APE Nutrition Reviews 

86
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 80 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality and ethical sourcing of products, noting their clean ingredients and effective results for various health needs. Many appreciate the diverse range of supplements, including protein powders and organ capsules, often highlighting their great taste, ease of mixing, and lack of bloating, attributing these benefits to the company's strong ethos and commitment to regenerative farming. However, some customers noted concerns regarding product taste and mixability, describing certain protein powders as unpleasant, difficult to blend, or having an unappetizing smell. Additionally, a small portion of people experienced issues with order fulfillment, such as incorrect items or significant delays, and felt customer service responses were sometimes unhelpful in resolving these problems.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the high quality, ethical sourcing,... See more

Quality

Customers consistently note positive experiences with quality, praising products like testosterone support,... See more

Ethics

People report positive experiences with ethics, often praising the company's integrity and strong ethical... See more

Order

Consumers find order experiences to be ambiguous, with some reporting efficient ordering and on-time... See more

Customer service

Clients share ambiguous opinions on customer service, with many reviewers praising the helpfulness and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Love the grass fed beef protein powder. I add oat milk, a banana, and a little xantham powder and get a thick creamy shake, great for after the gym. And with me being lactose intolerant i get no adver... See more

Rated 5 out of 5 stars

Good quality products, carefully sourced. Have been taking the collagen powder for over a year. It suits me well, no bloating etc. Easy to mix in drinks, has no noticeable smell or flavour. Wanted a... See more

Rated 5 out of 5 stars

I’ve bought the maple and cacao protein powder a few times now occasionally adding a scoop of it to my hot milk as I make a coffee. Noticed a real difference - no noticeable beef taste or after taste.... See more

Company replied

Rated 5 out of 5 stars

I have been taking the Whole Bone Matrix and Optimised Female products plus the APE protein powder on a daily basis for over one year. The aim is to help increase my bone strength as I’d broken my a... See more


4.2

Great

TrustScore 4 out of 5

86 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(86)

80 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I can’t recommend APE Nutrition highly…


I can’t recommend APE Nutrition highly enough! Their beef-based products are genuinely first-class and such an easy way to get more natural vitamins and nutrients into your diet. I started with their Beef Organs supplement and was so impressed that I’ve since added several other products into my daily routine. The Madagascar Vanilla Beef Protein is a particular favourite, it mixes well, tastes delicious, and feels like real quality. Delivery has always been quick and reliable too. A brilliant brand that clearly cares about both product quality and customer experience!

30 March 2026
Unprompted review
Rated 5 out of 5 stars

Superb ethical and high quality products

I’m shocked by some of the negative reviews here, I don’t believe they are genuine.

I’ve been using Ape Nutrition for around a year now. The beef protein is great, it mixes really easily with milk and is delicious in both vanilla and raw cacao. I also take the beef organs, they are a really easy way of supplementing your diet with high quality nutrients.

I’ll be a customer for the foreseeable.

29 March 2026
Unprompted review
Rated 5 out of 5 stars

The only protein powder I buy

I’m honestly really surprised reading some of the negative reviews about the flavour!

This is the only protein powder I genuinely love the taste of and as a fitness coach I’ve tried many over the years! I can’t stand the flavour of most whey protein powders and they often leave me feeling bloated or sickly. This is the only one I can comfortably have every day and recommend to all of my clients.

I love blending it into smoothies with coconut water (it tastes incredible!!!) or mixing it with yoghurt to make a simple chocolate pudding. It actually feels like a treat rather than something I’m forcing down for the sake of protein.

I also really appreciate the ethos behind the company. I try to prioritise high-quality, grass-fed, local foods in my diet, so their approach aligns really well with how I like to eat.

It’s become a staple for me, both personally and professionally.

8 March 2026
Unprompted review
Rated 5 out of 5 stars

I absolutely LOVE the beef protein

I absolutely LOVE the beef protein. I have it in shakes and use it for pancakes. Given the high nutrition content and the fact it is easily digestible, I also recommend it for my clients who love it too.
I regularly take beef organs and MCT oil as well.

1 February 2026
Unprompted review
Rated 5 out of 5 stars

I’ve been using products from Ape now…

I’ve been using products from Ape now for about two years, firstly starting out with their collagen which really helped with some gut issues that was causing athletes foot, i also find that when taking it, my hair and nails are healthier and my recovery is faster from the gym. I’ve since gone on to try the beef organs range, optimised male and the beef protein powder - all of which have now become a staple part of my nutrition. In a world full of health products with unnecessary additives and fillers, these guys have really nailed the basics, giving us effective products that are environmentally friendly and ethically sourced. The customer service is always top notch and deliveries are always prompt, really looking forward to trying the bone broth when it’s launched!

