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whiteroad.co.uk Reviews 121

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional service and well-organized holidays, noting the efficiency and ease of their overall experience. Reviewers are particularly impressed with the clear communication and the support provided at the resorts, which contributes to a fun and relaxing trip. However, some customers also noted issues with user experience, citing poor communication and a lack of responsiveness from representatives. A few other people also felt that the events organized during their trips were disappointing or that the accommodation did not match the advertised photos.

What people talk about most

Staff

Clients share positive opinions on staff. Many customers praise the helpfulness and friendliness of the... See more

Holidays

Reviewers highlight positive aspects of holidays, with many describing their ski trips as "fantastic" and... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the seamless... See more

User experience

Reviewers mention ambiguous feedback about user experience. Many customers had an amazing time, praising the... See more

Customer service

Customers had positive experiences with customer service. Many reviewers highlighted the helpfulness and... See more

Based on these reviews

Rated 5 out of 5 stars

Planning, preperation and execution of our ctrl.altconnect launch trip could not have gone better. Finn, Brad, Issy and the rep team such as Louise, Lottie, Sierra and Frankie made our week in L2A b... See more

Company replied

Rated 5 out of 5 stars

I've had a great experience organising ski trips with Whiteroad. I have organized groups as big as 85 and the entire experience is made easy with whiteroad. They are great at communicating. Always qui... See more

Company replied

Rated 5 out of 5 stars

Had a great trip with Whiteroad via Ctrl.Alt.Ski Events were great and well.organised, with a great ticketing system for everything (events, equipment, lift passes, transport) The only thing I'd f... See more

Company replied

Rated 5 out of 5 stars

Whiteroad organised and flawlessly executed our corporate ski trip. There was a good supply of enjoyable events hosted by our reps Olli and Molly who were great all week and made sure we were all havi... See more

Company replied


Company details

  1. Ski Holidays
  2. Sport Tour Agency
  3. Tour Agency
  4. Tour Operator
  5. Travel Agency
  6. Travel Aggregator

Written by the company

We are proud and excited to have take on the WhiteRoad brand from May 2024 onwards: We are the go-to corporate ski specialists, experts in creating bespoke ski holidays and events for the professional snowsports market. Whether you are a company, group of colleagues or community, if you want to get to the slopes, we are your people. Go offline and get on piste with WhiteRoad.


Contact info

4.1

Great

TrustScore 4 out of 5

121 reviews

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Replied to 93% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Had the most amazing time (as always)

Had the most amazing time (as always). The reps from WhiteRoad are genuinely lovely people who go above and beyond to make your trip worthwhile. In particular Issy, on so many occasions she ensured the entire group( and leader) were happy and having the best time! :)

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Lucy

Glad to hear you had a great experience again! Thanks for taking the time to leave us a review, and we look forward to seeing you in the mountains again next year with Ctrl.Alt.Connect!

Rated 5 out of 5 stars

Outstanding service

We have worked with Whiteroad for a number of years now and there performance never fails. From the planning through to delivery and after. The attention to detail in the planning and prep phasees of our annual PropSki event continues through to the delivery in resort. Incredibly pragmatic in an envirornment that is ever changing meaning we continue to deliver a top notch event for our attendees.

17 February 2026
Unprompted review
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Reply from whiteroad.co.uk

Thanks for the positive review! We absolutely love operating the Propski trip each year, and really excited for the venue change next season!!

Rated 5 out of 5 stars

KSSC trip 2026

KSSC trip 2026

Recently went away on our corporate trip with Whiteroad, myself and the committee had smooth communication leading up to the trip and during the trip. Our reps, Jenson, Sophie and Evie were very helpful with our queries throughout the trip, assisted when needed, and also a great vibe at apres! Thanks whiteroad for a great trip.

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Lucy,

Thanks for the positive feedback, great to hear you had such an amazing trip!

We look forward to getting you and your passengers out to the mountains again soon!

Rated 5 out of 5 stars

KSSC Ski trip

KSSC Ski trip

We recently went away with our company through Whiteroad, our handler was Ollie and we were happy with the whole experience and felt it was very smoothly ran. Our in-resort reps, Sophie, Jenson and Evie were also great and a pleasure to deal with. Would recommend to others.

