Firmoo Reviews 2,884

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 724 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products, often noting their durability and stylish designs, which frequently receive compliments. Many find the prices incredibly reasonable, offering significant savings compared to traditional opticians without compromising on quality. The ordering process is generally described as easy and straightforward, with a wide selection of frames and lens options available. Delivery is often quicker than expected, and the overall value for money is a recurring positive theme. However, some people mentioned issues with delivery, including lost parcels by couriers or delays beyond the promised express shipping timeframe. A few other people also felt that the lenses were not always accurate to their prescription or that transitional lenses stopped darkening prematurely. There were also instances where orders were cancelled without explanation or frames were uncomfortable due to weight or fit.

What people talk about most

Product

People report positive experiences with product, highlighting the excellent quality of glasses and frames,... See more

Quality

Users describe positive interactions with quality, frequently praising the excellent quality of glasses,... See more

Price

Customers had positive experiences with price, consistently praising the affordability and value for money,... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the quick... See more

Order

Reviewers mention positive feedback about their ordering experience, highlighting the ease of the process,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fabulous glasses at a very reasonable price , I have clear lens and some frames with advanced varifocals , also transition lens on a couple of pairs that are lovely brown tinted when out in the sun .I... See more

Rated 5 out of 5 stars

Really pleased with my prescription sunglasses, they arrived quicker than the estimated time and they fit perfectly. A bargain with polarised lenses costly only a quarter of the price my local opticia... See more

Rated 5 out of 5 stars

Customer service is absolutely fantastic with this company & help with any questions or problems.They sort it swiftly & resolve any problems instantly. The glasses are of great quality & are fantast... See more

Rated 5 out of 5 stars

Firmoo offer a great selection of glasses for ridiculous value for money. My current glasses have lasted much better than my previous designer ones and cost about an 8th of the price. Will be ordering... See more


Company details

  1. Glasses Store
  2. Sunglasses Store

Written by the company

Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.


Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

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No history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Was really sceptical given the low…

Was really sceptical given the low prices, but these are legitimate and really good quality. I bought a pair of glasses after mine broke (from a well known high street opticians). I thought they’re so cheap, if they only last 6 months it’s better than nothing. They’ve lasted 18 months. I need new glasses as my prescription has changed and I’ve just ordered prescription glasses and sunglasses for less than the price of one pair from the high street opticians I’d usually go to. And they’ve got anti reflective and anti blue coating… really rate this business.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

These are fabulous

These are fabulous! I love my rainbow glasses, they fit well (I always have issues with glasses as I have a small head) and they are very comfortable. I have had mine for 2 years and still going strong. I also have sunglasses and always get comments about them being rainbow colour. Thank you

17 May 2025
Unprompted review
Rated 5 out of 5 stars

Amazing glasses

The order was processdd very quickly. I was kept upto date with the process . But best of all the glasses are amazing would totally recomend 😄

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Be aware if you have a BVD measurement…

Be aware if you have a BVD measurement on your glasses!

Also be aware if you want to speak to someone on the phone!

I have placed an order with Firmoo for the first time. Their system allows you to add your basic prescription, SPH, CYL, Axis, PD, ADD, but doesn’t not ask you any additional questions about your prescription. I added all those details and paid.

After enquiring with their customer services about some frames I had selected, they asked for a copy of my prescription. Which I sent. They then came back to me to tell me that they couldn’t fulfill my order because I had a BVD measurement on my prescription.

It’s the first time I’ve ever had a BVD number so I didn’t know what it was, but as they did not ask for the information when I’m entering the prescription details, one would think they don’t need it. If they needed it and it was important then one would assume they would ask for it to place the order, right?

It’s lucky I had enquired about the frames otherwise they would not have known that I had this on my prescription because they don’t ask for it.

Now they are saying I need to cancel the order but because it’s in ‘processing’ there is a fee to cancel. A fee that I don’t feel I shouldn’t have to pay because they are the ones instructing me to cancel. They haven’t made it clear at the ‘prescription entering phase’ that you can not place an order if you have a BVD measurement. It’s hidden in their FAQ’s but people rarely read these unless they have a query. It should be much more transparent especially as they consider it such vital information.

So now I have to cancel with a fee. However, when I try to cancel it’s saying that my refund will be sent to my Ayden account. What is an Ayden account? I paid by debit card? Given I don’t know what this is I have tried to call them
BUT their phone lines don’t work. Just some American voice asking you to call back at 7am ‘Southern time’. There are ‘Southern times’ all over the world. So they are impossible to reach. They take days to reply to email.

So now I don’t know if I should click the cancel button because I don’t know how I will be refunded. AND YOU HAVE TO WAIT 30 DAYS FOR YOUR MONEY BACK WHEN YOU DO FIGURE OUT HOW ITS BEING REFUNDED.

Really bad service - not transparent around prescription limitations/requirement, want to charge you a fee to cancel when it’s them choosing to cancel, can’t speak to anyone and have to wait an unreasonable time to get a refund… if you can work out how you are going to be refunded in the first place. AVOID. THERE ARE MUCH EASIER AND MORE PROFESSIONAL ONLINE OPTICIANS WHO WILL MAKE A PRESCRIPTION WITH A BVD MEASUREMENT.

11 February 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Zoe,

Thank you for bringing this matter to our attention, and we are truly sorry for the frustration and confusion you've experienced throughout this process.

According to the Opticians Act 1989 and the GOC (General Optical Council) rules in the United Kingdom, the online optical store cannot sale glasses with prescription has BVD information included. As much as we would love to, we do apologize as we need comply with their rules. We are so sorry for any inconvenience caused to you.

Currently, a note is displayed on our prescription page stating if BVD value is written on the prescription, customers need visit the eye doctor to get glasses. We appreciate your suggestion to make this information more prominent and transparent. Your feedback has been shared with our relevant team for future improvement.

We have reviewed your order and confirm that we have processed full refund for this order. The refunded amount will be returned to your original payment method based on your bank or payment provider's processing timeline. We appreciate your kind patience on this matter.

We apologize for the difficulty you faced reaching us by phone. Our phone support is currently available from 1 PM to 4 AM BST. If you need assistance outside these hours, our 24/7 LiveChat team is always available and ready to assist.

We truly regret that your experience with us did not meet expectations. Your feedback is invaluable, and we are actively working to improve our prescription guidance and customer service transparency.

Again we are truly sorry for the inconvenience and frustration this has caused. If you have any further questions or need additional assistance, please don't hesitate to reach out to us (Livechat: 24/7).

Sincerely,
Firmoo Customer Support Team

Rated 5 out of 5 stars

Firmoo is Great!

I have ordered from Firmoo multiple times. After my eye test every 2 years I come home and go straight onto Firmoo website to choose new specs. Great service and great price.

11 December 2025
Unprompted review
Rated 5 out of 5 stars

Good quality glasses

Good quality glasses. Delivery always seems quick too. Have bought a few pairs of glasses and sunglasses and i am never disappointed.

22 January 2026
Unprompted review
Rated 5 out of 5 stars

Amazing

All my glasses from Firmoo have been super cost effective and comfy. I don't think I will ever purchase glasses from an overpriced conventional shop again.

16 July 2025
Unprompted review

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