Filled out the Unbiased request specifying what guidance I needed. I already have a tied financial advisor and have had for around 40 years, but I wanted an independent financial planner specifically... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After contacting Unbiased for an IFA although they couldn't match an IFA with me straight away they didn't forget and kept me informed and encouraged me to try again with a bit more details. I eventua... See more
Company replied
Whole thing was quite quick and painless, Harjit contacted me by email, I phoned, we arranged a zoom meeting, got on well and hey presto I have a financial advisor. Unbiased sorted my main worry, whic... See more
Contacted me very quickly. Listened carefully to what l said and clarified the issues. Analysed the problem, suggested what l needed to think about and summarized options in a way l could understand.... See more
Company replied
Company details
About Unbiased
Written by the company
- Unbiased connects you to the UK’s biggest selection of financial advisers, mortgage brokers, and accountants
- We have a network of 27,000 professional expert advisers
- Over 10 million customers have found advice with Unbiased
- Our unique matching tool finds you the best match based on your needs
- If you prefer to select an adviser yourself, you can browse through a directory of professionals in your region
- The adviser will get in touch with you and you can decide what to do next
- Our service is completely free - you only pay once you have appointed a professional adviser
- To submit your enquiry go to www.unbiased.co.uk or call 0800 011 9671
If you have any questions or need help submitting your enquiry please call 0800 011 9671 and one of our team will be happy to help you.
Unbiased: Your Trusted Partner for Expert Advice
Written by the company
- Unbiased - AI-enabled financial advice platform
- Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.
Get Matched with Expert Financial Advice
Connect with trusted professionals to achieve your financial goals.
At Unbiased, we empower individuals to make confident financial decisions, from buying a house to planning for retirement. Our platform connects you with over 27,000 fully regulated financial advisers, mortgage brokers, and accountants.
By sharing some details about your financial situation, we match you with the best expert for your needs. This service is free; you only pay for advice once you choose and appoint a professional to work with.
Contact info
32-38 Saffron Hill, EC1N 8FH, London , United Kingdom
- 0800 023 6868
- contact@unbiased.co.uk
- www.unbiased.co.uk
4.5
Excellent
12K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very good end to end service
24 July 2026
Unprompted review
Reply from Unbiased
Hi Anwar,
Thank you so much for your 5 ⭐ review!
We’re pleased to know you were well supported throughout the process and that everything came together smoothly from start to finish.
Thanks so much for your feedback.
Kind regards,
The Unbiased Team
Great comms.
28 July 2026
Unprompted review
Reply from Unbiased
Hi Kenny,
Thank you so much for your 5 ⭐ review!
It’s great to know you felt well supported throughout and that everything was communicated clearly. We’re glad the service worked well for you.
Kind regards,
The Unbiased Team
Reply from Unbiased
Hi Sakina,
Thank you so much for your 5 ⭐ review!
We’re glad to know you had a positive experience with the service. It’s always encouraging to hear that the process worked well for our customers.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Have yet to meet with the advisor
Have yet to meet with the advisor, but communication has been good
17 July 2026
Unprompted review
Reply from Unbiased
Hi Merle,
Thank you so much for your 4 ⭐ review!
We’re pleased to hear things have got off to a positive start. We hope your upcoming meeting goes well and provides the guidance you’re looking for.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Courteous and efficient - impressive.
The Private Office contacted me very promptly and this was followed up perfectly on time by their adviser. The conversation was friendly but highly efficient, and a face-to-face meeting has been arranged. So far - very impressive.
23 July 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We’re so pleased to know the service got off to such a strong start. It sounds like everything was handled smoothly and you’re now in a good position for your upcoming meeting.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Super easy to use and great referral to Count
Super easy to use. Was looking for a financial adviser but couldn’t find anyone on my own as I only have a small pot to invest right now. Unbiased referred me to Count, which was a great fit for me. Thanks!
11 July 2026
Unprompted review
Reply from Unbiased
Thank you so much for your 5 ⭐ review!
We’re really pleased we could help you find an adviser who was a suitable match for your circumstances.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Good response time
Good response time, yet to have a meeting but that's down to my commitments.
21 July 2026
Unprompted review
Reply from Unbiased
Hi John,
Thank you so much for your 5 ⭐ review!
We’re pleased everything has got off to a smooth start and that you’ve had a positive experience so far. We hope you’re able to arrange a meeting when the time is right for you.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Very professional, thank you.
I had a professional experience. I felt I was listened to and understood. I appreciated that. I also learnt about the first meeting, despite my lack of knowledge about what to expect. Thank you so much.