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Dylan,

Thanks for your review, and great to hear you enjoyed yourself on the trip this year! We can't wait to start planning the KSSC 2026/27 Ski trip in the coming weeks with you :)

If there is anything further we can do to improve, please let your account manager know, and we will be sure to implement changes where required!

Rated 1 out of 5 stars

Disappointing service and accomodation

First off - communication before the event was 'okay', though not spectacular.

Reps at the event didn't really know what was going on and generally seemed to be there for a jolly, rather than to be helpful - this fight like more of a systemic issue from whiteroad rather than the blame of the individuals.

The accommodation we had wasn't in good repair - compared to an air bnb that came out a similar price, which was a lot neater, had more kitchen equipment and even came with a set of sleds to use.
A single bin bag and toilet roll were provided. No recycling options for the apartment, despite there being municipality recycling bins.

Rather than supporting and investigating when there was a problem, they went with the apartment owners/plumber in the most expensive outcome. This meant replacing something that had already been found to be involved in previous issues in different way with a brand new one fitted and the whole group paying for it.

They key box to drop keys off was not at all clear and resulted two of us having a 30 minute trip around the town to find it was the random box we had dismissed initially

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Thank you for your review. We’re sorry to hear you experienced issues during your stay.

Regarding your accommodation, we didn’t receive any direct contact from you at the time. We always encourage guests to raise concerns so we can help resolve them during the trip, so please do so in future. It is standard across the majority of self-catered apartments that all you will receive is a bin bag and toilet roll, but typically, you need to purchase these yourself for the week.

On the package, we offered tiered accommodation options, which were agreed with your group organisers to allow people with different budgets to attend the trip, which were available for selection on our booking page, along with an events-only package for those who preferred to arrange their own stay while still taking part in the trip and associated benefits.

The issue you mentioned was fully investigated by the supplier and deemed to have occurred during the week, which led to the necessary replacement. In line with our communal damage deposit policy, the resulting charge was shared across the group.

We also appreciate your feedback on the drop-off process and will look at how we can make this clearer in future communications.

We’re sorry the experience didn’t meet expectations, and we’d welcome the opportunity to improve things for you on a future trip. Please feel free to reach out at help@whiteroad.co.uk if you have any concerns you would like us to look into.

Rated 1 out of 5 stars

What a substandard experience

What a substandard experience. I was an independent booking, joining a larger group. I would rather sleep in my car in future.

It started with random payments being deducted from my credit card after booking which did not match the payment schedule issued to me upon booking, and me having to chase them to find out what these charges were for, transpires the payment schedule and payment system do not talk to one another and are not identical. Then I had to constantly chase in advance to be issued my accommodation and transfer vouchers. Then chase to ask to have linen and towels added to booking - since when are linen and towels considered an optional extra?!? (I am a small adult but found the towels so tiny that it was like drying myself with a Kleenex.)

The accommodation was dire. The whole apartment block had a foul stench noticeable as soon as walking in the main entrance. The studio itself was dirty, with 'crumbs' all over the floor, a soggy wet toilet roll shoved down the side of the vanity unit in the bathroom (who were the people lucky enough to have spare toilet rolls), all the crockery and cutlery dirty, the fridge smelly. Washing up liquid provided but no sponge or cloth to clean anything with. A chair in the corner which is best described as a murder scene.

The roll away bed was a real treat. Sleeping six inches off a dirty floor (with no means to clean as no vacuum) with terrible sheets and a duvet thinner than my eyelids is an experience I wouldn't put my nemesis through. Never mind the oddly small square pillows, even the stuffing in them had decided enough was enough and must have left the building.

The apartment was constantly cold, no obvious way to increase the heating, so I had to run the oven with its door open. It was like 1986.

The shower door fell off its rail every time it was used, not safe for children or anyone that fears being stabbed by broken glass.

Want to watch tv to distract yourself from the hellish surroundings? Don't bother as that didn't work.

The ski locker barely large enough to fit my boots.

I didn't bother to report these issues as the rep on site simply referred everyone to live chat and I could not get any 4G or better signal in the apartment.

