Zoopla estimates are totally off track with today’s current market situation. Most properties won’t sell at the lowest estimate they give. Waste of time looking!!! They are asking for a reply vi... See more
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While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
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Reviews shaping this summary
The app won't let me give any information on my property to improve the accuracy because the Build My Estimate function doesn't work on Samsung phones at least. When you try to choose similar properti... See more
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Zoopla has completely lost control over spam emails. I only signed up to get alerts for office listings in London, but now I receive 50–60 junk emails every single day, mostly from one company cal... See more
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I wanted a quick rough valuation. Got it, but then endless emails after unsubscribing 6 times. So tried to delete the account, and even that has so far taken a 5 minute AI bot interrogation which res... See more
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Company details
About Zoopla
Written by the company
We know what a home is really worth
Our mission is to be the UK’s premier property destination for buyers, renters, agents and landlords.
By leaving a rating and review, you’re helping us get there. And making sure we improve to better serve you. We call that a win-win situation.
Property estimates powered by expert data
Our estimates are based on information we get from third party data sources like HM Land Registry. It includes:
Our estimates are just estimates. For the best and most accurate valuation, get an agent to visit your property in person.
We work with agents
But we are not agents. We direct your calls and messages to them but have no influence on whether or not they respond to you. They tend to prioritise enquiries based on your circumstances, so it’s worth giving as much information as you can when you contact them.
In terms of listings, we show you everything agents tell us about a property. This includes when a property is sold or let.
Our mission is to be the UK’s premier property destination for buyers, renters, agents and landlords.
By leaving a rating and review, you’re helping us get there. And making sure we improve to better serve you. We call that a win-win situation.
Property estimates powered by expert data
Our estimates are based on information we get from third party data sources like HM Land Registry. It includes:
- When the property was last sold and how much for
- Changes in the local and wider property market
- Property features
- Local area information like schools and crime rates
Our estimates are just estimates. For the best and most accurate valuation, get an agent to visit your property in person.
We work with agents
But we are not agents. We direct your calls and messages to them but have no influence on whether or not they respond to you. They tend to prioritise enquiries based on your circumstances, so it’s worth giving as much information as you can when you contact them.
In terms of listings, we show you everything agents tell us about a property. This includes when a property is sold or let.
Contact info
The Cooperage, 5 Copper Row, SE1 2LH, London, United Kingdom
- www.zoopla.co.uk
1.3
Bad
4K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 98% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Your website is absolute piece of crpp
26 January 2026
Unprompted review
Reply from Zoopla
Hi Tahir,
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect.
Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users.
I have provided this feedback to the team who look after our property experiences.
Many thanks,
Zoopla Support
Not the happy Zoopla that I remember from years ago.
Sorry to say that the whole experience of advertising with Zoopla this time has been unpleasant and unproductive. The 'gotcha' auto-renew is a disgraceful way to do business and I thought it had been banned - it wouldn't take much for Zoopla to ask their customers if they actually want to renew.
23 January 2026
Unprompted review
Reply from Zoopla
Hi Jonathan,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear about your negative experience.
We'd like to discuss this further with you and we'll DM you shortly for more information.
Many thanks,
Zoopla Support
Insufficient data to provide valuation!
Inputted postcode into zoopla website to establish current value of house with a view to understanding current local market. In order to do this I had to give my email address, name etc. Result was they had insufficient information to provide an estimated valuation yet they took my personal information. The website confirmed the price we paid for the address some 8 years ago, yet were unable to determine the current estimated value! For my needs, a complete waste of 5 minutes and I won’t be using or recommending Zoopla to anyone.
13 January 2026
Unprompted review
Reply from Zoopla
Hi Jamie,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
I am using this w/s to obtain specific…
I am using this w/s to obtain specific information (very fussy on where we are moving to). I have waited all year for prices, only to find they were posted on the wrong postcode. I gave them the correct postcode and the entries have been deleted, not moved (not very helpful). bargaining chip when i start negotiating.
Also Zoopla does not take into consideration of "home improvements, new kitchen added, property run down. These should be taken into consideration by zoopla (though I admit that is difficult to "add or police"). However I see you as best option, "i would say room for imptovement".
3 January 2026
Unprompted review
Reply from Zoopla
Hi Kevin,
Thanks so much for leaving us a 4 star review.
We're happy to hear you are pleased with our service and we hope Zoopla continues to be useful for you in all things property related.
We're always working on new features and improvements for our site & mobile app. It's valuable feedback and ideas from users like you helps us to develop and make Zoopla a more useful resource, so thank you for your suggestion. I have passed your comments onto the team who are responsible for our property experiences.
If there's anything else we can do to help you, be sure to visit our Help Centre where you may find many useful articles as well as a designated section for property seekers & home owners:
https://help.zoopla.co.uk/
Wishing you all the best!
