TAG Heuer Reviews 

Tom S. was cordial and attentive to us the moment we entered the boutique. He was very knowledgeable able the various features of each watch, but more importantly - he listened to what we were looking for and showed us exactly what we were hoping for. Tom also provided us with the needed information for getting a couple of links put in my band (I have travel coming up that to order the links and install them, it was not possible) by another boutique. We can not say enough positive things about Tom.

I've had a Tag Connected watch for 4.5 years. The face came off recently unexpectedly, sent it off for assessment/repair and the response received is below:

Dear Mr. Banbury,

Kindly note that your watch has been examined, and it has been determined that the watch has received an impact indicated by the dents to the watch at 9 O'clock and 4 O'clock, the dent to the lug at 7 O'clock. As a result a replacement watch head is required to restore the watch into full working order.

Regrettably, the module is not available however, as a valued TAG Heuer client we would like to offer you the opportunity to Upgrade your TAG Heuer Connected smart watch for the TAG Heuer Connected Calibre E5. The exchange value of your current TAG Heuer Connected watch is £180.00 which will be deducted from the RRP of the TAG Heuer Connected Calibre E5.

The TAG Heuer Connected Calibre E5 is powered by the new TAG Heuer OS, a proprietary user experience and interface developed entirely in-house, this smartwatch delivers a fluid and responsive user experience. Please take the opportunity to discover the full features of the TAG Heuer Connected Calibre E5, please visit our website –

(link removed as not allowed by TrustPilot)
Please confirm by response to this email that you are happy to proceed with the exchange to the TAG Heuer Connected Calibre E5 and are aware of the available features.

Once we have received your choice an estimate will be issued, please visit our online customer service site to accept the cost and make a payment, Pre-payment is required. The estimated delivery time for the exchange is 4 weeks.

The price offered is on an exchange basis, therefore if you accept our offer your original watch is not returned.

Kind regards,

Andrew

TAG Heuer Connected Support

The watch is my daily wearer and had no impact as described. for a £1500 watch to fail within 5 years is ludicrous, for them to be unable to repair and push you to buy a newer model is beyond belief!!

I also had all of the connectivity issues but overlooked them - make your own minds up but if I were you I'd save your money/spend it better elsewhere.

Also worth mentioning the watch worked fine on the display when sent off, it just needed to be re-sealed in case it got wet, very convenient they can't source the parts when it was brand new 5 years ago so now needs a whole new watch.

A less than 5 year old Calibre e3: case spontanically fell of. Send for repair, answer: watch is to old... cannot be repared.
Solution: buy a new one for e 1540...
Really unbeleavable that this is the procedure of a quality brand.

I asked for another solution, but it was not given.

Waiting for my watch to be returned...

Terrible customer service. Watch repairs taking forever. I will never buy another Tag Heuer again!!!

Additional info. Dropped watch at local retailer on 1/15/26. It's been more than 5 months and still don't have my watch back. I took 1 week to think about the repair cost because it was expensive. I've had to call Tag customer service multiple times and keep getting the run around. There's too much to write. Please have someone from Tag call me back to discuss further.

Horrible customer service.
I order a watch and an extra strap. When I open the very nice package, the strap was missing. I informed them immediately and then all the trouble started. They have been investigating for 3 weeks and I haven't received my strap yet. Several phone calls and email exchanges. Finally I'm supposed to get it this week . The dispatch date is not even confirmed yet.
Absolute joke.
Didn't even send me their complaint policy despite several requests.

The overall experience and customer service was outstanding
I only went in to browse and left with an amazing watch simply due to the customer service

Great service terrific personality from May

Beautiful watches customer service and staff second to none Pacific Fair Gold Coast

My golf club changed completely its lay out ten months ago. I asked Tag Heuer golf to take it into account and change it in their data base, but no one has done anything yet. Spend a couple thousands in a watch, and get worst service than those who spend two hundreds in a garmin or a golfscope. That's Tag Heuer golf.

