This company was so helpful in getting my travel insurance. They were very polite, understanding of my health issues that needed more details from my recent diagnoses. I was very happy at the price I... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more
Company details
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.9
Excellent
12K reviews
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Impressed with this insurance company
Impressed with this insurance company. They paid out a previous claim, with not much fuss, and a pretty good quote if you have pre-existing conditions
17 December 2025
Very nice people to deal with
Very nice people to deal with, i really love how they approach very professional and friendly. Highly Recommended.
2 December 2025
Unprompted review
With having a long term
With having a long term
Illness, this by far was the best I found for value and the right cover for what I need thank you
12 December 2025
Very good made everything clear and…
Very good made everything clear and reasonably priced
1 December 2025
Amazing
Amazing! I have used this insurance company on every trip I take. I have claimed twice and it was all very easy and stress free. Once when I was in hospital in Thailand with Influenza for 4 days and one when our bus to the airport was a no show and we claimed the hotel we had to pay for the extra night by the airport and the additional flight cost. 10/10
10 December 2024
A lovely company
I spoke to a very helpful, professional and knowledgeable agent who was very kind and patient.
The quote I received was very good and, importantly covered all my 'medical issues'. A lovely company.
5 December 2025
Even though I’ve never made a claim
Even though I’ve never made a claim, I find them easy to use and to get the best Insurance
8 December 2025
Easy to book and VERY helpful
This was one of the easier things to organise for our trips to far flung places. The customer service people were immensely helpful and very knowledgeable.
27 October 2025
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Very easy website to navigate
Very easy website to navigate, excellent response when I emailed and very good price.
20 November 2025
Reply from World First Travel Insurance
Hi Susan!
That was me that responded to your email and it's me again!
You just can't get rid of me :) Thank you so much for the kind words and five stars. We really appreciate your positivity.
Safe and happy travels.
Shushanah Rothwell
Senior Administrator
Understood issues with existing medical…
Understood issues with existing medical conditions, however cost was more than £200 above last year's premium which is why I only gave 4 star review
25 November 2025
Affordable travel insurance with a caring company.
World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online application. They are also a company who believe that people with illnesses should be able to travel with affordable travel insurance. Other companies were prohibitively expensive. I was very pleased with my quote which also included cruise cover.
15 November 2025
Great service and prices.
Delighted to find an Insurance Co that does not take advantage of people undergoing Cancer treatment in need of a holiday. Customer Srrvice was really good and the price very affordable. Thank you.
10 November 2025
Very helpful, competitive pricing
Very helpful, especially for cover when you have a medical condition. The price is very competative
10 November 2025
Happy customer
The agent helped me a lot and was. Very knowledgeable and kind. The price was a little high but ive got what I wanted, thank you.
31 October 2025
Great for people with pre existing…
Great for people with pre existing conditions.
More questions than any other insurers but because of this they come up with an acceptable price.
6 November 2025
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