Banner for Brilliant Earth

Brilliant Earth Reviews 

1,526
TrustScore 4 out of 5

4.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 286 reviews, reviewers had a great experience with this company. Customers frequently praise the helpful staff and dedicated jewelry consultants for providing excellent guidance, maintaining a professional attitude, and showing extreme patience throughout the entire design process. Many people are also deeply impressed by the stunning overall quality of the custom rings and the wonderfully broad selection of sparkling stones. Some reviewers were not happy with long-term product durability, noting that rings can get scratched easily and occasionally lose their diamonds over time. A few other people also felt that customer service was completely unhelpful and unresponsive when handling complicated repair requests or difficult resizing issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and design, reflecting a wide range of... See more

Staff

Consumers find staff to be positive, helpful, and exceptionally knowledgeable during showroom visits.... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the support team for... See more

Quality

Reviewers highlight positive aspects of quality, expressing satisfaction with items that are stunning and... See more

Service

Reviewers mention ambiguous feedback about service, with many expressing severe frustration over delays, poor... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The buying and customizing experience was great. The thing that I disliked was the ambiguity about the order once it was placed. The only updates were order placed, order shipped, order arrived with... See more

Company replied

Rated 5 out of 5 stars

Zhariah Hubbard was fantastic! Me and my girlfriend came in with no clue on what she was wanting and Zhariah gave us great recommendations and even took the time to show us a break down of the make up... See more

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

Lauryn Lovings was great! She didn’t only do a great job listening to us and what we envisioned in a ring, but she also excelled at educating us on diamonds and everything that comes with choosing a... See more

Company replied


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewelry Engraver
  6. Wedding Service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Brilliant Earth

Written by the company

We are passionate about cultivating a more transparent, sustainable, and compassionate jewelry industry.
We go above and beyond the current standards to offer Beyond Conflict Free Diamonds™ that have been selected for their ethical and environmentally responsible origins.

Contact info

4.0

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.0

All reviews

(1,526)

241 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Beautiful packaging

Beautiful packaging! I feel the ring was expensive for a simple 14k ring, but the quality is durable and nicely made.

3 November 2025
Brilliant Earth logo

Reply from Brilliant Earth

We appreciate your feedback and are glad you like the packaging and ring's quality. We value your thoughts on the price of our 14k ring.

Rated 2 out of 5 stars

I've yet receive the item but....

I've yet receive the item but I have gotten 2.surveys yet no answers to my help desk request.

3 November 2025
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for taking the time to share your feedback with us. We apologize for the issue you experienced with our shipping carrier. We are happy to see your order was delivered and we hope you love the product! Our team reached out to see how we can make things right and we look forward to speaking with you soon.

Rated 5 out of 5 stars

Buying Wedding Bands

I had an amazing experience purchasing my ring! Gracie was very welcoming, patient, and incredibly knowledgeable. She took the time to understand exactly what my fiancé and I was looking for and guided us through all the options without any pressure. The quality of the ring exceeded my expectations, it’s absolutely stunning and beautifully crafted.

What stood out most was the personalized service and attention to detail. They made the whole process smooth, enjoyable, and memorable. I left feeling confident and excited about my purchase. I highly recommend this store to anyone looking for a meaningful, high-quality piece of jewelry and a truly exceptional buying experience.

29 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that you had an amazing ring-purchasing experience! We're glad that our team member was welcoming, patient, and knowledgeable, guiding you without pressure. It's wonderful that the ring's quality exceeded your expectations and that you appreciated the personalized service. We appreciate your recommendation!

Rated 1 out of 5 stars

⭐ 1 Star

⭐ 1 Star – Misled and Treated Unfairly by Brilliant Earth

I am absolutely disgusted with the service I’ve received from Brilliant Earth. I contacted the customer service team three separate times via live chat to confirm whether my partner’s £910 ring could be resized, and on every occasion I was assured that it could. Based on that advice, I sent the ring back — only to then receive a phone call telling me it cannot be resized.

I was then told my only options were to accept just 50% of the ring’s original value towards another ring or pay to have it sent back to me. This is completely unacceptable.

The ring is in pristine condition, has never been out of the box apart from our wedding day, and wasn’t even worn for a full day — my partner’s finger began turning blue, so he had to remove it immediately.

