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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the beautiful fabrics and wallpapers, highlighting their excellent quality, gorgeous designs, and soft feel. Many appreciate the prompt arrival of samples and orders, noting the efficiency of the delivery service and the careful packaging. People are delighted with the overall shopping experience, finding the products to be well-made and exactly as described, often exceeding expectations. However, some customers also noted issues with delivery and order fulfillment. A few experienced significant delays, damaged packages, or incorrect fabric dimensions, leading to logistical problems and disappointment. Some reviewers were not happy with the communication regarding these delays and the lack of updates, while others mentioned receiving products with quality control issues, such as crooked labels or marked fabric.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, often praising the beautiful fabrics, excellent... See more

Quality

Clients share positive opinions on quality. Many customers are delighted with the quality of fabrics,... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service. While many customers praise prompt dispatch and... See more

Order

People report ambiguous experiences with order. Many customers express frustration with significant delays,... See more

Service

Customers had ambiguous experiences with service. While some reviewers praised the great service, prompt... See more

Based on these reviews

Rated 5 out of 5 stars

Beautiful fabrics with the most gorgeous designs, patterns, stripes, plains - everything- fabulous quality at very affordable prices. I’m struggling to choose which to have for our lounge curtains and... See more

Company replied

Rated 5 out of 5 stars

We ordered the Indienne fennel wallpaper a few weeks back. It arrived promptly and is even more beautiful in person than it appears online. This is our first time ordering from this company but it cer... See more

Company replied

Rated 5 out of 5 stars

Delivery on time, kept in touch re dispatch of goods. The Wallpaper is amazing, feels so soft to the touch, like fabric, really pleased & the cushion cover i ordered for my bedroom is lovely, i will... See more

Company replied

Rated 5 out of 5 stars

So far I have ordered some samples. The fabric is lovely and each piece includes the name and fibre content. The cotton is a good quality and the colours are lovely. The recycled polyester is also ve... See more

Company replied


Company details

  1. Decoration and Interior Design Store
  2. Fabric Store
  3. Furniture Store
  4. Wallpaper Store

About The Pure Edit

Written by the company

The home of sustainable style 🌱

Hello, we’re The Pure Edit. Relaxed home furnishings that are serious about the planet.
Considered at every step – from our natural and recycled materials to our carefully chosen partners and low-impact processes – our collection is shaped by our commitment to doing things properly.
We’re not perfect (we’re only human), but we are passionate. About our customers, our people, and our planet.
There is still work to be done and we strive to do better each and every year as we work hard towards our sustainability goals.



Contact info

4.3

Excellent

TrustScore 4.5 out of 5

430 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 50% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 1 out of 5 stars

Really poor experience with this…

Really poor experience with this company. First time I ordered some fabric so I could make a blind, they sent the fabric shorter than I had paid for meaning I couldn’t make the blind the correct size ! Had to organise to have it collected and then they resent the fabric correctly.
Second time I ordered a headboard, it is now 11 weeks later and I still have no dispatch date. They told me due to human error the fabric was never sent to the upholsters. I’ve chased multiple times (and asked if the £50 delivery fee could be waived given the substantial delay which they still haven’t agreed to.)

19 February 2026
Unprompted review
Rated 3 out of 5 stars

Fabric has taken a while to arrive

Fabric has taken a while to arrive. Their ‘specialist’ delivery company obviously decided they’d rather go him than deliver. I tracked it and it wasn’t that far away, then I got a message to say they couldn’t deliver.

12 January 2026
Unprompted review
Rated 1 out of 5 stars

They should Update their website

First time ordering from Pure Edit. I followed their instructions on how to measure for a Roman blind, once received i realised the blind was 1cm more narrow than I had measured for and sent to them. When contacting them, they advised it was in the small print but not on their main how to measure for a blind page. I’m not sure why they would not also list this here. It’s unusual for a company to want customers to make expensive mistakes. I’m now left with a blind too narrow for my window after spending over £200.

