I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bes... See more
Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 93% of negative reviews
Typically replies within 2 weeks
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Stay away if you are buying roller blinds
Would recommend staying away if you are buying roller blinds!
Ours did not fit - we double checked the measurements and they were right so they’d just cut three of them incorrectly. The customer service was so slow and although polite, ultimately not helpful. Original requests for images apparently weren’t enough and 5 days later more images of me measuring the material requested - not all that easy when you are a single parent trying to measure multiple blinds and take a photo from a distance whilst measuring. The blinds must have standard size fixings so these could have been calculated from my original photos (simple maths) Then, despite this to make life easier I offered to keep them (as my builder could cut them down for me) and accept just a partial refund for the not so perfect product (the blinds squeaked and pull cords constantly detach which is highly frustrating) and they refused saying as I hadn’t sent all the extra images they couldn’t complete their investigations. It was very clear from the first set I sent the blinds were too big and therefore not fit for purpose. Nearly £300 spent for the worst products I’ve had in a long time. Overpriced and not great quality compared to the makemyblinds blinds we already had. Buy elsewhere or stick to their slatted blind products.
21 February 2026
Unprompted review
When it comes to customer service
When it comes to customer service, absolutely amazing Paul was fantastic and went above and beyond in every way, incredible helpful and lovely chap. I’ve only given 4 stars because of the connectivity of the blinds themselves. The quality of the products are great however the somfy ecosystem isn’t great and caused a fair amount of issues with things. Whilst I understand this isn’t swift direct blinds fault directly the fact I was lead to believe I could directly control the blinds within my apple home ecosystem has led to a star being dropped off.
The somfy system is awful, clunky and needs reviewing. For anyone thinking of getting electric blinds and wants more control the way I’ve gone with other blinds it to get standard dumb blinds and use Aqara’s h1 blind motor to upgrade.
2 March 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for taking the time to leave such a thoughtful review. We’re delighted to hear that you had such a positive experience with our customer service, and we’ll be sure to pass your kind comments on to Paul — he’ll really appreciate it.
We’re also pleased that you’re happy with the overall quality of the blinds. However, we’re sorry to hear about the difficulties you’ve experienced with the Somfy system and that this hasn’t met your expectations, particularly in relation to Apple Home integration. We completely understand how important seamless connectivity is with electric blinds.
While the Somfy system itself is a third-party product, we do take your feedback seriously and will share your comments internally. It’s really helpful for us to understand where customers feel improvements could be made.
Thank you again for your honest feedback and support — it’s greatly appreciated. If there’s anything further we can assist you with, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
I have ordered 8 blinds all arrived…
I have ordered 8 blinds all arrived quickly and they are beautiful , excellent quality, I did measure one wrong but had payed for sure fit, which if blind is the wrong size , it gets replaced, I messaged and it was sorted the same day, great service , would highly recommend.
2 March 2026
Unprompted review
Reply from Swift Direct Blinds
HI Fiona,
Thank you for your fantastic review. We’re delighted to hear that you’re pleased with the quality of your blinds and that your order arrived quickly.
It’s great to know that our SizeSure cover gave you that extra peace of mind and that our team were able to get your replacement sorted so quickly.
We really appreciate your recommendation and hope you enjoy your blinds for many years to come. If you ever need anything further, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Great customer service
Great customer service from Gemma when we had an issue with our order.
6 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Julie,
Thank you for your review. We’re delighted to hear that you had a positive experience with our customer service, and we’ll be sure to pass your kind comments on to Gemma — she’ll really appreciate it.
We’re glad we could help resolve the issue with your order, and if you need anything further, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
I emailed swift blinds as a couple of…
I emailed swift blinds as a couple of the hooks had cracked and Joshua contacted the factory and within a week I had replacements and some spares. Joshua always kept me updated as to the progress.
26 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for your great review. We’re really pleased to hear that Joshua was able to assist you quickly and keep you informed throughout the process.
It’s great to know the replacement hooks and spares arrived promptly and resolved the issue for you. We’ll be sure to pass your kind feedback on to Joshua — he’ll really appreciate it.
If there’s anything further we can help with, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
Great products & customer service
Been buying from them for many many years and always great products. Broke a part of a blind (our fault) and sorted us with spare parts. Great customer service.
26 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Adam,
Hi,
Thank you so much for your continued support over the years — it really means a lot to us. We’re delighted to hear that you’ve consistently been happy with both our products and service.
It’s great to know we could help with the replacement part and get everything sorted for you quickly. Accidents do happen, so we’re always happy to assist where we can.
We truly appreciate your kind words and look forward to helping you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
Long lead times
I recently placed an order with Swift and have been very disappointed with the experience. Their website promises a quick lead time, but the order is taking far longer than expected for a simple blinds purchase.
