The Fragrance Shop Reviews 

191,460
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 36,190 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly, welcoming, and highly knowledgeable staff who provide wonderful assistance when selecting new perfumes. Reviewers note that shopping inside the physical stores is a genuinely pleasant experience, featuring helpful recommendations without feeling rushed. Furthermore, consumers deeply appreciate the competitive prices and great product variety available during their visits. However, some people mentioned difficulties reaching support teams regarding unreceived online orders and delayed email replies. A few shoppers also experienced unexpected subscription fees, alongside frustrating problems with missing deliveries that remained largely unresolved. People noted that getting proper assistance for these online issues proved quite challenging.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, friendliness, and... See more

Product

People report positive experiences with product, highlighting good quality and great prices. Consumers... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and polite staff. Consumers... See more

Customer service

Customers had positive experiences with customer service, noting that staff members were very helpful,... See more

Price

Users describe positive interactions with price, highlighting great offers and value for money compared to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I recently purchased a bottle of perfume online, and unfortunately it arrived faulty and wouldn’t spray. I tried contacting customer service via, email, insta, and telephone. But wasn’t getting anywhe... See more

Rated 5 out of 5 stars

I asked the assistant if there would be a reduction in price if I became a member of your club. There was no reduction but she then did further research to see if there was any other means of obtain... See more

Rated 5 out of 5 stars

Hi, went in to collect purchase. Assistant in East Kilbride was friendly, polite and efficient. I was also looking for a present for a teenager and she helped greatly. Not looking to spend too much an... See more

Rated 5 out of 5 stars

Went into the Bedford branch, and the team member that served us was nothing but spot on!! I have checked my receipt but I couldn’t find a name on there but she was nothing but helpful, not pushy o... See more



Company details

  1. Perfume Store

About The Fragrance Shop

Written by the company

Established in 1994 The Fragrance Shop is the UK’s leading independent fragrance retailer with over 400 fragrance brands available in more than 200 stores throughout the UK.

Shop from a wide range of fragrances from luxury perfumes and aftershaves, to bestselling scents for him and her, gift sets galore and a host of classics all under one roof – and with the unrivalled knowledge and help from the in-store fragrances experts, there’s a fragrance for everyone.

Through a unique training experience and knowledge in fragrance, the friendly store experts at The Fragrance Shop are always on hand to make finding the perfect scent a hassle free, enjoyable experience whether it's something for yourself, or a gift for someone special.

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Contact info

4.6

Excellent

TrustScore 4.5 out of 5

191K reviews

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4.6

All reviews

(191,460)

34,866 reviews in the last 12 months

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Rated 5 out of 5 stars

Test the new fragrance

The lady was keen to introduce a new fragrance even though I still prefer the one I wanted, she says it is good to know what else is on the market

9 September 2026
Rated 1 out of 5 stars

They consistently deliver to the wrong address and could not care less!

For the second time in a matter of weeks, an online order for perfume costing over £100 has been delivered to the wrong address. As others have mentioned here, "Customer Care" show no concern or interest whatever. They avoid responsibility and take zero action. On the 1st occasion, they eventually refunded my money, although that took several weeks.On the 2nd occasion they refused to do that, insisting that I (not them) needed to deal direct with Royal Mail, even though the matter was urgent as the gift was for my wife's birthday. The fault was totally theirs. On placing the order I noted that there were 2 addresses offered, with the same street but in different towns and different counties. When choosing my address the site accepted the correct detail. However the subsequent order confirmation quoted the wrong UK postcode, about 17 miles from my home. This happened on each occasion. I later found that a profile of me had been created quoting the wrong postcode, and I was able to change this but not before the warehouse had accepted the order. The website states that I would be able to cancel the order - but no, that was not the case although I tried to do it immediately after the order had gone through. . Apparently you can only cancel a "Click & Collect" order, not one for personal delivery - but that is not clear from the website and you end up going round in circles trying to do it. In fairness the product was good, the price was good - but the stress caused seeems to outweigh the discount. "Customer Care" is non-existent. In particular, agent "Lola T" is dismissive and unhelpful showing a complete lack of empathy and responsibility. Buy from them online at your peril!

10 September 2026
Unprompted review
Rated 1 out of 5 stars

SCAMMERS!

So these scammers like to take money out of your account in the middle of the night like the thieves and liars they are. A year ago I bought some perfume for my wife and the sales person instore said would I like 20% off if I signed up to loyalty card, of course I accepted thinking there was no other obligation than that. Nothing was mentioned that it was a subscription otherwise I wouldn’t have agreed. Absolutely disgraceful. Anyway you’ve lost out because my yearly purchase of expensive perfume will be bought elsewhere.

10 September 2026
Unprompted review
Rated 5 out of 5 stars

Staff at the Oxford Street branch were…

Staff at the Oxford Street branch were incredibly friendly and welcoming. Was amazed at the range of fragrances and of course the members prices made it a no brainer to buy - even though it was a spontaneous purchase! Will definitely be a repeat customer

7 September 2026

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