22 December 2025
Unprompted review
Rated 1 out of 5 stars

Terrible

Terrible . Customer service awful. Ordered in October and told they would be here by 17th December due to a delay . Then after trying to contact them for over two weeks I had to go to instagram to get a response . Terrible terrible service . Then they email me today to say they won’t be here for Christmas . Hopefully in the new year . Shocking service

8 December 2025
Unprompted review
Rated 5 out of 5 stars

Great Fabrics & Service

I have purchased fabrics from The Pure Edit on several occasions for use in home furnishing projects. The samples always arrive very promptly, the fabric are beautiful with lots of lovely designs and the service has always been really great.

6 November 2025
Unprompted review
Rated 5 out of 5 stars

Once again

Once again, super quick delivery of beautiful fabrics. Thank you so much.

8 October 2025
Unprompted review
The Pure Edit logo

Reply from The Pure Edit

Thank you, we are glad you like the fabrics and they were delivered to you promptly.

Many thanks
The Pure Edit Team

Rated 5 out of 5 stars

Beautiful cushions

Beautiful cushions, colours are excellent and material feels lovely. Very fast delivery too.

28 August 2025
Unprompted review
The Pure Edit logo

Reply from The Pure Edit

Thank you for taking the time to leave us such a positive review.

We are glad to read that your cushions arrived promptly and that you are happy with them.

Many thanks,
The Pure Edit Team

Rated 5 out of 5 stars

Beautiful fabrics

Beautiful fabrics with the most gorgeous designs, patterns, stripes, plains - everything- fabulous quality at very affordable prices. I’m struggling to choose which to have for our lounge curtains and now there’s some new designs- think I need some more samples. The samples arrived really quickly too

1 September 2025
Unprompted review
The Pure Edit logo

Reply from The Pure Edit

Hi Jan,

Thank you so much for taking the time to leave us review.

We are pleased to read that you like our fabrics. If you require any assistance with choosing a fabric for your lounge curtains, please do not hesitate to contact our Customer Care team, who will certainly be able to help you.

Many thanks,
The Pure Edit Team

Rated 5 out of 5 stars

A great service

I had to hold my nerve to order blinds online, but Pure Edit were very reassuring on the phone. The blinds were made within the time frame and they are absolutely gorgeous. Thank you so much for such a positive process.

11 July 2025
Unprompted review
The Pure Edit logo

Reply from The Pure Edit

Hi Kate,

Thank you so much for taking the time to leave a review.

We're delighted to hear that you're happy with your blinds after your initial reluctance ordering online.

Please do send us some images of your blinds, we'd love to see them in situ!

Many thanks,

The Pure Edit team

Rated 1 out of 5 stars

I am hugely disappointed in this…

I am hugely disappointed in this product. Not only did it take far longer than expected to arrive (with no updates from the company to keep me informed of the delay) but when it did arrive it was narrower than expected. Check the small print as they do make it narrower than the measurements (this isn’t that clear) but they also took off another 0.5cm which on a small blind looks odd. Customer service incredibly slow in getting back and no solution offered. Print is pretty but I wish I had never ordered. There is also no option for insurance on blind like other places such as next, blinds2go and blinds direct which have been far superior in quality and service.

15 July 2025
Unprompted review
The Pure Edit logo

Reply from The Pure Edit

Hi Hollie,

Thank you for taking the time to leave us a review.

We're really sorry to hear that you're disappointed with the blind you've ordered from us.

We do agree that the time it took for your blind to be delivered was longer than it should be. We aim for 3 to 4 weeks and it looks like we took longer than this, so we do apologise sincerely for those delays.

When measuring for blinds, we do ask you to give exact measurements from end to end as we then alter to allow for your blind to move up and down freely within the recess, which is 1cm, an industry standard. As these measurements were given to us incorrectly, there is little we can do to rectify the issue.

Many thanks,

The Pure Edit team

Rated 1 out of 5 stars

I'm so disappointed with my overall…

I'm so disappointed with my overall experience.
I found some beautiful fabric to cover a footstool. As I only needed 1.5 metres I emailed to see if the postage would be less than £9.95 for such a small amount. This wasn't an option & so I didn't proceed with the order as the P & P added 20% to the overall cost which seemed excessive.
However, I did order a cushion cover. When it arrived the brand label was all crooked, with half of it caught up in the side seam, which made it look like a second, not first quality. I'm amazed that nobody noticed this, even as they wrapped it and posted it! I can only assume this is deemed acceptable quality?
I returned the cover, and then never heard anything from customer services.
After 15 days I returned from holiday with no explanation as to why sub-standard product was sent to me, but more importantly, no refund (despite the website stating a 5 day policy). When I contacted customer services I was told my return had been misplaced in the warehouse!
This has been such a disappointing experience on many levels - poor quality, coupled with lack of communication & a slow refund. Would not recommend.

