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Crumb Reviews 

23,326
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 2,763 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for providing peace of mind and protection for their pets, highlighting its unique features and effectiveness. The user experience is consistently described as easy and straightforward, from setting up accounts and activating tags to navigating the website. Many also commend the service for its efficiency, quick replacements, and supportive team, making the overall process smooth and reassuring. However, some customers also noted significant dissatisfaction with unexpected subscription charges and unclear payment processes. Many customers expressed concerns regarding initial offers of "free" tags, followed by automatic debits for monthly subscriptions. Reviewers expressed frustration over hidden fees and the lack of transparency regarding ongoing costs.

What people talk about most

Product

Users describe positive interactions with the product, often expressing peace of mind regarding their pet's... See more

User experience

Customers consistently note positive experiences with user experience, finding the website and app easy to... See more

Subscription

People report negative experiences with subscription, often expressing frustration and feeling misled by... See more

Service

Consumers find service to be ambiguous, with many reporting that while tags are advertised as free, they are... See more

Payment

Reviewers mention negative feedback about payment, primarily due to unauthorized and unexpected charges for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more

Company replied

Rated 4 out of 5 stars

Excellent idea that has now developed into a wonderful product that should remove any heart ache if your pet goes missing. The whole experience was seamless, from loading the app to updating the pr... See more

Company replied

Rated 4 out of 5 stars

Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more

Company replied

Rated 4 out of 5 stars

Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

Company replied


Company details

  1. Pet Store

Written by the company

Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

23K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 79% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(23,326)

2,601 reviews in the last 12 months

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Rated 1 out of 5 stars

This company is a scam

This company is a scam. What they offer sounds great. Then they add your info into a subscription and start charging you for a monthly charge without authorzation. They advertised that the tags were free & that I only had to pay for shipping. Protecting my pets sounded great. But I never agreed to or were aware of the monthly subscription cost of $21/month. Then when I realized what had happened. I canceled my account but no one from Crumb responded. So I was left no option except report it as fraudulent charges. Stay away from this company!

13 July 2026
Unprompted review
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Reply from Crumb

Hi Craig, thank you for your feedback and for providing us with the additional information in order to locate your details which we have now done. We have now sent you a Personal Note and any charges have been refunded back to you. From this note, you can email us back directly, if you do have any further questions. We are here to assist. With Kind Regards, The Crumb Team.

Rated 4 out of 5 stars

Ordered the free tags with no issues

Ordered the free tags with no issues. Set up crumb account easy enough.

It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I thankfully ain't needed and hopefully won't so can not comment on how is if needed but peace of mind still knowing got.

11 May 2026
Unprompted review
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Reply from Crumb

Thanks for the thoughtful review! We're glad to hear the setup was easy and that you appreciate the peace of mind our tags provide.

Rated 1 out of 5 stars

DO NOT BUY THIS TAG

DO NOT BUY THIS TAG, SCAMMERS JUST LOST £10.
I was not prompted, or invited to PAY for this subscription no money was mentioned they just took it out of my account without my permisson or knowledge. I have sent 2 emails about it and just being fobbed off. Discusting company preying on people who just want the best for their furry friends.

10 July 2026
Unprompted review
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Reply from Crumb

Hi Debs, thank you for your feedback and we apologise if your Crumb experience wasn't up to standard. We did reach out to you, to get some further details, but unfortunately didn't hear back from you. If you would kindly email the team directly at: support@crumb.pet one of the Team will be there to assist. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

What’s a bunch of crooks

What’s a bunch of crooks? Same as everybody else planned the tags paid the post? Let’s think about subscription set up how I would’ve paid the subscription to this so I just look at a bunch of crooks and I can’t get my money back.

12 June 2026
Unprompted review
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Reply from Crumb

Hi Samuel, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We did contact you back, to get some further details, but unfortunately didn't hear back from you. If you would kindly contact our Support Team at: support@crumb.pet one of our Agents will assist you further and assist you with any questions you may have.

Rated 5 out of 5 stars

Great Service

Received a replacement tag in quick time. Nick is very good at keeping information up to date and relevant. App is well presented and although thankfully I haven't needed to use it yet, it is comforting to know that Maisy is protected if she ever gets lost.

14 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks so much for the kind words! We're glad to hear you received your replacement tag quickly, and it's great to know Maisy is all set just in case.

Rated 4 out of 5 stars

Ease to activate and well made

Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

14 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the feedback! We're glad to hear you found it easy to activate and appreciate the sturdy design of the tag.

Rated 1 out of 5 stars

It's a scam

It's a scam. They will charge you for a premium subscription once you register. DO NOT DO IT!

14 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Georgina, thank you for your feedback. We have now sent you a Personal Note. From this note you can email us back directly, if you do have any further questions. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

This company is a scam

This company is a scam. I only wanted the free service which I paid £3 for and when I then registered tag they started taking £9 per month. I have contacted my bank to try to recoup my money.

14 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Lorraine, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We want to rectify this for you. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any costs have also been refunded back to you. We are always here to assist you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

I ordered a pet tag for my cat this…

I ordered a pet tag for my cat this evening which was supposed to be £3 I have been charged £12 this is absolutely disgusting this was my money for the week for food they even quoted me £3 and I got a receipt from PayPal saying £12 I have had my bank account cleaned out thanks very much

13 July 2026
Unprompted review
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Reply from Crumb

Hi Violet, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We did contact you back, to get some further details, but unfortunately didn't hear back from you. We are here to assist you, so if you would kindly contact our Support team at: support@crumb.pet one of the team will be there to help you. With Kind Regards, The Crumb Team.

