DNA Payments Reviews 1,523

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and friendly demeanor, making the setup process and ongoing support smooth and easy. Many highlight the excellent customer service, noting quick issue resolution, clear communication, and a professional yet personable approach. People also appreciate the efficiency of the service, the user-friendly portal, and the overall value provided. However, some customers also noted issues with communication, describing it as poor or inconsistent, leading to confusion and unexpected charges. A few people experienced problems with card machine functionality and reported a lack of support when issues arose, expressing dissatisfaction with the company's responsiveness and reliability.

What people talk about most

Staff

Customers consistently note positive experiences with staff. Many reviewers praise the team members for being... See more

Customer service

Consumers generally express satisfaction with customer service, highlighting the helpfulness and efficiency... See more

Service

People report positive experiences with service. Customers frequently praise the helpfulness and patience of... See more

User experience

Clients share positive opinions on user experience, consistently highlighting the ease of use and... See more

Payment

Customers had positive experiences with payment. Many reviewers found the payment systems easy to set up and... See more

Based on these reviews

Rated 5 out of 5 stars

Further to my positive review for Doug in the Activations team, we found that the Pay By Link was not set up to take Amex. After speaking with Ellie in Customer Services, she sorted the problem within... See more

Company replied

Rated 5 out of 5 stars

Doug Brown at the Activations Team helped me set up the 'Pay By Link' over the phone and was super helpful and patient. All very straight forward due to his concise instructions. A couple of minor adj... See more

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Rated 5 out of 5 stars

Awesome system & staff, Ethan who set it all up for us was amazing, no question is a silly one just ask away. He made sure to compare from our previous card payment company and we are already seein... See more

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Rated 5 out of 5 stars

Just signed up with DNA payments by Nicola who came to our business in brixham she was very helpful and kind she helped us find and understand what equipment was suitable for us. We then received a p... See more

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Rated 5 out of 5 stars

Very pleased with the service provided by Jack McNamara-Barley, when we had an issue with the charging station on our machine. Replacement station sent out and he talked us through how we could charge... See more

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Rated 5 out of 5 stars

Our company has just moved from another provider. The onboarding process was smooth and the setup straight forward. The customer portal is easy to use and gives us all the information we need about... See more

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Rated 5 out of 5 stars

The team at DNA payments always handle any issues we might have in a professional, yet personable and friendly way. No long waits, issues resolved speedily (not that we've had many at all!) and you fe... See more

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Rated 5 out of 5 stars

Despite some issues with the delivery of our card terminal, we are very happy with the service received. We were well looked after by Guy, who kept us regularly updated and made sure a new termina... See more

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Rated 5 out of 5 stars

DNA have looked after my business credit card machine for a few years now and even though I’m leaving to move my business to another city, they have been so helpful, kind and understanding. It’s good... See more

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Rated 5 out of 5 stars

I have just finished setting up my business's new DNA POS Machine supplied by DNA Payments. Guy from the support team contacted me before the unit's delivery was due to explain the process. He the... See more

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Rated 5 out of 5 stars

I had a great experience working with Guy, he helped me set up my new card machine from DNA Payments and the whole process was smooth and easy. Communication was clear and straightforward, and he expl... See more

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Rated 5 out of 5 stars

Great company to deal with — very friendly and really easy to work with from start to finish. Paula, who contacted us to set up our new card terminal, was especially helpful and approachable. She... See more

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Rated 5 out of 5 stars

Our experience with DNA payments has always been fantastic since the initial introduction. The team are all extremely helpful and knowledgeable. Ryan is our local area manager and is always reach... See more

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Rated 5 out of 5 stars

Andy and Joanne made the process and set up a breeze, nothing was too much trouble. The terminal is really easy to use and we look forward to many years of using DNA as our card payment provider!