27 March 2026
Unprompted review
Rated 5 out of 5 stars

Awesome product

Awesome product! Have been taking for almost 2 years.

I take a bit of a stack - Optimised Male, Organs, Cacao Protein, Collagen, Colustrum.

As an active bloke and a coach of many sports - it’s a non-negotiable!

I have to have APE in my kitchen!

I stopped taking other supplements when I found APE. Realised it’s better to just get nutrients straight from the cow rather than random supplements.

The customer service is ace and we’ve used APE to supply a local cafe and all my clients!

27 March 2026
Unprompted review
Rated 5 out of 5 stars

Very impressed 🙂

I have tried a few products from Ape, including Lions mane powder, MCT oil and beef protein and been incredibly happy with them all. I love the ethos of their company and the quality and taste is excellent. I would highly recommend trying their products.

2 March 2026
Unprompted review
Rated 5 out of 5 stars

Great Products

I've been using Ape Nutrition products for abut 5 or 6 years due to the quality natural ingredients and attention to detail they pay to their supplements.

Last year my testosterone was borderline zero with a consultant prescribing me clomiphene. I decided against taking this and took the Optimised Male instead. The improvements were noticeable almost instantly. 4 months on and my testosterone has increased dramatically as shown in blood test results and by how I feel.

I have also been taking the collagen with a noticeable improvement in the quality of my hair and beard.

I'd highly recommend this company, they use natural ingredients of a high standard. Any questions I've had or advise I've asked for with regards to their products has always been answered in a professional and timely fashion. Overall they're a great company with a great ethos. Would highly recommend.

25 March 2026
Unprompted review
Rated 5 out of 5 stars

I have been taking the Whole Bone…

I have been taking the Whole Bone Matrix and Optimised Female products plus the APE protein powder on a daily basis for over one year. The aim is to help increase my bone strength as I’d broken my arm as a result of weakened bones after menopause. My recent Dexa scan showed increased bone strength which I associate with the supplements and strength training.

1 February 2026
Unprompted review
Rated 5 out of 5 stars

The only supplements the whole family loves

I've been using these supplements for years and genuinely wouldn't choose anything else. They're such high quality and the ingredients are so clean - I just really trust them as a company. I use the collagen daily, and switch between lots of their capsules including the beef organs, oysters and beef spleen. I even add some of the beef liver to my daughter's food to give her a little nutrient boost! The whole family loves them

5 March 2026
Unprompted review
Rated 5 out of 5 stars

Ape Nutrition products…defo the best. Tried so many others.

I’ve been using Ape Nutrition products for over 12 months now and honestly couldn’t recommend them enough.
I started with the protein (cocoa flavour) and it’s been a game changer for me. I used to take whey, but it never sat well with my gut, switching to this has made a massive difference. No bloating, just feels clean and easy to digest.
I’ve since added the Optimised Male and Beef Liver supplements into my routine and wow.. the difference in my energy levels is unreal. I feel sharper, stronger in the gym, and just more switched on day to day.
I recently had my annual blood MOT through work and the results were excellent compared to last year, genuinely feel as fit as I did in my 20's. Nothing but 5 stars from me. Oysters next👍🫡

24 March 2026
Unprompted review
Rated 5 out of 5 stars

Love APE’s products

Love APE’s products. I personally take the beef liver (after being vegetarian for 20 years) and feel so much better for it. I also have the colostrum in my smoothies and I love the taste of it and know that it is helping heal my gut. So happy to have found this brand!

24 March 2026
Unprompted review
Rated 5 out of 5 stars

Super fast delivery and it always…

Super fast delivery and it always packaged well. I couldn’t be without the collagen and optimised female. Noticed a huge different in my hair and nail growth. Also take Dawn to kick start my mornings. Super clean ingredients.

10 March 2026
Unprompted review
Rated 2 out of 5 stars

Dont risk buying !!!

I am a repeat customer with Ape and have ordered 3 bottles of their excellent dessicated beef spleen capsules. However, I ordered a very expensive pouch of their beef protein powder and became quite sick after consuming it......cramps, bloating and pain. The taste and smell of the product was "off" and even though I have a very clean diet and eat little to no sugar, I found the tatse a challenge, so added a little maple syrup to disguise any unpleasantness, but unfortunatley the tase was the least of my worries. I contacted the company and was told that they could only refund me 50% as they could not be 100% sure it was their product that caused my issues and as a small business they cant offer full refunds. I am 100% sure it was the product. I wont order with them again because if I recieve tainted produce it is just tough luck?! Such a shame because I like what APE are trying to do but their customer care is not ethical.

