Dreamland UK Reviews 

959
•
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 206 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful staff and support team for providing exceptionally prompt, friendly, and efficient assistance when handling product inquiries and requests. Many people truly love the cozy heated throws and blankets, noting they provide wonderful warmth, exceptional comfort, and a reliable solution during cold weather. Some reviewers were not happy with products stopping working prematurely or experiencing unexpected technical faults after a relatively short period of regular use. A few other people also felt that customer service response times could be quite slow, with some emails receiving no replies at all.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality, with many customers praising the soft materials,... See more

Customer service

People report positive experiences with customer service, highlighting that support representatives are very... See more

Quality

Customers had ambiguous experiences with quality, as many reviewers praised the soft materials, fast heating,... See more

Staff

Reviewers mention positive feedback about staff, consistently praising certain staff members for being... See more

Response time

Consumers find response time to be efficient, with reviewers frequently praising quick and helpful support... See more

Reviews shaping this summary

Rated 4 out of 5 stars

This is now an edit to my first review where I vented my frustration about the difficulty I was experiencing returning a faulty heated throw. I am now very pleased to say this situation has now been... See more

Company replied

Rated 5 out of 5 stars

We had a Dreamland throw given to us as a present. Unfortunately we were unable to get it to heat up, so we contacted Dreamland about it. They quickly came back to us advising us to plug the throw i... See more

Rated 5 out of 5 stars

I purchased a dreamland snuggle thow and unfortunately it stopped working. I then reached out to their customer care team who were absolutely brilliant. Nina who dealt with my case was quick to respo... See more

Rated 5 out of 5 stars

I absolutely love my Snuggle Up Electric Warming Throw from Dreamland. It’s a really efficient way to quickly warm up and get cosy. I was therefore very disappointed when the blanket stopped working t... See more


Company details

  1. Furniture Store

Written by the company

We believe that warmth is what makes the world go round. It means comfort, wellbeing, and belonging all at once. For over 50 years, we’ve worked on innovative warming technology that keeps you feeling good, no matter the weather outside your window.


Contact info

4.1

Great

TrustScore 4 out of 5

959 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 73% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(959)

190 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Wish I could give No Stars

Wish I could give No Stars !
Faulty after only 11 months ,tried to ring last Friday 16th Jan using the number provided by Dreamland after 6 attempts , being told no one available call back I gave up and tried again Monday 19th Jan . After a further 12 attempts YES 12 again no body answered , told to ring back every time . They seem to hide behind E Mail s. Appalling customer service , I am in my 70s retired retail sales manager WORST EVER … Eventually replied to an E Mail today 10.03am , I answered the question requested by 10.30 am , heard NOTHING since , total silence !
If any one wishes to complain in writing Companies House , freely accessible to everyone , lists the only U K based Director and his contact information .
Trustpilot lists many very unhappy customers with same experience as my self , when I checked yesterday the most recent reviews were all ONE star , strangely today after one of my 3 e mails stating I was placing a review on Trustpilot new amazingly positive reviews have appeared , strange that .

20 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

I am sorry to hear about your experience.
As my colleague previously mentioned, we are currently experiencing a very high volume of enquiries, which has unfortunately led to delays in our response times. Please accept our apologies for this. We are certainly not trying to avoid customers or “hide behind emails”; email is simply the most effective way for us to manage enquiries fairly and efficiently, particularly where we need to verify proof of purchase and assess reported faults before arranging replacements.

With regard to reviews, I would like to reassure you that all feedback, both positive and negative, is from verified customers of the brand. There is no manipulation involved, and we value all genuine feedback as it helps us improve our service.

We have shared privately the necessary information regarding the replacement process. Once the faulty product has been shipped back to us, please email to confirm this, and we will arrange for a replacement unit to be sent promptly.

Thank you for your patience and understanding during this busy period. We do appreciate you taking the time to raise your concerns and look forward to resolving this matter for you as quickly as possible.

