Staff very professional, friendly and had a thorough knowledge of their used (& new) stock vehicles. Was listened to by our salesman Marc and vehicle decided upon was within my agreed price range. Cou... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Purchased Kia Sportage six months ago from Kia South Cambridgeshire and today had my second five star experience when a software update was carried out Such polite and professional staff very welc... See more
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Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family. Thank you... See more
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Comms were great, the team worked together really well and we were very well looked after. Kudos to Robert, Aaron and sales manager Michael. Best car-buying experience I've had in a long motoring car... See more
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Company details
Written by the company
The home of @Kia, @Mazda, @Nissan & @Mitsubishi. Franchised Service Centre for teh above and #Citroen, #Hyundai, #Fiat & #Ford
Contact info
Fornham Road, IP32 6AL, Bury St Edmunds, United Kingdom
- 01284775900
- customerservice@emgmotorgroup.com
- emgmotorgroup.com
4.5
Excellent
361 reviews
Replied to 92% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I recently brought a car from emg
I recently brought a car from emg, I dealt with Paul he was extremely accommodating sorting out a time for my test drive and answering all my questions. I didn't have alot of time and Paul and I believe Sam from servicing were really good at fitting me in and explaining everything, I would definitely buy from them in the future.
24 March 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic review! We’re delighted to hear you had such a positive experience with us.
It’s great to know that Paul was so accommodating with your time and ensured your test drive and questions were handled smoothly. We’re also pleased that Sam was able to support and help fit everything in around your schedule.
Providing a flexible, efficient, and informative experience is exactly what we aim for, so your feedback really means a lot. We truly appreciate your support and look forward to welcoming you back in the future!
5 star customer service
My partner Henry and I recently purchased our first brand new car from this dealership, and the experience was fantastic from start to finish. We initially only went in for a look around, but thanks to Alex, everything quickly fell into place. He helped us pick a car that best suited our needs and at an affordable price. No pushy techniques just etiquette.
Alex provided incredible customer service throughout the entire process. He kept us regularly updated, was always approachable, and never hesitated to answer our (very excited!) calls and questions. His friendly and patient approach made what could have been a stressful experience feel easy and enjoyable.
What really stood out was how he worked hard to secure a great deal for us without any pressure. We genuinely felt looked after and valued as customers.
Overall, it’s been a great experience, and we couldn’t be happier with both our new car and the service we received. Highly recommend!
25 March 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic review! We’re absolutely delighted to hear that you and Henry had such a great experience purchasing your first brand new car with us—what a special milestone!
It’s wonderful to know that Alex made the whole process feel easy and enjoyable, from helping you find the right car at the right price to keeping you updated every step of the way. Providing a friendly, patient, and no-pressure experience is exactly what we aim for, so your comments really mean a lot.
We’re especially pleased to hear you felt valued and well looked after throughout—this is exactly the level of service we strive to deliver. Thank you again for your recommendation, and we hope you both enjoy every moment in your new car. If there’s anything you need in the future, we’re always here to help!
Great customer service from start to…
Great customer service from start to finish..no pushy sales talk..was given loads of time to test drive and sit and chat about the car
All paperwork and add ons explained clearly.
Car was ready to be picked up when they said it would be and I've had a phone call to see how im getting on and to see if I needed help with anything.
Highly recommend the whole team.
14 March 2026
Unprompted review
Reply from Emg Motor Group
Thank you for such a fantastic review! We’re really pleased to hear you had a great experience from start to finish. It’s especially good to know you felt comfortable and never under any pressure, and that the team took the time to support you through the test drive and paperwork.
We’re also glad everything was ready as promised and that our follow-up has been helpful—customer care doesn’t stop at handover for us! We truly appreciate your recommendation and hope you enjoy your new car. If there’s anything you need, we’re always here to help.
Very poor service from Ipswich MG
We bought an MGHS PHEV car from EMG - MG dealership - Ipswich.
After it's first service , a 'Service Immediately' light kept coming on.
We contacted the service department and spoke to an assistant - JJ.
He didn't know exactly what this meant so promised to contact the technical department and get back to us.
We were reluctant to use the car in case it went into limp mode or in case something was wrong with the car and we caused damage.
Two weeks later we hadn't heard anything so we re- contacted JJ who said he hadn't heard from 'technical'.
He advised that he thought the car would be fine and that we could continue to use it although he still hasn't heard from technical.
He again promised to find a solution and call us back.
He didn't call us...over the next 2 months we called the dealership another 3 times.
On each occasion we were promised call backs.they didn't happen...and on the fifth call JJ said he would chase it up urgently and call us back later that day, or at least the following day.
Guess what ? - No call back.
I then contacted his manager, Nadine who did chase up a response from technical, and two weeks later I took in my car for the software to be re-set.
Nadine was very helpful and the car now seems fine, so far.