I also joined the WR organised events, forest fondue, folie bbq, sledging. The fondue was an absolute rip off. Had to make own way there on public buses which were hard to get on due to end of day skiers returning to le lac, overpriced for the volume of food and wine served. Then rushed at the end as told we may miss the last bus - why is someone not time keeping the event? The Folie bbq was the pits. Only alcohol option was beer, no wine, and the food was dreadful. The highlight being the dessert, a chocolate brownie, being shoved on top of the coleslaw as I made my way along the conveyor belt of sub standard food being added to my plate. I haven't used mayo as an ice cream substitute before.

I would rather spend time in Mar-a-Lago than ever experience a WhiteRoad trip again.

14 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Thanks for taking the time to share this. We're really sorry to hear how disappointing your experience was.

It’s clear a number of things didn’t meet expectations, from communication before the trip to the condition of the accommodation and how issues were handled in resort. We completely understand how frustrating that must have been.
The points you’ve raised around cleanliness, maintenance, heating, and equipment are particularly concerning, and we’ll be following these up with the accommodation provider. The same goes for the support you received from our in resort team; you should have felt listened to and helped, not passed around.

Your feedback on the reps and events has also been noted. They should be there to support you and make the trip better, so we’ll be reviewing this internally.

We’d really like to look into this properly for you. If you’re open to it, please get in touch with your booking reference to help@whiteroad.co.uk, and we’ll take it from there.

Thanks again for your feedback, it’s genuinely appreciated and helps us improve.

Rated 1 out of 5 stars

Snowboarding was great...but very disappointing service from Whiteroad…

Very disappointing service from Whiteroad. The accommodation we were in had no exterior security so anybody could just walk in (which they did), the entrance hall had cracked panes of glass in the doors and was of the standard of a squat if not worse. The events were not great and over priced, especially the forest fondue in which we had to take two buses to get ourselves there and were then forced to stand out in the cold for over an hour with cold drinks. To top it all off, some of our group had issues with the plumbing in their room since day one with water leaking and ruining their personal belongings, culminating midweek with a blocked system and faeces coming up through the bath rendering their bathroom unusable. The problem was attended to but on return home they were presented with a large bill of over 1000 euros and were refused the return of their deposits stating that they caused the blockage. The rest of the group then had their deposits deducted to make up the remaining fee which had not been paid. I find it completely unreasonable to charge a group with this cost as the issue was obviously there before and fair wear and tear should have been taken into account. Every time Whiteroad were approached about this issue their response was a complete shutdown, so they obviously don't care they have 150+ unhappy customers and have lost any future group bookings.

14 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Thank you for taking the time to leave a review, and we're sorry to hear of the issues you had during your time in resort.

With regards to your accommodation, the quality is certainly not something we anticipate any of our passengers to have any concerns about. It is not common for self-catered apartments within a ski resort to have exterior security, as such it is expected to anticipate other people staying in that residence to be able to come and go as they wish.

In respect of your comments about the events; this is certainly feedback we can take on board for next season, in order to enhance our passenger experiences as much as possible, as we appreciate each individual will have their own preferences on the events that are scheduled for the week. Our Forest Fondue is a popular event that takes place on many of our trips, so it's a real shame to hear you didn't enjoy it. The information regarding how to get there was communicated to the group prior to the event, including the bus routes and schedule, as this is the usual location for the event to take place, to allow passengers to be as prepared as possible.

Regarding the concerns with the communal charge - the fault raised within the apartment in question was attended to, and confirmed as being an issue that arose during your week in resort as opposed to before, due to the way in how the damage was caused and the day it occurred. Unfortunately the room in question did not pay the remainder of the invoice required, as such the communal charge has been applied to your booking in line with the terms and conditions on our website, which are available to view at any time prior to making a booking with us. Unfortunately, WhiteRoad are unable to absorb any costs incurred as a result of damage caused by a passenger on a trip.

Please don't hesitate to reach out to us at help@whiteroad.co.uk if you require more information.

Rated 1 out of 5 stars

Everything about this service is poor

Everything about this service is poor, poor communication, poor reps, always reffered to the live chat even if it wasnt manned. to top it all off, i didnt get my full deposit back, not because of my room, but because of an issue (that hasnt fully been explained) in someone elses room, who were on the same group trip even though I didnt know them.