Many thanks,
Zoopla Support
Uses the dumb algorithm so undervalues
Uses the dumb algorithm to value that includes auction fire sales so vastly undervalues property.
29 December 2025
Unprompted review
Reply from Zoopla
Hi Martin,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
absolute rubbish
absolute rubbish , veryfying human all the time , cant get past it,
21 December 2025
Unprompted review
Reply from Zoopla
Hi Paul,
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect.
Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users.
I have provided this feedback to the team who look after our property experiences.
Many thanks,
Zoopla Support
Valuations are highly inaccurate
Valuations are highly inaccurate, misleading, and just designed to direct you to estate agents. Algorithm is archaic at best.
Zoopla needs to do a lot better to be taken seriously.
I'm guessing it's days are numbered looking at the reviews.
20 December 2025
Unprompted review
Reply from Zoopla
Hi Paul,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
TRULY AWFUL WEBSITE THAT WASTES TIME.
TRULY AWFUL WEBSITE THAT WASTES TIME.
The title says it all really there are numerous problems errors and bugs that will mean you will end with your online search time being completely wasted. If you favorite a property sometimes it works and sometimes it doesn't. This company is a waste of space.
3 December 2025
Unprompted review
Reply from Zoopla
Hi Hugh,
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect.
Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users.
I have provided this feedback to the team who look after our property experiences.
Many thanks,
Zoopla Support
Misinformaton-la
As far as any reasonable person can be this is a complete waste of money resources and common sense - why would anyone think the services that Zoopla provide as “valuable” it is self serving contradictory and downright useless - akin to evaluating any form on intangible - I shudder to think who on earth would benefit from the data they provide. Rely on your estate agent and ignore the rest
1 November 2025
Unprompted review
Reply from Zoopla
Hi Andrew,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear you feel this way.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
Zoopla you need to vet the agents…
Zoopla you need to vet the agents…
Zoopla you need to vet the agents and the properties those agents are selling on your platform in more detail. We've just lost out on a property after spending over £3K on fees, only for the survey to uncover serious structural issues, the agent to deny these issues and the property to be back on Zoopla at the previous asking price without any mention of the serious structural issues uncovered. The agent in question is Lakshmi from West Wales properties and the property in question is Bronhawen, Pontgarreg, near Llangrannog. Surely Zoopla must insist on seeing the results of surveys or should press agents for a more transparent summary of the properties advertised?
3 November 2025
Unprompted review
Reply from Zoopla
Hi Wayne,
Thank you for your review. We're sorry to hear of your negative experiences,
We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom.
All agents undertake several checks before they are accepted as a Zoopla agent.
We would like to help and resolve this matter for you and so, we will DM you for more details.
Many thanks,
Zoopla Support
Zoopla Failing to Act on Repeated…
Zoopla Failing to Act on Repeated Complaints!!
I have submitted multiple complaints to Zoopla about the agent “Ask Asif,” who keeps flooding the commercial office space section with 50–60 new listings every day while their total live listing count never changes. This clearly indicates mass deletion and re-posting to manipulate search position.
Despite reporting this behaviour several times with full evidence, Zoopla has taken no action. Zoopla’s lack of response and failure to address ongoing misuse of the commercial office space category is extremely disappointing and raises serious concerns about how seriously they enforce fairness and compliance on their platform.
18 November 2025
Unprompted review
Reply from Zoopla
Hi Ruby,
Thank you for your review. We're sorry to hear of your negative experiences,
We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom.
All agents undertake several checks before they are accepted as a Zoopla agent.
We would like to help and resolve this matter for you and so, we will DM you for more details.
Many thanks,
Zoopla Support
I live at 9 glebe road Cm59hw and my…
I live at 9 glebe road Cm59hw and my house is valued at 700k but you value it at 535k even though I bought for 665k in 2022 , my next door neighbor number 11 a smaller house just sold there house at 660k but you still only value there house at 535k , how can anyone take you seriously when you are so bad at what you do
12 November 2025
Unprompted review
Reply from Zoopla
Hi Peter,
Thank you so much for taking the time to leave us your feedback and we're sorry to hear you feel this way.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
Zoopla used to be good
Zoopla used to be good. Now the website doesn’t even work on mobile. You try do draw a search area and the site just malfunctions. For a consumer software company, they are not spending enough on making sure the user experience is useable let alone enjoyable.
9 November 2025
Unprompted review
Reply from Zoopla
Hi Dan
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect.
Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users.
I have provided this feedback to the team who look after our property experiences.
Many thanks,
Zoopla Support
How misguiding are these zoopla updates…
How misguiding are these zoopla updates very misleading and not accurate at all wouldn't trust them at all
6 November 2025
Unprompted review
Reply from Zoopla
Hi Sandra,
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect.
Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users.
I have provided this feedback to the team who look after our property experiences.