It was just disgusting for this to take nearly 3 months to sort.
It has really put us off buying another MG and, in particular, from Ipswich MG.
18 March 2026
Unprompted review
Reply from Emg Motor Group
Thank you for bringing this to our attention, The Aftersales Manager, Nadine will be in contact to discuss your recent experience with us.
I had a really positive experience…
I had a really positive experience buying my car from EMG Mazda Cambridge. The team were friendly, knowledgeable, and never made me feel pressured at any point in the process. They took the time to answer all my questions and made everything straightforward from start to finish. The whole experience felt smooth and professional, and I’d definitely recommend them to anyone looking for a new car.
13 March 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic review! We’re delighted to hear you had such a positive experience with EMG Mazda Cambridge. It’s great to know the team made you feel comfortable and supported throughout the process, without any pressure.
We pride ourselves on providing a smooth, professional service, so your comments really mean a lot to us. We truly appreciate your recommendation and hope you enjoy your new car—please don’t hesitate to get in touch if we can help with anything in the future!
Mel and Paul where great from day 1.
Mel and Paul where great from day 1.
I dealt with Paul for the sale and everything went to plan very happy and will recommend
5 March 2026
Unprompted review
Reply from Emg Motor Group
Jojo, we're so glad that we were able to go above and beyond your expectations! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!
Need a car that day
Need a car that day. Phoned Andy as he was so helpful in the past he put me on to Dave and Harrison (in sales) I could not praise the service I received anymore totally outstanding nothing was a problem, I was in the showroom at 11 and drove away in my new car after doing a part exchange at 1.20 excellent service thanks to you all
Tony
11 March 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback, Tony.
We’re delighted to hear that Andy, Dave and Harrison were able to help you get back on the road so quickly and make the whole process smooth and straightforward. It’s great to know the team provided such outstanding service and that everything was sorted for you within just a couple of hours.
We really appreciate your kind words and hope you enjoy your new car. If there’s anything else we can help with in the future, please don’t hesitate to get in touch.
The experiene at EMG Kia Ely was 100% spot on.
The experience at EMG Kia Ely was fantastic because Aaron from the Ely branch was greet.
Explained everything very throughly.
The car was gleaming when I picked it up.
Great service.
15 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback about EMG Kia Ely.
We’re delighted to hear that Aaron provided such great service and took the time to explain everything thoroughly. It’s also wonderful to know the car was presented to a high standard when you collected it.
We really appreciate your kind words and hope you enjoy many happy miles in your new car!
They had the vehicle in I wanted to buy…
They had the vehicle in I wanted to buy and when we booked an appointment for a test drive it was all positive from purchasing to handover. Alex the sales tech went above and beyond along with some of the other Team members. All queries were dealt with positively.
I would recommend this dealership and I would go back as and when I need to replace a vehicle.
16 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback.
We’re delighted to hear that your experience — from the test drive through to purchase and handover — was such a positive one. It’s great to know that Alex and the rest of the team went above and beyond to help and that all your questions were handled positively.
Your recommendation means a great deal to us, and we look forward to welcoming you back when the time comes to replace your vehicle.
Excellent service from start to finish
From the moment we turned up unannounced to enquire about a car we'd seen on the EMG website to the moment we drove it off the forecourt a week later, we were looked after so well by Alfie, Harry and the entire team. They took care to understand what we needed and were very clear about our options and the different ways they could help us. We're delighted with our new (used) car and won't hesitate to recommend EMG to anyone looking for a car. Many thanks!
28 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback.
We’re delighted to hear that from your initial visit through to driving away, Alfie, Harry and the team took great care of you and made the whole experience clear and straightforward. Taking the time to understand what our customers need and guiding them through their options is exactly what we aim to do.
It’s wonderful to know you’re delighted with your new car, and we truly appreciate your recommendation. Wishing you many happy miles ahead!
Very happy with car and sale…
Very happy with car and sale personal.when we went to use the car the first time one of the key fobs don't work.Have contacted garage twice they haven't resolved the issue
27 February 2026
Unprompted review
Reply from Emg Motor Group
Sorry to read your review, we will get in touch and arrange to have the vehicle back onsite for our Sales Team to inspect and rectify the situation.
Thank you for bringing this to our attention.
Excellent staff
Although the dealership is being refurbished to reach modern standards, all the staff I encountered were friendly, approachable, and knowledgeable.
I was happy with the process, and found the car that sorted my requirements
25 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for taking the time to share your feedback.
We’re pleased to hear that despite the ongoing refurbishment, you found the team friendly, approachable and knowledgeable. It’s great to know the process went smoothly and that you were able to find a car that met your requirements.
We really appreciate your understanding during this time and hope you enjoy many happy miles in your new vehicle.
Excellent service
Excellent service. No pressure, listened to what I wanted and explained everything clearly
23 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your kind feedback.
