Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
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Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
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This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 2 weeks
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Very poor customer service and unresolved issue.
Very poor customer service and unresolved issue.
I ordered blinds from Swiss Direct and received the wrong size. This was clearly not what I ordered, and I even provided photos as evidence. I also paid separately for installation, which has now resulted in wasted money because the blinds do not fit.
I contacted Swiss Direct by email and through their chat multiple times, but I have received no response at all.
They don't answer the phone.
No acknowledgement, no explanation, and no attempt to resolve the issue.
Based on my experience, I would not recommend Swiss Direct due to their lack of customer support and after-sales service.
26 January 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Dimitar,
We're truly sorry to hear about your experience and the frustration this has caused.
Thank you for sharing the details — the issues you’ve raised have now been taken up directly with our production facility so we can understand what went wrong and of course to put this right for you
We’d really like to get this resolved for you as quickly as possible.
Thank you again for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds
100% a great company
100% a great company; allow me to explain?
The web site is very factual, I selected my blind (just the one needed) - The price point was super & -150% (YES THAT MUCH) cheaper than a local to me made to measure trading company
But what was the delivery time? So gave Swift directs customer services a phone call (yes a real live phone number & real live person !) Great news and just three weeks (2 weeks better than the rejected company I mentioned, so x 2 plus points) Also the person spoke to double checked I had the measurements correct, & had noted the sides I wanted the draw string & slat adjusters, so good to order (advised to order on the web site)
Concluded ordered & paid for. Next day e-mail an update that the components of the blind had been picked, cut to size and being sent to the manufacturing assembly line. In every part of the production I was kept in the loop
I got a massive and brilliant surprise just 10 days into the process, "blind now with the courier" & delivered just 4 days later (would have been 3 days) but arrived after the local depots sorting deadline for that delivery day)
Having stripped away the sound "damage proof wrapping" found the blind in pristine condition - read the instructions, checked the fixing points from the old blind and a perfect swap --- Fitting time 30 seconds !!!
Width fit perfect, drop fit perfect, operation of blind on draw string feather light perfect
Overview PERFECT for me & my needs
UK Norwich address
15 December 2025
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for taking the time to share such an incredibly detailed and positive review.
We’re absolutely delighted to hear how pleased you are with both the product and the service you received.
It’s fantastic to know that you found our website clear and helpful, and even better that our team were able to talk through your measurements and options with you over the phone. We really do believe in real people providing real support, so your comments mean a great deal to us.
We’re thrilled that you were kept updated throughout the production stages and that your blind arrived earlier than expected — what a great surprise! It’s wonderful to hear the installation was quick and easy, and that the fit, operation, and overall quality were all perfect for what you needed.
Your feedback is truly appreciated, and we’re so pleased we could deliver an experience that exceeded your expectations.
If you ever need anything else in the future, we’re always here and happy to help.
Thank you again — reviews like yours make our day.
Kind regards,
The Team @ Swift Direct Blinds
We had a few issues with our order but…
We had a few issues with our order but everything was re ordered and dealt with by Katie. She was great and the blinds now look fab. Can't ask for anymore to be honest! Thanks again to Katie and the team. Would recommend 👌
11 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Paul,
Thank you so much for your lovely review.
We’re sorry to hear there were a few issues with your order initially, but we’re delighted that Katie was able to take care of everything for you and get the replacements sorted quickly.
It’s fantastic to hear that your blinds now look fab — that’s exactly the outcome we aim for! Thank you as well for your kind words for Katie and the team; we’ll be sure to pass them on.
We really appreciate the recommendation, and we’re always here if you need anything in the future.
Kind regards
The Team @ Swift Direct Blinds
Excellent service and product so much…
Excellent service and product so much so I just ordered more. Dealing with Katie has been a pleasure, makes such a difference when you get a swift responses to your emails.
20 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Don,
Thank you so much for your wonderful review.
We’re delighted to hear that you’ve been so happy with both the service and the product that you’ve already placed another order — that really means a lot to us.
A special thank‑you for mentioning Katie. We’re thrilled to hear she made the process smooth and enjoyable, and that her quick responses made such a positive difference. We’ll be sure to pass your kind words on to her.
If you ever need anything else, we’re always here to help.
Thanks again for choosing us.
Kind regards
The team @ Swift Direct Blinds
Very good customer service
New blind provided quickly after I reported a minor fault. Very good customer service 👍
19 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Peter,
Thank you for your review.
We’re really glad to hear that our team were able to resolve the issue quickly and provide a new blind without delay. It’s great to know you were happy with the customer service — that means a lot to us.
If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Fantastic customer service
Fantastic customer service ! My blinds arrived covered in mud on one end by the delivery company - I heard back within two days from Katie in the customer service and my order was completely remade immediately no quibbling. Really communicative and helpful, thank you!