Many thanks,
Zoopla Support
Time pass agencys
Most of the houses for rent in the LIVERPOOL area are just for time pass of the agents, and the customers are wasting their valuable times.
13 October 2025
Unprompted review
Reply from Zoopla
Hi Francis,
Thank you for your review.
We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom.
We would like some further information regarding your review and we will DM you for more details.
Many thanks,
Zoopla Support
Disappointed and lied to
I emailed an agent to view a rented maisonette in Lions Close SE9 4HG
She asked me to meet her outside the property at 1.45pm.
I was with my mother, the agent brushed past us without saying hello or introducing herself.
We followed her up some awful stair case, dirty and old. We were lead into an apartment with blaring loud music. We couldn't hear the agent and asked if the music could be turned down. She said no and it was the decorators music.
The property did not resemble the pictures at all. It was dirty, old and over priced. I was shocked they were asking for that much money but very upset with the shoddy treatment from our agent who was meant to be looking after us.
25 October 2025
Unprompted review
Reply from Zoopla
Hi Laura,
Thank you for your review. We're sorry to hear of your negative experience with an agent on our site.
We would like to assure you that all estate and lettings agents advertising on Zoopla Property Group portals are required to be compliant with applicable laws, regulations and codes of practice in the United Kingdom.
All agents undertake several checks before they are accepted as a Zoopla agent.
We would like to help and resolve this matter for you and so, we will DM you for more details.
Many thanks,
Zoopla Support
Algorithm reassessment time
Really not sure what's going on with Zoopla valuations but, contrary to government estimates and local sales stats, they show a near 10% drop in house value in my area over the past 2 years with no obvious rationale. Makes me seriously wonder whether their algorithm is fit for purpose, or if it's subject to manual intervention. It's almost as though Zoopla is trying to stimulate demand by undervaluing, but the effect, of course, will be that owners will keep their properties off the market. Or is Zoopla possibly continuing to down-value as a form of indirect attack on the Labour government's policies?
19 October 2025
Unprompted review
Reply from Zoopla
Hi Greg,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
Zoopla refusal to remove incorrect property information.
I have contacted Zoopla about false information shown about a property of mine shown on their website. They refuse to remove it regardless of 100% proof it is false that has been provided to them. I would avoid trusting any information shown on their websites about property listed.
14 October 2025
Unprompted review
Reply from Zoopla
Hi Hugh,
Thank you so much for taking the time to leave us your feedback.
Unfortunately, it is not possible to amend the Sold price data that we receive from the Land Registry, however as soon as the updated information is sent to us, it will automatically get updated on the website.
If you need any further assistance and wish to contact us directly with your feedback, you may do so via our designated Help Centre:
https://help.zoopla.co.uk/
Many thanks,
Zoopla Support
Website is awful
Website is awful
They have updated or done something recently and it's almost unusable. Will be using right move from now on .
13 October 2025
Unprompted review
Reply from Zoopla
Hi Iona,
Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way.
Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect.
Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users.
I have provided this feedback to the team who look after our property experiences.
Many thanks,
Zoopla Support
False Valuations & A Failure!
Once again I had to pull my listing of a premiere house for sale on this tatty, wrong information site! Thankfully most decent agents now don’t use them.
Why? They publish far too much information, that prejudices a sale, such as last sold price. I develop property and the fact I paid X amount and am asking Y amount is not their business! If buyer wants to research, they can go on land registry and hunt for it.
They also, stupidly, publish what they consider is an ‘average’ price per street! Yes, by amalgamating one bedroom flats, and 6 bedroom, 4 bathroom houses! When I approached them and said, “This creates false averages, the properties must be like for like”, they just said, “That’s how we do it”.
My advice to anyone who’s agent uses them is to tell the agent to get it off there quickly and just rely on Rightmove. This is the nation’s number one site, forget zero Zoopla!
Interesting that this tatty company is another of Chesterman’s failures, he who had Cazoo and ran away before it collapsed owing billions to shareholders who were misled when he floated it on the New York stock market at absurdly inflated value!
Up Date, Due To Reply:
Total rubbish! The issue is that you, Zoopla, will base your false valuations on a street or post code, and that means you add bedsits, one bed flats, as well as mansions! This gives a totally false average of that street and post code, IF someone is selling the, said, mansion! It also, then, creates a ridiculous average for the bedsits!
For too long you, Zoopla, have hidden by 'tech-talk', just as you have replied here! The REAL model is an ACTUAL valuation of ONE house, or flat! NOT a pick n mix! Thus: your valuations are false!
13 October 2025
Unprompted review
Reply from Zoopla
Hi,
Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model.
The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland.
The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates.
We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual.
Here is a Help Centre article that will give you more information on where we get our data from:
https://help.zoopla.co.uk/hc/en-gb/articles/360005677897
Many thanks,
Zoopla Support
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