Emergency Assist Reviews 

28,713
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 2,569 reviews, reviewers had a great experience with this company. Customers frequently highlight the very reasonable and competitive pricing for the cover provided. Many people praise the service for being quick, efficient, and helpful when assistance is required, with recovery drivers often described as knowledgeable. Reviewers also find setting up or renewing their cover to be easy. Conversely, a small portion of people felt that reaching customer service was difficult, experiencing long hold times or unhelpful interactions. Some customers also reported issues with the actual breakdown assistance, such as rude drivers or being refused recovery, leading to dissatisfaction.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with some customers reporting positive experiences,... See more

Price

Consumers find price to be positive, with many reviewers highlighting competitive and reasonable pricing... See more

Staff

Customers consistently note ambiguous experiences with staff, with many praising the helpfulness, knowledge,... See more

Subscription

Reviewers mention ambiguous feedback about subscription, with some customers finding the sign-up and renewal... See more

Customer service

People report ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Online information ok but felt a need to phone to check a couple of things. Operator was very helpful and efficient and I ended up taking cover for a year. I would give 5 stars but as I’ve not had to... See more

Company replied

Rated 4 out of 5 stars

Easy to use Competative price Just started so dont have any experience of requesting help yet (Hopefully wont!!)

Company replied

Rated 5 out of 5 stars

Amazing experience from start to finish. Two other ‘named’ companies were sighting an over two hour wait and took over 15 mins to answer. These guys were calm, helpful, supportive and efficient- nothi... See more

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4-star
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Asks customers to review

This company invites their customers to review, whether positive or negative

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4.1

All reviews

(28,713)

2,570 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. It's great to hear your experience was a positive one and we really appreciate you taking the time to let us know. We hope to continue providing the same level of service whenever you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Emergency assist is very good we have…

Emergency assist is very good we have returned to them after trying some other company who were an absolute waste of time.excellent communication very efficient and the driver of the recovery was so good in getting us sorted
Many Thanks

20 June 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 1 out of 5 stars

Dreadful customer service

Dreadful customer service. I was charged over £200 to send out a recovery vehicle on a ‘paid basis’ after a 2 hour wait in a heatwave. The call handler implied I was lying about my vehicle not being recovered to a garage the previous day when it was sat on the drive all day. Avoid using this company - if you are unfortunate enough to use a cheap broker online I suggest cancelling your policy.

10 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're sorry to read this review and we'd like to find out more about your experience. Please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk and a member of our team will be in touch with you directly. The Emergency Assist Team

Rated 1 out of 5 stars

Rip off renewal and appalling communication

***Edit
After Emergency Assist responded below, I emailed them as requested and still have no reply from them 48 hours later. They do not answer phone lines and I am unable to cancel my expensive renewal. They can communicate via Trustpilot but in no other way.

Almost impossible to get through on their phone lines when your renewal price is £20 more than using their website for a brand new quote yet you have never needed to call them out for a breakdown. Incredibly frustrating as there are clear and purposeful barriers to being able to cancel your current subscription or amend it online.

15 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're really sorry to hear this. We take all feedback very seriously and would like to understand more about your experience. Please get in touch with us at customer.care@emergencyassistltd.co.uk and a member of our team will follow up with you. The Emergency Assist Team

Rated 1 out of 5 stars

Dreadful experience

Yesterday I had to wait 4.5 hours for a recovery vehicle to arrive. I made 8 phone calls, each time I was told the truck would arrive in 10 minutes. When the truck eventually arrived the driver went to the wrong end of street and made no attempt to look for my car. Once I had located him, he was extremely rude and aggressive, then drove off. I rang emergency assist and they said I would have to pay £120 for another call out. The following day I rang to cancel my membership which has 11 months remaining and they refused a refund. The worst experience I have had with a roadside assistance company in my 45 years of driving. Appalling service.

14 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're concerned to read this and would like to hear more. Please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk - our team will be happy to discuss this with you further. The Emergency Assist Team

Rated 5 out of 5 stars

Consistent high standards


Been with this company 10 years and have always experienced great service and support.

19 June 2026
Emergency Assist logo

Reply from Emergency Assist

It's wonderful to read your feedback - thank you for taking the time to share it. We're glad your experience was a positive one and we look forward to being there for you whenever you need us. The Emergency Assist Team

Rated 3 out of 5 stars

I had a flat battery

I had a flat battery while out at work on a visit which was my fault for leaving something on in the car.
When I phoned for help I had endless questions from the contact who also sounded patronising... I won't be renewing!

22 June 2026
Emergency Assist logo

Reply from Emergency Assist

We appreciate you sharing your experience with us - thank you. We're glad some aspects were positive and we'd welcome any further feedback you're able to provide at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Best price and Responsivness

Best price. Fast Response.

13 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Rescue arrived well before time

Rescue arrived well before time . Really happy with the service.

25 June 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 1 out of 5 stars

Emergency Assist refusing to provide policy wording, ignoring all emails, and mis‑logging incident

UPDATE: I previously left a review which finally got a response, telling me to email the customer care email. I have emailed that address several times with full details, and they have ignored every single message. Their Trustpilot reply was clearly just a gesture to look responsive publicly.

Same issue as another customer they should be reported to trading standards.

