Another great experience at MINI Worcester. Pete looked after me again while the car was in for its MOT and brake fluid service. As always, he was friendly, helpful and kept me updated throughout... See more
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Location
Switch locationWainwright Road, Knightsbridge Park, WR4 9FA Worcester, England, GB
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Bought my car from Sytner Worcester two years ago before moving locally. I received excellent service at the time and again on 14th August when I booked in for this year’s inspection/MOT. Everything w... See more
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Booked in online , left car there in the morning, they send a video report though pm it was clear and precise , car collected later pm . There was also a tracking app to follow the cars progress. Tom... See more
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The MOT etc were easy to book. Communications before the day good. On the days I was supported by Thomas Kelly who was friendly polite and respectful. He informed me about the whole process, what to... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Wainwright Road, Knightsbridge Park, WR4 9FA, Worcester, England, United Kingdom
- 01905459600
4.5
Excellent
302 reviews
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My contact Emma at BMW was attentive
My contact Emma at BMW was attentive, polite, and very efficient.
18 March 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Stuart, Thank you very much for your kind words. We are delighted to hear that Emma provided you with attentive, polite, and efficient service during your experience with us. It is always our aim to ensure every customer feels valued and well looked after. Your positive feedback is greatly appreciated and will be shared with Emma. We hope to continue meeting your expectations in the future. Kind regards, The Sytner Worcester BMW Team
Very efficient
Very efficient, all aspects explained and questions were answered.
I will definitely be using in Sytner BMW again.
16 March 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Nigel, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our service efficient and that all your questions were thoroughly answered. It is always our aim to provide clear explanations and a smooth experience for our customers. We truly appreciate your continued support and look forward to welcoming you back to Sytner Worcester BMW in the future. Best wishes, The Sytner Worcester BMW Team
Service
Service Manager
Sytner BMW Worcester
Bromyard Road
Worcester
WR2 5EE
Subject: Formal Complaint – Unacceptable Professional Conduct
Dear Service Manager,
I am writing to formally express my disappointment and frustration regarding a phone call I made to your service department on 16/3 at approximately 17:31
During the call, I spoke with an individual who identified themselves as an ex-sales manager. Rather than assisting with my service request, this individual’s conduct was dismissive and profoundly unprofessional. The conversation culminated in them hanging up the phone on me while I was still speaking.
As a BMW customer, I expect a level of courtesy and professionalism that reflects the brand's reputation. To have a member of your staff—particularly one highlighting a management background—behave so rudely is unacceptable. This experience has significantly damaged my confidence in Sytner Worcester’s commitment to customer care.
I would appreciate a formal response explaining how this matter will be addressed and what steps will be taken to ensure that such poor service is not repeated.
I look forward to hearing from you.
16 March 2026
Unprompted review
Software and sales issues
My Mini would not close the drivers side window when being parked.
The problem was quickly identified and rectified by the service team. I was provided with a clean and impressive courtesy mini with plenty of charge. I returned to Sytner and found that my mini had been thoroughly valeted, washed and polished. I was kept informed throughout the day and received a mini service video explaining the condition of the ‘undercarriage’
All the above was overseen by Thomas Kelly. I had ‘bent’ Thomas’s ear about my experience of Sytner prior to this visit. I found the sales experience as quite objectively poor. Once I had purchased my mini there was no interest in rectifying my problems. I contacted Mini directly and found them not able to sort the issues. Software issues persisted and found little point in trying to rectify with Sytner.
Enter Thomas Kelly. He listened identified the issues. Installed the vehicle menu so I could access features, the manual etc. etc. Thomas took time at the end of the day to explain the basics. My experience with my car had been a quantum leap forward and what should have been two years ago.
I am 68, not often impressed by modern customer service philosophy, but I was impressed by Mr.Kelly and the service experience.
My feedback is meant as constructive. The only negative experience, on this occasion, is the appalling Sytner AI call handling system which has to be one of the worst I have encountered. You don’t have to be Einstein to work out you have to ask for’sales’ to navigate your way.
11 March 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Michael, thank you for your detailed and thoughtful feedback. We are delighted to hear that Thomas Kelly provided such a positive and helpful experience, turning your situation around. It is encouraging to know that the service team addressed your concerns promptly and kept you informed throughout. We appreciate your constructive comments regarding the AI call system and understand your frustration. Your kind words about the courtesy MINI and overall service are truly valued. We hope you continue to enjoy your MINI.
