General Accident Reviews 4,729

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 701 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the ease of the user experience, particularly praising the straightforward process for obtaining quotes and purchasing car insurance online. Many people found the website easy to navigate, making the entire process quick and simple. The pricing is consistently noted as competitive, with many consumers appreciating the excellent value for money and significant savings compared to other providers. However, some customers also noted occasional difficulties with the online process, such as issues with passcodes or discrepancies between initial quotes and final prices. A few people mentioned that the basic insurance might be sparse, requiring additional costs for benefits like breakdown cover, which they found misleading.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently praising the ease of use and... See more

Price

Clients share positive opinions on price, with many finding it competitive and affordable, often saving... See more

Website

Consumers generally express satisfaction with the website, finding it straightforward, easy to navigate, and... See more

Service

People report positive experiences with service. Customers found the process to obtain car insurance easy and... See more

Value for money

Customers had positive experiences with value for money. Many reviewers praise the competitive premiums, with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really easy to complete the necessary details and choose the level of cover required. General Accident came up as one of the cheapest on Confused.Com and was about £150 cheaper than my current insure... See more

Company replied

Rated 5 out of 5 stars

The access to GA was via Go Compare which was very straight forward and easy to fill in details. The Ga additional information to complete the quote was a bit tedious but if taken slowly was quite eas... See more

Company replied

Rated 5 out of 5 stars

After trailing for a while on looking at various companies to make a change from Admiral I opted for GA on both price and reputation. The process then became simple and straight forward with clear cos... See more

Company replied

Rated 5 out of 5 stars

Unfortunately, for various reasons. I allowed my policy to expire. GA could not re-instate the existing policy and I had to apply for and accept a new quote. Whilst the on-line application was both ex... See more

Company replied


Company details


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

5K reviews

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Rated 4 out of 5 stars

found them on confused.com

found them on confused.com. best price. easy to complete, usual questions asked. selected as they are an AVIVA company who are recommended.

11 May 2026
General Accident logo

Reply from General Accident

Hi,

Thanks for taking the time to leave a review.

We’re really pleased you found us through Confused.com and that the quote and application were straightforward, with no surprises along the way. Keeping things clear and easy to complete is exactly what we aim for.

It’s also great to hear that choosing us gave you extra confidence. Thanks again for sharing your experience – we appreciate it.

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com ~ General Accident Social Team

Rated 5 out of 5 stars

Great price

Great price; the last insurance company premium went up, even though I did not have an accident. Cheap add-ons.

11 May 2026
General Accident logo

Reply from General Accident

Your 5 stars made our day! ⭐🎉 We really appreciate your support and are glad you had a positive experience.

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Signed up for Car Insurance and it was…

Signed up for Car Insurance and it was a pleasure to have such a straightforward website. The price remained good instead of hiking as do some! Good range of cover as far as I can see.

7 May 2026
General Accident logo

Reply from General Accident

Thanks for the awesome five stars! We love having you with us, and hopefully for many more years to come 💙

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Website was easy and straightforward to…

Website was easy and straightforward to use and the the price was very competitive - feels like the best value for what I needed.

7 May 2026
General Accident logo

Reply from General Accident

Hi Katie, we love to hear we could help make things simple for you this year 🥳 If ever you need us, we'll be a click away 💙

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Well worth being patient and waiting to speak to a member of the team

Although had to wait to speak to someone this was made easier with a call back service.
The man who dealt with me was courteous and very helpful

5 May 2026
General Accident logo

Reply from General Accident

Hi Alison,

Thank you for your thoughtful feedback! 😊📞

We really appreciate your patience, and we’re so pleased the call-back service helped make things easier for you ⏱️✨ It’s great to hear that the team member you spoke with was courteous and helpful—it’s exactly the experience we aim to provide 👍

Customer service 👉 help.generalaccident.com/contact-form Claim support 👉 generalaccident.com/our-cover/making-a-claim FAQs 👉 help.generalaccident.com General Accident Social Team

Rated 3 out of 5 stars

Very difficult for olderly people

Very difficult for olderly people

4 May 2026
General Accident logo

Reply from General Accident

Thank you for sharing your feedback Semra.

We understand that certain processes can feel challenging, particularly for older customers, and we appreciate you taking the time to raise this with us.
We want our services to be as accessible and easy to use as possible, and feedback like this helps us identify where we can make improvements.

If support is ever needed, our team is always happy to talk things through and offer additional help, you can reach out to them with the below details. 💙

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com

General Accident Social Team

Rated 5 out of 5 stars

Very happy today to be able to renew my…

Very happy today to be able to renew my car insurance with General Accident. Have been able to make a saving of over £100.00. So easy to do so on line these days.

28 April 2026
General Accident logo

Reply from General Accident

Thank you so much for your fantastic review 😊!

We’re delighted to hear how happy you are with renewing your car insurance with General Accident. It’s great to know you found the online process so easy and smooth - that’s exactly the experience we aim to deliver. We really appreciate you choosing us and look forward to being there for you in the year ahead! 💚

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com
Thanks
General Accident Social Team

Rated 2 out of 5 stars

I have insured with general accident…

I have insured with general accident for several years. My renewal quote came through and I assumed that ,as always, it would be auto renewed. No, my policy was cancelled and with only an hour before I was due to leave home I had to re apply. I also had to pay £80 more than the previously quoted price! Not impressed, will definitely be shopping around next year.

28 April 2026
General Accident logo

Reply from General Accident

Hi Jennie,
Thank you for sharing your experience, we appreciate the inconvenience caused by your policy not renewing as you expected.

We understand how stressful this must have been, particularly with such little time before you needed to leave home. Automatic renewal can depend on several factors, and we appreciate that this wasn’t communicated clearly enough in your case. We apologise for both the disruption and the frustration this caused.

It's disappointing to hear about the increase in price from your original renewal quote. We recognise how disappointing this can feel, especially as a long‑standing customer, and this is certainly not the impression we want to leave.

Customer service 👉 help.generalaccident.com/contact-form
Claim support 👉 generalaccident.com/our-cover/making-a-claim
FAQs 👉 help.generalaccident.com
Thanks
General Accident Social Team

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