Waggel Reviews 

14,400
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 3,791 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, kind, and knowledgeable when dealing with policy questions. Consumers find the overall service remarkably efficient, noting that setting up new coverage and managing policies is extremely smooth and hassle-free. However, some customers also noted frustrations regarding unexpected price increases over time or suddenly higher monthly costs. A few reviewers expressed dissatisfaction because certain claims were turned down or experienced lengthy delays during the approval stage. People mentioned feeling stressed when trying to navigate pre-existing condition exclusions and complex reimbursement requirements.

What people talk about most

Claim

Consumers find claim experiences to be mixed, as opinions vary significantly regarding the processing times... See more

Service

Reviewers highlight positive aspects of service, noting prompt pre-authorisations and quick claims processing... See more

Customer service

Customers consistently note positive experiences with customer service, praising the team for great... See more

Price

Users describe ambiguous interactions with price, often highlighting great initial value alongside steep... See more

Payment

Customers had ambiguous experiences with payment. While some reviewers report speedy service, prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Wow! Libbie is a superstar! Not often you can say dealing with insurance claims is straightfoward, informative and actually a pleasure. However, Libbie at Waggel has been incredibly patient, knowledge... See more

Rated 5 out of 5 stars

My dog requires a scale and polish. Received an estimate from the Vets and submitted a pre-authorisation claim online. Easy to complete. Provided a brief history of previous dental check-ups. The fol... See more

Rated 4 out of 5 stars

I have made my first claim for my 15 year old cat after having had to take her to an out of hour emergency vet, because she suffered from sudden blindness . It took a lot longer than expected for tha... See more

Rated 5 out of 5 stars

We had to make a claim for our dog Olly they walked us through everything nothing too much trouble lovely people to talk to as you would expect will renew next year thank you all so much


Company details

  1. Pet Insurance Company

About Waggel

Written by the company

Less stress, more love.

At Waggel, we’re just as obsessed with pets as you are - and we understand better than anyone why you want the best for them. That’s why we created a pet insurance policy that’s simple, clear and packed with everything your pet might need (and then some). No sneaky surprises, no confusing jargon - just one Lifetime policy that’s got your back from puppyhood to your pet’s golden years.

Our Lifetime pet insurance covers the big stuff like dental care, cancer and diabetes. But it’s not just about the policies. It’s about you and your pet feeling safe and supported every step of the way.

With over 15 years of insurance experience under our belts, we’re here to make sure you’re always in good hands with a personally assigned UK-based vet nurse to help manage your claims. This means you’ll never be left on hold for hours and can wave goodbye to mountains of paperwork.


Why Waggel?

We’re here to take the hassle out of pet insurance. No endless options, just one simple Lifetime policy that you can customise to fit your budget and needs. Here’s what sets us apart:

  • One policy, endless love. Our Lifetime policy covers a range of conditions and costs, from dental care to cancer.
  • No surprises, just clarity. Transparent pricing, easy-to-understand policy wording and a smooth claims process.
  • Your pet’s personal cheerleaders. You’ll have a dedicated claims handler with you every step of the way - because we know how important it is to feel supported when you need it most.
  • Giving back. We partner with charities to support dogs and cats in need because there’s nothing better than spreading the love.

Contact info

  • 1st Floor, 5 St Helen's Pl, London, EC3A 6AB, London, United Kingdom

  • www.waggel.co.uk

4.5

Excellent

TrustScore 4.5 out of 5

14K reviews

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4.5

All reviews

(14,400)

3,603 reviews in the last 12 months

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Rated 5 out of 5 stars

Very prompt insurance claim

Just had to claim for my dog who was diagnosed with mitral valve disease, the claim was successful and the process so quick and easy. I was informed by Waggel of every step during the process which was very quick to resolve! Recommend this insurance for your best friend 🐕

28 July 2026
Unprompted review
Rated 1 out of 5 stars

Greedy insurance company

Greedy insurance company, doesn’t pay claims on advertised timelines, ignores complaints for as long as they can they don’t give a crap that your dogs not well.