I’ve placed multiple orders with other companies before, and they usually arrive promptly, so this delay is frustrating. Customer service was simple, vague and generic and repeatedly called me by the wrong name, which felt unprofessional.
I was also surprised to learn that Swift outsources manufacturing, likely china so the product is not made in the UK as I had assumed. The combination of slow delivery, poor communication, and unclear origin makes this a frustrating experience.
I hope Swift improves both their delivery times and customer service. Upon finally receiving the product, the quality of the blinds are the same as that of their competitors and of a decent standard.
23 February 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Hayley,
Thank you for taking the time to share your feedback. We’re very sorry to hear that your experience did not meet expectations, particularly in relation to lead times and communication. We understand how frustrating delays can be, especially when clearer timescales were anticipated.
We also apologise for the issues you encountered when contacting our team, including being addressed incorrectly — this is not the level of service we aim to provide, and your comments will be fed back to help improve our customer experience.
With regards to manufacturing and lead times, we appreciate your feedback on how this was communicated and will take this on board as we continue to review and improve the clarity of information provided to customers.
We’re pleased to hear that, upon arrival, you were happy with the quality of the blinds, but we do regret that the overall journey fell short.
Thank you again for your honest feedback — it’s invaluable in helping us improve.
Kind regards,
The Team @ Swift Direct Blinds
The service from this company is Amazing
The service from this company is fantastic! Ordered wooden faux blinds in October, which are fantastic by the way! A fraction of the price for what you pay for someone like Hilarys! I had my kitchen changed and misplaced the Brackets & the have replaced the bracked FOC! Amazing service all round! Could not fault this company at all!
22 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jordon,
Thank you so much for your fantastic review — we really appreciate your kind words. We’re delighted to hear how pleased you are with your faux wood blinds and that you found them to be such great value.
It’s also wonderful to hear that our team could help you out with the replacement brackets. We know these things can happen, so we’re always happy to assist where we can.
Your feedback means a lot to us, and we’re so pleased you’ve had such a positive experience from start to finish. We look forward to helping you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
SLOW SLOW customer service - defo not Swift
Ordered 15 blinds - 14 sets were good, 1 was poorly manufactured. The poor set was from a middle window in a set of 3.
Customer service done mainly by chat and email. Phone number regularly had an answering machine telling you to call during opening hours even if you did call during open hours.
After reporting the sub standard set of blinds and sending pics it took 5 days to get a reply. That reply asked for me to provide the dimensions and type of blind. Even after I had included the blind number and order number in the first email.
It then took nearly 2 weeks as I had had to wait for the “manufacturer” reviewing the photos and confirming what would be done. My contract of sale was with Swift Direct not their manufacturer, why do I need to wait another 2 weeks on a response ??? Especially after waiting 5 days to get an initial response.
Eventually after some more phone calls I was told the blind was being replaced I would recieve it in another 4-6 days !!
The blind arrived with no instructions of how to remove the original blind from the perfect fit frame and replace it with the new one. I had to spend time measuring and marking cords to match the original blind. Not a great customer service experience. In a small positive not I did need an incorrect clip changed and 4 bigger size clips these were dispatched quickly and there was no charge . 👍
I you spend nearly £1600 on blinds and 1 from a set of 3 in poor, I really didn’t expect to have to wait 3 weeks to get it replaced and then to have to sort out fitting them into the “perfect fit” header and bottom rail. I had no blinds in my front centre window for 3 weeks. Communication is poor and mainly consisted of - were busy it might take some time !!!
All this and I paid £20 for wrong size insurance !!! I wonder if I would have been quicker telling them I had measured it wrong. Swift they are definitely not !
20 February 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Alan,
Thank you for taking the time to share such detailed feedback.
We’re very sorry to hear about your experience, particularly the delays and communication issues you encountered while resolving the problem with one of your blinds. We fully understand how frustrating this must have been, especially given the size of your order and the inconvenience of having an incomplete set installed.
We appreciate your comments regarding response times and the need to repeat information already provided — this is not the level of service we aim to deliver, and your feedback will be shared with the team as we continue to improve our processes and response times.
In some cases, we do need to liaise with our manufacturing partners to assess faults and arrange replacements, but we recognise that this should be handled as smoothly and efficiently as possible from your perspective. We’re also sorry to hear that fitting guidance for the replacement blind wasn’t provided, as this should have been included to make things easier for you.
That said, we’re pleased that the replacement was eventually supplied and that we were able to assist promptly with the clips you required.
We do genuinely value your feedback, as it highlights where we need to improve, and we’re sorry that your overall experience did not reflect the service levels we strive for.