Company replied

Rated 5 out of 5 stars

Product delivery and set up has been super efficient. Staff very friendly and helpful. I’m only on day 1, but taking payments is straight forward and the app easy to use. Default setting was t... See more

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Rated 5 out of 5 stars

Doug helped me set up the card machine. He was very thorough and made it an easy process to get us started. Highly recommend DNA payment services. Great rates and easy navigating the system

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Rated 5 out of 5 stars

We have recently switched to dna payment services from another provider. Jamie came to see us at work and completed all the initial formalities.. not a pushy salesman and very friendly and amicab... See more

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Rated 5 out of 5 stars

So far so good, glad I took the phone call and made the appointment to go over the details, Jamie was fab explained everything how it would all happen and then my terminal got delivered Guy called me... See more

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Rated 5 out of 5 stars

understood my query, and talked me through all aspects of the settings needed on my hand terminal. great attitude, extremely knowledgeable, solved my issue instantly. couldn't ask for a bett... See more

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Rated 5 out of 5 stars

The move to DNA payments was smooth & simple. Rocky explained everything in plain English & set up our account quickly. Guy helped set up the terminal and explained how to use everything again in pl... See more

Company replied

Rated 5 out of 5 stars

Recently switched merchant to DNA payments and am very pleased thus far Customer service easy to contact and resolution of 'frilly bits' achieved promptly within same call

Company replied

Rated 5 out of 5 stars

Guy was extremely helpful and explained everything in great detail. The couple of points I was unsure of, he broke down and explained to me until I understood completely what I was doing so that I wou... See more

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Rated 5 out of 5 stars

Spoken with Ali, absolutely lovely gentleman - guided me through getting back into my account, including getting me to the Zash section so that I can edit my items online. Life-saver, and 100% wort... See more

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Rated 5 out of 5 stars

I have found Joanne to be very helpful and responsive throughout our decision making process and DNA really have been a breath of fresh air. I have found DNA to be very straightforward and easy to wor... See more

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Rated 5 out of 5 stars

I struck lucky as Kate (Service Advisor) was super helpful & very patient whilst helping me with our machine. 100% recommend

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Rated 5 out of 5 stars

Just switched over to DNA payments and due to start making payments. So far, great service and quick communication from Uzair, Mark and Andy who have all been kind and helpful.

Company replied

Rated 5 out of 5 stars

Dylan was very helpful in solving the issue we had today. Very patient as we had internet problems which delayed the process. But Dylan was not rushing until the problem was resolved.

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Rated 1 out of 5 stars

Unprofessional company with awful communication. Wouldn’t recommend. This company offer no support to small businesses and send conflicting emails to try and confuse you along with unexpected bills.... See more

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Rated 5 out of 5 stars

I’ve been using various card terminals for decades. Most recently sum up solo machines that you buy from a shop and set up yourself. I changed to DNA because my husband is with them and gettin... See more

Company replied

Rated 5 out of 5 stars

Andy was a great help in assisting to set up the terminals etc. He was patient, ready to answer all our questions, and ensure that we were truly satisfied with the new product.

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Rated 5 out of 5 stars

I contacted DNA payments, a advisor answered straight away. I explained the problem, and Jamie talked me through the process to resolve the issue. Jamie was more than helpful . Thankyou

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Rated 5 out of 5 stars

For me and my experience in taking payments This is the best company and their terminals are just great if you have a cafe or restaurant they will do all the work of setting up your menu I have take... See more

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Rated 5 out of 5 stars

The costumer service was amazing from GUY, He is very patient on explaining everything . We just joined DNA payments and we are very happy so far, very easy to use and track transactions. Thank you ve... See more

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Rated 5 out of 5 stars

The team art DNA have been great! Sales guy Gareth was great - Knowledgable, punctual and very friendly. Once we agreed to move forward the service team were also very good. Paula contacted me once... See more

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Rated 5 out of 5 stars

Rocky (account manager) and Paul (portal and terminal activation team) are both knowledgeable and friendly to deal with. Both were able to answer all of my questions about how the system would operate... See more

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Rated 5 out of 5 stars

The staff provided excellent service. Every time I had a problem with the card reader, I was able to contact the staff and receive friendly and helpful assistance. Thank you very much

Company replied

Rated 5 out of 5 stars

Great liaising the DNA team. All very friendly and professional. Phone answered within 1 min of ringing, no 20 min wait. Dealt with my query instantly, Katie was brilliant, as was George. Highly r... See more

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Rated 5 out of 5 stars

Wow! What I expected to be a horrendous experience (not being particularly "techie") was simple, quick and pain free. The lady was amazing, explanation so clear, a pleasure to deal with. Needs promot... See more

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Rated 5 out of 5 stars

Thanks to Josh who just helped me re set my terminal which had frozen. Got straight through and it was sorted out in minutes so I was able to keep processing customer payments.

