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World First Travel Insurance Reviews 

12,222
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 273 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the pricing to be fair and competitive, often noting it's much more realistic than other providers, especially for those with pre-existing medical conditions. People frequently praise the staff for being exceptionally helpful, polite, and professional, taking the time to understand complex medical details thoroughly. The service is described as efficient and understanding, ensuring comprehensive cover and peace of mind. However, some customers also noted that while the cover was acceptable, the price could be higher than they would have liked due to their specific health issues.

What people talk about most

Price

Customers consistently report positive experiences with pricing, finding quotes to be reasonable and... See more

Staff

People report positive experiences with staff, consistently describing them as helpful, professional, and... See more

Service

Customers consistently note positive experiences with service, often praising the first-class treatment and... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently praising agents for being helpful,... See more

Website

Clients share positive opinions on the website, frequently describing it as easy to navigate and use for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

World First Travel Insurance was the only company that I could buy a policy with online. All the other companies I tried required me to telephone them once I reached a certain point with my online app... See more

Rated 5 out of 5 stars

I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more

Rated 5 out of 5 stars

Getting holiday insurance from World First was a straightford process and the lady i spoke to was incredibly helpful and understanding even when presented with a long list of health issues. The pric... See more

Rated 5 out of 5 stars

Every time I ring to arrange travel insurance the agent is always polite and explains everything to me, including any questions I have. As someone with complex health conditions it is extremely reassu... See more


Company details

  1. Travel Insurance Company
  2. Insurance Agency
  3. Insurance Company

About World First Travel Insurance

Written by the company

When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans. Get a quote now

What can you expect from World First?

Written by the company

New cover for COVID-19
All policies automatically include our COVID-19 cover. See our website for more details.
Choose your level of cover
With multiple levels of cover to choose from, you only ever pay for what you need.
Cover for medical conditions
Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
Your cover, your way
Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
Go explore!
We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
Getting active?
All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
UK customer service team
Our friendly customer service team is based right here in the UK.

Count on it...

Here’s what we can promise you.

Here’s what we can promise you.
  • 14-day money back guarantee
  • No credit or debit card fees
  • 24/7 access to English-speaking emergency medical assistance helpline
  • Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)

Contact info

4.8

Excellent

TrustScore 5 out of 5

12K reviews

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4.8

All reviews

(12,222)

265 reviews in the last 12 months

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Rated 5 out of 5 stars

I don't go away very often, but....

I don't go away very often, but I've used World First a number of times.
Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The price has always been refreshingly competitive.

18 June 2026
Rated 5 out of 5 stars

Brilliantly professional and…

Brilliantly professional and understanding staff. Called about medical cover for a Uk trip, and it was so easy. Felt that the service knew and understood about my medical conditions, and it was easy to talk about the ones that were relevant to my cover. And the price was shockingly low compared to what I was expecting. Thank you

16 June 2026
Rated 5 out of 5 stars

Excellent service from Steve

Excellent service from Steve, at World-First Travel Insurance today - I have been shopping around for quotes for a while. He dealt with pre-existing medical conditions in a sensitive, thorough way. Quote very reasonable and much better than other companies I had tried. Will be taking forward once dates for trip confirmed. Would strongly recommend based on this initial experience. Thank you.

18 June 2026
Unprompted review
Rated 5 out of 5 stars

Helpful and Friendly

Really helpful people who spoke to you to understand the details of your pre existing conditions rather than just tick boxes or yes/no with no context.
Will definitely use World First again

28 May 2026
Rated 5 out of 5 stars

Great to deal with

This was the only company that would insure me with a less than 6 month prognosis. Thanks to them I managed to enjoy a wonderful cruise and I have another one booked. I had almost given up all hopes of obtaining cover.

1 June 2026
Rated 5 out of 5 stars

The staff I spoke to were very helpful

The staff I spoke to were very helpful, I wasn't asked the same computer generated questions regarding my husband's pre existing illnesses that all the other insurers asked.They went into alot more detail and were able to give me a realistic quote ( when most companies just said they were unable to help).

18 May 2026
Rated 5 out of 5 stars

Getting insurance for a medical condition made easy!!

I have used World First for the last 3 years as my child has a really rare condition. They have always been helpful on the phone and this year (2026) his condition was online in the drop down box! I couldn’t believe it! Made it so much easier to go through the system online and pay for the insurance! Getting insurance for a medical conditional is never easy but this was 100% easier! Thank you World First!

21 May 2026
Rated 5 out of 5 stars

Easy to get on-line cover

As always, a very easy process to arrange my holiday insurance. All done on line in about 15 minutes. It only takes that long as I have some medical issues and World First ask a range of questions about each condition. This means I can go away with peace of mind that I am fully covered for my holidays for the year 😊

8 May 2026

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