Astrid & Miyu Reviews 

3,675
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,363 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being friendly, professional, and knowledgeable, making them feel comfortable and at ease during their visits. Many highlight the exceptional customer service, noting the staff's helpfulness, attentiveness, and ability to provide excellent advice and guidance. The overall service experience, particularly for piercings, is frequently described as seamless, efficient, and very clean, with clear explanations provided throughout the process. However, some people mentioned issues with product quality, specifically regarding jewelry breaking easily, losing color quickly, or causing skin reactions. A few other people also felt that customer service was lacking in responsiveness or helpfulness, especially concerning returns or gift voucher issues.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their kindness, efficiency, and... See more

Product

Reviewers mention positive feedback about product, praising the outstanding quality, beautiful packaging, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as exceptional, professional,... See more

Service

Clients share positive opinions on service, frequently highlighting the seamless, efficient, and professional... See more

Quality

Users describe ambiguous interactions with quality, with many customers praising the outstanding quality of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My daughter had a wonderful experience at the South Molton branch. We were met by a really friendly, engaging and helpful young lady on Saturday 27th June (apologies for forgetting her name. My daught... See more

Company replied

Rated 5 out of 5 stars

I went to Astrid and miyu King’s Cross for a helix piercing and Berie was my piercer, she was truly amazing I have had many piercings and literally she could not have pierced it any better, she made m... See more

Company replied

Rated 5 out of 5 stars

I got my helix pierced today by Lisa in the Kildare store on Sunday and she is by far the friendliest staff member I encountered in the entire village. She made me feel completely at ease, her hygiene... See more

Company replied

Rated 5 out of 5 stars

Got a hidden helix piercing today with Dobs at the Kings Road branch. He was honestly fantastic -made sure I was happy with the placement, super professional, friendly and the piercing itself w... See more

Company replied


Company details

  1. Jewelry Store

Information provided by various external sources

A British brand selling unique, personalised jewellery beautifully designed and hand-crafted in London. Featured in Marie Claire, Elle and others.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

4K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.5

All reviews

(3,675)

1,322 reviews in the last 12 months

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Rated 5 out of 5 stars

They were amazing!

They were amazing!! Everyone was so kind to help, and I left with a beautiful bracelet!!

6 June 2026
Unprompted review
Astrid & Miyu logo

Reply from Astrid & Miyu

Thank you for your review, Erica. We're so pleased to hear you had such a positive experience with the team and found a bracelet you love!

Love A&M x

Rated 5 out of 5 stars

Great experience

Our piercer Toni was amazing - made the whole experience so much better !

6 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, Taisie. We're so pleased to hear that Toni made your piercing experience such a positive one. We'll be sure to pass your lovely feedback on!

Love A&M x

Rated 5 out of 5 stars

Emma was very kind and helpful!

Emma was very kind and helpful!

6 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, İpek. We're so pleased to hear that Emma provided such a friendly and helpful experience. We'll be sure to pass your kind feedback on!

Love A&M x

Rated 5 out of 5 stars

A place to return to time and again

Shopped here twice now and you become ever more drawn to it. Staff are so wonderfully attentive. We were served by Emma who went above and beyond in discussing and accommodating potential options (we were being indecisive). The main store HOAM hits comfort and quality perfectly. Have now purchased rings, bracelets and a necklace, all have made perfect gifts. Will absolutely return.

6 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, Alistair. We're delighted to hear you've had such positive experiences with us and that Emma took the time to help you find the perfect pieces. It's wonderful to know your gifts have been so well received, and we look forward to welcoming you back again soon!

Love A&M x

Rated 5 out of 5 stars

We were served by Kata in Madrid who…

We were served by Kata in Madrid who was incredibly helpful and really sweet

6 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, Sally. We're so pleased to hear that Kata made such a great impression during your visit to our Madrid store. We'll be sure to pass your lovely feedback on!

Love A&M x

Rated 5 out of 5 stars

The customer service provided by Cerys…

The customer service provided by Cerys was excellent, they really spent the time to help me and supported with reaching a resolution after I sadly lost my original bracelet. Really grateful for their help.

4 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, Ellen. We're delighted to hear that Cerys was able to support you and help reach a resolution following the loss of your bracelet. We'll be sure to share your kind words with her!

