Emergency Assist Reviews 28,042

TrustScore 4 out of 5

4.2

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers frequently highlight the competitive and reasonable pricing, often noting that it offers good value compared to other providers. Many people appreciate the ease and speed of the purchasing and renewal processes, finding them straightforward and efficient. The service itself is often described as quick and effective, with many customers receiving timely assistance when needed. However, some customers were dissatisfied with the service, reporting long wait times and unhelpful interactions, particularly when facing specific breakdown scenarios like potholes or home recovery. A few other people also felt that the customer service was poor, mentioning issues with communication and a lack of responsiveness. Additionally, some reviewers noted inconsistencies in renewal pricing, finding better deals as new customers or through re-quoting.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service. While some customers praise the quick response times and... See more

Price

Customers had positive experiences with price. Many reviewers found the pricing competitive, reasonable, and... See more

Subscription

Consumers find subscription experiences to be ambiguous. While some reviewers praise the easy and competitive... See more

Staff

Customers consistently note ambiguous experiences with staff. While many reviewers praise the helpfulness,... See more

Customer service

People report ambiguous experiences with customer service. Many reviewers express significant... See more

Based on these reviews

Rated 4 out of 5 stars

Very slick process to purchase the roadside assistance. It is difficult however, to comment upon their response to a call out as I haven’t needed to call them out. Hence the 4 star review. It might we... See more

Rated 4 out of 5 stars

Easy navigation on site. Quick access to documents. Great value

Rated 5 out of 5 stars

Easy to apply via their website. Plenty of useful correspondence via email. Reasonable cost, which is important at this time.

Rated 5 out of 5 stars

I was renewing my breakdown cover and it was very easy to do online. I did break down once a few years back and Emergency Assist were there very quickly as I was on my own in a semi rural area. They... See more

Rated 5 out of 5 stars

As they have been so good in the past I didn’t hesitate to renew. Unfortunately to save money I was advised to wait until my membership expired before renewing as I was adding another vehicle and the... See more

Rated 5 out of 5 stars

Renewal was so easy and was not expensive. The cover provided was tailored for my needs and vehicle. Although I have never had to use the cover, it gives great peace of mind knowing that it’s there if... See more

Rated 5 out of 5 stars

Thankfully, we've only needed to use it the once. But everything was easy/straightforward. The lady spoke to was friendly,polite and professional. No issues at all.

Rated 5 out of 5 stars

There was no pressure to buy although the price was very good and when I realised I had forgotten to renew my emergency breakdown cover they honoured the same price I was quoted

Rated 5 out of 5 stars

The price for renewal is very competitive, have not had to use the service for years now, fingers crossed.........

Rated 5 out of 5 stars

A very helpful young man arrived within half an hour to get my car on his truck and take it back to my garage. He gave me a lift too as the garage isn’t far from where I Iive. Very happy with this ser... See more

Rated 1 out of 5 stars

Absolutely shocking service. They left my 83 yr old disabled mother at the side of the road for 5 hours. The number she was calling simply was engaged or rang out. Eventually someone contacted her and... See more

Company replied

Rated 5 out of 5 stars

Excellent service and value for money . Car broke down and assistance was with is within 45 mins

Rated 5 out of 5 stars

Emergency Assist have provided me with efficient and speedy assistance when I needed them

Rated 5 out of 5 stars

I found the process of purchasing the breakdown cover, simple. The way your company designed it's online format i.e Different packages to chose from, along with the costs applicable very quick and ea... See more

Rated 5 out of 5 stars

The staff are helpful. The price competitive. The cover needs sorting though catefully amd the right add ons need opting for othereise a flat or a pot hope or accide t will leave you stranded.

Rated 1 out of 5 stars

An absolute nightmare company, when needed it takes 3 phone calls to be told they don't cover pothole assistance, they wouldn't recover to home only to a tyre shop, can send truck out for assistance... See more

Company replied

Rated 1 out of 5 stars

All sounds great on paper until you need to call them. Their terms are subjective apparently, so ensure you read the small print! Woman stranded 500 miles from home, on my own late at night. Their ope... See more

Company replied

Rated 5 out of 5 stars

Easy to renew and when I phoned my call was answered quickly and helpfully. Pity as it was just after hours the person had to ask me to call back or use the link to renew online. I did this and it was... See more

Rated 5 out of 5 stars

It was so easy to join, no difficult questions, all completed in minutes.

Rated 3 out of 5 stars

I purchased this cover because I thought it was a good price and deal, unfortunately after purchasing I received an email saying I hadn’t purchased parts and labour! This then added to the price which... See more

Rated 5 out of 5 stars

I had assistance within 45 minutes and car ready to drive in less than an hour. A helpful polite and courteous mechanic.

Rated 5 out of 5 stars

Great service, Easy to renew online and the price for being with them for another year is excellent. Only gone up by a couple of pounds, so very pleased

Rated 5 out of 5 stars

Very good budget friendly breakdown service . This is the 5 car I've had covered by emergency assist. I've used the service twice for breakdowns and had a very prompt response breakdown operative wit... See more

Rated 5 out of 5 stars

It was as easy as abc to purchase my policy with emergency assistance I will have no problem recommending them to my family and friends thanks guys.

