Ambassador Cruise Line Reviews 

1,263
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 377 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their friendliness, helpfulness, and efficiency, making interactions pleasant. Many highlight the excellent quality of the food, often described as superb with wide variety, and the entertainment is frequently noted as professional and outstanding. Reviewers also appreciate the overall outstanding service and the ship's cleanliness. However, some customers were dissatisfied with significant itinerary changes, particularly when planned Arctic or Fjord cruises were altered to Baltic or industrial port visits. A few other people also felt that some aspects of service were lacking, mentioning issues with reception staff responsiveness or rudeness, while others noted food could be repetitive or mediocre, and entertainment quality occasionally did not meet expectations.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their friendliness, helpfulness, and... See more

Service

Customers had ambiguous experiences with service, with many praising the staff as amazing, polite, friendly,... See more

Holidays

Users describe ambiguous interactions with holidays, with many reviewers expressing satisfaction and having a... See more

Quality

Reviewers mention positive feedback about quality, with many consistently praising the food as excellent,... See more

Location

Customers consistently note ambiguous experiences with location, particularly regarding departure ports and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied

Rated 4 out of 5 stars

We have our last day on CFC Ambassador Renaissance. We had a nice time. Only complain we have is about the buffet, food is cold while must been hot. And what must be cold is warm. The equipment is... See more

Company replied

Rated 4 out of 5 stars

Ambition was amazing . A small ship with a big heart. The staff were very helpful and polite. The cleanliness of the ship was exemplary. The shows were brilliant and the dancers and singers were... See more

Company replied


Company details

  1. Cruise Line Company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.9

Great

TrustScore 4 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,263)

367 reviews in the last 12 months

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Rated 4 out of 5 stars

Lovely cruise…

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made to stop the spread. Hence my 4 stars. Not because of the ship or experience, just because it made us a little concerned. It was heightened some by the recent outbreak on the ship in South America with Hantavirus. The Captain and crew were marvellous and are to be commended. The overall experience was good. Ports, entertainment and food made our cruise memorable. We liked the smaller ship experience too.

9 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent experience

Excellent experience, staff were first class. Cleanliness was top notch and excellent food.

8 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

The crew were friendly and extremely…

The crew were friendly and extremely helpful the cabin was clean and comfortable and the food was plentiful and lots of choices

9 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First Cruise experience.

My wife and I have been on our first cruise on board ambition commencing 28th May and due to end 4th June 2026.
We have nothing negative to say about the entire staff who have gone above and beyond to assist and facilitate all our needs.
The only slight criticism we would like to raise in in relation to our evening meal on 2nd May which we we're obliged to partake of in the Borough Market instead of Buckingham restaurant due to a captain's dining event . The food and service was excellent however the restaurant was extremely cold and as a result the main course for the most part was cold before it could be consumed unlike that of evening meals taken in Buckingham restaurant at table allocated and of course their was no menu at table to choose from or table service available. We can appreciate that some guests might wish too partake of captains dining event , however it appears that this results in the majority of passengers on at leat two nights are subjected too a lower standard of dining experience.

28 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fab time

On board Ambition at the moment, pleasantly surprised.
Usually sail Marella, but husband can't fly at the moment so got a last minute cancellation from Liverpool (just an hours drive away).
Cabin lovely and cozy, spotlessly clean, great location 8123. Large picture window.
Buckingham restaurant lovely, food great, great service.
Market Place...small & busy. Staff currently serving food in buffet here to prevent norovirus. Good idea but queues form. Food nice though.
Bars lovely, waiting staff fab, never wait long for a drink.
Theatre... last night's show was called musicals and was better than any I've seen on Marella! Very talented cast!
I'd definitely book another Ambassador cruise, but there are very few from Liverpool. Itinerarys are limited, eg this is Cornwall, France and Ireland, not many to Spain...and not from Liverpool, none to Greece etc.
The ship is an older ship so hasn't got the razzmataz of other ships I've been on, but honestly we are really enjoying it!

31 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the lovely feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Perfect all round cruise

The perfect size of the ship. The lovely bars and lounges. Great food. Amazing staff. especially Ken and Bayu in the Botanical Lounge.

4 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

This was a lovely cruise visiting…

This was a lovely cruise visiting places we hadn't visited before. The crew/staff were wonderful. Always had a smile and a cheery hello. Nothing was too much trouble. The ship is very clean although some places are looking a bit tired. The food was excellent but some attention could be paid to the dishwasher, as I had several dirty plates. The evening entertainment was superb and the energy of the entertainment crew was unbounded. Day time entertainment on sea days was a bit lacking for men. Overall we had a jo;;y good holiday.

