food, not fit for a pig. Over priced garbage, they used to be great, must have been taken over, a lot of their meat has so little... See more


1.3

Bad

TrustScore 1.5 out of 5

1K reviews

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1.3

All reviews

(1,104)

171 reviews in the last 12 months

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Rated 1 out of 5 stars

Would give no stars if it was possible

Would give no stars if it was possible. Lovely drivers from the Telford/Shrewsbury stores. I never order anything frozen since it was all defrosted when the order arrived when i lived in Wolverhampton. Drivers need more time for deliveries now theres no carrier bags which is a stupid idea. Im a pensioner and struggle to cope with deliveries now. By the way i sent the whole order back in Wolverhampton. Think about people who struggle Iceland. Dont think i will be shopping very often, i never have a problem with frozen food from another online grocery firm

11 June 2026
Unprompted review
Rated 1 out of 5 stars

Guys please be extremely careful when…

Guys please be extremely careful when ordering from the Hounslow West branch. Food arrived squashed and unedible, mouldy and filled with live worms. Staff are very rude, grumpy and horrible to talk to. They're very unprofessional and don't care at all. It won't allow me to upload any pics.

7 June 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT SIGN UP ONLINE

I clicked on a Facebook advert offering £20 off a £60 shop and was required to register to check delivery availability. After registering, I discovered Iceland does not deliver to my area.

I then attempted to unsubscribe from marketing communications. The emails I received contained no unsubscribe option, and I could find no way to delete my account online.

When I contacted customer services simply asking to stop receiving marketing emails, I was asked to provide my full name, billing address, email address and contact number before they would process the request.

As someone who isn’t even able to use the service because delivery isn’t available in my area, this was an incredibly frustrating experience.

Gaining my details took seconds. Trying to stop marketing communications has taken multiple emails and far more effort than it should.

Based on this experience, I would not consider using Iceland in the future and would encourage others to consider how easy it is to leave before signing up

4 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely disgraceful company

Absolutely disgraceful company !
Left my son starving after failing to take down an address and details properly for a delivery which never turned up untill 24 hours later at £101.00 spent.
After contacting head office over the matter by dozens of phone calls and emails being promised vouchers, i was called a liar by staff ! Absolutely disgusting company who employs incompetent , rude staff, still ongoing after being ignored for over 8 weeks !
Will NEVER shop there again !

17 April 2026
Unprompted review
Rated 2 out of 5 stars

Shame on you Iceland

Everytime I have ordered, the delivery drivers have been brilliant. Timely and polite, I cannot fault them. However, bagless AND now photos?? These two changes have added on time not only for people like myself, but extra time on the workers which is unfair. Many people like myself may be in a rush and having to stand about while every driver explains the new procedure, making sure the person understands and stands in the frame etc. Others may be disabled and require more help. If the drivers are delayed, then so are your valuable customers.

If bringing back bags helps many customers, I don't understand why Iceland haven't reached out to their customers to see if the right choice was made. I mean, its 2026, a large corporation like yourselves can't figure out something more economically friendly and suitable??
Shame on you Iceland, way to put extra pressure on your staff. members.

2 June 2026
Unprompted review
Rated 1 out of 5 stars

Well ive been shopping at Iceland at…

Well ive been shopping at Iceland at Edinburgh Place cheltenham for years. And now im disabled and I use an e scooter because i have COPD And osteoarthritis of the hip and other things wrong as I'm 63 but over the last 5 weeks ive been going in the store with my scooter I turn it off before I go in and use it like a trolley and walking aid but last weekend the security guard said I had to leave it by the door because it has battery's in it so I left and following that I went there with my e scooter and done my shopping as I went in there 3 times a week and nothing was said but this weekend again the security guard said I cant bring my e scooter in the store which I told him well why have the other staff said anything where he got angry and got in my face shouting at me and ordered me out the shop on where he called me a knob and a silly old fool or something as I said he got that close to me spittle was coming out of his mouth this security guard thinks he owns the shop and everyone has to run by his rules even disabled people like myself as if you say anything to him he kicks you out of the shop but he shouldn't be working the if hes getting in customers face shouting at them its disgusting the way he treats your customers ive videoed him where hes in my face shouting at me and because of that ive gone to the local paper to highlight this problem with the security guard at Iceland Edinburgh Place Cheltenham.