Love A&M x

Rated 5 out of 5 stars

10/10

I got ears pierced by Meg at Fenwicks in Newcastle. She’s so lovely, signed the consent forms and made sure I had some food. There’s a little room in the back where they do it for more privacy and she couldn’t be any nicer! 10/10

5 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, Ruby. We're so pleased to hear Meg made your piercing experience such a positive one and helped you feel comfortable throughout your appointment. We'll be sure to pass your lovely feedback on!

Love A&M x

Rated 1 out of 5 stars

Piercing was good but post fell out…

Piercing was good but post fell out within a few days. When asked to send out a replacement, because I live a long way from store, this was refused. After care not good enough.

5 June 2026
Unprompted review
Astrid & Miyu logo

Reply from Astrid & Miyu

Thank you for your review, Maaike. We're sorry to hear this has happened and understand your disappointment.

The health, safety and healing journey of our customers is extremely important to us, which is why any replacement piercing jewellery is required to be fitted in store by one of our trained piercers. This allows us to ensure the jewellery remains sterile and that the piercing can be properly assessed before a replacement is fitted.

We've reached out to you directly and would be happy to arrange a complimentary replacement appointment, as your piercing is still within the 12 week healing period. We look forward to hearing from you and hopefully finding a suitable resolution.

Kind Regards, A&M

Rated 5 out of 5 stars

My new obsession

My new obsession, love the pieces I’ve gotten so far.. and so far so good.. I’ve seen the bad reviews however nothing has broken or tarnished for me as of yet.. so very pleased. Love the rewards/ points system as well

4 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review. We’re so pleased to hear you’re loving your pieces and enjoying the rewards and points system too!

Love A&M x

Rated 5 out of 5 stars

Amazing experience

Amazing experience today in store. The girls were so lovely, helpful, and welcoming. Thank you to Corran for her help! I will definitely be back for more!

4 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, Rebecca. We’re so happy to hear you had an amazing experience in store and that the team made you feel so welcome. We will be sure to pass this on and we look forward to seeing you again soon!

Love A&M x

Rated 5 out of 5 stars

They were really helpful 10/10 would…

They were really helpful 10/10 would recommend

4 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, Amy. We’re so pleased to hear you found the team helpful. We really appreciate your support!

Love A&M x

Rated 5 out of 5 stars

Great Staff and Products

I have now had two piercings with Astrid & Miyu and each time I have had a great experience. The staff are very knowledgeable, friendly, and advise on what is best for you. I love both my earrings and I love the professional advice I was given I would definitely recommend them. The staff are second to none and make you feel very important

16 May 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review, Elaine. We’re so pleased to hear you’ve had great experiences with your piercings and that our team made you feel well looked after and supported throughout. It means a lot to know you’d recommend us and are loving your new pieces.

Love A&M x

Rated 2 out of 5 stars

Gold Member Birthday Voucher

As a Gold Status member I was unable to use my Birthday Voucher online when queried was informed by A&M Customer Services team they can only be used in store for tattoos and piercings and told me mine had expired as they only last one month, not one year like points.(can not find this on website) I didn’t want those services and found this really frustrating that you cannot use it on Jewellery. Expressed my concern with CS with no reply. I decided to test code again online in shop it will in fact redeem but only on expensive solid gold items. A&M Members pls bear this in mind when you receive your voucher. A&M what the heck!! Please be transparent…

28 May 2026
Unprompted review
Astrid & Miyu logo

Reply from Astrid & Miyu

Thank you for your review, we're sorry to hear about your experience and the frustration this has caused. A member of our Customer Connection team will be in touch with you shortly to look into this further.

Kind Regards A&M

Rated 5 out of 5 stars

Great experience

Everyone was so helpful and kind, not to mention Kay finished the peircing incredibly fast. Wonderful experience and very happy with the result :)

3 June 2026
Unprompted review
Astrid & Miyu logo

Reply from Astrid & Miyu

Thank you for your review, Rachel. We’re so pleased to hear Kay and the team made your visit such a positive one and that you’re happy with the result. We hope to see you again soon!

