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Crumb Reviews 

23,325
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 2,763 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for providing peace of mind and protection for their pets, highlighting its unique features and effectiveness. The user experience is consistently described as easy and straightforward, from setting up accounts and activating tags to navigating the website. Many also commend the service for its efficiency, quick replacements, and supportive team, making the overall process smooth and reassuring. However, some customers also noted significant dissatisfaction with unexpected subscription charges and unclear payment processes. Many customers expressed concerns regarding initial offers of "free" tags, followed by automatic debits for monthly subscriptions. Reviewers expressed frustration over hidden fees and the lack of transparency regarding ongoing costs.

What people talk about most

Product

Users describe positive interactions with the product, often expressing peace of mind regarding their pet's... See more

User experience

Customers consistently note positive experiences with user experience, finding the website and app easy to... See more

Subscription

People report negative experiences with subscription, often expressing frustration and feeling misled by... See more

Service

Consumers find service to be ambiguous, with many reporting that while tags are advertised as free, they are... See more

Payment

Reviewers mention negative feedback about payment, primarily due to unauthorized and unexpected charges for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more

Company replied

Rated 4 out of 5 stars

Excellent idea that has now developed into a wonderful product that should remove any heart ache if your pet goes missing. The whole experience was seamless, from loading the app to updating the pr... See more

Company replied

Rated 4 out of 5 stars

Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more

Company replied

Rated 4 out of 5 stars

Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

Company replied


Company details

  1. Pet Store

Written by the company

Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

23K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 79% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.3

All reviews

(23,325)

2,601 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This seems a wonderful idea

This seems a wonderful idea. I haven't lost a pet yet but I am reassured that everything will be done to find her if I did,

17 July 2026
Unprompted review
Crumb logo

Reply from Crumb

That's exactly what we're here for! So glad you feel reassured — peace of mind for pet owners is at the heart of everything we do.

Rated 1 out of 5 stars

ABSOLUTE SCAM

ABSOLUTE SCAM! Once you sign up they make it almost impossible to cancel and will continue to take money from your bank account. I have been requesting that they cancel my account for over a month now with no luck. I Google searched CRUMB.PET and found that they are well known for this practice with numerous dissatisfied customers complaining about not being able to cancel their accounts. DONT FALL FOR THE SCAM!!

17 July 2026
Unprompted review
Rated 5 out of 5 stars

This tag gives me peace of mind that if…

This tag gives me peace of mind that if Maci were to ever get out of our sight, she would be found and returned home to us safely. Thank you so very much.

16 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Maci's safety means the world to us! That peace of mind is exactly why we created Crumb. Thank you so much for your support!

Rated 5 out of 5 stars

User friendly

User friendly

15 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the 5-star review! We're all about keeping things user friendly here at Crumb.

Rated 2 out of 5 stars

No mention of a monthly subscription

No mention of a monthly subscription, I would not have agreed to that.
Message regarding closing subscription log in and go to Settings to do it. Just didn't come up, even with another person trying also.
It seems I am one of many, many people who have had the same experience.

13 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Daphne, thank you for your feedback and we have noted your comments. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any costs have also been refunded back to you. We are here to assist you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

Misleading “Free” Offer

Misleading “Free” Offer! The Subscription Is Hidden Until the End

I ordered a Crumb tag after seeing an Instagram advert promoting it as completely free. Before ordering, I specifically checked the website for any hidden costs and couldn’t find any mention of a subscription, so I went ahead.

The tag arrived, and after downloading the app and completing all of my dog’s details, I reached the final step, only to be told I needed to pay a subscription to use it.

This should be made crystal clear in both your advertising and on your website. Advertising the tag as “free” while only revealing the subscription at the end is misleading and leaves customers feeling misinformed and disappointed.

15 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Leah, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We want to rectify this for you. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any charges have also been refunded back to you. We are always here to assist. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

Crumb tag is great so far.

Crumb tag is great so far.

15 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks so much for the 5-star review! We're thrilled to hear you’re enjoying your Crumb tag!

