Ambassador Cruise Line Reviews 

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment. Talks about Iceland and the Vikings etc very good. Great cabin with balcony.

Excellent service, good food and wine
Would have preferred to know in advance which nights were casual/smart/formal so that we could make the right choice of clothes.
Most of the onshore excursions were too strenuous for us.

I have thought long and hard about providing an honest review for this company who provided a 16 day cruise to hopefully see the Northern Lights in Norway. The enjoyment of my holiday was spoiled completely by an uncaring and sometimes a feeling of personal intimidation from several quarters onboard when I complained about very serious cabin and personal intrusion when an item of clothing was reported missing.

I’ve been severely sidelined by this company for over three months.

They say they will learn from my complaint and basically not to bother them again, wrapped up in their following sentences “ We have carefully considered the points you have raised regarding the handling of your initial report, the lack of clear follow-up, the communication surrounding the cabin search, and the manner in which your interactions with members of the onboard team were experienced. I also appreciate the strength of feeling you have expressed regarding privacy, dignity, and trust, and I am sorry that these aspects of your experience caused you such lasting disappointment.”

End of the same email says “However, this does not mean that your concerns have been dismissed. The issues you have raised regarding complaint handling, communication, guest care, and onboard procedures have been formally recorded and shared with the relevant management teams for internal review and consideration.

While I appreciate that this may not be the outcome you were hoping for, please be assured that your feedback has been taken seriously and will be used as part of our ongoing efforts to improve the experience we provide to our guests.

Thank you again for taking the time to set out your concerns so fully. We are sorry that this matter affected your confidence in us and that your holiday memories were impacted in this way.”

Ambassador got my full payment, my jumper was missed from my private cabin and their customer support teams, both onboard and on return, will use the points raised for training purposes. Claim my “MY loss” on my travel insurance. Whoopee-do! Despite the opportunity to follow up correspondence they have shown no sign of remorse or compensation but will share my comments with the relevant Management teams for training purposes. To me, a locked cabin is locked to ensure my belongings and personal privacy are maintained. First and last cruise with this company unless they can show some actual customer care.

I have used Ambassador on a few occasions and my wife and I were very impressed.
We were going to book today on Ambience, which was leaving on 15th August 2026 from Tilbury, London
I had read online that Ambassador had set up coach travel from many places in the UK to enable them to get to Tilbury as it is a long way from these cities.
I was really pleased as one of the cities is Liverpool where we live, and as we were in our eighties it meant we could go on this cruise
I emailed Ambassador to make sure I was able to book the coach service before booking.
I had already checked on Google that it was set up, which confirmed it had
I received a reply to my email to say that the coach service did not apply for this cruise only selected cruises
We are so upset about this as we were looking forward to it.
I also phoned Ambassador today and after waiting all day for someone to ring me back I phoned again.
The woman I spoke to was very curt and said this is only a trial and hope to set it up in 2027
We have sailed with P& O and Cunard many times and were really pleased, especially as we could get to Southampton by using the coaches they set up, which could be accessed from Warrington Services.
I can advise the CEO of Amassador your company falls far short of them, and will never always be unless you start thinking about the needs of customers, and especially elderly customers
I advise anyone considering booking a cruise with Ambassador to think again if the cruise starts at Tilbury and you don’t live near London

I have been in touch with Ambassador through a travel agent who we booked with. We were on Ambition, 13 night fjords cruise.
I was extremely ill towards the end of our cruise, requiring 2 lots if steroids and antibiotics on our return.
I supplied drs report, x ray results and a ct scan to Ambassador who responded with after consideration my illness could not be attributed to the air con in our cabin... the air con that had to have an engineer out three times?
From start to finish the cruise was beyond disappointing, embarction was bad but nowhere near the carnage of disembarksion, reception staff are on auto pilot, can't really deal with any issues you may have.
Entertainment certainly is not of west end quality, mediocre at best, food was ok but very repetative in borough market.
Some of the ports we stopped at were just a few touristy shops.
However sailing in and out of the fjords is stunning .
There are a few sites in Facebook but I urge you to look elsewhere for honest reviews, the people who are admins will not allow any negative reviews!
People get blocked for anything less than positive .
Would I sail with Ambassador again? Absolutely not.
The after care of its passengers is shocking, they do not address your issues they just say they have been noted.
I guess with cruises you get what you pay for, if something seems too good to be true... it usually is.
Do your research.. it may cost you dearly if you don't.
Edit... as you can see from Ambassadors response. .. an auto generated reply.
Says it all ! They are not interested, poor customer service.
Dreadful company.

The crew were the friendliest I’ve ever had the pleasure to deal with on a cruise and I’ve been on a few. Fany in the Angel bar was exceptional.
The only thing I would have liked was a heated swimming pool or covered pool area.
The food and entertainment was first class.

From the parking of our car to actually arriving in our cabin, everything was seamless. Friendliness of all the staff was very much appreciated, this was evident for the whole of our holiday

I had very comfortable cabin with a large window. I have a wheat intolerance and my server in Buckingham dining room could not have done more to look after my requirements. The four course dinners were fantastic. I was given gluten free food and had no issues with my digestive system.