4 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First time cruising with Ambassador and…

First time cruising with Ambassador and it certainly won't be our last. Embarkation and disembarkation ran very smoothly. Ship immaculate. All staff extremely helpful and friendly. The only grumble I have is there could be more choice in the buffet restaurant. Other than that everything top notch. Entertainment excellent. Cruised from Liverpool which was very handy.

29 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!

We look forward to seeing you again soon for your second cruise.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Totally changed our itinerary from…

Totally changed our itinerary from Norway to a baltics tour to industrial ports. Customer Service atrocious don’t use

22 March 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 2 out of 5 stars

Our first time with Ambassedor was a…

Our first time with Ambassedor was a dissapointing time. breakfast buffet was crowded and noisy, an out break of Nora virus made it difficult to enjoy some of the things on offer. paid extra for decent Wfi although it was in the package ..very poor ..the pools and jacuzzi was closed day 2 and never opened durin the 14 days we were aboard. day 13 Belfast, we were more or less asked to vacate the ship for deep cleaning or stay in your cabin or gather in a designated bar and not leave until the cleaning was done 4.5 hrs later, we would not be able to walk round the ship during that time, those boarding in Belfast were told same, not a great way to spent your 1st day. seemed poorly managed all round we won't be going back.

9 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

The entertainment team...

The entertainment team.... Roman, Annie, Adam, Bethan, Hannah. Sorry if I left anyone out. The waiting staff are amazing also, very friendly.

Only grip i have is the water situation. Paying so much for the premium package and not having bottled water. But would definitely recommend it. Well done everyone!

15 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

First time with Ambassador on Ambiance

First time with Ambassador on Ambiance. Have sailed with other companies so able to compare.
Pros- Staff excellent, food excellent Coeliac diet extremely well catered for. All areas of the ship kept clean and we saw hand rails etc being regularly wiped. Cabin very clean and amazing storage space and large shower.
Sanitizer at the entrance to all restaurants(sad the number of people who just ignored them).
Shows were very good, nice to have plays on board very unique and a welcome change. Bands around the ship were also good and were excellent when they came together for a performance - best of Fleetwood Mac. Sea and Grass restaurant outstanding worth the extra.

Negative- Balcony far too small, air conditioning not good. Felt the Borough Market buffet too closed in for us with the furniture barriers separating the seating and then the closed in food area. Still not sure about being served your food there as it made me feel under pressure to make a quick choice- that is no reflection on the quality of the food, just prefer self service in the buffet. Saffron restaurant food was awful worst Indian we have had.

Overall the cruise was lovely and we enjoyed our time on and off the ship. It is an older ship and you can see that but we felt all areas were clean and well maintained. We would sail with Ambassador again if it was a cruise with the right destinations for us.

4 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the detailed feedback, we do value all our guests opinion .

We look forward to seeing you again for your second cruise very soon!

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Mini Cruise

I went on Ambassador Cruise Line’s ship Ambience for the May Day Bank Holiday weekend. We went to the Netherlands and Belgium. It was very easy to visit places. The ship moored in IJmuiden, Netherlands and you can go to Amsterdam from there. The next day we moored in Zeebrugge and you can get to Bruges.
It was a great way to spend a weekend.
Back on the ship the food was very delicious, the cabin comfortable and great entertainment in the evening.

1 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First cruise and what an experience

First cruise and what an experience. Entertainment great, plenty of things to do and food great

8 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Be wary update

And when you comment on here , you get a bog standard, please put any comments in writing to guest relations. I have done that multiple times!!!

21 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties in contacting us.

Our Guest Relations Team are a happy discuss any issues raised via email.

For your reference I have added there email below. guestrelations@ambassadorcruiseline.com
We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Everything went well

Everything went well, great food, staff and on board entertainment.

2 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent ship

Excellent ship, such friendly staff, food was amazing. Shows and entertainment was outstanding.
Loved all the activities available during sea days and always plenty to do.
First time cruisers and our experience on Ambition was beyond our expectations. We would definitely book again.

25 April 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Smooth sailing ..

Smooth sailing from selecting our cruise to arriving back home.
Staff were on hand whenever needed and were so friendly & helpful. Excursions were good value for money and our food was delicious.
Looking to cruise with Ambassador again.

1 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

We had a brilliant time

We had a brilliant time. The cruise was wonderful right from the moment we arrived at the port. Food, drinks, cabins, entertainment and Norway were all amazing. We've booked another cruise with Ambassador for 2028 and are looking forward to this very much.

25 April 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again in 2028!!

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

From start to finish my wife and I have…

From start to finish my wife and I have not got one complaint from the cabin crew to the waiters from the different types of food to the entertainment it was first class

9 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the amazing feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

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