Rated 1 out of 5 stars

If i could give you less than 1 star i…

If i could give you less than 1 star i would. Your company is a lie and deceitful. You advertise free pet tags and then automatically charge the credit that paid for shipping of that “free” without permission. I cancelled my subscription ASAP and I want my $21 refunded ASAP

15 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Kathy, thank you for your feedback and for providing us with the additional details we requested. One of our Customer Service Agents has now been in contact with you and any charges have been refunded back. We sincerely apologise if your Crumb experience wasn't up to standard. You can always reach us at: support@crumb.pet if you have any further questions. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

Deceitful company

Deceitful company. I paid for what was advertised as a free tag with postage only, but my bank details were retained and I was later charged for a subscription that was never made clear. Very misleading and not a company I would recommend.

15 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi, thank you for your feedback and we have noted your comments. We did contact you back, to get some further details, but unfortunately didn't hear back from you. If you would kindly email the team directly at: support@crumb.pet one of our Agents can resolve any issues you have. We are here to help you.

Rated 1 out of 5 stars

I sent for my free tag which came very…

I sent for my free tag which came very quick i activated it to obviously sign up to a subscription of an amount that wasnt clearly explained but that was fine i used it for several month till i was offered a totaly free no subscription with itch as long as i recieve the product monthly which i do.I contacted Crumb to cancel my subscription and to do so i had to pay £9 or £9.99 i thought thats done but they continue to take the monthly subscription for the next two months i have emailed them but it is still taking money from my bank when its not autherised.Be very careful you can not leave them very disapointed and for this reason i would not recoment them at all !!!

15 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Amanda, thank you for your feedback and for providing us with the additional information. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any charges have been refunded back to you. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

They Charge You illegally

I ordered the tag and told them specifically that I do not want a subscription. I happened to notice the $16 charge when I went to make a payment on my credit card. I reached out to them and the initial response was quick then dead silence. If they don't refund the charge I will have to put a dispute with my card.

Update: They put in a refund for services that I didn't know I had signed up for and had clearly communicated with that I didn't want to be enrolled in any additional services other than the free tag. I still find the practice deceptive especially with how hard it was to cancel and get a refund.

8 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Troy, thank you for your feedback and for providing us with the additional details we needed to locate your details. One of our Customer Service Agents has now been in contact with you and any charges refunded back to you. We apologise for the delay but we have been working through a large volume of Customer orders and queries in date order. If you do need anything further, always reach out to us at: support@crumb.pet Kind Regards, The Crumb Team.

Rated 4 out of 5 stars

I originally paid for the tag with a…Visa gift card

I originally paid for the tag with a Vanillagift card. I dont have a bank card. The money ran out on the one card. So I put in a new one. Im disabled and my dog is my service animal. If she got stolen , I now have a way to find her.I didnt have a problem paying their subscription .

13 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for sharing your experience! We're glad to hear you found a way to keep your service dog safe — that peace of mind is so important.

Rated 5 out of 5 stars

Truly Wonderful

Tom and the team at Crumb are the absolute best. I love what they are doing for the pet community.

7 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks so much for the kind words! We're thrilled to hear you love what we're doing for the pet community.

Rated 1 out of 5 stars

Why are you taking money out of my…

Why are you taking money out of my account June/July when I was under the impression you paid once for the tag

10 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Anne, thank you for your feedback and we apologise if your Crumb experience wasn't up to standard. We did contact you back, to get some further details, but unfortunately didn't hear back from you. If you would kindly email the team at: support@crumb.pet one of our Customer Service Agents can assist you further.

Rated 1 out of 5 stars

This company is a scam

This company is a scam. What they offer sounds great. Then they add your info into a subscription and start charging you for a monthly charge without authorzation. They advertised that the tags were free & that I only had to pay for shipping. Protecting my pets sounded great. But I never agreed to or were aware of the monthly subscription cost of $21/month. Then when I realized what had happened. I canceled my account but no one from Crumb responded. So I was left no option except report it as fraudulent charges. Stay away from this company!

13 July 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Craig, thank you for your feedback and for providing us with the additional information in order to locate your details which we have now done. We have now sent you a Personal Note and any charges have been refunded back to you. From this note, you can email us back directly, if you do have any further questions. We are here to assist. With Kind Regards, The Crumb Team.

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