Rated 5 out of 5 stars

A order placed through Amazon initially…

A order placed through Amazon initially , for my elderly mum who feels the cold dreadfully . Amazon advised the returns process needed to managed by Dreamland directly.
Thereafter, all correspondence from start to finish was received promptly and acted upon swiftly . Communication remained clear and concise throughout the entire returns process which fell over the Christmas period.
We are really grateful to Nina who remained professional and provided seamless support right up until the replacement item was sent out for delivery . Thank you Nina & Dreamland

10 December 2025
Unprompted review
Rated 5 out of 5 stars

Great service

Although we had a fault with the heated throw that we bought, Alessia was amazing at handling the return and refund, which was paid very promptly.
It's refreshing to receive great service when things need to be sorted. As a customer, I felt valued and respected.

13 January 2026
Unprompted review
Rated 5 out of 5 stars

First class service

Our electric blanket developed a fault, Dreamland’s customer service was excellent. They quickly provided clear return instructions, and within 7 days I received an email confirming that a replacement would be sent within 24–48 hours. The whole process was smooth, efficient, and hassle-free. Very impressed with how it was handled.

19 January 2026
Unprompted review
Rated 1 out of 5 stars

Item faulty plus complete lack of customer service

Ordered a heated throw, which was promptly delivered the following day. Unfortunately it doesn't work (no power at all), and despite filling out the website contact form and subsequently sending an email (address was very difficult to find), I have yet to receive a response from customer services. Returns policy is not clear, so without a response I am left out of pocket with an item that doesn't work.

9 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

We apologise if you experienced difficulty contacting us. We have recently had a high volume of enquiries, which has unfortunately caused delays in some responses. That said, we appreciate you bringing this to our attention.

Please be assured that we are now looking into this matter and will contact you directly to resolve the issue as quickly as possible, including arranging a suitable return or replacement.

Thank you for your patience, and again, our apologies for the inconvenience caused.

Rated 3 out of 5 stars

No response

Bought electric heated throw mid September 2025 and started using it end of October but beginning of January the blanket has already stopped working. The controller doesn't work anymore. The lights has gone crazy when switched on. I tried to contact dreamland customer service through website, by replying the original email when purchasing the blanket, Through social media but still havent received any a proper response so far. Been two weeks without an electric blanket. Such as poor customer service. I will avoid in the future.
Update: 20th January.
finally was sent a replacement

3 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Please accept our apologies for the difficulty you experienced trying to reach us. We have been managing a higher-than-usual number of enquiries, which has unfortunately impacted response times. This is not the experience we want for our customers.

We have requested more information via Trust Pilot so we can get in touch with you directly to resolve this as quickly as possible, including arranging the appropriate support under warranty.

Thank you for your patience, and again, we sincerely apologise for the inconvenience and disappointment caused.

Rated 1 out of 5 stars

Avoid buying anything made by this disgraceful company

AVOID. I got touch with Dreamland after having an issue with a blanket purchased two years ago (after also having returned another Dreamland blanket to the retailer for similar faults).

Dreamland initially declined to replace or investigate the faulty product and needed explicitly informing that the item should last a reasonable length of time - 2 years for a blanket used ~3 months of the year is obviously not reasonable for £70+). Dreamland will obviously be aware of this but will use the ‘out of warranty’ excuse to fob you off.

Once they agreed to replace it, they had me send the faulty item back at my own cost and stated they would send a replacement. This was the beginning of December 2025. It’s now the middle of January 2026 and despite emailing and filling out their online forms numerous times, I have been met with radio silence. I have sent them proof of delivery and the tracking information for them to check this themselves.

Save yourself the misfortune of ever having to deal with this dreadful company and purchase a better quality brand blanket in the first place.

13 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

We’re really sorry to hear about the trouble you’ve experienced and completely understand how frustrating this must be. This is not the standard of service we strive for, and we apologise for the delays and the lack of communication so far.

We are now reaching out to you directly to make sure this issue is resolved as quickly as possible. Thank you for your patience while we work to get your replacement to you without further delay.