18 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Amy,
Thank you so much for your fantastic review.
We’re really sorry to hear that your blinds arrived in that condition — that’s definitely not how deliveries should reach our customers. We’re glad Katie was able to step in quickly, keep you updated, and arrange a full remake for you without any hassle.
Your kind words mean a lot, and we’ll make sure Katie sees them — she’ll be thrilled to know her support made such a positive difference.
If you need anything else at all, we’re always here to help.
Thanks again for taking the time to share your experience.
Kind regards,
The Team @ Swift Direct Blinds
Don't bother
Ordered blinds from here before, generally cheaper than everywhere else and the blinds are really good. The first time the blinds were delivered on time at the date and time they said by Linear. No problems.
Ordered again and it was due to be delivered by DX who said they attempted deliver and were not able to access the property. We live on a main road with plenty of parking but they just hadn't made an attempt. Saw the little delivery icon on the tracking map and they just drove past.
It was then rebooked for next day. Got no tracking and nobody bothered turning up. Spoke to DX on live chat as its impossible to contact anyone on phone (convenient) and they fobbed me off and said speak to Swift Direct about proof of delivery. Partner rang them up and was assured it would be resolved and she would get a call back and an email. Fobbed off again and got neither.
Got an email again saying it was out for delivery and had the tracking map again. Saw the bloke (Barry) in his van at the junction over the road, looked at the house and just drove off. As soon as he drove off got an email saying delivery attempt unsuccessful. The blatant lying is infuriating and I can't understand why you wouldn't just walk up the drive and knock on the door.
TLDR: Just don't bother ordering from here if it's going to be delivered by DX. Pay the extra tenner somewhere else.
16 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jack,
Thank you for taking the time to share your feedback, and we’re really sorry for the frustration your recent delivery has caused.
We’re pleased to hear you’ve ordered from us before and have been happy with both the product quality and pricing, so it’s especially disappointing that this latest experience hasn’t met the standard you previously received.
The issues you’ve described with DX — including the failed delivery attempts, lack of communication, and inaccurate updates — are absolutely not acceptable, and we understand how infuriating that must have been, especially when you could see the driver on the tracking map. You deserved a straightforward delivery, and we’re sorry that didn’t happen.
I want to reassure you that one of our aftercare team will be reaching out to you directly to discuss this and ensure it is properly resolved. We’re also raising this with DX so this is investigated and addressed on their side.
Thank you again for bringing this to our attention — your feedback is genuinely helpful, and we’re committed to putting this right for you.
Kind regards,
The Team @ Swift Direct Blinds
Reply from Swift Direct Blinds
Hi Joanne,
Thank you for your lovely review.
We’re so pleased to hear that you’re happy with your blinds and found them easy to put up. That’s exactly the experience we aim for.
If you need anything at all in the future, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
I paid extra for next day delivery and…
I paid extra for next day delivery and at 6.30pm I still don't have my blind. There is no way to contact the company even through a chatbot. First time using this company and I won't be doing it again. I now have to try and get my money back and was travelling 120 miles to fit the blind at my parents house tomorrow. The delivery company are DX and they also unreachable. Use Blinds2go instead!
15 January 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Sam,
I'm really sorry to hear about the delay with your next‑day delivery — I completely understand how frustrating this must be, especially with your plans to travel and fit the blind for your parents.
We’ve messaged you directly to gather a few extra details so we can investigate this urgently with the courier and get this resolved for you as quickly as possible.
Thank you for bringing this to our attention, and again, our apologies for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Not a great company
Not a great company. Ordered some blinds from them, tracking said it was being manufactured.
Chased up after 2 weeks and was told they are out of stock! No prior notification!
I would have purchased from elsewhere when the January sales were on!!
15 January 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Scott,
I'm really sorry for the inconvenience caused. Unfortunately, the louvres were out of stock at the time, and you should have been notified much sooner. A full refund has now been processed, and we apologise again for the frustration this caused.
Kind regards,
The Team @ Swift Direct Blinds
I've just ordered some curtains and got…
I've just ordered some curtains and got myself in a muddle with the measuring . I had the good fortune to get an agent by the name of Paul . He was so incredibly helpful and patient ... he cancelled my completely wrong order and guided me through re-measuring . I can not state enough how lovely he was and , even though I obviously haven't received my order yet , the customer service is excellent . Highly recommend
15 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Toni,
Thank you so much for your lovely review.
We’re delighted to hear that you had such a positive experience while placing your curtain order.
It’s wonderful to know that Paul was able to help untangle the measuring issue, cancel the incorrect order, and guide you through everything with patience and care. We’ll make sure your kind words are passed on — they’ll mean a lot to him.