Reply from Sytner Group - Sytner Worcester BMW
Dear Janet, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you found our staff polite and helpful, as we always strive to provide excellent service to all our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team here at Sytner Worcester BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Worcester BMW Team
I was welcomed on entry to the service…
I was welcomed on entry to the service department and offered a drink. My service advisor Emma came over to take me to her desk and we reviewed the MOT requirements and my request to replace the batteries in my car keys to avoid any issues in the next 12 months. I was kept up todate over the 90 minutes via my phone and offered fresh drinks throughout my wait.
Emma was very professional and helpful and the overall experience was outstanding.
10 March 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Mr Hughes, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Emma provided professional and helpful service, and that you felt well looked after throughout your visit. It’s wonderful to know you appreciated the regular updates and refreshments during your wait. Your positive feedback means a great deal to us, and we look forward to welcoming you back to Sytner Worcester BMW in the future. Kind regards, The Sytner Worcester BMW Team
Automated phone system
The staff are excellent, polite and friendly, but the automated phone system is enough to put me off buying another BMW, even to ask a question you have to leave a message and wait for someone to call you back, the only line that is manned by a person is sales, not good customer service
5 March 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Amanda, thank you for your kind words about our staff. We are sorry to hear that our automated phone system has caused frustration. We appreciate your feedback regarding the difficulty in reaching the appropriate department and understand how this can impact your experience. Providing excellent customer service is very important to us, and your comments help us recognise areas where we can improve. We hope to have the opportunity to assist you better in the future. Kind regards, Sytner Worcester BMW.
Car booked in for supply/fit new…
Car booked in for supply/fit new battery after nearly 10 years use. Keys given to receptionist who advised that we would be called once the job had been completed.
Not long after, received a text with an app on which I could track the progress of the work through to completion.
Returned to collect car which had been washed and vacuumed.
4 March 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear David, thank you very much for your kind words and for taking the time to share your experience. We’re delighted to hear that the battery replacement process was smooth and that you found the tracking app useful. It’s great to know your car was returned to you in such a clean condition. Your feedback is greatly appreciated, and we look forward to assisting you again in the future. Wishing you many more enjoyable miles in your BMW.
Tom Kelly was professional
Tom Kelly was professional, personable & efficient providing an excellent service.
4 March 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Thank you very much for your kind words. We are delighted to hear that Tom Kelly provided you with a professional, personable, and efficient service. It is always our aim to ensure every guest receives an excellent experience, and your feedback is truly appreciated. We will be sure to pass on your compliments to Tom. Your support means a great deal to us, and we look forward to welcoming you back to Sytner Worcester BMW in the future. Thank you once again.
Friendly helpful customer service
Friendly helpful customer service from Emma. Proactive communication. Execution of work done to plan as advised.
4 March 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Matt, Thank you very much for your kind words. We are delighted to hear that Emma provided friendly and helpful customer service, and that our communication was proactive throughout. It’s wonderful to know that the work was completed as planned and met your expectations. Your positive feedback is greatly appreciated and motivates us to maintain the highest standards. We look forward to welcoming you back to Sytner Worcester BMW in the future. Best regards, The Sytner Worcester BMW Team
Never respond to complaints
Impossible to get on the phone, impossible to park. Never reply to messages. Never respond to complaints. Cars badly put together with zero aftersales care. AVOID!
18 February 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Jez, We are truly sorry to hear about your disappointing experience with Sytner Worcester BMW. Your feedback regarding communication, parking, and aftersales care is taken very seriously. We strive to provide the highest standards and regret that we did not meet your expectations. We would like to invite you to contact our Head of Business, Shangi Bogle, at shangibogle@sytner.co.uk to discuss your concerns further. Your satisfaction is important to us, and we hope to resolve this matter. Kind regards, Sytner Worcester BMW
Tom After Sales
Tom, service department. Informative and efficient.
23 February 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Thank you very much for your kind words, Angie. We are delighted to hear that Tom provided you with an informative and efficient service experience. It is always our aim to ensure that every customer feels well-informed and valued throughout their visit. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team. We look forward to welcoming you back to Sytner Worcester BMW in the future. Thank you once again for taking the time to share your experience.