They lie online on the website stating clearly we NORMALLY pay claims within 7 days, however if you ask anyone at waggel or complain they say we settle claims in 14 days, the website is badly managed, the company can’t sort out the claims form that’s broken and the company is one big scam, Andrew leal, CEO borrows cash at an alarming rate checks companies house avoid waggel choose pet plan, they raise premiums just because you had a claim unlike waggel who tried to recoup their money from the policyholder who claimed

28 July 2026
Unprompted review
Waggel logo

Reply from Waggel

Hi Sonni,

Thank you for sharing your feedback.

We understand that waiting for a claim outcome can be frustrating, particularly when you’re concerned about your pet. Our website advises that claims are normally processed within 7 days; however, some claims can take longer depending on the complexity of the claim, work load, the information required, and whether further checks are needed. Our full process allows up to 14 working days for claims to be reviewed and completed.

We do not delay complaints or claims intentionally. All claims are assessed against the policy terms and conditions, and any additional information required is requested to ensure claims are reviewed accurately and fairly.

Premiums are not increased simply because a customer has made a claim. Renewal pricing is based on a range of factors, including changes in veterinary costs, your pet’s age, breed, location, and the overall claims experience of the insured group.

We appreciate your feedback regarding our website and claims process, and we continue to review these areas to improve the customer experience.

The Waggel Team

Rated 4 out of 5 stars

New customer.

Waggel was recommended. Would have liked to pay annually. I do not like monthly payments.
Unsure about having to contact online vet prior to visiting vet. I would have thought that a phone call to my vet would provide sufficient triage.

27 July 2026
Rated 1 out of 5 stars

I have insurance with waggel and am not…

I have insurance with waggel and am not happy at all. Unbeknown to me when applying for the insurance we put that my dog was of mixed breed which she is mastiff crossed with a dutch herder. When claiming for an xray to be done we were told that the breed was incorrect. We apparently pressed a mixed breed such is of 3 dogs or more. We were not aware of this at the time of doing the form and now im being told i have to pay double the amount albeit we did another form to see how much it would cost and its not as much as they are saying now. They are still daying we have to pay the higher amount which i feel is most definitely incorrect. Going from 57.99 to over 125 to me is wrong. Like i say after soing the form again it came uo with 100...confused is not the word. I am currently fighting them about this.

So no i would not recommend them at all.

22 July 2026
Waggel logo

Reply from Waggel

Hi,

Thank you for sharing your feedback.

We’re sorry to hear you’re unhappy with the update to your policy. When a policy is taken out, the details provided by the customer, including breed information, are used to calculate the premium and ensure the policy is rated correctly.

Where the breed details provided do not match the information available i.e. medical history, we need to update the policy details and recalculate the premium accordingly. This is to ensure the policy accurately reflects the risk associated with the pet being insured.

We appreciate that premium changes can be unexpected, however the updated premium is based on the corrected information rather than the original details provided at the point of purchase. We understand you are currently discussing this with our team and they will continue to review any information provided as part of your query.

Thank you for taking the time to share your experience.

The Waggel Team

Rated 5 out of 5 stars

Great customer service

Great customer service. I accidentally got my pet’s birth year wrong and after sending a direct message out of hours, they got back to me via email the next day and sorted it out really quickly.

18 July 2026
Rated 1 out of 5 stars

Unjustified 50% price hike at renewal despite zero claims!

Very disappointed with Waggel. I’ve been with them for years, but this year’s renewal was a total slap in the face. My monthly premium surged by £35 more per month making it more than £100 per month - a massive 50% increase - even though I didn’t submit a single claim over the entire past year!

I previously lowered my cover limit and even adopted their internal vet triage requirements to help keep costs reasonable, yet they still hit me with a huge increase. It feels like loyal customers who rarely claim are just penalised to subsidise their algorithms.

There is zero reward for loyalty, and you are effectively locked in if your pet has any past medical history. Extremely frustrating experience - shop around before committing to them.

