Sytner Group Reviews 

122,499
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 12,550 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly and attentive showroom staff who consistently go out of their way to ensure a smooth vehicle purchase and handover process. Many people observe the exceptional level of customer care, stating that representatives are extremely helpful, patient, and thorough throughout every step. Some reviewers were not happy with vehicle conditions upon delivery, mentioning specific problems such as worn tyres, missing tool kits, or unexpected mechanical faults. Others also experienced frustrating waiting times or felt rushed during their transactions, pointing to inconsistent communication when addressing post-purchase concerns.

What people talk about most

Staff

Customers had positive experiences with staff, frequently highlighting the welcoming, professional, and... See more

Service

People report positive experiences with service, highlighting efficient handling and professional staff.... See more

Customer service

Consumers find customer service to be positive, highlighting exceptional experiences from start to finish.... See more

Product

Reviewers highlight ambiguous aspects of product, reflecting a wide range of differing experiences. While... See more

User experience

Clients share positive opinions on user_experience, highlighting smooth, efficient, and stress-free... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I can not praise Tamworth Sytners enough. Firstly, I had looked at big motoring world, before Sytners thinking I would get a lower price. However the service was awful and the vehicle I saw had illega... See more

Rated 5 out of 5 stars

Amazing service from the very beginning. Lloyd and OllieD. were extremely helpful and patient with us today. So passionate and dedicated. Highly recommended. We will back here again definitely. Than... See more

Company replied

Rated 5 out of 5 stars

Recently purchased an Audi A3. Excellent service from all the team and especially from Miles Escreet and Liam. They went out of their way to fix problems and find solutions while being a pleasure... See more

Rated 5 out of 5 stars

Just used the body shop to replace the aluminium bonnet and wings with carbon fibre, including visual carbon louvres on the wings. Roy and his team did a superb job of matching the paint colour, Titan... See more

Company replied


Company details

  1. Car Dealer
  2. Used Car Dealer

Written by the company

In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.


Contact info


4.5

Excellent

TrustScore 4.5 out of 5

122K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(122,499)

12,451 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer care from reception and…

Great customer care from reception and workshop manager

8 August 2026
Unprompted review
Sytner Group logo

Reply from Sytner Group

Dear John, Thank you ever so much for your kind words. We are delighted to hear that you experienced great customer care from both our reception team and workshop manager. It is always our aim to provide a welcoming and professional service to every customer, and your positive feedback truly means a lot to us. We look forward to welcoming you back to Sytner Newport BMW in the future. Best wishes, The Sytner Newport BMW Team

Rated 5 out of 5 stars

Another Super Experience at Sytner

Always a great experience from the guys and gals at Sytner Swindon. Very professional, friendly and flexible. Good to have such great service from a local team.

17 August 2026
Unprompted review
Sytner Group logo

Reply from Sytner Group

Dear Paul, Thank you ever so much for your kind words. Its great to hear you had a great experience with us. We look forward to seeing you again in the future. Kind Regards Sarah-Jane Beal - Head of Business

Rated 5 out of 5 stars

Olivia was an absolute pleasure to…

Olivia was an absolute pleasure to interact with. Her genuine kindness shone through in every conversation we had. She consistently demonstrated a remarkable level of patience and attentiveness. Her positive attitude created a truly delightful experience. I am so grateful for her wonderful demeanor.

14 August 2026
Unprompted review
Rated 5 out of 5 stars

Excellent 5 star customer service

Excellent 5 star customer service from Synter, Sheffield.
The team ethos is brilliant, everyone you deal with and speak to gives you the same positive team attitude, professional yet very friendly.
Many thanks to the service team members who looked after my booking:-
- Scott Walker, for facilitating the job requirements from the originating advisory at last years service.
- Dale, technician, for carrying out the necessary repair; also for the very clear and informative health video and related monitoring advice.
- Lisa Blythe, for coordinating with the workshop, keeping me informed on the ongoing job status and promptly returning the car with the completed admin.
Sytner Sheffield is my go to BMW servicing centre and I recommend them completely.