Reply from Sytner Group - Sytner Worcester BMW
Dear Mr Agyekum, Thank you very much for your kind words and for taking the time to share your positive experience with Sytner Worcester BMW. We are delighted to hear that you received great service during your visit. It is always our aim to provide the highest standards of care and attention to every customer. Your feedback is truly appreciated and serves as a wonderful encouragement to our entire team. We look forward to welcoming you back in the future. Best regards, Sytner Worcester BMW Team
Car service
In for oil service at BMW Worcestershire, all good except car came back with 3 oily hand prints on my cream leather seat WTF, had to inform service staff who cleaned them off. Very poor from the service department, you must respect people's car more.
27 February 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Mr Pearce, Thank you for your feedback. We sincerely apologise for the condition in which your car was returned to you. We fully appreciate how important it is to treat our customers’ vehicles with the utmost care and respect. We would like to invite you to contact our Head of Business, Shangi Bogle, at shangibogle@sytner.co.uk to discuss your experience further. Your satisfaction is very important to us, and we hope to address your concerns directly. Kind regards, Sytner Worcester BMW
5 star Service
Excellent service from start to finish. Peter was brilliant and the receptionist was also very freindly and very attentitive. Love the videos they send you to keep you upto date. 5 star
21 February 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Luke, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Peter and our receptionist provided excellent service and that you appreciated the videos keeping you updated. It’s wonderful to know that our efforts to keep customers informed and comfortable have made a positive impression. Your 5-star review means a great deal to us, and we look forward to welcoming you back to Sytner Worcester BMW in the future. Best regards, The Sytner Worcester BMW Team
Easy booking & Friendly service
Easy booking, friendly service and clear communication
20 February 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear William, Thank you very much for your kind words and for taking the time to share your experience with Sytner Worcester BMW. We are delighted to hear that you found the booking process easy, our team friendly, and the communication clear. It is always our aim to provide a seamless and enjoyable experience for all our customers. Your feedback is greatly appreciated, and we hope to welcome you back in the future. Best wishes, The Sytner Worcester BMW Team
Very good buying experience
My wife and I had a really good buying experience at Sytner Worcester BMW. Joe Greaves was the sales executive who attended to our needs. He was polite, considerate and very well informed about the product. Not “pushy” in any way whatsoever. We were well supplied with tea and coffee.
13 February 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Thomas, Thank you very much for your kind words and for taking the time to share your experience at Sytner Worcester BMW. We are delighted to hear that Joe Greaves provided polite, considerate, and knowledgeable service without being pushy. It’s wonderful to know you felt well looked after, right down to the tea and coffee. Your positive feedback is greatly appreciated, and we hope you and your wife continue to enjoy your new vehicle. Best wishes from the team at Sytner Worcester BMW.
Reply from Sytner Group - Sytner Worcester BMW
Dear Steve, Thank you very much for your kind words and for taking the time to leave such a positive review. We are delighted to hear that you consistently experience great service and excellent communication with us. It is always our aim to provide the highest standard of care to all our customers, and your feedback truly honours our efforts. We look forward to continuing to support you with your BMW needs in the future. Best wishes, The Sytner Worcester BMW Team
The staff were welcoming and efficient
The staff were welcoming and efficient.
My problem is with the franchise that has insufficient courtesy cars to serve their customers.
I have an ongoing problem with a 750e, a high value car. Last time I was given an electric mini with hardly any charge. This time despite booking it in 2 weeks in advance I would have had to wait a further 5 weeks for a courtesy car. I live 10 miles away and I find this unacceptable. I don’t blame the staff who must deal with numerous disgruntled customers like myself.
18 February 2026
Unprompted review
Reply from Sytner Group - Sytner Worcester BMW
Dear Tony, thank you for your feedback and for recognising our staff’s efforts. We apologise for the inconvenience caused by the limited availability of courtesy cars, especially given the value of your 750e and the advance booking. We understand how frustrating this must be, particularly with the distance you travel. Your comments are appreciated, and we hope to better meet your expectations in the future. Thank you again for your understanding and continued support.
Reply from Sytner Group - Sytner Worcester BMW
Dear Simon, Thank you very much for your kind words about Ryan. We are delighted to hear that he provided you with great service during your visit to Sytner Worcester BMW. It is always our aim to ensure every customer feels valued and well looked after. Your positive feedback is greatly appreciated and motivates our team to continue delivering excellent experiences. We hope to welcome you back again soon. Best wishes, The Sytner Worcester BMW Team
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