15 July 2026
Unprompted review
Reply from Unbiased
Hi Alice,
Thank you so much for your 5 ⭐ review!
It’s lovely to know you felt comfortable sharing your needs and came away with a better understanding of what to expect. We’re pleased the experience helped you feel more prepared for the next step.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Reply from Unbiased
Hi Kevin,
Thank you so much for your 4 ⭐ review!
We’re glad you had a pleasant experience and felt comfortable dealing with the adviser. We hope the support continues to be helpful as you move forward.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Reply from Unbiased
Hi Abbie,
Thank you so much for your 5 ⭐ review!
We’re so glad you've had a positive experience and appreciate you taking the time to share your feedback.
Kind regards,
The Unbiased Team
positive experience
I met with the advisor as arrange and it was vert helpful
21 July 2026
Unprompted review
Reply from Unbiased
Hi Paul,
Thank you so much for your 5 ⭐ review!
We’re so pleased to know your meeting with your matched adviser went well and hope the advice helps you move forward with confidence.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Charmaine the advisor was very.
Charmaine the advisor was very.
Clear with her information.
So happy so far.
21 July 2026
Unprompted review
Reply from Unbiased
Hi Peter,
Thank you so much for your 4 ⭐ review!
It’s good to know your matched adviser was able to give you the information you needed and that things have started on a positive note. We hope the rest of your experience continues to go well.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Easy to use
Easy to use. Downside is immediately after completing the questionnaire I did receive spam calls on the same subject. Otherwise all was good and was put in contact with a suitable professional
14 July 2026
Unprompted review
Reply from Unbiased
Hi Maggie,
Thank you so much for your 4 ⭐ review!
We’re pleased you found the service straightforward and were able to connect with a suitable professional. We’re sorry to hear you experienced unwanted calls afterwards, and we appreciate you highlighting this as part of your experience.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Lewis Hobbs has been excellent and has…
Lewis Hobbs has been excellent and has given me sound advice and support. I highly recommend him.
22 July 2026
Unprompted review
Reply from Unbiased
Hi Mandy,
Thank you so much for your 5 ⭐ review!
We’re really pleased to know you’ve had such a positive experience with your matched adviser and that his support has been valuable to you.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Good advice
21 July 2026
Unprompted review
Reply from Unbiased
Hi Alistair,
Thank you so much for your 4 ⭐ review!
We’re pleased the guidance you received was useful and gave you something valuable to take away.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Very good engagement with strong…
Very good engagement with strong partners
21 July 2026
Unprompted review
Reply from Unbiased
Hi Mark,
Thank you so much for your 5 ⭐ review!
We’re pleased you had a positive experience and found the service connected you with the right people.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Found & spoke with a financial adviser…
Found & spoke with a financial adviser within minutes and am happy with the process and the speed of transaction
14 July 2026
Unprompted review
Reply from Unbiased
Hi Robert,
Thank you so much for your 4 ⭐ review!
We’re glad we could help you connect with an adviser so quickly and that the process has worked well for you. We hope the advice continues to meet your needs as you move forward.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Very good information
21 July 2026
Unprompted review
Reply from Unbiased
Hi Julie,
Thank you so much for your 5 ⭐ review!
We’re glad the information provided was useful and gave you what you needed to move forward. We hope the rest of your experience continues to go smoothly.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
Sketchy
Filled out multiple questions and submitted personal contact details but web site failed multiple times with "verification error"
This site projects shady data phishing
21 July 2026
Unprompted review
Reply from Unbiased
Hi Stuart,
We're sorry to hear that you experienced repeated verification errors while trying to submit your enquiry. That certainly isn't the experience we want anyone to have.
We'd like to reassure you that Unbiased is a legitimate service, and we take the security and protection of our users personal information very seriously. The information requested during the enquiry process is only used to help connect you with suitable financial advisers and to keep your account secure.
We'd really appreciate the opportunity to investigate what went wrong and help you complete your enquiry. If you're happy to do so, please contact our support team directly, and we'll look into the verification issue and assist you personally (as we cannot see your email address on this review).
We hope to have the chance to put things right.
Kind regards,
The team at Unbiased
Knowledgeable advisor
17 July 2026
Unprompted review
Reply from Unbiased
Hi Clare,
Thank you so much for your 5 ⭐ review!
We’re pleased you were connected with someone who could provide the expertise and guidance you were looking for. We hope the advice proves valuable as you move forward.
Thank you for taking the time to share your feedback.
Kind regards,
The Unbiased Team
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