I joined Gold Avenue in early January 2026 and have been using their vault storage ever since. I recently purchased a gold bar and silver coins, and the experience was as smooth as always. I was also... See more
Company replied
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I joined Gold Avenue in early January 2026 and have been using their vault storage ever since. I recently purchased a gold bar and silver coins, and the experience was as smooth as always. I was also... See more
Company replied
Another straight forward purchase from GA. After many years dealing with a very well known bullion dealer in England, I’ve now put my faith in GA. Top company.
Company replied
Extremely frustrated with Gold Avenue. My account shows as fully verified, yet every time I try to place an order, the system tells me I need to verify my account first. I have reached out via live ch... See more
Company replied
I encountered a tracking problem via UPS. and needed instant help from GOLDAVENUE team. I was totally puzzled and in a panic mood. the GOLDAVENUE representative confident mood and pleasant attitu... See more
Company replied
GOLD AVENUE is an independent company based in Geneva, Switzerland. GOLD AVENUE is the easiest and most trusted place to buy, sell, and store your precious metals. Proudly supported by industry leaders, GOLD AVENUE only offers products coming from the most reputable mints. At GOLD AVENUE, we are committed to providing a trustworthy and accessible service to all of our customers. We are on a mission to provide affordable precious metals to all, yet never at the expense of quality.
Written by the company
Free insured storage up to CHF10,000, CHF8/month above

Case postale, 1204, Geneva, Switzerland
Replied to 100% of negative reviews
Typically replies within 24 hours
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Good site. Probably the best prices to buy. But to sell back to them is very expensive

Reply from GOLD AVENUE

Reply from GOLD AVENUE
2 days my account blokked. Just the 30th january....is this a joke???

Reply from GOLD AVENUE
So bad you receive it from me $8197 and I see it in my wallet7329 !!!

Reply from GOLD AVENUE
It was great to receive my certificate of ownership. I would expect though a more clear view of the costs.
Thanks for the reply. Still, when I saw the value of my purchase in my wallet, I couldn't tell , because I bought the same product. I could roughly estimate, but still not good or clear enough. It would be more appropriate to state all the costs in the invoice

Reply from GOLD AVENUE

Reply from GOLD AVENUE
I am very disappointed with my experience at Gold Avenue. I purchased a 1 kg PAMP Suisse silver bar for around €3,200 when silver was trading near €88 per ounce. My silver is stored in their Swiss vault, so VAT was not part of the purchase.
Since then, silver has risen to about €95 per ounce, yet when I checked Gold Avenue’s buy-back price, I was offered only €3,033 — meaning I would still incur a significant loss despite the underlying metal price increasing.
At the same time, Gold Avenue is currently selling the same 1 kg PAMP silver bar for around €3,450, implying a spread of roughly €400 between what they charge buyers and what they are willing to pay to repurchase the same product.
Even allowing for normal dealer margins, storage, and logistics, this feels excessive and was not clearly apparent to me when I made the original purchase.
This experience has seriously reduced my confidence in using Gold Avenue again.
Reference: G32A5FAMT7YZXQ
GoldAvenue Order Number: 1956242661

Reply from GOLD AVENUE
Trust is everything based on past performance especially during crisis times and after extensive research GoldAvenue came out as the most reliable partner with top notch customer service

Reply from GOLD AVENUE
The web panel is really easy to use, and the payment process was smooth

Reply from GOLD AVENUE
What I love most about this company is the ease of being able to buy/sell and the straightforward website where virtually everything you need is easy to find.

Reply from GOLD AVENUE
Gold Avenue does its job precisely and professionally. No complaints since I joined the “family” 3 years ago and I continue to grow my portfolio on this basis.
Their response to customer enquiries is also very prompt and accurate. Answer the question, solve the problem”problem” then move on. What more does a client need?

Reply from GOLD AVENUE
Everything very easy . Happy with free storage ,other places charge even on small amounts. Beautiful lady fortuna . I would also like to add that i do recommend buying silver as i really do believe the price will explode . I am not an expert but I do watch people that are. . I bought a few years ago when prices were very low so already very pleased with purchase. I have also bought quite a lot recently from Pamp as I believe it's the best and will increase a lot in value hopefully this year . I can't wait !!

