The Vanilla Valley Reviews 

13,255
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,103 reviews, reviewers overwhelmingly had a great experience with this company. Bakers often mention that orders arrive very quickly and are securely packaged to protect all items during transit. Shoppers regularly praise the extensive selection of baking supplies and value the helpful support received from staff. However, some reviewers were not happy with occasional delivery delays, particularly when paying extra fees for expedited shipping services. Buyers noted that packages sometimes arrived late for important baking events, causing significant frustration when deadlines were missed. A few individuals also mentioned receiving damaged or incorrect items that required extra effort to resolve.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items consistently match their online... See more

Delivery service

Consumers find delivery service to be positive, highlighting consistently fast shipping times and prompt... See more

Order

Reviewers mention positive feedback about order processes, highlighting that websites are easy to navigate... See more

Quality

Clients share positive opinions on quality, frequently highlighting top-tier products and excellent prices.... See more

Service

People report high satisfaction with the service, highlighting helpful staff and prompt delivery. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

I love this little business. I have ordered online and also visited their store. They are fabulous. Postal deliveries are always quick and packaged well. Their customer service is second to none and... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(13,255)

1,115 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Really good product and price

Really good product and price

12 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your lovely feedback! We’re delighted to hear that you’re happy with the product and found the price to be great value.

Rated 5 out of 5 stars

Really good service and prices

Always reliable and quick with delivery, packaged really well and excellent on prices

11 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Beverley,
We’re delighted to hear that you’ve found our delivery service reliable and speedy, and that your orders have always arrived well packaged. Thank you for your review 😊

Rated 5 out of 5 stars

A big thank you

I was so excited to find your company .
The range you have is amazing both in bakeware, cake toppers etc.
I was so amazed with the ordering and the time it took to arrive was incredible.
The website was easy to use and the range once again was amazing.
A big thank you at The Vanilla Vally 🍰 🎂

11 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Anne,
We’re absolutely delighted to hear how pleased you are with the range, your ordering experience, and how quickly your order arrived. It means so much to us to know that you found the website easy to use and discovered so many products you love. Than you for your lovely review and custom 😊

Rated 5 out of 5 stars

Item exactly as described

Item exactly as described. Dispatched and arrived on time. Reasonably priced.

8 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Clare,
We’re delighted to hear that your item arrived on time and was exactly as described. It’s also great to know that you found our pricing reasonable. Thank you for your review 😊

Rated 5 out of 5 stars

Excellent service

Excellent service, fast delivery, good quality and reasonably priced.
Always use Vanilla Valley - best on-line site for baking essentials.

5 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jacqueline,
We’re delighted to hear that you’re happy with our service, fast delivery, product quality and prices. It’s wonderful to know that Vanilla Valley is your go to site for baking essentials. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Great company

Easy to order, easy to find, competitive prices

6 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lesley,
We’re so pleased to hear that you found our website easy to navigate and order from, and that you’re happy with our competitive prices. Thank you for your review 😊

Rated 4 out of 5 stars

Great products

Great products - communication is very clear

21 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Sophie,
We’re delighted to hear that you’re happy with our products and found our communication clear and helpful. Thank you so much for your review 😊

Rated 5 out of 5 stars

Excellent service always

Excellent service always. Fantastic range of products and quick delivery mx

9 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re delighted you’re always happy with our service, product range and quick delivery. Thank you for your review 😊

Rated 2 out of 5 stars

Item took longer to arrive

Item took longer to arrive . Arrived after needed

6 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Beverly,
We’re sorry to hear your parcel arrived after you needed it. We can confirm that your order left us on time, but unfortunately the courier delivered it to the selected pick-up point one day later than expected.

We completely understand how disappointing this is, especially when the items are needed for a specific occasion. We have passed your feedback on to the courier regarding the delay.

We apologise for the inconvenience caused and appreciate you taking the time to leave your feedback.

Rated 5 out of 5 stars

A good reliable source. Just what I needed

They have just what I needed. Easy to order. Delivered well packaged.

9 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Eileen,
We’re so pleased you found what you needed, had an easy ordering experience, and received your order safely packaged. Thank you so much for your review 😊

Rated 5 out of 5 stars

Always great quality products

Always great quality products, well packaged and fast delivery.

9 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Janice,
Thank you for your review 😊We’re delighted to hear that you’re always happy with the quality of our products, packaging and delivery service.

Rated 5 out of 5 stars

Was easy to order and was notified…

Was easy to order and was notified quickly that an item was out of stock, which was substituted with a product I had agreed to. Quick delivery as well.

8 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Sarah,
We’re pleased to hear that you found the ordering process easy and that we were able to quickly contact you regarding the out of stock item and arrange a suitable substitution.
We’re also delighted that your order arrived quickly. Thank you so much for your review 😊

Rated 5 out of 5 stars

Fantastic staff everyone is so helpful…

Fantastic staff everyone is so helpful and if your stuck on how to do something on a cake 9/10 someone there will be able to give you advice x A++++++

5 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re delighted to hear that you’ve found our team so friendly and helpful. We love being able to share our knowledge and offer advice, especially when it comes to those tricky cake decorating moments. Thank you for your lovely review 😊

Rated 5 out of 5 stars

Excellent company I asked for next day…

Excellent company I asked for next day delivery and I got it how fantastic is that, you are brilliant.

7 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lynne,
We’re thrilled to hear that your order arrived the next day as requested. Thank you so much for your review 😊

Rated 1 out of 5 stars

Late next day deliver !

I took on a last minute order for a cake. I only needed a few items that I found on vanilla valley. I was very happy to pay the the dpd next day delivery of £7.49. I ordered on 7/8/26, to my horror my actual order arrived 5 days later, much too late for my cake order. Needless to say I will think twice before ordering from you again!

7 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Mary,

Thank you for your review. We’re sorry to hear your order arrived later than expected and understand how frustrating this must have been, particularly as you needed the items for a last-minute cake order.

Your order was dispatched on Friday 7th August using DPD Next Working Day delivery. This service is based on working days (Monday–Friday), so the expected delivery date was Monday 10th August. Saturday and Sunday are not classed as working days for our courier services, and this information is displayed on our website when selecting the shipping method at checkout.

We can see that your parcel was delivered one working day later than expected, and we have passed your feedback on to DPD regarding the delay. We’re very sorry that this impacted your cake order and hope you’ll consider giving us another opportunity in the future.

Rated 5 out of 5 stars

The team is very friendly and always…

The team is very friendly and always willing to help :)

7 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Patricia,
Thank you so much for your lovely review! 😊 We’re delighted to hear that you’ve found our team friendly and helpful. Your kind words mean a lot to us, and we really appreciate you taking the time to share your experience!

Rated 5 out of 5 stars

Great choice of products & great…

Great choice of products & great delivery. Never disappointed.

3 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Suzanne,
We’re delighted to hear that you’re always happy with our range of products and delivery service. Thank you for your review 😊

Rated 5 out of 5 stars

Have had orders from them before

Have had orders from them before, always brilliant and the prices are great too

7 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello John,
We’re delighted to hear you’ve always had a brilliant experience with us and that you’re happy with our prices. Thank you for your review 😊

Rated 5 out of 5 stars

Good cases and a good price

Useful baking cases at a good price and carried well packed

6 August 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Mark,
We’re so pleased to hear you were happy with the baking cases, the price and how well they were packaged. Thank you for your review 😊

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