Kind regards,
The Team @ Swift Direct Blinds
Great quality blinds
Great quality blinds. Helpful staff. Would highly recommend this company. Thrilled with my blinds
21 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jayne,
Thank you so much for your wonderful review.
We’re delighted to hear how pleased you are with your blinds. It’s great to know you’re happy with the quality and that our staff were able to help make the experience smooth and positive.
Your recommendation means a lot to us, and we’re thrilled that you’re so happy with the final result.
Thanks again for choosing Swift Direct Blinds — we’re always here if you need anything in the future.
Kind regards
The Team @ Swift Direct Blinds
Great quality blinds and easy to install
From order to delivery, the process was smooth and effortless. The blinds are of great quality with solid mechanisms and were easy to install.
25 March 2025
Reply from Swift Direct Blinds
Hi Andre,
Thank you so much for your fantastic review.
We’re delighted to hear that your experience from order to delivery was smooth and effortless — that’s exactly what we aim for. It’s great to know you’re impressed with the quality of the blinds and their solid mechanisms.
We’re also really pleased that you found the installation easy. Making sure our products are both high‑quality and user‑friendly is a big priority for us.
Thanks again for choosing Swift Direct Blinds! If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Wrong size sent to me
I am writing to express my dissatisfaction with the service I received from this company. I ordered blinds on Thursday and paid for next-day postage. I received them on Monday at 8:15 am.
Unfortunately, after installing two of the blinds, the third was too large. The blinds were not cut to my measurements when I phoned the auto-service would just cut the call after 5 mins after several attempts, I received a message stating the store was open between 9 am and 5 pm. I phoned around midday and explained the problem. Initially, I was told I would receive the blinds by Friday. I explained that I had paid for next-day postage and I wasn’t at fault with the blind being wrong size
On Friday afternoon, I had to contact customer service again to find out what was happening. I was told the blinds were being made on Tuesday.
The customer service I received was extremely poor. I will not be using this company again.
9 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Michael,
Thank you for taking the time to share your feedback. We’re very sorry to hear about your experience and the frustration caused throughout your order.
We completely understand your disappointment, particularly after paying for next-day delivery and then encountering a delay, followed by an issue with one of the blinds being incorrectly sized. This is not the standard we aim to provide.
We also apologise for the difficulty you experienced when trying to contact us and the lack of clear communication regarding the replacement. We appreciate how frustrating it must have been to have to chase for updates.
Your feedback has been noted and will be shared with the relevant teams as we continue to improve both our processes and response times.
Kind regards,
The Team @ Swift Direct Blinds
Quality Blinds - Excellent service
Excellent service - quality blinds
Smooth process - Once I'd chosen my blinds and submitted my measurements the blinds were delivered within 48 hours. Very happy with the product.
Just be mindful that fitting takes longer than you think, no fault of the blinds, but it's a fiddly process to fit blinds into window recesses.
25 September 2025
Reply from Swift Direct Blinds
Hi Lisa,
Thank you so much for your great review.
We’re delighted to hear that you found the whole process smooth and that your blinds arrived within 48 hours — that’s exactly the level of service we aim to deliver. It’s wonderful to know you’re happy with the quality of the product too.
You’re absolutely right that fitting blinds into a window recess can be a little fiddly, especially the first time around. We really appreciate you mentioning it — it’s helpful feedback for future customers.
Thanks again for choosing Swift Direct Blinds. If you ever need any help or have more windows to dress, we’re always here.
Kind regards
The Team @ Swift Direct Blinds
Blinded by the value
Measured my blinds ordered online and came in good time and fitted perfectly. Look like nice quality for a decent price.
24 October 2025
Reply from Swift Direct Blinds
Hi Rod,
Thank you so much for your great review.
We’re delighted to hear that your blinds arrived in good time, fit perfectly, and offer the quality and value you were looking for.
If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
We had a small problem with our Roman…
We had a small problem with our Roman blinds. We had misunderstood the "exact" measurements system. Luckily we had paid the extra £20.00 measurements insurance. Swift were really quick in sorting out the problem. No quibble, no argument. New blind on its way. All we had to pay was the postage. Brilliant service.
9 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Keith,
Thank you so much for your lovely review.
We’re really glad to hear that the SizeSure Cover made the process stress‑free and that our team were able to resolve the issue quickly with no fuss. Mistakes with the “Exact” measurement option can happen, so we’re pleased the insurance covered the replacement and that all you needed to pay was the postage. It’s fantastic to know you found the service brilliant from start to finish.
If you ever need anything else, we’re always here to help.
Kind regards,
The Swift Direct Blinds Team
A great company to do business with
A great company to do business with! Supplied the blind to my exact sizes and I am very happy with it and the customer service. I lost a part of the blind through my own fault, got in touch with customer services and they sent me the replacement free of charge. So a big shout out to Joshua and his team for all their efforts and a big thank you 👍😀
12 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Duncan,
Thank you so much for your wonderful review.