Your feedback is appreciated, and we regret any inconvenience caused by this experience.

Rated 1 out of 5 stars

Awful service from Dreamland uk

Awful service from Dreamland uk
I am very disappointed!! Having previously bought 2 throws, my new throw just gets lukewarm then goes cold.Email sent to Dreamland took 6 days to receive a reply, a further 3 emails sent over a couple weeks have been ignored.
Don’t recommend to anyone, they seem to make it impossible to return a faulty item for a refund.Dont waste your money buying from this company

1 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

We’re very sorry to hear about your experience and we apologise for the delays in communication.

We were, however, glad to resolve your case promptly and ship the replacement right away. We hope the new throw is working well and helping to keep you warm.

Thank you for your patience, and we truly regret any inconvenience caused by this situation.

Rated 4 out of 5 stars

Customer Service problem with QR code now resolved

This is now an edit to my first review where I vented my frustration about the difficulty I was experiencing returning a faulty heated throw. I am now very pleased to say this situation has now been resolved after the QR code required for the return of the goods was sent to an alternative email ( previous codes sent from Dreamland were not received although proof was sent to me that they had been sent)
within 24 hours after submitting proof that the throw had been returned via a local DPD drop off I received a replacement throw. Thank you Alessia for seeing this complaint through to a satisfactory conclusion.

13 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

We sincerely apologise for the difficulties you’ve experienced in trying to return your blanket.

Occasionally, the QR code email can be filtered into your spam or junk folder, so please do check there as it may have arrived without you noticing. If it is not in your spam folder, we are contacting you directly to resend the QR code to your preferred email address to ensure the return can be completed smoothly.

We truly appreciate your patience and understanding while we resolve this matter, and we are very sorry for the communication issues you’ve experienced. Our goal is to make this process as straightforward as possible for you.

Rated 5 out of 5 stars

Customer service was excellent

Customer service was excellent after explaining my problem.Would have preferred to talk to someone on the phone but email correspondence worked out well.Very pleased with new electric blanket. Delivery was fast and kept informed all the way.

11 January 2026
Unprompted review
Rated 2 out of 5 stars

Don’t buy direct

SUPPORT TICKET 238782
ORDER DL0382323

*When asked for 2 or 3 days that I would be available I replied that I am around most of the time, so please book the collection. I was then asked my availability for the next week so I replied Tuesday would be great. That was the last I heard until I chased it up again on Tuesday*

I cannot recommend this company due to the standard of customer service provided.

There is no telephone contact number, meaning it is impossible to speak directly to a member of staff. The website’s “chat” function appears to be AI-based; each attempt to seek assistance results only in a set of pre-defined questions and the creation of a support ticket, rather than access to a real person.

The quickest response I received regarding issues with my order was, in fact, after leaving an earlier review on Trustpilot. Although I have now received a refund, I currently have two items packaged and ready for collection, with no clarity as to whether this collection will take place.

My last contact from the company was on Friday at 13:58. I replied at 14:45 confirming that a Tuesday collection would be suitable, but I have received no further communication since. It is now Tuesday, and I have no confirmation that the collection is happening. I emailed again this morning at 9:36 to seek clarification and I am still awaiting a response.

Overall, this lack of communication is unacceptable. I would strongly advise anyone considering purchasing from this company to think carefully. If you are set on buying one of their products, I would recommend doing so through a reputable reseller with a higher standard of customer service, a chat function with real humans and a far better return process.

13 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Dear Suzanne,

Apologies for the delay.

We had requested 2–3 suitable dates for the collection, but we only received one from you, which unfortunately meant we were unable to meet the original deadline. To reassure you that your case was being handled, we proactively issued the refund last week. This step is not part of our usual process, but we wanted to ensure you were not left waiting unnecessarily.

I can confirm that the collection has now been arranged for tomorrow, as requested in your email this morning at 9:36.

We truly appreciate your patience and understanding throughout this process and are sorry that the experience did not meet the standard you expected.