The staff at the Tag Heuer boutique in Dubai Mall are friendly and accommodating. Upon my arrival, one of the female staff members immediately attended to my request to have my watch checked. She kindly offered me a drink and invited me to sit comfortably while I waited for the staff member who would assist me with my watch. The store is neat, tidy, and well-organized.
The sales associate who assisted me was Yurly. He answered all of my questions thoroughly and was attentive, courteous, and knowledgeable throughout the process. His excellent customer service made my visit yesterday both enjoyable and memorable.

I visited the Tag Heuer boutique located on the 4th floor of the Galleria West in Seoul Korea to have my LINK serviced. The staff were very adequately kind and helpful (customers tend to get somewhat uncomfortable or intimidated if they are too kind or else) and made me feel very comfortable. They listened to my request to the full extent and provide the right amount of information I need to know. They were very kind and energetic yet very composed.

Three employees were working when I arrived. It was slow that day and time, so I had all three helping my daughter and me. They were helpful, not pushy salespeople. They all knew their product. It was a very pleasant experience!

Terrible experience
Super expensive I pay and after I pay I am told it will take 5 months to get it back simple battery change I wrote and email and it’s 3 days and no response

Employee at the boutique in Tampa, FL stole my debit card information and used it to buy marijuana from an online weed dispensary. So ridiculous and aggravating, I will never buy anything from Tag Heuer or LVMH group again.

Going into a marque brand no longer guarantees you good service let alone exceptional but Joachim Egwurube was beyond words exemplary in his care and attentiveness. Picking up on everything I was saying and building a profile in his mind of exactly what I would like. In days a fast fashion, fast food, fast delivery, here is a person and brand where time is literally what they have for you in every sense. It is a big say to declare that my heart was so full from the time I spent in the store with someone who had a genuine interest in what I had to say and was looking for. I will now make the 3 and a half hour hour train journey to the Oxford Street store in London in future rather than go to my local store because the customer service, care and experience is unmatched. Many, many people and brands could learn an awful lot from Joachim and his colleagues. A special thank you goes to the general manager of the store too for his kindness. A very very special experience, thank you.

Awsome personal, very helpful and experienced!! Thank you girls! 🫶🏼

I recently purchased a watch at TAG Heuer and I wanted to share my excellent experience.

Before visiting the store, I first contacted the store to ask if the watch I was interested in was still available. From the very beginning Kiet was extremely helpful, professional, and attentive. He gave me all the information I needed directly on WhatsApp, answered my questions clearly, and made the whole process very smooth and reassuring.

When I arrived at the store, the experience was just as great. The welcome was warm, the service was of very high quality, and I felt very well taken care of throughout the visit. Everything was perfectly handled, from the first contact to the final purchase.

I especially want to thank Kiet for his kindness, professionalism, and excellent customer service. He made the experience truly enjoyable and memorable. I am very happy with my purchase and with the level of service I received at TAG Heuer.

While in NY, we stopped in to Tag Heuer. My Tag is 30 yrs old. Julio, the sales rep was very accommodating and reassuring. We bought a new Tag and are having my old Tag refurbished. Tag Heuer is a masterpiece to be relished. Go there for honesty and reassurance.

Terrible experience. When you go to their retail store everybody is polite and accommodating but after buying a watch things started going south.They give you one year warranty and within that one year i send the watch to service twice.it was not showing correct time by a few minutes a day and when i told them they said it is normal for a watch to stay a few minutes ahead or behind every day. When i got the watch back from service a few months later i experienced same problem,send it back and got it in a couple months.My watch was still behind a couple minutes a day but then i couldn’t turn the crown to set the time, it was locked. They said i have to send it to service again, which i did. I was quoted $500 and was told it will take 4-6 months.It has been months and i am still waiting . They are high end liers and the brand is worthless.I have a 23 years old Toyota car and it is showing exact time since i bought it and these people call themselves luxury watchmakers. Don’t believe stay away, save your money.

I have E5 golf watch. Good looks. As a golf gps watch, it’s good as advertised. The online tracking is inaccurate and I use manual. With golf data being generated at every shot, it can certainly provide better analytics on golf game. I hope there further OTA updates to address this. Its battery life could be longer. It’s a lot of money for basic golf analysis and limited battery life, although I understand it a Tag brand.