The excellent friendly caring attitude of all the crew
The fabulous food
The excellent entertainment and activities onboard
The smooth embarkation and disembarkation processes and organisation throughout for excursions at all the ports
The excellent level of cleanliness on board

Ambassador do everything right. Staff amazing and friendly. Customer service was efficient and my query dealt with promptly. Food was varied and delicious. Your entertainment team were superb. The nightly shows were so professional. Dancers excellent and the singers outstanding. Loved all the shows. Had to attend the medical centre. (seasickness). Great care given by the two staff working there. My only crib ..it was absolutely freezing on board the ship.
Will definitely sail Ambassador again soon,

Fantastic cruise to Iceland absolutely stunning places, staff on ship were excellent as was the ship it was our second time on Ambition we really enjoyed it and it's so easy sailing from Liverpool,we will be booking with Ambassador again thats for sure.

Outstanding service, 1st class crew, very obliging,
Booking process simple and embarkation efficient and speedy .
Areas around the ship spotlessly clean and well maintained,
Very comfortable lounges and bars,
Entertainment team exceptional, food wonderful and a good selection of menu choices, good shore excursion choices, cruises are great value for money which is why we keep returning 😀

The ship was spotlessly clean, all staff so helpful and accommodating. Great choice of food and entertainment . Great experience from the moment we checked in until we disembarked. Great we could sail from Belfast. Have already booked our next one.

Sailed on Ambition. Great staff. Wonderful entertainment. Spotlessly clean. Excellent service. Booking very straightforward. Would love to have had cotton bedsheets instead of brushed cotton as they were too prickly! Otherwise, first class all round. Have already booked next cruise with Ambition.

My sister and I did a cruise from Liverpool to Iceland on the 5th June for 10 days. Its the first time with Ambassador and it was fabulous.
On arrival at the cruise terminal we were greeted by the luggage porters who immediately took charge of our cases and told us to enter the check in. It was a quick and easy check in where we received our cruise cards and our cabin number.
We boarded and were told our cabin wasn't ready but we could to go to deck 11 to the buffet for drinks and lunch.
After our refreshments we went to our room and our cases were outside our cabin.
A very quick and easy embarkation.
The cruise was fantastic, the crew were great. On board entertainment was always available day and night, there was something for everyone. The show team put on spectacular performances twice every night the standard was amazing. We also watched some really good plays from the 4 Actors.
The waiters/waitresses in the bars were spot on taking your drinks orders especially Anthony and Denzil in the Clifton Lounge.
We were assigned the Holy food restaurant for our evening meal. We really enjoyed the 4 courses on offer every evening being waited on by Paul and Johnny who were fabulous, so polite and attentive always had a smile and nothing was too much trouble. The restaurant manager Agur was always on hand checking that everything was ok. It was a pleasant experience each night. We used the Borough Market buffet for breakfast and again nothing was too much trouble.
We had a wonderful trip, made some fabulous friends too. We would recommend Ambassador from our experience, value for money on an adult only ship with a maximum of 1200 passengers. We would go again on Ambition from Liverpool.

This was our first time cruising and what a lovely way to start. Staff always so cheerful and helpful, lovely ship, food and entertainment outstanding.

Very disappointing experience with Ambassador Cruise Company.

The company advertised cabins at attractive prices, but when attempting to book, those cabins were apparently not available. It felt like a classic bait-and-switch tactic, with the advertised price drawing customers in only to find that the actual options available were significantly more expensive.

When we questioned this, the customer service was unhelpful and dismissive. Staff showed little interest in addressing our concerns and were often rude in their responses. What should have been a straightforward enquiry turned into a frustrating and unpleasant experience.

To make matters worse, despite raising a formal complaint, there has been no meaningful response or resolution. The lack of communication and customer care has been extremely disappointing. When the CEO can’t be bothered to respond or resolve then it’s no wonder the service is as poor as it is!

Advertising cabins that customers cannot actually book is misleading, and the poor handling of subsequent complaints only makes matters worse. Based on our experience, I would not recommend Ambassador Cruise Company.

Further to your response, given that the CEO doesn’t bother to respond or resolve and the person at guest relations was not happy to try and resolve I will decline your standard business reply and continue to make people aware of the issues of dealing with your company!

Lovely ship and cabins, great food, friendly staff and amazing entertainment in the Pavillion.

The crew are extremely friendly and helpful. The entertainment is first class and so professional. Food had plenty of choice.
Only wish there was more destinations sailing from Liverpool.

This was my third cruise with Ambassador aboard Ambition, and I loved every minute of it. The ship is fantastic, and every sailing has been a wonderful experience.
What I enjoy most are the theatre productions and the guest speakers. The entertainment is absolutely outstanding. Having cruised with other lines, including Royal Caribbean and Princess Cruises, I can honestly say that the shows on Ambition surpass them every time.
The staff are always friendly, welcoming, and eager to help, creating a warm and enjoyable atmosphere throughout the ship. Their positive attitude plays a huge part in making every cruise feel like the perfect holiday.
I would happily sail with Ambassador again and highly recommend it to anyone looking for excellent entertainment, outstanding service, and a truly relaxing cruise experience.