Theherocompany Reviews 

121
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 88 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the outstanding quality of the jewelry and apparel, highlighting how durable and well-crafted the pieces are for everyday wear. People are also deeply appreciative of the meaningful mission to provide service dogs and support veterans in need. Some reviewers were not happy with sizing consistency, noting that certain items fit poorly or run much too small. Buyers also pointed out that specific apparel items tend to shrink considerably after washing or lack proper sizing information. A few individuals experienced occasional communication hiccups or delays when trying to resolve order issues.

What people talk about most

Product

Customers had positive experiences with product, noting that items are creatively designed, well made, and... See more

Quality

Users describe positive interactions with quality, expressing high satisfaction and appreciation for the... See more

Customer service

Clients share positive opinions on customer service, highlighting exceptional and superior support. Consumers... See more

Service

Reviewers mention positive feedback about service, highlighting top-notch support and a wonderful overall... See more

Order

People report mixed experiences with order processes, reflecting both loyal customer satisfaction and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First and foremost, I have never ordered something and was disappointed. I usually purchase something from the bracelet line up. Secondly, how this company conducts themselves when nobody is looking... See more

Rated 5 out of 5 stars

Love the jewelry the Hero Company has and that a portion of all sales go to helping Veterans get service dogs! I have the dont tread on me ring and the hero bracelet (sorry but I had to replace the... See more

Rated 5 out of 5 stars

Absolutely love Hero and all the great Patriot products from tee shirts to jewelry and especially helping my brother veterans out with companionship of beautiful dogs. As a veteran I understand the ba... See more

Rated 5 out of 5 stars

Everything I have ordered has been beautifully made and I, and my husband, are so proud to wear our Hero Company purchases. What this company stands for and provides for the men and women who fight fo... See more


Company details

  1. Fashion Accessories Store
  2. Clothing Store
  3. Coffee Store

Written by the company

The Hero Company is a US Veteran owned business that helps to fund service and companion animals for Vets suffering with PTSD at ZERO cost to them. Many, many Veterans return home with serious trauma and Post Traumatic Stress Disorder (PTSD) that drastically changes their lives, with way too many taking their own lives battling this force alone. With no VA funding for service animals, many Veterans just cannot afford the cost of the trained dogs that they need.It is our way of fighting for our Heroes here at home. To date, we have raised over $1,500,000 dollars and will continue as we march towards our goal of $10 Million raised for Veterans in need. Buying from The Hero Company isn't a small act - it is intentionally being a Hero for our Heroes who need our help now. Thank you to all of you who have jumped in- we couldn't do this without you.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

121 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 22% of negative reviews

Typically replies within 24 hours

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4.4

All reviews

(121)

87 reviews in the last 12 months

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Rated 1 out of 5 stars

Bad Quality

Thought this was a good deal for a decently priced bracelet. I got the silver Mamba I believe it was called. It was fine for about 2 weeks and then the chain broke off for apparently no reason. I didn't even yank it or anything. It just snapped due to being weak. I guess. Bad quality. Don't buy.

10 December 2025
Unprompted review
Rated 5 out of 5 stars

Incredible Customer Service and really nice procucts.

I ordered two different bracelets and they are both great quality. One of them had an expandable string of beads that I couldn't use because it was too tight. Contacted customer service and had a response within a day. They offered to return the product and offered me a store credit. I asked for the store credit for whatever they thought was fair as part of the bracelet is great. They gave me a credit for the entire cost of the product. That just doesn't happen. So very impressed. I'm going to use the credit and buy another one as well as their mission is near and dear to my heart. Can't really recommend this company more highly.

20 November 2025
Unprompted review
Rated 3 out of 5 stars

The clasps on the bracelets are a pain…

The clasps on the bracelets are a pain to operate..especially when you can only use one hand to manipulate..or be some kind of contortionist.or have someone else help put it on..which kind'a negates the badas# image the bracelet is projecting..AND..could you call them something else?..bracelet is again kind'a wimpy..AND the Revenant's Wrath bracelet is way too big..so..unless I can find a way to resize it, I will give it away...AND..who and what Veterans' organizations do you give to? I am a Vietnam veteran and have heard nothing about anyone receiving any donations for support dogs or anything else? With all the fraud and deception happening now, everything is under scrutiny.

17 November 2025
Unprompted review
Rated 1 out of 5 stars

Purchased a necklace from this company…

Purchased a necklace from this company for my son. The Postal Service said it was delivered, but when I went to check for it where they said it was delivered it was not there. I called the Hero company with no answer (I found the number on shop). So I then emailed the company and they had an AI response to me saying “they could not find the order”Then an agent did follow up via email and told me “ they found my order and to wait three days and if it does not arrive, they would make it right”. After four days, I emailed company back to let them know the necklace still has not arrived. And I have yet to receive a response. So definitely buyer beware with this company. my order number is
#551374

Update: I did receive an email from them stating they are sending out a new necklace but with the wrong address.
I have never had so much problem with a company.