Just avoid like the plague.

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Seth

We are sorry that you feel this has been a negative experience travelling with us.

Could you please leave us some feedback at help@whiteroad.co.uk, where someone from our team will be able to explain your damage deposit return in full to you.

We would also greatly appreciate it if you could complete our post-trip passenger feedback survey, if you haven't already. In it, you can review the resort team's service and leave comments on communication and how we can provide better information for you, pre, during and post-trip. All feedback is greatly appreciated and helps us grow and better our service year on year.

We hope that we will be able to have the opportunity to prove our worth as a tour operator to you again in the future and change your opinion.

Rated 5 out of 5 stars

I've had a great experience organising…

I've had a great experience organising ski trips with Whiteroad. I have organized groups as big as 85 and the entire experience is made easy with whiteroad. They are great at communicating. Always quick same hour responses. WhatsApp and email friendly. The options for trips are fantastic. And the support at the resort is amazing

8 April 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Joe,

Thanks so much for the positive feedback.

We love having you and the Jaguar Landrover crew out to France each year and are excited about planning for next year already!

All the best until we chat soon about booking options for 26/27!

Rated 5 out of 5 stars

Amazing week in L2A

Amazing week in L2A. Whiteroad made sure all the stings were pulled in the background for us to seamlessly enjoy our time in resort. From the boring stuff such as ski hire, to lively events and apres spots: you can trust that these guys have it sorted. The reps were always on hand to bring the vibe and troubleshoot where necessary; a big thank you to Sierra, Louise, Ellie, Lottie and Frankie to name a few! Do not hesitate to book your next trip with Whiteroad!!!

28 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Milan,

Great to hear you had a n amazing time! We hope to see you next time your group travels as well!

Rated 1 out of 5 stars

Terrible experience and service

Terrible experience and service, very irresponsible. Would not recommend.

1 February 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi John,

We are very sorry that this is how you feel about your experience travelling with us this season. If you would like to, please:

A. Leave us some feedback via our post-trip survey so we can improve upon our service - this would be really helpful to improve for next season.

and

B. Please reach out to us directly at help@whiteroad.co.uk then we will be happy to explore any issues you had in greater depth.

We aim to ensure that everyone has the best experience possible and also aim to provide a high level of customer service. Someone will respond to you ASAP if you are happy to reach out and open discussions further.

Rated 4 out of 5 stars

I loved everything skiing related

I loved everything skiing related, just don’t bother buying event tickets if you already have friends tho.

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Samuel - thanks for your feedback. We are so happy you had a good experience. If you would please make sure to complete our passenger survey if you haven't already, which you will have received post-trip. It has a section on events, and we would love your honest feedback so we can improve our service moving forward and get you up to a 5-star experience!!

Rated 5 out of 5 stars

Had a great trip with Whiteroad via Ctrl.Alt.Ski

Had a great trip with Whiteroad via Ctrl.Alt.Ski
Events were great and well.organised, with a great ticketing system for everything (events, equipment, lift passes, transport)

The only thing I'd fault is the app itself didn't have the same info as the website, seems it's populated differently which is a bit of a nuisance for events and equipment hire.

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Michael - thanks for your kind words, we are so glad you had such a positive experience!

Please make sure to provide feedback in your post-trip passenger survey on the passenger app so we can do some dev work on it over the summer, based on suggestions, to make it more efficient for next season!

Rated 5 out of 5 stars

WhiteRoad experience

Our group (Ctrl.Alt.Ski) used WhiteRoad on our recent trip to Les Deux Alpes and they did not disappoint.

The app is super helpful and clear for updates. Calls are made when people appear late to agreed locations (much better than no contact at all) and the reps were genuinely there to help!

Also they know how to
a) make sure you have fun
b) have fun themselves.

Love to see it, highly reccomend!

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Harrison,

Thanks for your review - great to have you out in the mountains!!

Rated 5 out of 5 stars

ctrl.altconnect trip launch!

Planning, preperation and execution of our ctrl.altconnect launch trip could not have gone better. Finn, Brad, Issy and the rep team such as Louise, Lottie, Sierra and Frankie made our week in L2A both a breeze and huge success. This is down to a number of factors such as their formidable experience in doing these sorts of trips, as well as the environment and can do attitude they create in resort.

