Hello,
Hello,
Thank you for getting in touch.
The messaging we use focuses primarily on women because, sadly, women are much more likely to develop breast cancer than men – and for this reason, they’re also more likely to die from the disease. By drawing attention to the huge numbers of women that breast cancer affects in the UK, we can make the most compelling case for our research and why supporting us is so important. But I’d like to reassure you that ultimately, the money we raise funds research into stopping both women and men dying from the disease.
This is the answer I got back from them, about why men are not on their adverts about breast cancer, as men can get it also ,I feel they are just ignoring men who are just as important as women, their message states it's because women are more open to it than men ,that's bullshit ,we should be treated equally, it's only the same as there are more men playing football but we got to treat women the same, weather it's only one man with breast cancer, he should be treated the same of those thousands of women with the same issue
Reply from Breast Cancer Now
Hi Terry,
Thank you for sharing your feedback that Breast Cancer Now’s adverts aren’t representative of men. We apologise again for any disappointment and frustration caused by our advert and our initial response.
While breast cancer is much more prevalent in women and they feature primarily in our work, more needs to be done to raise awareness of breast cancer in men and we recognise the importance of sharing a diverse range of experiences of breast cancer.
As well as the support we offer to men and research we fund, like The Male Breast Cancer Study, men feature in some of our marketing campaigns and we share personal stories of men affected by breast cancer in the press to help raise awareness.
We’ve shared your feedback about representation of men in our TV adverts with our team for future consideration, and we’ve kept a written record of it under our Complaints Policy.
Best wishes,
Supporter care team