20 October 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Hi Jeff,

We’re very sorry for the inconvenience and frustration you’ve experienced. While delivery errors made by carriers are unfortunately outside of our control, we want to assure you that we stand by our customers 100%.

After reviewing your case, it’s been confirmed that a replacement order is currently processing for you and will be shipped to the address you’ve confirmed. We truly appreciate your patience while we worked to make this right.

If you have any additional questions or concerns, please don’t hesitate to reach out to our team. We’re always here to help.

-The Hero Company Team

Rated 1 out of 5 stars

Unreliable

I placed an order on the website for a shirt. The order was canceled the next day because the size I had ordered was out of stock. Then why give the option to order that size if you don't have it??
I placed a second order for a different shirt, same size. It was also canceled because that size was out of stock. This business is a joke!!!

28 September 2025
Unprompted review
Rated 5 out of 5 stars

Love the jewelry the Hero Company has…

Love the jewelry the Hero Company has and that a portion of all sales go to helping Veterans get service dogs!
I have the dont tread on me ring and the hero bracelet (sorry but I had to replace the bracelet but kept the Hero clasp) but still love it.. I did have to exchange the ring for a larger size and they let me keep the one that was too small, which I have donated to a great person that's involved with law enforcement.

15 September 2025
Unprompted review
Rated 1 out of 5 stars

Can't fault their ‘mission

Can't fault their ‘mission. However their customer service and follow-up are all but non-existant. Sent my order to wrong address while I have PROOF I corrected the address BEFORE shipping and have an email from them saying so. SHAME ON YOU. Once they have your $$, they couldn't care less!! Buyer bewarez

UPDATE: The HERO Company has updated their position on this matter. I appreciate themvreaching out and updating this error. Thank you.

7 September 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Hi Mike!

Thank you for taking the time to share your experience and for updating your review. We sincerely apologize again for the frustration caused by the address error, and we’re grateful we had the chance to connect with you and make things right.

We truly value your support of The Hero Company’s mission, and we’re committed to learning from this situation so that we can provide a smoother experience moving forward. If you ever need anything in the future, please don’t hesitate to reach out directly—we’ll be here to help.

Rated 1 out of 5 stars

This is a scam and untrustworthy…

This is a scam and untrustworthy company. They do not pay commissions to affiliates. People should avoid joining this company's affiliate marketing program.

10 July 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

We want to be clear that this review is not an accurate reflection of our affiliate program. The account tied to this post was removed after violating our affiliate terms, including attempts to disguise location and running unauthorized Google Ads on our brand.

The Hero Company has a long record of paying legitimate affiliates promptly and reliably. At the same time, we have to protect the program from fraudulent activity to ensure our honest partners are treated fairly. In this instance, commissions were denied because the activity went against our terms.

Our commitment is, and always will be, to support genuine affiliates and maintain a program that is transparent, trustworthy, and beneficial to all who participate in good faith.

Rated 1 out of 5 stars

This is a scaScam Company that does not pay affiliate commissionsm and untrustworthy…

This is a scam and untrustworthy company. They do not pay affiliate commissions. The terms and conditions are vague and are arbitrarily changed to avoid paying affiliates. People should avoid joining this company's affiliate marketing program.

20 August 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

We take accusations like this very seriously. To clarify, this review does not reflect the truth of how our affiliate program operates. The individual who posted it was removed from our program after violating of our affiliate terms, including misrepresenting their location and running unauthorized Google Ads on our brand name.

At The Hero Company, we take pride in paying our legitimate affiliates promptly and consistently, while also protecting our program from abuse so that honest partners are supported fairly. Unfortunately, in this case, commissions were denied because the activity was fraudulent.

Our focus remains on supporting genuine affiliates and ensuring the program continues to be a fair and trustworthy opportunity for all.

Rated 1 out of 5 stars

I ordered the bracelet with the Crucifix

I ordered the bracelet with the Crucifix attached. After a week the string holding the Crucifix started getting loose. Today it completely unwound and I couldn't fix it. Now I just have a plain, meaningless bracelet. Just because a company "helps" veterans doesn't mean their products are any good. Lesson learned

30 July 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Hi Tom,

We're truly sorry to hear about your experience with the bracelet. This is certainly not the quality we aim to deliver, and we apologize for the disappointment.

We stand behind our products 100% and would be more than happy to make this right for you. Please reach out to our support team directly so we can assist you with a resolution. You can email us at orders@theherocompany.co or visit the Contact Us page on our website.

Thank you for your feedback—it helps us improve, and we appreciate the opportunity to make things right.