Company replied

Rated 5 out of 5 stars

I phoned DNA about my card machine and spoke to Josh who could not have done my query any quicker, thankyou once again and a fantastic service

Company replied

Rated 5 out of 5 stars

spoke to an adviser toady name guy with setting up a card terminal very helpful well understood set up in minutes great support

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Rated 5 out of 5 stars

Nicola Marques assisted me with a better deal than I had and all was delivered securely and Nicola set up my terminal and showed me how to use everything. Great service

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Rated 5 out of 5 stars

The callback was prompt and on time we agreed. Everything was explained concisely and clearly. Didn't hurry me whilst getting used to the new payment system. Was very helpful throughout

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Rated 5 out of 5 stars

Dougie called me to provide detailed guidance on setting up the payment link. His assistance was invaluable, as he carefully walked me through each step of the process, ensuring I understood all the s... See more

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Rated 5 out of 5 stars

Going through the set up of the card machine enabling payments was made simple & easy. Access & understanding how to use the portal was also simple & easy.

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Rated 5 out of 5 stars

We had a slight problem regarding a connection issue, thanks to Nick we got it sorted quickly. It makes it so much easier with the patience shown.thanks again.

Company replied

Rated 5 out of 5 stars

Elle was fantastic. Patient to the end and really lovely throughout. I like DNA payments as a company, always excellent support at the end of the phone. Thank you.

Company replied

Rated 1 out of 5 stars

Card machine constantly stopped working and would randomly ask for pass codes at in convenient times and then need to be restarted. Complained several times, always responded to obnoxiously that this... See more

Company replied

Rated 5 out of 5 stars

Never normally leave reviews but the service at Dna payments was outstanding nothing was too much trouble and they were very patient explaining everything to me hats off to Guy and Rocky

Company replied

Rated 5 out of 5 stars

Amina and Scott have been so helpful and supportive with our move over to DNA made everything so much easier and smoother!!

Company replied

Rated 1 out of 5 stars

We had very high hopes when signing up with this payment gateway for my small business, however our experience has been incredibly disappointing. After the initial onboarding, communication comple... See more

Company replied

Rated 1 out of 5 stars

This company has been chasing us for a £28 payment when we never entered into a contract or used the machine. The debt has been sold to a debt recovery agency with no bill, invoice or reason for this... See more

Company replied


Company details

  1. Card Processing Service
  2. Eftpos Equipment Supplier
  3. Payment Service

About DNA Payments

Written by the company

Pioneering payment solutions powering businesses to thrive

At DNA Payments Group, we're committed to finding you the ideal Payment Solution.

Founded in 2018, we're one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU.

Our eight companies (and counting) include DNA Payments, 123Send, Optomany, Active Payments, EFT Solutions, Kwalitas, FPMS, Card Cutters and Zash.

DNA Payments currently processes over £900m a month and has over 100k terminals servicing over 65k customers across UK and EU.

To learn more visit our website dnapayments.com

Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

spoke to an adviser toady name guy with…

spoke to an adviser toady name guy with setting up a card terminal very helpful well understood set up in minutes great support

18 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Christopher,

That's great news, and thanks very much for letting us know about Guy and how helpful he was! We're delighted to have helped you with your new card machine set up.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 1 out of 5 stars

Unprofessional company

Unprofessional company with awful communication. Wouldn’t recommend. This company offer no support to small businesses and send conflicting emails to try and confuse you along with unexpected bills. I have been trying to close my account with them for months. Finally confirmed it was closed last week to have a bill come through from the collections department. I was originally told I was out of contract in December so I cancelled. Then received an email saying I was out of contract in February and they want more money. I had a bounce back charge from someone’s card and received no support. They advised me I should’ve used the ‘link’ system, which I have tried a number of times and it never worked, for additional protection but it requests the same information I had!! They then started just keeping the money I was receiving from my customers. I tried calling but no one could speak to me on the issue I would have to email. Look elsewhere for a more reliable, helpful service.

UPDATED - I have had no request through trust pilot for more details. Again, this company showing their communication isn’t the best.