We’re delighted to hear that your blind was made exactly to your measurements and that you’re so happy with both the product and the service you received. It’s great to know that when you misplaced a part, Joshua and the team were able to sort out a replacement for you free of charge — he'll be so pleased to hear your kind words.
We really appreciate you taking the time to share your experience, and we’re thrilled you’d recommend us.
If you ever need anything else, we’re always here to help.
Kind regards,
The Swift Direct Blinds Team
SWIFT AND JOSHUA
In my previous review i mentioned / reported how bad swift after sales service was. This reveiw is a 5 star exprience with one of there agents namely JOSHUA this agent put time energry and patience into my blind problem got me the part needed sent out direct all done easy.
SO I GUESS IT,S WHO YOU GET ON THE OTHER END OF THE PHONE . MY RECOMMENDATION TO THE SWIFT MANAGEMENT LOOK AFTER THIS GUY HE SAVED THE SITUATION AND STOPPED MY BUSINESS GOING ANYWHERE ELSE.
My thanks goes to Josh for sorting this out thankyou.
12 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Peter,
Thank you so much for updating your review and sharing your experience.
We’re delighted to hear that Joshua was able to turn things around for you and get everything sorted quickly and smoothly. He’s a fantastic member of the team, and we’ll make sure your kind words are passed on — they’ll mean a lot to him.
We really appreciate you giving us the opportunity to put things right, and we’re glad to hear you’re now happy with the service received.
If you ever need anything else, we’re always here to help.
Kind regards,
The Swift Direct Blinds Team
Ordered blind for mothers new kitchen
Ordered blind for mothers new kitchen, the blind arrived safely and was fitted easily. Having had it fitted for six months or so we are very happy with it. Operation is smooth and easy, elderly mother can adjust it as required without any difficulty, it blocks light well too when required and helped to add finishing touch to the kitchen. The colour was accurate too so matched well. Will happily use Swift Direct Blinds again
26 May 2025
Reply from Swift Direct Blinds
Hi Michael,
Thank you so much for your wonderful review.
We’re delighted to hear that the blind arrived safely, was easy to fit, and has been working smoothly for your mother over the past six months. It’s great to know she finds it easy to adjust and that it blocks the light well when needed.
We’re also really pleased the colour matched perfectly and added the finishing touch to her new kitchen. We truly appreciate your kind words and are thrilled you’d happily use Swift Direct Blinds again.
If you ever need anything in the future, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
First and last purchase with Swift Direct Blinds
I ordered five blinds from Swift Direct Blinds. So far, only two have been delivered, and one of them is the wrong size.
The blind was ordered to an exact width of 87.5 mm, but the one supplied measures 87.8 mm, which makes it impossible to fit. This is especially frustrating as the company’s website clearly states that when selecting Exact Size, they do not add or deduct from the measurements. Another blind in the same order fits perfectly, so this was not a measuring error on my part.
I contacted customer service to request a replacement and was met with a very poor experience. I was constantly interrupted, spoken to in a patronising manner, and repeatedly told that “millimetres are very small,” despite explaining that even 3 mm makes the blind unusable. When I asked for the conversation to remain professional, the call was ended abruptly, leaving my issue unresolved and without any update on the remaining three blinds still outstanding.
Overall, very disappointing customer service and an unresolved order. Based on this experience, I would not recommend.
7 February 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Katarzyna,
Thank you for your review, and we’re sorry to hear you were disappointed with your experience.
We’ve reviewed your order, the product specifications and the call you had with our advisor, and can confirm the blind was manufactured to the Exact Size option selected and within the standard tolerance for made‑to‑measure blinds, meaning it was produced correctly, though we appreciate how frustrating the situation has felt.
We’re also sorry you were unhappy with the call, and we’ll be reviewing this internally to ensure our service remains professional at all times.
I further understand that the remaining blinds on your order were delivered on 11th February, but if you still need any assistance, we’re here to help.
Kind regards,
The Swift Direct Blinds Team
Great service
I ordered replacement vertical slats from Swift direct blinds although I received slats that were too short and not to my measurements Joshua sorted it all out and I received the correct size slats within days and I am really pleased with the quality and ease in getting it corrected. Thank you again Joshua
26 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Freda,
Thank you so much for your lovely review.
We’re really pleased to hear that you’re happy with your new vertical slats. We’re sorry the first set arrived shorter than expected, but delighted that Joshua was able to get everything sorted quickly and have the correct size sent out within a few days.
He’ll be thrilled to hear your kind words. We’re glad you’re pleased with the quality and the service you received.
If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
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