Rated 5 out of 5 stars

Had my renewal via email it had gone up £11 this year to £99. Went on top cashback website and got 24 months for 2 cars for £127 and got £45 cashback same company as a new customer. Website very easy... See more

Rated 1 out of 5 stars

I had home start on my breakdown, but was informed that because my car was in the garage it could not be retrieved. Will not be renewing when it runs out.

Company replied

Rated 5 out of 5 stars

why i choose to be covered by emergency assist is that the price and the cover you get it was so easy to set up and you get your documents in seconds

Rated 5 out of 5 stars

We have used Emergency Assist Ltd for several years as a family. Staff are always knowledgeable and very helpful. As was Zoe today helping with the renewal dates

Rated 5 out of 5 stars

Easy sign up, and reasonably priced. Can't say anymore yet because ive not broken down. Hope i dont need them, but better to have it and not need it. Than need it and not have it.

Rated 5 out of 5 stars

Parking brake stuck on at home, they dispatched a recovery vehicle and it arrived within the hour then they recovered my car to the garage for repair 👍🏻.

Rated 1 out of 5 stars

I tried to contact you for over 4 hours yesterday with no response. In the end I gave up and joined the AA. I will not be renewing my policy with you. Disgraceful performance.

Company replied

Rated 4 out of 5 stars

I thought I should let you know when I received a phone call regarding renewal of the breakdown policy , obviously the card details had changed so I updated online. However when I spoken to the perso... See more

Rated 1 out of 5 stars

I experienced two breakdowns within 3 weeks of each other that were completely unrelated. Following the 1st breakdown, I had repairs completed and kept the receipts as evidence. Emergency Assi... See more

Company replied

Rated 1 out of 5 stars

Absolutely disgusted with this company, who I've been with for years but thankfully never had to use their services until a couple of weeks ago. My husband was driving on the A11 and was 30 miles from... See more

Company replied

Rated 5 out of 5 stars

Used Emergency Assisst over a few years. Great price for all uk breakdown scenarios. Easy to set up online

Rated 5 out of 5 stars

Very pleased. Very good service. Very efficient and very professional.

Rated 3 out of 5 stars

I’ve been a loyal customer for years, but my recent renewal experience was disappointing. The renewal price I was emailed was noticeably higher than when I went back through the website to check t... See more

Rated 1 out of 5 stars

Cowboys flat battery the guy turned up with no jump leads his battery booster was flat waited 20 minutes for him to charge the booster this then did something to my car so zero lights or power he went... See more

Company replied

Rated 1 out of 5 stars

This evening I had a breakdown due to hitting a pothole in the dark. This damaged my front tyre beyond repair. I was travelling with my 94 year old disabled mother. So I r... See more

Company replied

Rated 1 out of 5 stars

Poor support, took a long time to reach support and then found out no cover for potholes. Left me on my own with my three children on a Saturday night. Check the small print if you want actual cover w... See more

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.2

Great

TrustScore 4 out of 5

28K reviews

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Rated 3 out of 5 stars

I purchased this cover because I…

I purchased this cover because I thought it was a good price and deal, unfortunately after purchasing I received an email saying I hadn’t purchased parts and labour! This then added to the price which I hadn’t been prepared for! Needless to say not as good a price as I thought

19 March 2026
Rated 1 out of 5 stars

Appalling service

Hit a pot hole this morning resulting in a tyre blow out contacted emergency assist and despite having premium cover they refused service unless i paid £150 . Representitive attitude was appalling Needless to say i will be cancelling

20 March 2026
Unprompted review
Rated 5 out of 5 stars

Easy sign up

Easy sign up, and reasonably priced. Can't say anymore yet because ive not broken down. Hope i dont need them, but better to have it and not need it. Than need it and not have it.

10 March 2026
Rated 5 out of 5 stars

Very positive experience

A very helpful young man arrived within half an hour to get my car on his truck and take it back to my garage. He gave me a lift too as the garage isn’t far from where I Iive. Very happy with this service.

17 February 2026
Rated 5 out of 5 stars

Good price and service

There was no pressure to buy although the price was very good and when I realised I had forgotten to renew my emergency breakdown cover they honoured the same price I was quoted

11 March 2026
Rated 1 out of 5 stars

Couldn’t help when I needed them

Been with then for 3 years and never had to call. The 1 time I needed their help they said they wouldn’t be able to as my car had work down to it recently. The would have to charge me £120 to tow my car to the garage, what is the point in having the premium policy.

No refund when I cancelled my policy even tho I have 5 months left.

On the look for new breakdown cover now.

18 March 2026
Unprompted review
Rated 5 out of 5 stars

Helpful but full of add ons.

The staff are helpful. The price competitive. The cover needs sorting though catefully amd the right add ons need opting for othereise a flat or a pot hope or accide t will leave you stranded.

10 March 2026

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