19 March 2026
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Joanne,

Thank you for your feedback, and we’re really sorry to hear about your experience, we appreciate how frustrating that must have been.

We take things situations like this very seriously, and after you got in touch, we looked into the batch thoroughly. Everything was in line with our quality and safety standards, but we do recognise that individual reactions can vary due to variations in food tolerances. That said, generally beef protein is one of the safest options in terms of digestibility and we have lots of customers that switch from whey or plant based protein powders and notice a big positive difference in terms of digestion.

Also just so you’re aware, all our products go through two rounds of third party lab testing to ensure they’re safe before we sell them. The product you had was made as part of a batch 50058. We keep an issues log covering everything from parcels taking longer than they should have to be delivered up to more serious complaints like yours. We’ve checked this and can confirm 899 units from that batch have sold and we’ve had no other complaints like yours, which gives us more confidence that this might have been caused by a unique food sensitivity as opposed to a general issue with the product.

In terms of the smell, as it is made from beef bones with meat left on them it does have a very different smell to the usual whey protein which can take a while to get used to. That said, the smell isn’t a strong one and we get very few complaints/comments about it. Also we don’t use any synthetic sweeteners so the taste is not as sweet as other products on the market but we actually developed it ourselves in the kitchen and are genuinely really happy with the flavour, although we appreciate that it is not for everyone.

We don’t generally offer refunds on opened products because we are confident in the safety of them due to our sourcing and rigorous microbiology testing to ensure everything meets health and safety standards but of course do not want to dismiss your experience at all… That’s why in your case, we offered you a 50% refund - as a meet in the middle scenario as neither of us can determine the exact cause.

We’re really sorry you do not feel this was handled well by us and we also really appreciate your previous orders of Beef Spleen capsules, it means a lot. If there is anything else we can do try and resolve this situation, please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

Thank you,
-Anna from the APE Nutrition team

Rated 1 out of 5 stars

Just cannot get on board with the taste of the protein

I have to agree with other low star reviews on here that the taste really isn't something I can get on board with. I wish I'd come here first before buying. I naively checked reviews on their own website which of course are only positive. In actual fact I have subsequently left a review on the site, in a pleasant and honest tone, that I couldn't tolerate the taste - or smell. Suffice to say that review hasn't been published and they only include 4/5 star reviews. It's a shame that the company don't offer sample size packs - but I guess they wouldn't make money like that as people would take one taste and never order again. I absolutely LOVE the principle of the company and what they're trying to do - but to say that the product (raw cacao and maple protein in this case) tastes amazing I feel is a bit too generous. I am really not fussy with tastes and I eat pretty much anything... and I can also disguise the taste of things if I don't like it... but I'm struggling with this one.

The other thing that slightly irks me is that per serving there is already nearly 4g sugar in a 25g serving and then I have to add More honey or sweetener to take the taste away, it just feels a bit counter intuitive to me. Currently experimenting with how to get rid of the taste without added sugars, in order to to use 1.2kg of the stuff. I don't often leave reviews, but If I can help others not spend £60 then I will!

From an ethos standpoint I love what APE is trying to do and the benefits I'm sure the products can give - but I can't help but think there is some unethical fiddling of reviews going on in order to sell more.

6 March 2026
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Lou, Thank you for taking the time to share your feedback.

We’re really sorry to hear that you didn’t like the taste of our protein. We can see your review is on our website and it was replied to by our team 4 days after it was left.

Our Raw Maple & Cacao Beef Protein is made with high-quality, minimally processed ingredients, which does have quite a different flavour to usual Whey Protein which is often synthetically sweetened and gives an unnatural taste. We appreciate it may take a bit of time to adjust to ours, which are all real food ingredients and less sweet. Have you tried mixing with frozen blueberries, a banana & honey? This is a really popular way that we get feedback on. For reference, the sugar content of 1 serving is 3.8g, which is less than half an apple. We are looking into providing smaller sample packs in the future and think this is a really good suggestion, as soon as it is feasible for us it is something we will do.

It was actually developed by us in the kitchen at home, so we are sorry that you didn’t enjoy it as we are genuinely extremely happy with the taste, along with many other customers although we understand it may not suit everyone. However, thank you for your feedback it is acknowledged and appreciated.

Thank you, the APE team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look