I appreciate that this may be outside the returns policy, but this situation only occurred because of the incorrect information provided by Brilliant Earth’s own team. To then be penalised for following their advice is appalling. Offering only 50% back for a £910 ring and expecting me to pay for its return is beyond unfair.

I’m extremely disappointed and will not be purchasing from Brilliant Earth again unless this is resolved properly.

2 November 2025
Unprompted review
Brilliant Earth logo

Reply from Brilliant Earth

Hi Tiree, thank you for sharing your experience. We'd like to help find a solution for you and make things right. Our team reached out and we look forward to speaking with you soon.

Rated 5 out of 5 stars

Love my Gemini necklace.!!!

I’d been searching everywhere for a gold astrology necklace and finally found it at Brilliant Earth. When I called the customer service info, they were fantastic as well as the The Santa Monica team that ordered it for me to see in person, and the whole experience was amazing. The necklace exceeded my expectations — beautiful design, great weight, and fair price. Wonderful customer service too. Highly recommend!

2 November 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that you finally found your gold astrology necklace with us! We're so glad you enjoyed your experience with our team and that the necklace exceeded your expectations. Thank you for your recommendation!

Rated 5 out of 5 stars

Great service

Great service

1 November 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're so pleased to hear you had a great service experience with our team!

Rated 5 out of 5 stars

Great advice for finding the perfect rings

My now-wife and I came to Brilliant Earth on a whim when looking for engagement and wedding rings. We were not able to find the "perfect ring" neither in any of the other stores we went to before, nor online. Furthermore, we knew we would prefer laboratory-grown or ethically sourced diamonds.

We received great guidance by Ms. Tarhon. She helped us finding the perfect bands and stones. Her advice was great and in the end we found rings that were and still are perfect for us.

A big advantage of Brilliant Earth was also the huge selection of stones you can choose from. You are not limited to the (actually quite substantial) selection of stones in the store.

We will definitely come back! A huge thank you to Alida for her amazing support!

18 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're glad you found your perfect rings with our guidance and selection. It's wonderful to know that the assistance you received was so helpful. Thank you for your kind words; we appreciate your intention to return!

Rated 5 out of 5 stars

Very Happy Customer

Brilliant Earth made the whole shopping experience very easy and the online representatives answered all my questions. I am very pleased with my earring and necklace set and would absolutely recommend Brilliant Earth.

31 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're happy to hear that the shopping experience was easy, and our online representatives were helpful. We appreciate your recommendation and are so pleased you love your jewelry set.

Rated 3 out of 5 stars

Wrote a previous email about the service

Wrote a previous email

31 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

Hi Katelin, we're sorry to hear we didn't meet your expectations. Our team reached out to learn more about your experience and see what we can do to turn things around. We look forward to speaking with you soon.

Rated 5 out of 5 stars

10/10 Experience

Loved Brilliant Earth from the moment I walked in. Their storefront is gorgeous, the people that work there were so kind. Matthew was the Jewelry Consultant we worked with, and he was so knowledgable, so patient, and so helpful. He also didn't push the most expensive thing on us. He gave us is honest opinion on the gradings and what he thought was a good price for each diamond. And now for the most important part - my custom ring stack came in just 10 days and I am BEYOND obsessed with it. I get excited to put it on every morning. 10/10 experience.

29 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

Thank you so much for this wonderful feedback! We're thrilled to hear about your experience with Matthew at our showroom. It's exactly the kind of thoughtful, personalized service we strive to provide, and we're beyond excited that your custom ring stack exceeded your expectations. Congratulations on your beautiful new pieces!

Rated 5 out of 5 stars

Everything was fantastic

Everything was fantastic. The product, the service, the ease, all top tier. Divine was the associate that helped us and made the whole experience easy and enjoyable. There was no pressure or "sales-y" pitches which is what I was worried about going in. After leaving I felt very comfortable making a purchase with Brilliant Earth. 5/5!!!

30 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for the kind words! We're so glad to hear about your experience with Divine and that you felt comfortable throughout the process. Creating an easy, pressure-free experience is incredibly important to us. Congratulations and best wishes!

Rated 5 out of 5 stars

Ordering was easy

Ordering was easy
Product was exactly as displayed and described
Delivery happened just as promised

Overall a great experience

30 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for the wonderful feedback! We're so pleased everything met your expectations from start to finish.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look