Rated 4 out of 5 stars

It would be helpful to allow a bit more…

It would be helpful to allow a bit more time to read the important information you are providing.

13 July 2026
Unprompted review
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Reply from Crumb

Thanks for the feedback! We appreciate you flagging this — we’re always looking for ways to make the info clearer for everyone.

Rated 1 out of 5 stars

I bought a Crumb tag in good faith and…

I bought a Crumb tag in good faith and paid the P&P as described. I used PayPal. I found out later that they were taking regular monthly payments from my PayPal account. So I blocked future payments. This is highly unethical, and I would say its a scam

30 March 2026
Unprompted review
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Reply from Crumb

Hi Mike, thank you for your feedback and we have noted your comments. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any charges have also been refunded back to you. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

This is great because I had no clue…

This is great because I had no clue before that we could do some kind of "finger prints" with animals which are unique just like our finger prints. On top of it it is free so that is great. This gives me a peace of mind so I do not worry about my cat. I love it. This is really caring for our furry friends. Thanks to Nick.

13 July 2026
Unprompted review
Crumb logo

Reply from Crumb

So glad you love it! Peace of mind for cat owners is everything, and we're thrilled you found the unique SnoutID feature. Thanks for trusting us with your cat, Nick!

Rated 5 out of 5 stars

Every pet owner need this

The service has been excellent, and I received my tag quickly. It's reassuring to know that this company provides an extra layer of protection should my dog ever go missing or, in the worst-case scenario, be stolen. What I particularly love is that, even if her tag and microchip were removed, there is still a chance of being reunited thanks to the Snout ID feature in the app. Knowing that there are multiple ways to help identify and recover her gives me real peace of mind. Highly recommended.

11 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks so much for the wonderful review! We're so glad you find peace of mind with our SnoutID feature — that's exactly what we aim for.

Rated 1 out of 5 stars

Scam

This company are scamming people out of many by taking unauthorised payment for a premium subscription. And when you speak to the customer service team they claim that you opted in which is totally not true. This is theft and such a shame to scam pet owners who are lovingly looking after their pets

12 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Daiana, thank you for your feedback and for providing us with the additional details we requested. We have noted your comments and are here to rectify any issues you have. Our Customer Support Team have now been in contact with you and any costs have been refunded back. We have also sent you a Personal Note which explains everything further and if you have any questions you can email us directly back. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

Adding the info was quite easy overall

Adding the info was quite easy overall. Need to get a little help yet on getting the app to my son with all the info.

12 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the 5-star review! Glad to hear adding info was easy for you. If you need help getting it set up for your son, just let us know!

Rated 5 out of 5 stars

Great customer service.

Great customer service.

12 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks so much for the kind words! We're really glad you had a great experience with our customer service.

Rated 1 out of 5 stars

Unethical bait and switch payment model

The concept is great, but the registration is unethical and very close to being a scam, perhaps actually is. It never explicitly said that any of my decisions would result in a recurring payment, which they take using the details you gave them for the P&P - I never authorised a sub, nor did I understand my payment info would be retained to take monthly payments without authorisation.

When I emailed them to ask for this to be reversed as I did not authorise a payment and the dog I had bought the tag for didnt even exist yet (prepping for a reserved pup in the summer) they just said I can cancel in future if I want. They present a caring personal tone, but appear to be a borderline bait and switch using retained payment info that is unethical and inappropriate. Avoid.

20 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi, thank you for your feedback and we have noted your comments. We did contact you back, to get some further information to locate your details, but unfortunately didn't hear back from you. We do charge a small fee for our Premium and Premium Plus Tiers which cover the ongoing cost of the service and for all of the great benefits and features, like Vet and Shelter notifications, GPS alerts and the Snout I.D. We can reassure you that no subscription is ever set up without the consent of a Customer. We also do offer a Free Tier - this is for a basic Pet Profile and our team will be more than happy to assist you in setting this up. Please contact them directly at: support@crumb.pet We look forward to hearing from you.

Rated 1 out of 5 stars

Disappointed,I have cancelled crumb as…

Disappointed,I have cancelled crumb as I no longer needed it due to my pet passing away. I received an email from Tom with the first line saying “well that’s that. As of today your pet is no longer protected.”not one compassionate word. Only disappointment that you have cancelled. Thought this company was different, turns out it’s not.

10 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Alfie-Jack, we sincerely apologise regarding the response you received to your dear pet passing away. This is not acceptable and we want to rectify this for you. As we need to locate your details (we did contact you back, but understandable didn't hear back from you) can you kindly contact us directly at: support@crumb.pet so that one of the team can assist you further. Thank you, The Crumb Team.

Rated 1 out of 5 stars

Charges fees without informing you

The idea behind crumb is great, and I had no problems setting up for my first cat, but with our second, the sign up process had changed, with multiple options that at no point tell you they are part of a subscription service and require payment until you complete the set up and are already charged for their subscription. This I find completely unethical-it should be clear if there is a fee up front so people can make an informed decision about services they might want to pay for. I’m now looking elsewhere to replace the crumb tags with others as I no longer trust the ethics of this company

11 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Michelle, thank you for your feedback and we have noted your comments. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any costs have been refunded back to you. With Kind Regards, The Crumb Team.

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