We’re delighted to hear that you received excellent service and that the team took the time to listen to your needs and explain everything clearly. Providing a relaxed, no-pressure experience is exactly what we aim for.
We appreciate you taking the time to share your experience.
My experience at EMG Kia Ely was…easy and straight forward with no hassle
My experience at EMG Kia Ely was memorable because Matthew Wren who dealt with me was very friendly and professional and told me everything I needed to know. Other staff I spoke to at kia Ely was also very helpful. I can highly recommend if you are looking for a new Kia.
26 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your wonderful feedback about EMG Kia Ely.
We’re delighted to hear that Matthew Wren provided such friendly and professional service and that he made sure you had all the information you needed. It’s also great to know that the wider team were helpful during your visit.
Your recommendation means a great deal to us, and we hope you enjoy many happy miles in your new Kia!
Buying a car from Ryan & the team at…
Buying a car from Ryan & the team at Kia South Cambridge was a really pleasant experience. I'd recommend them to anyone looking for a new or great value used car.
28 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your lovely feedback about Kia South Cambridge.
We’re so pleased to hear that Ryan and the team made your car-buying experience such a pleasant one. Your recommendation means a great deal to us, whether someone is looking for a brand-new vehicle or a great value used car.
We truly appreciate your support and wish you many happy miles ahead!
Reply from Emg Motor Group
Hello Irmina, we are sorry that you feel like this. All we did was report advisories on your MOT that we observed, these observations were carefully explained to you, and the observations were to be expected in line with the age and mileage of your vehicle. We did not supply this vehicle to you and had no reason to lie, and categorically did not do so.
Had a great experience with Emg Ely
Had a great experience with Emg Ely, from initial call for a test drive they were very attentive and courteous. The whole process of buying my car was very easy, im very happy with the service from all of the team.
16 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your lovely feedback about EMG Ely.
We’re so pleased to hear that from your initial enquiry through to collection, the team were attentive and courteous, and that the whole buying process felt easy and straightforward.
It’s great to know you’re very happy with the service you received from everyone involved. We truly appreciate your support and wish you many happy miles in your new car!
Mazda 6
I was lied to when buying a car, just like many people here. They are scammers. I bought my Mazda 6, which the seller promised was in perfect mechanical and bodywork condition. Three days after the purchase, rain washed the paint off. They initially told me to repair it at their own expense, but when I gave them a quote of £2,800, they said they would do it at their own expense. It turned out the car had been completely repainted, and there was over 2mm of filler on the structural elements (the sill). When I called, they hung up. I haven't heard anything concrete back in 10 days; they keep brushing me off. I went to them to have it looked at and still haven't heard anything concrete. When I called, I was told someone would call back, but they never did. They're busy scamming people. When you buy a car from them, they make it seem like you're buying a perfect car with no flaws, but you're buying a piece of junk. When you go to buy a car from them, get a paint sensor, and if you have any doubts, hold off on buying. I hope someone will take my advice because if I had known what I found out after 3 days, I would never have bought this crap.
7 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for taking the time to share your feedback. We’re sorry to hear that your experience did not meet expectations.
We would really appreciate the opportunity to understand this further. Please could you contact us at customer.service@emgmotorgroup.com
with a few more details, including which dealership you visited, so we can ensure your comments are passed to the appropriate team.
Kind regards,
EMG Customer Service Team
Great experience; recommended to others
I had a great experience at EMG Kia Ely because the staff took time to understand my needs, were knowledgeable about the vehicle and very helpful indeed. Collection of the car was just as smooth and I am delighted with it.
20 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your wonderful feedback about EMG Kia Ely.
We’re delighted to hear that our team took the time to understand your needs and provide knowledgeable, helpful support throughout your purchase. It’s also great to know that collection went smoothly and that you’re so pleased with your new car.
We really appreciate you choosing EMG and wish you many happy miles of motoring! If we can assist you in the future, please don’t hesitate to get in touch.
Great experience from start to finish
Great experience from start to finish. We travelled from outside Cambridge with our kids, and everything was well prepared for our visit, which made the day much easier for us as a family.
Thank you to Youssif for looking after us. We really appreciated being able to have separate test drives so both my partner and I could properly try the car while the kids waited.
Friendly, professional service with no pressure. Would happily recommend.
10 February 2026
Unprompted review
Reply from Emg Motor Group
Thank you for your fantastic feedback.
We’re so pleased to hear that everything was well prepared for your visit and that the day ran smoothly for you and your family. Travelling with children can make things a little more complex, so it’s great to know the arrangements helped make the experience easier.
A special thank you for recognising Youssif — we’ll be sure to pass on your kind words. We’re glad you both had the opportunity to properly test drive the car and that you felt supported with friendly, professional service and no pressure.
We really appreciate your recommendation and wish you many happy miles ahead!
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