I previously left a review which finally got a response, but it turned out to be nothing more than a gesture email. Since then, Emergency Assist have ignored every email I’ve sent. They have refused to provide the flat tyre exclusion wording they relied upon to refuse assistance. Under FCA requirements, if a company refuses help based on a policy exclusion, they are expected to provide the exact clause. Emergency Assist will not do this — because the exclusion does not exist. The incident was incorrectly logged as an “accident” despite me stating flat tyre several times, and my wife correcting them immediately. Their advisor even told my wife that I had said the vehicle was damaged, which is simply untrue. Had they listened to their own call recordings during their so‑called “full investigation”, they would have heard both corrections clearly. Their claim of a full investigation is false.

Their own website and policy wording contradict their refusal. A flat tyre is not an accident. Their website states they reimburse tyre fitter costs — yet I have still not been reimbursed.

They left my wife, 3 year old and baby stranded with no help whatsoever not even a number for a tyre fitter.

I also requested a refund of the policy as they provided no assistance whatsoever, and this has been ignored too.

The complaints department do not answer questions, do not provide required information, and do not listen to call recordings. They send generic templates and avoid all accountability. This has been ongoing since the 9th of March 2026. Over four months with no resolution.

Based on my experience, Emergency Assist appear to be a scripted call centre rather than a legitimate breakdown provider.

All I have asked for is the bare minimum: reimbursement for the tyre fitter or a refund of the policy. They have ignored everything.

9 March 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We take feedback of this nature very seriously and want to hear more. Please get in touch with our team at customer.care@emergencyassistltd.co.uk and we'll look into this further for you. The Emergency Assist Team

Rated 5 out of 5 stars

Good experience

Easy to buy the policy and to understand everything

6 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're really pleased your experience was a positive one and we appreciate your support. We look forward to being there for you in the future. The Emergency Assist Team

Rated 1 out of 5 stars

Trying to speak to an operator is a…

Trying to speak to an operator is a complete waste of time especially if you need to cancel your policy.I made 2 x 1 hour calls without success.If I could score 0 I would.Take your business elsewhere and the old saying is "you only get what what you pay for".There customer service is absolutely dreadful it really is,beware.

14 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 5 out of 5 stars

Easy to register definitely value for…

Easy to register definitely value for money

13 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 5 out of 5 stars

Pick up driver was very friendly and…

Pick up driver was very friendly and put me at ease.

28 June 2026
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

Great service

Regular update calls, easily found my car. Fixed on the spot. Given an estimated time of recovery. Quicker than expected.

20 June 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for leaving a review. We're pleased your experience was a good one and we appreciate you taking the time to let us know. We'll always be here when you need us. The Emergency Assist Team

Rated 1 out of 5 stars

Low service

Low service

21 June 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We take feedback of this nature very seriously and want to hear more. Please get in touch with our team at customer.care@emergencyassistltd.co.uk and we'll look into this further for you. The Emergency Assist Team

Rated 5 out of 5 stars

Tyran was helpful on renewal

Had to speak to an adviser today regarding renewal and Tyran was very professional and helpful thank you

14 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear your experience with us was a good one. Thank you for sharing your feedback - it means a great deal to our team. The Emergency Assist Team

Rated 3 out of 5 stars

I chose Emergency Assist in light of…

I chose Emergency Assist in light of their excellent defaqto rating. After not seeing a way to list an additional driver on my (multi-vehicle) policy to note my wife as main driver for her car, I emailed to request this be noted. No reply so far. I tried calling for prolonged periods x2 today to do this direct with customer care, and failed to get through: it honestly seemed as though I was waiting in a non-queue (no periodic messages to say I'm progressing in the queue etc). So: based on my experience so far, I'm hoping I've not been 'sold a lemon'. Time will doubtless tell.

12 July 2026
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review. We appreciate you taking the time to share your honest feedback and we're glad some parts of your experience were positive. We'd always welcome the opportunity to hear more from you. The Emergency Assist Team

Rated 1 out of 5 stars

This company send your renewal at a…

EDIT..
So, 3 days later, I have sent email as suggested by Emergency Assist, and no reply or acknowledgement, nor from my email to nina haine...terrible customer service.

This company send your renewal at a higher level than previously, you then have to ring and try to negotiate. This year I had had enough as for the first time in years , I did try to call them out for a flat tyre but they didn't want to know!! and so I decided to cancel when my renewal was due.. 3 times I have rung, each time listeing to dire music for over 40 minutes before giving up. Oddly, I rang and chose option 1, sales, and got through straight away!! I have now been given an email address to try and cancel the auto renewal, not heard anything back yet, but no way will I use them again, its got worse.

13 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for taking the time to leave a review. We're very concerned to hear your experience wasn't what you expected and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and our team will look into this for you. The Emergency Assist Team

Rated 4 out of 5 stars

2gether ins.

Tyran Stewart from 2gether Breakdown Ins. was very helpful and courteous.

7 July 2026
Unprompted review
Emergency Assist logo

Reply from Emergency Assist

Thank you for your review and for sharing your experience with us. We're pleased things went well and we appreciate your feedback. We're always looking to improve, so please feel free to get in touch if you have any further thoughts. The Emergency Assist Team

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