12 August 2026
Unprompted review
Sytner Group logo

Reply from Sytner Group

Dear John, Thank you for your fantastic 5-star review. We are delighted to hear that Scott, Dale, and Lisa provided you with such attentive and professional service. Your kind words about our team ethos and communication mean a great deal to us. It’s wonderful to know that Sytner Sheffield remains your go-to BMW servicing centre, and we truly appreciate your wholehearted recommendation. We look forward to welcoming you back in the future. Kindest regards, Ali Taylor

Rated 5 out of 5 stars

Staffs are courteous as always

Staffs are courteous as always. I have been using BMW in Coventry for the past 7 years and still same high standard of customer service. Ali Shagari was an exceptional/outstanding rep. Always a 5 star!!!

15 August 2026
Unprompted review
Rated 5 out of 5 stars

Very friendly and helpful staff

13 August 2026
Unprompted review
Sytner Group logo

Reply from Sytner Group

Paul, thank you very much for your kind review and we look forward to welcoming you again back into the business, Kind regards, The Team at Bentley Birmingham.

Rated 5 out of 5 stars

Adam our technician was fantastic

Adam our technician was fantastic, sorting the issue straight away and explaining everything to us, top man and great service

9 August 2026
Unprompted review
Sytner Group logo

Reply from Sytner Group

Dear Andrew, Thank you very much for your kind words and taking the time to share your experience. We’re delighted to hear that Adam provided such excellent service, resolving the issue promptly and explaining everything clearly. It’s always rewarding to know our team’s efforts are appreciated. Your positive feedback means a great deal to us, and we hope to continue delivering the same high standard whenever you visit Sytner Land Rover Northampton. Best regards, Nicola Bradshaw, Client Relations Manager.

Rated 5 out of 5 stars

Molly Taylor

Dealing with Molly Taylor was such a seamless and enjoyable process to purchase our BMW . Molly was not only able to answer all questions very patiently but extremely helpful throughout the negotiations. Her polite , courteous nature and very willingness to listen and provided impeccable service. Molly has a natural skill set and she would be an asset to any organisation .

27 June 2026
Unprompted review
Sytner Group logo

Reply from Sytner Group

Thank you, Nikhil, for your wonderful feedback. We are delighted to hear that Molly provided such a seamless and enjoyable experience during your BMW purchase. It is lovely to know that her patience, courtesy, and helpfulness made the process easy and pleasant for you. Molly’s dedication to excellent customer service truly reflects the high standards we strive for. We appreciate your kind words and are pleased that you felt supported throughout your negotiations. Wishing you many happy miles in your new BMW!

Rated 1 out of 5 stars

Very poor

Very poor, waited over 4:30hrs for Service and tyres. I understand they need approval to replace tyres. 3hours later car still not in garage for service. Had to chase up only to be told these things take time! When eventually in garage service took less than 45 min. Asked why they didn’t do service whilst waiting for tyre approval? response was it’s two different department!! Not first time I’ve had bad experience here

14 August 2026
Unprompted review
Sytner Group logo

Reply from Sytner Group

Dear Arwel, We apologise for the extended waiting time you experienced and understand your frustration. Our processes for tyre approval and servicing are managed by separate departments, which can unfortunately lead to delays. We always aim to provide efficient and high-quality service, so it is disappointing to hear this was not your experience. Your feedback is important to us, and we regret that this was not the positive visit you had hoped for. Thank you for bringing this to our attention.

Rated 5 out of 5 stars

Greeted with a smile

Greeted with a smile.
I was told where the refreshments were (great variety of choice)
Comfy chairs
Service was carried out promptly, lovely clean car.
Overall very happy with my morning at Sytner Sunningdale

15 August 2026
Unprompted review
Sytner Group logo

Reply from Sytner Group

Dear Susan, Thank you very much for your kind words and for taking the time to share your experience at Sytner Sunningdale BMW. We’re delighted to hear you felt welcomed and comfortable, and that you appreciated the refreshments and prompt service. It’s wonderful to know you were pleased with your lovely clean car and overall visit. Your satisfaction means a great deal to us, and we hope to have the pleasure of welcoming you back in the future. Best wishes, The Sytner Sunningdale BMW Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look