—The Hero Company Team

Rated 5 out of 5 stars

A Great Cause with Great Products

I have ordered and received 3 bracelets, a St. Michael pendant, and the St. Michael t-shirt. All have been of excellent quality and were shipped quickly. My last order came by Fed-X which is a great improvement on USPS,,,,,,,, My gut tells me that they do what they say they do. Most Vets have good intuition of who is helping and who is scamming. I think this is a great cause with great products.

24 June 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Thank you for your support.

Rated 2 out of 5 stars

The stainless steel bracelet has rusted…

The stainless steel bracelet has rusted such that it won't clasp together anymore.

15 May 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Hi Michael,

We apologize for the delayed response and are sorry to hear about the issue with your bracelet. That’s definitely not the experience we want for our customers. Our support team would love the opportunity to make this right for you. Please reach out to us directly at orders@theherocompany.co so we can review the details and assist you with a resolution.

We look forward to helping you.

Rated 5 out of 5 stars

People who are uninformed about those…

People who are uninformed about this company should maybe do some research. They don't claim to be non profit they are up front about that. 1.5 million dollars raised to support veterans getting service dogs is a great cause. I own 2 of their bracelets and wear them every day. And I definitely will be getting more stuff from them.

30 April 2025
Unprompted review
Rated 5 out of 5 stars

So far I purchased 3 bracelets and one…

So far I purchased 3 bracelets and one on the way. Love every one of them. High class company. Needed an extra link and boom it was in my mailbox. Awesome customer support. Sent like 4 emails and they were answered lightning fast. Keep up the great work you are doing… God Bless our Troops. And God Bless the USA !!! 🇺🇸

5 June 2025
Unprompted review
Rated 5 out of 5 stars

Product is quality construction and…

Product is quality construction and works as advertised and is comfortable to wear. I am enjoying it and look forward to purchasing more.

24 February 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Hi Mike! Thank you so much for your kind words! We're thrilled to hear that you're enjoying your purchase and that it meets your expectations in both quality and comfort. We truly appreciate your support and look forward to serving you again in the future!

Rated 1 out of 5 stars

Ordered mine 5 days ago and still…

Ordered mine 5 days ago and still waiting for a shipping confirmation. The site says I didn't order, but they billed my account within an hour.

5 February 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Hi Jerry,

Thank you for your review, and we sincerely apologize for any frustration you experienced. I looked into this and can confirm that our Support Team assisted you in February to track your order. Both of your orders placed with us were successfully delivered.

If you ever need assistance in the future, please don’t hesitate to reach out to our Support Team directly at orders@theherocompany.com. We're always happy to help!

Rated 3 out of 5 stars

I see you’ve donated over $1 million to…

I see you’ve donated over $1 million to veteran causes. How much have you taken in? How much of every dollar goes to what you say it goes to? I keep asking that question…. I get nothing in return. Your jewelry is junk. Used to be great. I would tolerated it if I knew the answers to my questions. I’m sure I don’t speak for everybody, but?

5 February 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Hi there! We appreciate you reaching out with your concerns. Since our founding, The Hero Company has been committed to helping veterans in need by funding service dog programs. To date, we’ve donated over $1.5 million to organizations that pair veterans with life-saving service animals.

As a for-profit business with a mission-driven model, a portion of every purchase goes toward these donations. While we aren’t a nonprofit, we are proud of the impact we’ve made thanks to our customers. We’re happy to provide more details—please reach out to our customer support team (email: orders@theherocompany.com), and we’d be glad to answer any questions.

As for the quality of our products, we take all feedback seriously. If you’ve had an issue with an item, we’d love the opportunity to make it right. Please contact our team, and we’ll do our best to help.

Rated 3 out of 5 stars

Are veterans truly the owners

When i look up who owns this company this comes up but says its owned by veteran
Pawan Munjal
Pawan Munjal, son of late Brijmohan Lall Munjal, founder of Hero Group, who died in 2015 at age 92, runs motorcycle flagship Hero MotoCorp. A former partner of Japan's Honda, Hero is the world's largest producer of two-wheelers by volume having sold more than 115 million units to date.

1 February 2025
Unprompted review
Theherocompany logo

Reply from Theherocompany

Hi,

We appreciate you reaching out! To clarify, The Hero Company has no affiliation with Pawan Munjal or Hero Group. Our company was founded by Marshall Morris, a U.S. veteran, with a mission to support veterans in need by helping pair them with service animals.

You can learn more about our founder and our mission here: https://theherocompany.co/pages/about-us

If you have any further questions, feel free to contact our Customer Service team directly.

Rated 5 out of 5 stars

Overall Experience

Quality of product - 5
Customer Service - 5
Slight glitch in first delivery, Theherocompany was very diligent in seeing that my order was completed.
Thank you The Hero Company. I hope my order helped others through you!

30 December 2024
Unprompted review

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