24 July 2026
Unprompted review
Waggel logo

Reply from Waggel

Hi,

Thank you for taking the time to share your feedback.

We're sorry to hear you're disappointed with your renewal. Renewal premiums are calculated using a range of factors, including your pet's age, breed, location, the cost of veterinary treatment and overall claims trends. While your own claims history is considered, it's only one of several factors that can influence your renewal price, so premiums can increase even if no claims have been made during the previous policy year.

We appreciate that increases can be frustrating, particularly for long-standing customers. If you'd like us to review your renewal in more detail or explain how it was calculated, please contact our Customer Service team on 01299 669955, and we'll be happy to take another look.

The Waggel Team

Rated 2 out of 5 stars

Extortionate

We’ve been with this pet insurance company for quite a while, and while they’ve generally paid our claims, the service hasn’t always been as good as it should be. We have paid our vet up front and on more than one occasion have had to wait well beyond a reasonable timeframe to be reimbursed.

My biggest complaint, however, is the huge increase in our renewal premiums.

Our 13-year-old Weimaraner’s monthly premium has increased from £64.88 to £110.30. We only claimed for one ongoing condition that started in October last year and has only used around half of the annual claim limit. When I called to question the increase, I was given the usual explanations about age, postcode, inflation and rising veterinary costs. I understand that premiums will increase over time, especially with an older dog, but this level of increase is excessive and simply isn’t justified, particularly when there are no additional benefits included.

Even more disappointing is our 8-year-old Rottweiler’s premium, which has increased from £43.94 to £75.51 despite us never making a single claim for them.

Loyal customers shouldn’t be penalised like this. Reasonable annual increases are understandable, but these hikes feel completely disproportionate. Sadly, it’s left us seriously questioning whether we can continue with this insurer.

Very disappointing.

26 July 2026
Unprompted review
Waggel logo

Reply from Waggel

Hello,

Thank you for taking the time to share your feedback.

We're pleased to hear that we've been able to support you with your claims, although we're sorry to hear you're disappointed with your recent renewal premiums.

Renewal prices are calculated using a range of factors, including your pet's age, breed, location, the cost of veterinary treatment, and claims trends. These factors can change from year to year, even where no claims have been made on a policy, which is why premiums can increase at renewal.

We understand that premium increases can be frustrating, particularly for long-standing customers, and we appreciate you sharing your experience. If you'd like us to take another look at your renewal or explain how it was calculated in more detail, please get in touch with our customer service team on 01299 669955 and we'll be happy to review it with you.

The Waggel Team

Rated 4 out of 5 stars

I give 3 with reservation

I give 3 with reservation, as I've only just joined. It may go up or down.
Good - very quick to reply to emails, and very competitive initial cost. Not so good - rules told after taking out the policy. Apparently I have to ask their online vet before taking them to my vet - if I don't do this I'll be 'fined' £50. What if it's an emergency? Also, they say I have to get a note from my vet every year to say they have checked their teeth - will my vet do this, free? So, we'll see! They replied promptly to this, in an emergency you just go straight to the vet, so that's good! Still not sure about the dental check - the vet does check their teeth every year at booster time, but not sure if that's enough for them as I'mnot sure if they put it in writing?. Anyway, up one star!

18 July 2026
Waggel logo

Reply from Waggel

Hi Anne,

Thanks for taking the time to leave a review and for choosing Waggel.

We're pleased to hear you've found our team responsive and that your policy was competitively priced.

We'd just like to clarify a couple of points. The £50 contribution only applies if you choose not to use triage before claiming for a new illness or injury where it's appropriate to do so. It doesn't apply in an emergency, and if your pet needs urgent veterinary treatment, you should always contact your vet straight away.

Regarding dental cover, an annual dental examination by your vet is a standard requirement to help ensure any dental issues are identified early. Whether there is a charge for this depends on your individual veterinary practice, so we'd recommend checking with them directly.

We appreciate your feedback about when this information is shared and will take it on board. If you have any questions about your policy, our team is always happy to help.

The Waggel Team

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