Reply from GOLD AVENUE
This was my second purchase with Gold Avenue and my second payment related issue. On a previous transaction, a wire transfer failed due to incorrect or unclear information.
This time, Wise confirmed my payment reached Gold Avenue’s account within seconds, yet my wallet balance was not credited in time. During this delay, six silver coins I intended to buy sold out (including 2× Silver Britannia coins and another 4× silver coins).
Customer service staff may be polite and responsive, but there is a clear architectural problem between payment receipt and internal balance updates.
Because of this, I have no confidence in the selling experience either. If funds can sit unreflected after being received, it raises obvious concerns about sell-side pricing accuracy, execution timing, settlement delays, and how quickly proceeds would actually be paid out. In precious metals trading, these are critical.
Once my existing assets are sold, I will not be continuing as a customer.
UPDATE:Reply to Gold Avenue response:
Thank you for your response. However, several points in your reply are either inaccurate in my specific case or do not address the core issue.
First, this was not a traditional wire transfer in the conventional sense. This was a Wise transfer, which you explicitly state is an accepted payment method. Wise operates as an instant settlement system on your side, and Wise confirmed that the funds reached GoldAvenue SA’s account within seconds.
If, despite this, funds can sit in your bank account for 1–3 business days without being reflected in the customer wallet, this is not a banking delay but an internal reconciliation and architecture issue. That distinction matters.
Second, the explanation about locking prices and reserving products does not apply here. I could not lock prices or reserve products because the wallet balance was not credited, and there was no clear, explicit indication at checkout that Wise payments would behave like delayed wire transfers. If Wise payments are subject to the same validation delay, this needs to be clearly and unambiguously communicated before payment, not explained after the fact.
Third, stating that delays are part of “compliance and reconciliation requirements” does not resolve the issue. Compliance is expected; opacity is not. From a customer perspective, funds were received by Gold Avenue, yet were unusable with no predictable timeframe. In a time-sensitive precious metals market, that gap directly causes financial and opportunity loss, which is exactly what occurred here.
In addition, the transfer costs themselves are not trivial. In my case, the transfer fees exceeded the VAT element if I want to wire transfer or bank transfer, which makes delays even less acceptable. Paying disproportionately high transfer costs for funds that are received instantly but remain unusable for days is not a reasonable customer outcome.
Finally, your comment on selling timelines reinforces, rather than alleviates, my concern. If buy-side funds can be received instantly but remain unavailable for days due to internal processing, it is reasonable to question whether sell-side execution, pricing accuracy, settlement, and payout timing are equally exposed to internal delays beyond the stated 3–5 business days. Trust in the platform depends on consistency between receipt, execution, and settlement on both sides of the transaction.
To be clear:
this is not a criticism of your support staff, but of a structural disconnect between payment receipt and customer facing balances. Until that is addressed transparently, confidence in both buying and selling processes is compromised.
No further assistance is required. This reply is for clarity and record.
Regards.

Reply from GOLD AVENUE
I have just received my Victoria after waiting for almost two weeks. But the waiting paid off. So beautiful and I love it. Thank you.

Reply from GOLD AVENUE
About 3 weeks ago I want to check out my basket. It didn`t work, the system simply stops at the step “Billing address”, didn`t go forward to step “Payment method”. No popup, no error message, just nothing.
My question to help desk was answered with: “we are very busy these days and our answer will take up to 48 hrs.”. Unacceptable for an online shop. After 2 days I got the answer with asking me, I should check if my products in the basket are not out of stock and/ore my address is correct. Both is ok, products available, address ok.
My new question (still not working) was answered with: “You are approaching your purchase limit and we need to a “due diligence”, I would be contacted by the appropriate people. Why not the first time? This I had already about 2 years ago, which was solved with the comment by GA, I have now unlimited purchase and I would never be contacted about this anymore. Really?
Then I got an email from the Head of Compliance, Aristote Matshoko, who was asking me, to send my last tax return. I`m a tax resident in Thailand, filing my tax return but don`t have to pay tax, because the taxable income is equal to my remittances to Thailand, and these are in total below the tax treshold. I sent this anyway together with my pension confirmation.
In the meantime, I placed another question in the help desk, because after login I could not change my personal data, there was a typing error in the address, just 1 letter, an “y” instead of an “i”. I got the answer, my request is fixed and I could use my account. So in GoldAvenue, the left hand doesn`t know what the right hand is doing.
Then I got a 2nd email from this compliance guy, I should send a copy of my last bank balance. Basically, it's none of his business, and with a bank statement he even doesn't know where my money comes from. And I have several online bank accounts round the world. I sent him anyway one of my bank account statements, which had a balance more than the products in my basket. And all my balances are constantly changing because of my securities tradings. This is now one week ago and I didn`t heard anything from this guy. And I even cannot close down my account, which I would, I have already found my better gold online shop.
There is nothing to add to my review. GA had enough time (3 weeks) to solve the problem. I live in Thailand since 20 year`s, I signed up with GA some 5 years ago with my current address in Thailand and there was no problem to buy and sell gold online with GA, except the incident some 2 years ago (described in my review), which was solved. I don`t like to hear anymore from this GA, there customer service doesn`t deserve this term. Delete my account.

Reply from GOLD AVENUE

Reply from GOLD AVENUE
A very easy-to-use platform; it gave me a lot of confidence. I deposited funds into my account and within 24 hours they were already credited. I received my invoice and certificate.

Reply from GOLD AVENUE
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