Love A&M x

Rated 5 out of 5 stars

Absolutely fantastic service

Absolutely fantastic service. Alejandra was brilliant and did my piercing really well, it’s healed really quickly!! I will t hesitate to go there again.

20 May 2026
Unprompted review
Astrid & Miyu logo

Reply from Astrid & Miyu

Thank you for your review, Nicola. We’re so pleased to hear about the support you received from Alejandra and that you’re happy with how quickly your piercing has healed. We look forward to welcoming you back again soon!

Love A&M x

Rated 5 out of 5 stars

Toni made an exciting piercing…

Toni made an exciting piercing experience a real delight

16 May 2026
Unprompted review
Astrid & Miyu logo

Reply from Astrid & Miyu

Thank you for your review, Lucy. We’re so pleased to hear Toni made your piercing experience such an enjoyable one. We will be sure to pass this on!

Love A&M x

Rated 5 out of 5 stars

Excellent

Lisa and all the staff at Astrid&Miyu Kildare village were excellent. They all went above and beyond to ensure I was happy with my decisions.

2 June 2026
Unprompted review
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Reply from Astrid & Miyu

Thanks for your review Eimear, we’re so pleased to hear you had such a positive experience with Lisa and the team at Kildare Village. It’s lovely to know they supported you in feeling happy with your choices and we hope to see you again soon!

Love A&M x

Rated 5 out of 5 stars

Kay was brilliant piercing my ears

Kay was brilliant piercing my ears - she was so knowledgable not only about piercing but products. I’m so happy with my new piercings and felt totally at ease! Thanks X

2 June 2026
Unprompted review
Astrid & Miyu logo

Reply from Astrid & Miyu

Thanks for your review Alex, we’re really glad to hear you felt comfortable and happy with your piercings. It's lovely to know you had a great experience with Kay and we will be sure to pass this on!

Love A&M x

Rated 1 out of 5 stars

Badly placed piercing

I had my forward helix pierced on 21/05/2026. It was painful for a number of days and wasn't improving, I have another cartilage piercing so I knew something wasn't right.

I booked to see an apporved piercer in Cardiff to get it checked. He had to take it out because it was pierced too close to my face. It wasn't free to move and the piercing hole was actually stretching, so the hole wasn't round. The back was digging in too. It was actually so badly placed at such a horrible angle he had to use a tool to remove it and it bled quite a lot.

I complained and received an automated response, along with all the silly emojis suggesting I book an appointment to get it checked. I will never book another appointment here again.

I replied and got "Piercing placements are normally approved by yourself and the piercer at the time of the appointment"

What position am I in to approve a piering location? I'm someone off the street. They are supposed to be trained?

I find this quite insulting since if I hadn't got it sorted by a professional it could have let to scarring. I wasn't compensated for the pain I had experienced.

There are certified "approved piercers" out there. Put that in your favorite search engine.
Look for a professional and they look at your anatomy properly, and will give you proper aftercare too. It might be a bit more expensive but it is well worth going to see someone who knows what they're doing and is actually looking out for your welfare.

At a minimum go on forums like reddit and look for advice from approved piercers. There are also reviews on Astrid and Miyu on reddit so well worth a read.

21 May 2026
Unprompted review
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Reply from Astrid & Miyu

Thank you for your review and for sharing your experience. We’re sorry to hear about your forward helix piercing and appreciate how concerning this must have felt.

Our piercers are highly trained and follow strict protocols alongside council-approved licenses to ensure safe and appropriate placements. In instances relating to healing concerns, we’re always committed to providing support, and we can see you’re already speaking with our customer connection team who will continue to assist you.

Kind Regards A&M

Rated 5 out of 5 stars

Helix piercing

Absolutely delighted with my new piercing! Lisa was so professional, gentle, and made me feel completely at ease throughout the whole process. Everything was clean, well explained, and the result is perfect. Thank you, Lisa — I love it! Highly recommend 💜

2 June 2026
Unprompted review
Astrid & Miyu logo

Reply from Astrid & Miyu

Thanks for your review Vicky, we’re so happy to hear you’re delighted with your new helix piercing. It’s lovely to know Lisa made you feel at ease and took great care of you throughout, we will be sure to pass this on!

Love A&M x

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