WHSmith Reviews 

49,868
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 74 reviews, reviewers had a great experience with this company. Many customers praise the staff for their exceptional helpfulness and friendly demeanor. People frequently highlight the amazing service received, with problems often solved quickly. However, some customers noted significant issues with staff behavior, describing employees as rude, unapproachable, or inattentive, often ignoring waiting customers. Many reviewers expressed dissatisfaction with high prices for snacks, drinks, and stationery, finding them considerably more expensive than elsewhere. Concerns were also raised about product quality, like thin paper in diaries or insufficient food ingredients, and customer service was criticized for being unhelpful or inefficient.

What people talk about most

Staff

People report negative experiences with staff, with many reviewers expressing dissatisfaction with their... See more

Price

Customers consistently express strong dissatisfaction with pricing, often describing it as excessively high,... See more

Product

Reviewers highlight negative aspects of product, particularly regarding pricing and quality. Customers were... See more

Customer service

Clients share negative opinions on customer service, with many reviewers reporting poor and inconsistent... See more

Service

Consumers find service to be ambiguous, with some reporting consistently poor experiences, especially in... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Tanvir at WH Smith Waterloo was extremely helpful with my purchases which I left at the selfservice till at WH Smith. He was kind and courteous and caught up with me with my goods. He also demonstrate... See more

Rated 5 out of 5 stars

My husband lost his mobile phone in the Gents toilets at Sarn Services on the M4. Sharon S on the WSSmith desk had it habded into her by a member of public. (Thanks very much to that person). Shar... See more

Rated 5 out of 5 stars

Had an issue with elderly mothers vouchers. Emailed customer services and problem was solved within 24 hours. Amazing service, I was so impressed. Thank you Emily!

Rated 5 out of 5 stars

I couldn't find a children's book that I'd been searching for previously in another W H Smiths. This time I asked an assistant if he could check the stock to find it. He stopped the job he was doing t... See more


Company details

  1. Book Store
  2. Childrens Book Store
  3. Convenience Store
  4. Gift Shop
  5. Pen Store
  6. Sandwich Shop

Written by the company

WHSmith is a global travel retailer for news, books and convenience. WHSmith Travel stores offer a tailored range of newspapers, magazines, books and impulse products for people on the move in airports, railway and bus stations and a broader convenience range in hospitals and workplaces. As a leading travel retailer, we have established a core brand that is recognised globally and is synonymous with customer service and a quality offering. Operating circa 590 international stores in 30 countries outside of the UK, our stores can be found in airports, hospitals, railway stations, motorway service areas and workplaces worldwide.


Contact info

4.1

Great

TrustScore 4 out of 5

50K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 38% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.1

All reviews

(49,868)

60 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Terrible website

Their website is terribly awkward to navigate, almost as if they're not keen on attracting online customers. After much faffing about, I gave up entirely and ordered elsewhere.

9 July 2025
Unprompted review
Rated 1 out of 5 stars

£3.29 for a 500ml bottle of coke

£3.29 for a 500ml bottle of coke! I went to the staff member as I thought it was a glitch in the bar code. He was laughing with me when I left. I bought one for £1.75 at the Boots just opposite.

5 July 2025
Unprompted review
Rated 1 out of 5 stars

WHSmith Leeds Bradford airport

While visiting Leeds Bradford airport this morning there weren’t many magazines on the shelf a lady was putting papers out and I asked her if she had some other magazines she said she was waiting for the delivery. I noticed she had loads of magazines under the papers so my husband asked her if we could have some, she said they needed scanning in so while she was putting the papers away I waited patiently for her to finish she then closed the cage up and walked off we waited five minutes then decided to leave while walking away we noticed her filling drinks up. She purposely had walked away because we had noticed the magazines on the cage. This lady lost the company money because I would have probably spent about 30 pound. She needs to do a customer service course if they don’t want to do their jobs they should retire and let someone else have it there are plenty of other people out there who could do the job better than her.

26 June 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Tracy, sorry to hear this. We will feed this back to our Leeds Bradford Airport Manager. Sorry for any inconvenience caused, Kind regards Claire

Rated 1 out of 5 stars

Well what can I say

Well what can I say, absolutely ridiculous rip off you are. How can you justify charging £4.19 for 1 bottle of 500ml 7up at Manchester airport. Also £3.99 for pringles and £5 for 3 regular sized bags of walkers. I know I expect to pay a bit more but really!!!! Shame on you. Certainly will not be shopping in any of your stores again.

26 June 2025
Unprompted review
Rated 5 out of 5 stars

All good

Ordered from WHSmith online about 5 times now. I've had no issues at all. Everything has arrived on time and in perfect new condition. No mistakes.

In this new, electronic online world I think this is worthy of praise.

Thank you WHSmith for a very solid service. Hope you can keep standards high in the future.