I would highly recommend Whiteroad for your ski trip. I look forward to collaborating many more years to come.

21 February 2026
Unprompted review
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Reply from whiteroad.co.uk

Thanks Jack,

We love working with you and your group at ctrl.altconnect, and we are so excited to see where it goes over the next few seasons, onwards and upwards!

Rated 5 out of 5 stars

Great value

Great value, loads of fun, highly recommended.
Communication comes via an app so download to stay aware of what’s happening.

21 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Matt

Thanks for your kind review - it's great to hear you enjoyed your time in the mountains with us!

Rated 1 out of 5 stars

Poor events and deposit refund issues

Events organised on our trip during the week were poor. Food was warm and tiolets were blocked.
Accomdation was really poor. We are all middle aged (or near) and yet we had accomodation arranged for kids sharing bunk beds and pull out sofa beds!
Deposits were held after the trip and not fully refunded.Reason was: "Communal charge: Excessive charges for Billy Snow Mates Group". Everyone in the party of 150 people was stung and not reason was given.

25 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hello

We are sorry that you feel like events and accommodation were not up to your expectations.

It would be great if you could please provide feedback in depth via our post-trip survey if you haven't already on events. We can then take this to suppliers to ensure that the same problems do not arise in the future.

For the accommodation, we book this in collaboration with your group leader when organising the trip, and so the occupancy and bed layout are agreed from the start. For this specific trip, we arranged apartments at under occupancy - 50% to minimise use of bunks and sofa beds as per the request of your group during organisation. We do our best to include details in the booking process so that this is clear to all passengers when booking that they may be using bunks/sofas in some instances.

We understand you may be displeased with the charges for the damages to the residence, but as agreed in our T&Cs when you book onto the trip, the group are laible for any charges, and WhiteRoad cannot be held accountable for this.

If you would like to escalate anything further, please reach out to us at help@whiteroad.co.uk, where someone from our team will be able to break this down further for you.

Rated 1 out of 5 stars

Avoid at all costs !! Second time travelling with this…

Second time travelling with this company, theres a repeated lack of communication, appalling rep experience on many occasions and now to top it all my deposit is being withheld as someone in a group of 200 had a toilet blockage. We are all being expected to pay for a plumbing issue !!
Avoid this company !
Farcical lack of customer service.

3 April 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Stewert

We are sorry to hear that this is how you feel about your experiences travelling with us.

We are always looking to improve, and so your feedback is valued. Please can you reach out to us at help@whiteroad.co.uk, and we will be happy to explore how we can improve communications.

Our rep team is reviewed every week, and if the feedback is poor, then they will not be used again. We measure this through passenger feedback forms, so the best way of logging your complaints is to complete this form if you haven't already, and we can assess the requirements moving forward.

For damage deposits, we always aim for returns to happen within 14 days post-trip; however, if there are charges that we are trying to contest on the group's behalf, then it can take longer to get these back to you. Once the matter is settled, we always aim to return as soon as possible, and this has now been processed and returned.

Unfortunately, in this case, the group was charged as a whole, as no individual was found responsible. As per our T&Cs, this charge was then split across the group.

Please don't hesitate to reach out to us at help@whiteroad.co.uk if you require more information.

Rated 5 out of 5 stars

Found that the organisation was great

Found that the organisation was great, made the trip to Les 2 Alpes very pleasant.
A point to improve would be the naming of outbound and inbound from airport to resort to be switched around as it's confusing in its current form. Another improvement would be making the events and transportation tickets slightly more intuitive by adding arrows or some texts to show more the other pages/tickets. This doesn't take anything away from the experience.

28 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Elliot,

Great to hear you had a positive experience, thanks for your review!

Rated 5 out of 5 stars

Helpful, friendly, and fun!

Really helpful, friendly, and fun people. Sorted everything we needed, and even made special extra arrangements when a problem arose.

28 March 2026
Unprompted review
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Reply from whiteroad.co.uk

Hi Gabs,

Thanks so much for your review. It was great having you and your group out in Les Arcs. We hope everyone had the best time!

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