30 May 2026
Unprompted review
Rated 1 out of 5 stars

Home delivery from Iceland Greenock is…

Home delivery from Iceland Greenock is a disgrace. All food is out of date or same day meaning you can't plan meals. Drivers are excellent but because we stay at the back of Greenock we are not allowed daytime slots which is wrong and we have no choice. Reported to trading standards and trying to get a hold of their area manager. Nobody has a good word to say about the Greenock manager and the shop doesn't answer the phone.

30 May 2026
Unprompted review
Rated 1 out of 5 stars

AVOID

AVOID! Iceland delivery put the crates on the pavement outside my door plus toilet paper not in crates on the dirty ground, just to take a picture. one of my items broke too. customer service is gone with iceland, you will lose more buying from them and best to move onto another delivery. Even if Tesco does bagless, atleast their customer service still exists.

27 May 2026
Unprompted review
Rated 1 out of 5 stars

People will pay for bags

People will pay for bags. Absolute nonsense Paid 180 for a shop to have it launched at me food literally all over my floor. Driver stood there helpless are you paying them more to have then hand ball every single item. Disgusting service

23 May 2026
Unprompted review
Rated 1 out of 5 stars

Iceland should be ashamed for what they…

Iceland should be ashamed for what they are selling, dismal inedible food, not fit for a pig.
Over priced garbage, they used to be great, must have been taken over, a lot of their meat has so little meat in it, its virtually fit for vegetarians, will never shop there again, neither are my family and friends.

19 May 2026
Unprompted review
Rated 1 out of 5 stars

I done an order for my 89 yr old house…

I done an order for my 89 yr old house bound dad and we’ll not at all worth the £70 pound I paid, Ice Lollies where so soft as unfrozen, ready meals again not frozen . Ordered 4 x 6 2 litre of bottle water received 2 packs and 6 500 ml water bottles. The driver was polite and wasn’t happy about our order . Told to call store for refund but no answer at all ..disgusting

25 May 2026
Unprompted review
Rated 1 out of 5 stars

Fumming I had a delivery slot

Fumming I had a delivery slot. Taken my money. My order wasn't delivered. But says delivered. They have taken my money. Disgusting behaviour to customers. Am currently waiting for a response to my complaint. If not refunded and the delivery driver nor checked i will take it higher . Drivers should be made to prove delivery. Not jist say it was delivered 😡

24 May 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

Order number 2100963982
Sent me out of date mini wine guns and £20 packet of chicken breasts was smashed to pieces and opened

22 May 2026
Unprompted review
Rated 1 out of 5 stars

Quality has plummeted

This is really a review about Iceland pies, they used to be generously filled I would cook 2 at a time, have one for my tea and take 1 to work. However the steak and gravy pie only had 2 TINY pieces of meat and a taste less gravy and the chicken balti pie I just ate had 1 cm of filing. I used to be a pub chef and if I'd served something like those pies I would have been sacked. The pies used to fill me up but now I am still hungry. Come on Iceland you used to be good value for money sadly not so much now.

15 May 2026
Unprompted review
Rated 1 out of 5 stars

Ordered and paid extra for…

Ordered and paid extra for delivery...due 4-6pm. Was half hour late which i can over look. What i cant overlook is all frozen food was missing. Tried 22 times to ring relevant branch before answered, to be told order cant be found. Then i get a refund...no other communication which takes 3-5 days...what if that had been my last bit of money? No call to ask if items still wanted, nothing. Shame on your company. After almost 10yrs of using you, never again. Btw, this is 3rd time you have messed my orders up

12 May 2026
Unprompted review
Rated 1 out of 5 stars

Sharp Practices

I went to Iceland in Cleveleys yesterday (12/05/2026) to buy some Chicago Town Stuffed Crust Loaded Pepperoni Pizza 645g, I checked the price on the website before I went, it was £3, in the store it was £5, I asked the store assistant to check the price and it was £5. I'm disgusted at the sharp practices these con artists use to get you into their store, needless to say I didn't buy anything.,

12 May 2026
Unprompted review

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