Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... See more
Company replied
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Review summary
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Samantha was fantastic and furthered my education on what the words on line during market closed hours really mean regarding what can reasonably be expected for the price when markets open. I Greatly... See more
After spending some time yesterday with one of your most patient representative along with the two other representatives who helped me earlier. When I tried to login today I was successful. No more... See more
Company replied
The purchase process is simple and problem free. Buy prices are above going rates, however, the mark-ups may be typical. Have not experienced the selling process yet.
Company details
About GBI Direct (Formerly Hard Assets Alliance)
Written by the company
GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple
Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.
We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.
Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.
Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.
GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.
We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
Contact info
485 Lexington Avenue, Suite 304, 10017, New York, United States
- 877-727-7387
- Support@gbidirect.com
- gbidirect.com
4.3
Excellent
371 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 70% of negative reviews
Typically replies within 2 weeks
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You guys have my liquid funds still…
You guys have my liquid funds still tied up due to some damage technical problem. I'm starting to look for a more reliable metals brokerage service
29 January 2026
Unprompted review
The program is on auto-pilot
The program is on auto-pilot! A withdrawal is made from my checking account every month and automatically invested in gold and silver. The storage fees are much lower than other services I have used!
26 January 2026
Unprompted review
Pretty easy to access my account…
Pretty easy to access my account without having to deal with complicated passkeys or facial recognition. Purchase and sale actions are quick and accurate. Receiving sale proceeds requires a few days, but that is understandable.
6 January 2026
Unprompted review
A Real Person at the other end!
Prompt response and generousy understanding of the issue at hand. I felt I was communicating with a kind and fair person with solutions that allowed me to also be willing to accept. Five star experience!
29 January 2026
Unprompted review
IRA Distribution request was delayed…
IRA Distribution request was delayed unnecessarily. Still have not received my distribution.
12 January 2026
Unprompted review
Funds Transfer
I requested a transfer of $1843.68 to my checking account on 1/14/26. I have not yet received the funds as of 1/24/26. The transfer still shows as "Pending".
14 January 2026
Unprompted review
They listened and responded with…
They listened and responded with respect and accomplished the transfer
21 January 2026
Unprompted review
Completed sale of gold
Completed sale of gold and transfer of funds without any issues.
21 October 2025
Unprompted review
Best choice
Best choice to have precious metals account with Hard Assets Alliance, a trustworthy company. Their website is easy to navigate and transactions are quick and straightforward
16 January 2026
Unprompted review
Charges
So for buying gold or silver on the site I can transfer money to it for free from my bank account but when I want to sell and take some money out, you charge $25.00.
14 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Thanks for this feedback - it's helpful.
The $25 wire fee covers the bank's cost for next-business-day processing. However, check withdrawals are completely free, and we're developing ACH withdrawals as another free alternative (though not as fast as wires).
Your point about making these options clearer is well taken.
Customer Success Team
Hard Assets Alliance
I've already addressed the issue.
1 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Thank you so much for reaching out to our customer service team to address any issues!
First time liquidating any product
First time liquidating any product. HAA representative sent dated contact information for my IRA administrator and incorrect information on the process. The HAA rep had no idea what they were doing.
9 January 2026
Unprompted review
Reply from GBI Direct (Formerly Hard Assets Alliance)
Thank you for this feedback, and we apologize for the confusion.
Your grandfathered account operates differently from our current IRA system, but our team should have provided accurate information regardless.
If you need support with future transactions, please reach out directly - we want to ensure a smooth experience going forward.
Customer Success Team
Hard Assets Alliance
Easy to do business and site is secure
6 January 2026
Unprompted review
Hard Assets Alliance
I have been with Hard Assets Alliance for years - buying and selling. It is an easy process, and I have never had any issues. I recommend this company 100%!
20 January 2026
Unprompted review
Transparent and quick
20 January 2026
Unprompted review
The Pros
HAA are the consummate professionals at providing precious metals to investors and the necessary management thereafter.
19 January 2026
Unprompted review
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