Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more
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Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.
16-18 Barnes Wallis Road, PO155TT, Portsmouth, United Kingdom
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 79% of negative reviews
Typically replies within 1 week
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This company is a scam. What they offer sounds great. Then they add your info into a subscription and start charging you for a monthly charge without authorzation. They advertised that the tags were free & that I only had to pay for shipping. Protecting my pets sounded great. But I never agreed to or were aware of the monthly subscription cost of $21/month. Then when I realized what had happened. I canceled my account but no one from Crumb responded. So I was left no option except report it as fraudulent charges. Stay away from this company!

Reply from Crumb
Ordered the free tags with no issues. Set up crumb account easy enough.
It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I thankfully ain't needed and hopefully won't so can not comment on how is if needed but peace of mind still knowing got.

Reply from Crumb
DO NOT BUY THIS TAG, SCAMMERS JUST LOST £10.
I was not prompted, or invited to PAY for this subscription no money was mentioned they just took it out of my account without my permisson or knowledge. I have sent 2 emails about it and just being fobbed off. Discusting company preying on people who just want the best for their furry friends.

Reply from Crumb
What’s a bunch of crooks? Same as everybody else planned the tags paid the post? Let’s think about subscription set up how I would’ve paid the subscription to this so I just look at a bunch of crooks and I can’t get my money back.

Reply from Crumb
Received a replacement tag in quick time. Nick is very good at keeping information up to date and relevant. App is well presented and although thankfully I haven't needed to use it yet, it is comforting to know that Maisy is protected if she ever gets lost.

Reply from Crumb
Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

Reply from Crumb
It's a scam. They will charge you for a premium subscription once you register. DO NOT DO IT!

Reply from Crumb
This company is a scam. I only wanted the free service which I paid £3 for and when I then registered tag they started taking £9 per month. I have contacted my bank to try to recoup my money.

Reply from Crumb
I ordered a pet tag for my cat this evening which was supposed to be £3 I have been charged £12 this is absolutely disgusting this was my money for the week for food they even quoted me £3 and I got a receipt from PayPal saying £12 I have had my bank account cleaned out thanks very much

Reply from Crumb
It would be helpful to allow a bit more time to read the important information you are providing.

Reply from Crumb
I bought a Crumb tag in good faith and paid the P&P as described. I used PayPal. I found out later that they were taking regular monthly payments from my PayPal account. So I blocked future payments. This is highly unethical, and I would say its a scam

Reply from Crumb

Reply from Crumb
This is great because I had no clue before that we could do some kind of "finger prints" with animals which are unique just like our finger prints. On top of it it is free so that is great. This gives me a peace of mind so I do not worry about my cat. I love it. This is really caring for our furry friends. Thanks to Nick.

Reply from Crumb
The service has been excellent, and I received my tag quickly. It's reassuring to know that this company provides an extra layer of protection should my dog ever go missing or, in the worst-case scenario, be stolen. What I particularly love is that, even if her tag and microchip were removed, there is still a chance of being reunited thanks to the Snout ID feature in the app. Knowing that there are multiple ways to help identify and recover her gives me real peace of mind. Highly recommended.

Reply from Crumb
This company are scamming people out of many by taking unauthorised payment for a premium subscription. And when you speak to the customer service team they claim that you opted in which is totally not true. This is theft and such a shame to scam pet owners who are lovingly looking after their pets

Reply from Crumb
Adding the info was quite easy overall. Need to get a little help yet on getting the app to my son with all the info.

Reply from Crumb
The concept is great, but the registration is unethical and very close to being a scam, perhaps actually is. It never explicitly said that any of my decisions would result in a recurring payment, which they take using the details you gave them for the P&P - I never authorised a sub, nor did I understand my payment info would be retained to take monthly payments without authorisation.
When I emailed them to ask for this to be reversed as I did not authorise a payment and the dog I had bought the tag for didnt even exist yet (prepping for a reserved pup in the summer) they just said I can cancel in future if I want. They present a caring personal tone, but appear to be a borderline bait and switch using retained payment info that is unethical and inappropriate. Avoid.

Reply from Crumb
Disappointed,I have cancelled crumb as I no longer needed it due to my pet passing away. I received an email from Tom with the first line saying “well that’s that. As of today your pet is no longer protected.”not one compassionate word. Only disappointment that you have cancelled. Thought this company was different, turns out it’s not.

Reply from Crumb
The idea behind crumb is great, and I had no problems setting up for my first cat, but with our second, the sign up process had changed, with multiple options that at no point tell you they are part of a subscription service and require payment until you complete the set up and are already charged for their subscription. This I find completely unethical-it should be clear if there is a fee up front so people can make an informed decision about services they might want to pay for. I’m now looking elsewhere to replace the crumb tags with others as I no longer trust the ethics of this company

Reply from Crumb
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