28 May 2025
The Pure Edit logo

Reply from The Pure Edit

Hi Anne,

Thank you for taking the time to leave us a review.

We've taken some time to look into your order to understand what happened.

Firstly, addressing the comment on the postage of the fabric; from a quality stance, we will only dispatch fabric on a roll and in a dust-proof bag. This is to protect the fabric from creasing and from getting dirty or damaged in transit. Unfortunately, fabric rolls do come with costly shipping. As you can appreciate, rolls are quite awkward to transport and are only transported by specialist couriers. We appreciate this is an extra cost to customers, but the quality of delivery is not something we wish to compromise.

We apologise profusely for the returns process you've experienced with the order of your cushion, this is not the level of service we wish to give and we are genuinely very sorry. You are correct, the sewing and finish on the cushion was sub-standard and it has been removed from stock. We have since checked this batch of cushions and ensured quality does not slip again.

Once again, we would like to apologise for your experience ordering a cushion from us and hope you are now satisfied with the outcome.

Thank you for choosing The Pure Edit.

Rated 1 out of 5 stars

Not impressed with the customer service…

Not impressed with the customer service of this company. Placed an order that said it would be delivered within 2-4 working days…on day 5 I hadn’t received the item or even an email to say it had been shipped so I emailed them to ask about the status of my order and I’m still waiting for a response!

28 May 2025
The Pure Edit logo

Reply from The Pure Edit

Hi Sarah,

Thanks for taking the time to leave us a review.

We apologise that your cushion was one day out of our 2-4 working day lead time, this is unusual and isn't the level of service we like to give our customers so we apologise that you had to wait for your order to make its way to you.

We would like to thank you for choosing The Pure Edit and hope that this experience does not deter you from choosing us again in the future.

Many thanks,

The Pure Edit team

Rated 4 out of 5 stars

Love the quality of the material and…

Love the quality of the material and prints

28 May 2025
The Pure Edit logo

Reply from The Pure Edit

Hi Carol,

Thank you for taking the time to leave us a review,

We're delighted to hear that you're satisfied with the quality and design of our fabrics and wallpapers.

We look forward to working with you again in the future.

Many thanks,

The Pure Edit team

Rated 5 out of 5 stars

Lovely Wallpaper

Delivery on time, kept in touch re dispatch of goods.
The Wallpaper is amazing, feels so soft to the touch, like fabric, really pleased & the cushion cover i ordered for my bedroom is lovely, i will order more for my lounge when sorted😃

9 June 2025
The Pure Edit logo

Reply from The Pure Edit

Hi Gillian,

Thank you so much for taking the time to leave us a review.

We're delighted to hear that you're happy with your wallpaper and cushion!

We look forward to welcoming you back once your lounge is ready!

Many thanks,

The Pure Edit team

Rated 4 out of 5 stars

GREAT FABRIC BUT SHIPPING A LET DOWN

Fabric is lovely. Delivery delays and being told it was on its way when it hadn’t even left the factory meant I lost my slot with the upholsterer. When it did arrive package was damaged and fabric was marked and dirty on reverse side (luckily). Delivery man told me it was sitting them for a week all very confusing and inconvenient.

19 May 2025
The Pure Edit logo

Reply from The Pure Edit

Hi Fiona,

Thank you for taking the time to leave us a review.

We're disappointed to hear that the delivery of your order was not up to standard. We appreciate your feedback and will be passing it on to our courier provider.

We sincerely apologise for the inconvenience of the delays and the impact it had on your upholstering.

Despite the inconvenience, we hope that you are happy with your fabric and this experience hasn't deterred you from working with us again in the future.

Thank you for choosing The Pure Edit.

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