Even though your curtains haven’t arrived yet, we’re really pleased that the customer service has already made such a strong impression. Thank you for the high recommendation — it truly means a great deal to us.
If you need anything at all as your order progresses, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
I bought my blinds off this company…
I bought my blinds off this company several years ago. They still work well and Christian in the customer service department has been most helpful even though the blinds are now out of guarantee. I would definitely recommend this company.
13 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Pamela,
Thank you so much for your wonderful review.
It’s fantastic to hear that your blinds are still working well after several years — that long‑lasting quality is exactly what we aim for.
We’re especially pleased that Christian was able to help you, even with your blinds being out of guarantee. We’ll be sure to pass along your kind words; he’ll really appreciate them.
Thank you for recommending us — it truly means a lot.
If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely use them! 10/10
Great delivery, communication was great.
The blinds are beautiful!! I brought 3 of them and just had them put up and I absolutely love them! Great price, great delivery, great product! Will definitely use again! Thank you
13 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Karen,
Thank you so much for your amazing review.
We’re absolutely thrilled to hear that your delivery went smoothly, communication was great, and—most importantly—that you love your new blinds! It’s wonderful to know you’re happy with all three and that they look beautiful in your home.
Hearing that you’d rate us 10/10 and would definitely use us again truly means a lot. Thank you for your kind words and for choosing us.
If you need anything at all in the future, we’re always here to help.
Kind regards
Paul
Ordered many time
Ordered many time , cheap options ( only reason we use this company ) ,,.. but delivery service is a different question ( fulfilment ) . If showing estimated dispatch 08/01... you need to know what they will dispatch after 10 days from the date shown if you chase them ....
13 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Petko,
Thank you for your feedback.
We’re sorry for the delay on your recent order. The factory and our couriers were extremely busy over Christmas and New Year, which pushed some dispatch dates back and we are sorry for the inconvenience that this caused.
I see that you blinds were received on 15th January and I hope they give you many years of service.
If you need anything else, we’re here to help.
Kind regards
The Team @ Swift Direct Blinds
Great customer service
I had an issue with my blind which I'd ordered a few years ago. Despite it being so long ago it was still under warranty and with the help of Katie in customer services I was given a new blind. So the warranty is definitely something they honour - even if the item is a several years old.
7 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Rob,
Thank you for sharing your experience.
We're so pleased to hear that Katie was able to assist and that your warranty was honored even after a few years. We always strive to provide reliable support and stand by our products.
If you need anything else in the future, please don’t hesitate to reach out.
Kind regards
The Team @ Swift Direct Blinds
Cannot fault swift direct blinds at all…
Cannot fault swift direct blinds at all great blinds and fit really easily I have been thoroughly impressed with the customer service I have received specifically dealing with Katie
7 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Adam,
Thank you so much for your wonderful feedback.
We're delighted to hear that you love your blinds and found them easy to fit. It’s great to know Katie provided excellent customer service – we’ll be sure to share your kind words with her.
If you need any assistance in the future, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Fantastic company
I just need to say what a fantastic company this is. I recieved my blinds in just a few days. Ive ordered twice now from this company and having a small issue their the customer service was second to none and my issue sorted straight away. So id say if youre looking at buying. Do it you,ll not have a problem. I myself have reccomended this company to my friends and family.
5 January 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Julie,
Thank you so much for your amazing feedback.
We're thrilled to hear that your blinds arrived quickly and that our team could resolve your issue straight away. It means a lot that you’ve recommended us to friends and family – that’s the highest compliment we could receive.
If you ever need anything else, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Exceptional build quality
We ordered Snow White full height shutters the Quality of the product and build quality was exceptional and fitting instructions very easy to follow ,will definitely be ordering more in the near future .
30 October 2025
Reply from Swift Direct Blinds
Hi Robin,
We’re delighted to hear that you’re impressed with the Snow White full-height shutters and that the build quality and fitting instructions met your expectations.
It’s great to know the installation process was straightforward for you, and we’re thrilled you’re already considering ordering more. We truly appreciate your support and look forward to helping you again in the near future.
If you ever need any advice or assistance with your next order, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Appalling
Appalling. Order a month ago. No delivery and impossible to get hold of them. Would give zero stars in all aspects
29 December 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Angie,
Thank you for your review.
I can see that we are replied to your email just over 1 hr after we received it.
Looking at our tracking we have that your order was delievred today to you.
Best Wishes
The Swift Direct Blinds team
They wasn't fit to the size I ordered…
They wasn't fit to the size I ordered so didn't fit my window!
28 October 2025
Reply from Swift Direct Blinds
Hi Nicole,
Thank you for your review, and we’re sorry to hear your blind didn’t fit as expected.
A member of our aftercare team will be reaching out to you to discuss the details of your order and help resolve this for you.
Kind regards,
The Team @ Swift Direct Blinds
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