Rated 5 out of 5 stars

Dealing with Dreamland

Dealing with Dreamland and in particular Nina on the customer care I found the whole experience from logging the issue and concluding the matter was extremely efficient. It was also a pleasure speaking to Nina who was very polite and helpful during the process. This has confirmed we made the right decision in buying Dreamlands quality products and will continue to do so in the future

13 January 2026
Unprompted review
Rated 1 out of 5 stars

Purchased an electric blanket for my…

Purchased an electric blanket for my mother on 7.1.2025, used for three months and put away got it out and it no longer works - dial spins and flashes blue. Messaged dreamland no response, sent another message still waiting.

6 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Thank you for your patience while the exchange process has been completed. We hope your mother is happy with her new blanket and that it is providing the comfort she needs.

Please be assured that we take matters like this seriously and have worked to resolve the situation as quickly as possible.

If there is anything further we can do to assist, please don’t hesitate to get in touch.

Rated 3 out of 5 stars

Bit disappointed as the blanket has got…

Bit disappointed as the blanket has got no heating at the side, but as there’s only me I stay in the middle

27 December 2025
Dreamland UK logo

Reply from Dreamland UK

Thank you for letting us know and for sharing your feedback.

We’re sorry to hear about your disappointment regarding the heating blanket. We will contact you directly to gather a bit more information and to see how we can help you further.

Thank you for your patience, and please rest assured we’ll do our best to support you.

Rated 3 out of 5 stars

When the heated throws work they are…

When the heated throws work they are amazing but I had 2 faulty ones recently. These had loads of cold patches where the blanket didn't heat up. Which was really disappointing. The other one works fine so I hope it stays that way as they are a really good way of keeping warm cheaply. The zebra print fur is definitely warmer than their other throws but its a shame it doesn't actually look like a zebra. It's more of a grey faint stripe. It's like the designer has never actually seen a zebra or even a picture of one.

9 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

Thank you for sharing your feedback.
With regard to warmth, there are a few factors that can influence how the throw feels in use. Firstly, the ambient temperature of the room plays a role. Secondly, if the throw becomes bunched up, the heating element may sit closer together in certain areas, which can create warmer spots. Thirdly, uneven coverage or extra layers on top of the throw can affect how evenly the warmth is distributed, as additional insulation may alter heat flow. Lastly, your own body heat also contributes to the overall warmth when you are under the throw.

We’re glad to hear the throw you are currently using is working well and hope it continues to do so.

If the suggestions above do not help or if you experience any further issues, please do not hesitate to contact us at info@dreamlanduk.co.uk and we will be happy to assist.

Rated 5 out of 5 stars

Faulty control units were replaced with new blanket

We usually switch on the blanket remotely so the bed is warm when we get there. Recently when we went to bed we found that both the control units had turned off. A couple of weeks later the same thing happened and we could no longer rely on the bed being warm, so we had to check it first when we arrived and then turn the controls back on when necessary. We complained to Dreamland and they said we should return the blanket for exchange. As it is mid winter I wasn't keen to be without it and they kindly sent the replacement first and also arranged for the return of our faulty one.

1 January 2026
Unprompted review
Rated 1 out of 5 stars

NO RESPONSE

Broken electric throw that is still under gaurantee. 5 emails sent to dreamland and no response whatsoever. Phoned the company numerous times, nobody answers and the call ends after a few minutes. Clearly no intentions of sorting a problem after sale so any further delay and I will escalate to my bank for a refund.

6 January 2026
Unprompted review
Dreamland UK logo

Reply from Dreamland UK

We are very sorry for the lack of response and for the frustration this has caused. Please accept our sincere apologies for the delay.

We are already in contact internally to sort this out and ensure your case is addressed as a priority. As your electric throw is still under guarantee, we will work with you to resolve this as quickly as possible.

Thank you for your patience, and we appreciate you bringing this to our attention. We will be in touch shortly with the next steps.

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