18 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Lexie

Thanks for getting in touch with us about your chargeback and any potential customer service issues you may have had. I've sent you a request for further information via Trustpilot for more details, such as your business name, and contact details so we can find your account to pick up your case.

Once we have some more details from you we can investigate further. Alternatively, you can contact us at 0208 102 8100 or support@dnapaymentsgroup.com.

Kindest regards,
DNA Payments Complaints Team

Rated 5 out of 5 stars

Joanne the great

I have no words to describe Joanne halford,all my community a very grateful for your support since we started this process you are very professional and passionate with your job,thank you so much i appreciate what you did for us.

17 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Good morning Essa,

That's great news, and thanks very much for letting us know about Joanne! We're delighted to have helped you with your query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

I spoke with Ibrahim who was both easy…

I spoke with Ibrahim who was both easy to talk to & he resolved my problem efficiently.

16 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Good morning,

That's great news, and thanks very much for letting us know about Ibrahim! We're delighted to have helped you with your query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Never normally leave reviews but the…

Never normally leave reviews but the service at Dna payments was outstanding nothing was too much trouble and they were very patient explaining everything to me hats off to Guy and Rocky

16 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Tony,

That's great news, and thanks very much for letting us know about how patient Guy and Rocky were!

We're delighted to have helped you with your new card machine. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Process was explained extremely well…

Process was explained extremely well but Guy from the customer support team

16 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Lee,

That's great news, and thanks very much for letting us know about how well Guy explained the card machine to you!

We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Very great customer service

Very great customer service

12 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Lee

That's great news, and thanks very much for letting us know! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Golden barber

Good customer service

12 March 2026
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Felt well looked after …

Despite some issues with the delivery of our card terminal, we are very happy with the service received. We were well looked after by Guy, who kept us regularly updated and made sure a new terminal was sent asap and helped us with setting up as soon as it arrived.
Always nice to speak to a friendly voice and be kept informed about what is going on. Things may not always go to plan, but it’s how an issues gets resolved, that matters.
Generally staff at DNA have all been very helpful over the last week helping us set up our terminals and answering our queries.

12 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Susi

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from Guy and our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Guy was very helpful.

11 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Daniel,

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Jamie was really helpful and friendly

Jamie was really helpful and friendly, and provided a prompt, useful follow up email, just as he said he would. Thats what i value.

11 March 2026
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know about Jamie! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

A refreshing change

I have found Joanne to be very helpful and responsive throughout our decision making process and DNA really have been a breath of fresh air. I have found DNA to be very straightforward and easy to work with compared with previous providers. DNA have allowed us to consolidate to one platform and one point of contract for all things related to card payments, rather than dealing with 3 separate companies previously, while saving us 15% on our previous arrangement.

9 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know about Joanne! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Great customer service and very…

Great customer service and very helpful.
When I set up the card machine the gentleman name's Guy very helpful thanks.

10 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Ali

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you.. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Douglas did t5he set up which was…

Douglas did the set up which was great. He had us operating in no time. Was all very simple.

5 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Steve,

That's great news, and thanks very much for letting us know about Douglas! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

After service

A brilliant service just what we needed with all the help that you need after it as been set up. Rocky & Guy were really helpful.

10 March 2026
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know about Rocky & Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Paula Walczak

Paula Walczak - Thank you for your smooth and courteous service. really appreciate it

9 March 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Hala

That's great news, and thanks very much for letting us know about Paula! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars
DNA Payments logo

Reply from DNA Payments

Hi Stuart,

That's great news, and thanks very much for letting us know! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Geat service

Guy was very knowledgeable and was able to help setup my terminal quickly

9 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Alex

That's great news, and thanks very much for letting us know about Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Thank you for your help

Guy- thank you for your help you explained everything clearly and made the process easier, I would highly recommend your services to others.

6 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Gemma

That's great news, and thanks very much for letting us know about how good the service from Guy has been!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

It was really smooth and easy

It was really smooth and easy. DOUGLAS was really helpful while onboarding.

6 March 2026
DNA Payments logo

Reply from DNA Payments

Hi Muskan

That's great news, and thanks very much for letting us know about how helpful Douglas was!

We're delighted to have helped you with your card machine set up.
Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

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