12 June 2025
Unprompted review
Rated 1 out of 5 stars

WHSmiths at Heathrow EXTORTION

Walked into WHSmiths at Heathrow Terminal 2, no staff visible, walked around the shop and selected a drink (licozade 500ml) and a bar of chocolate Cadbury’s Picnic 48.4G) , made my way to the cash registers, rows of self service tills with no staff visible/present. I proceeded to purchase my 2 items, 1 drink and 1 bar of chocolate…… for an extortionate £6.48. A total rip off, the store has a monopoly in the terminal, there is no where else to make a purchase of these items in the terminal, as a passenger traveling you will be ripped off.
Strongly advise you stay away from WHSmith.

23 June 2025
Unprompted review
Rated 1 out of 5 stars

Outrageous Pricing…

Absolutely outrageous pricing at WH Smith outlet in the South Terminal at Gatwick Airport. A 750ml bottle of Highland Spring water costs £3.49! Tesco price £1.15. Why such an enormous mark up??

19 June 2025
Unprompted review
Rated 1 out of 5 stars

DON'T BUY GIFT VOUCHERS

Don't buy the Everywish Gift vouchers. What they don't tell you is that you are not entering into an agreement with WH Smiths but with the company that issues the vouchers. This isn't made clear in the store. In addition the gift voucher company is registered in Germany, therefore German law applies and any dispute you have with them, you will have to use the German courts. In other words if you have a problem and the company is unhelpful, there is nothing you can do. You will just have accept the fact that you lost your money.

31 May 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Rob, sorry to hear that you have experienced problems using the Everywish gift card. If you can please email the details to customer.relations@whsmith.co.uk our team will look into this for you, Kind regards Claire

Rated 1 out of 5 stars

This company is over priced

This company is over priced , how can they charge 3.59 for a standard 500ml bottle of Pepsi max ?? I don’t know how they get away with it , but with these prices they will collapse as a business in this day and age and good riddance.

6 June 2025
Unprompted review
Rated 1 out of 5 stars

Overcharged twice now for a DHL package…

Overcharged twice now for a DHL package to be sent abroad

Quoted £30.95 on the DHL website, then charged £41.95 instore.

When I queried this, they blamed DHL, while DHL blamed them - either way, I've ended up £22 out of pocket. Apparently there was no manager available to rectify or to query this properly.

Made worse by the sales assistant patronising me by informing me that Israel is outside of Europe.

30 May 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Kerry, sorry to hear this. If you would like to email our customer service department at customer.relations@whsmith.co.uk with the details, this can be looked into. Kind regards Claire

Rated 5 out of 5 stars

Star employee!

Just before our train left at Rugby station we grabbed a coffee at the small WHSmith shop there. Roxy served us and she was such a fun & chatty person. She is an asset to the team!

30 May 2025
Unprompted review
Rated 1 out of 5 stars

BAD EXPERIENCE

TERRIBLE AND IMPOSSIBLE TRYING TO TO GET TO SPEAK TO WH SMITH CUSTOMER RELATIONS TO FORWARD A COMPLAINT REGARDING AN ISSUE WITH A MEMBER OF STAFF AT CARLISLE STATION SHOP IN BEING SHORT CHANGED BY AN AN ELDERLY SHOP ASSISTANT WHO WOULD NOT ACCEPT IT WHEN CHALLENGED ABOUT IT, ON MORNING OF THURSDAY 22nd May 25

22 May 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Philip, Sorry to hear you are having difficulty contacting us and for the issues you faced at one of our stores. If you can please email customer.relations@whsmith.co.uk with the details and our team will get back to you. Kind regards Claire

Rated 1 out of 5 stars

Prices are truly shocking

Prices are truly shocking. Had to buy printer ink, I knew it wouldn't be as cheap as Amazon (£14/15) I was expecting to pay £18-23. It was £35!

It cost 130% MORE than other suppliers. This store was in a town centre, so there are other competitiors in the area (the range etc).

I genuinely hope people are actively stealing from WH Smiths, cos with the kind of greed they deserve it.

20 May 2025
Unprompted review
Rated 1 out of 5 stars

Shameful pricing and standard

W H Smith You cannot possibly think that charging over £3 for a bottle of water is OK!!! Your meal deal options were decimated and what I got in the end was awful. Smiths kitchen vegan sandwich. Dry and horrid but no time to do anything about it.
Stop ripping people off just becsuse you can.

9 May 2025
Unprompted review
Rated 1 out of 5 stars

Worst experience ever

I was mortified when I attended whs at Birmingham airport.
I wanted a fizzy drink first of all there are no prices and when I asked one of the workers she looked absolutely confused like if I am from a different planet. I will NOT use whs ever again

1 May 2025
Unprompted review
Rated 1 out of 5 stars

They are doing well they can turn customers away

Honestly I’ve never been made to feel so small. I’m in my 40s and was asked to leave the store as I was eating a protein bar. Another woman the same as she had a coffee. I was told stuff may fall on floor or mess get on products so accusing me of not being able to eat without making a mess and assuming it will go over my hands. How dare they. There isn’t even a sign on the front of the store.
Nice to know WHSmith can turn customers away. They must be doing well. I put down the handful of items I had and walked out. So embarrassed.

Maybird Centre, Stratford upon Avon

26 April 2025
Unprompted review

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