Sports Direct Reviews 

1,543
TrustScore 1 out of 5

1.2

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Review summary

Created with AI, based on recent reviews

Considering 161 reviews, most reviewers were let down by their experience overall. Consumers frequently encountered unhelpful customer service teams and frustrating automated chat systems when attempting to resolve major order issues. Shoppers also reported receiving incorrect or faulty items, damaged product boxes, and facing expensive return policies with extra charges. Many people experienced severe delays with online deliveries, leaving them deeply disappointed with their purchases. The minority of people were satisfied with visiting physical stores, noting that polite and helpful employees provided great assistance on the shop floor. Some customers specifically highlighted welcoming staff members who went out of their way to find correct sizes and products during their visits.

What people talk about most

Product

Customers consistently report negative experiences with product quality and sizing accuracy. Reviewers... See more

Customer service

Users describe negative interactions with customer_service, frequently citing a complete lack of support and... See more

Order

Reviewers highlight negative aspects of online orders, reporting severe issues with missing items, lost... See more

Staff

Clients share negative opinions on staff regarding unhelpful and dismissive service. Consumers report that... See more

Return policy

Consumers find the return policy to be deeply frustrating due to mandatory return fees and a lack of free... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Bought a kids Liverpool top the font was incorrect. Never had the premier league logo on letters and numbers of players. To make matters worse the words & numbers were over heated making a bubble effe... See more

Rated 1 out of 5 stars

Will not honour a 2 year guarantee on walking boots that are only a few months old... As always no contact back from them... Complaints root mysteriously crashes... Mmmm.. No phone numbers... No in st... See more

Rated 1 out of 5 stars

Order lost by evri. No communication Had to chase twice Bullshtd by CS Chat team about next day replacement delivery. Only offered a 10% for future orders. Absolute joke. Guessing refund w... See more

Rated 1 out of 5 stars

Derby store - One staff member (on his phone) in the whole store. Awful loud music full of swearing. Terrible quality products, more 'trendy' than practical for sport. Loud shrieking from old escalato... See more


Company details

  1. Shoe Store

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Contact info

1.2

Bad

TrustScore 1 out of 5

2K reviews

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No history of asking for reviews

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1.2

All reviews

(1,543)

157 reviews in the last 12 months

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Rated 1 out of 5 stars

Company to avoid a disgrace

Ordered two pairs of puma shorts XXL and received an XL and a Small unfortunately I’d deleted the order email but they wouldn’t help.
I left a review on there website but they refused to use it as it never met there guidelines so you can’t rely on there website for reviews as you don’t get the truth
Disgusting behaviour of a company I would never use again and would never recommend them to anyone

11 September 2025
Unprompted review
Rated 1 out of 5 stars

One of the worse stores I’ve ever dealt…

One of the worse stores I’ve ever dealt with in relation to online deliveries. Don’t ever use their online order service.
I’ve been waiting two weeks for package where I’ve paid for express delivery. Nobody in store can assist and you can’t speak with anyone online. Shocking service

9 September 2025
Unprompted review
Rated 1 out of 5 stars

Terrible encounter with the Gillingham branch Manager

I had a terrible experience at the Gullingham branch of Sports Direct.
I had difficulty with the payment link online hence I went to the store to do my purchase.
I encountered the Branch Manager, a lady (didn't get her name) and I politely relayed my difficulty making payments online.
She was very rude, dismissive and seemed uninterested about my plight in front of my kids.
This is a really appalling behaviour and should be checked.
Sports Direct Gillingham have definitely lost a customer.

8 September 2025
Unprompted review
Rated 1 out of 5 stars

If you buy anything make sure it's from…

If you buy anything make sure it's from one of there stores. They make it near impossible to return anything to them and if you do manage it they charge you £5.99. Dealing with the customer service is extremely frustrating and they do that deliberately so that you give up. They don't care if you are a very good customer because he has a vast amount of clothing companies. His customer service team are overwhelmed with complaints so they just mess you around.

6 September 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

We bought 8 large suitcases today, the cashier, Aaliyah was extremely friendly and helpful and even offered to help take the suitcases to the front. Her friendly personality and fantastic, quick service made this by far our best experience at Sports Direct at Valley Leisure Park. Girl needs a promotion!

7 September 2025
Unprompted review
Rated 1 out of 5 stars

Ridiculous policy

Tried to take back trainers that were ordered online to local store. Too big for my granddaughter and they had the right size in the store. Not allowed. Have to pay £5 to send them back!! Looking at all the reviews already on here, how on earth is this rip off company still in business?

7 September 2025
Unprompted review
Rated 1 out of 5 stars

Worst company

Worst company, and I wish I could give the worst rating. I bought a pair of shoes in the store that're the wrong size. I went back to change to the right size, and they don't have it. However, they refused to refund me through my card as they only refunded via a voucher. I got a voucher card and tried to order an item, but it was cancelled because they couldn't process it. Now I am stuck, unable to use the voucher code and tried contacting their team and chatted with someone named Ntwenhle, who's rude and even stinks more than the company, wouldn't answer my question and insinuated I was lying.

5 September 2025
Unprompted review
Rated 1 out of 5 stars

Sent the wrong size item

Sent the wrong size item. Trying to contact them is next to impossible- live chat times out because there’s not enough people to chat to, that’s once you’ve battled your way past the most annoying, unhelpful chat bot. Thoroughly shoddy customer service. I won’t be buying from them again. Also, I still haven’t got what I actually ordered.

1 September 2025
Unprompted review
Rated 1 out of 5 stars

Rude, unhelpful and no customer care

Went to Valley Park, Croydon store 2 September 2025. The staff were rude, unhelpful and very bullish; there was no help for disabled customers and I was discriminated against. There didn't care whether you bought your product or not (one staff member's every other word was 'innit'. Probably the worst store I have ever been into and where there was more focus on no customer service than anything else. One member of staff, halfway through serving us walked off to say goodbye to a colleague who, according to him, hadn't said goodbye to him! Bizarre. It was a very rough environment with staff members pushing past customers, walking through customers; an utter shambles of a company with no customer care.

2 September 2025
Unprompted review
Rated 1 out of 5 stars

HELPLESS STAFF

I went to Wycombe's store to buy a pair of trainers that I saw on the web for my nephews. I couldn't find the brand, I walked the whole first floor for a human worker to help me out, but I see that no humans work in shops anymore. I went downstairs and thanks the creator I found somebody behind the till and asked her where could I find the brand for children I was looking for, she could not give the information adding that there are supposed to be (perhaps were), two workers upstairs. Anyway! I just left frustrated and angry that nobody can help in this place. Considering that you won't never be able to return an item bought in here and a shitty customer service. DO NOT BUY IN THIS PLACE.

2 August 2025
Unprompted review
Rated 1 out of 5 stars

Appalling customer service, bad eco credentials

I tried to cancel an item ( cricket bat for an Afghan friend) but was unable to cancel, even though it was only a few minutes later. When the item arrived, the Evri courier agreed to return it for me.
Sports Direct are refusing to refund the £139.99
The company has no customer service on the website - I eventually found it through Pissedcustomer.com

16 August 2025
Unprompted review
Rated 1 out of 5 stars

I ordered 3 items on one order no only…

I ordered 3 items on one order no only received one item, trying to rectify this a nightmare. I will never use this company again and will advise the same to anyone that asks. The most appalling customer service I’ve ever encountered 🤬

21 August 2025
Unprompted review
Rated 1 out of 5 stars

Undelivered goods but tracked delivery…

Undelivered goods but tracked delivery and it as been delivered. Taken 34 days to deliver nothing despite having taken my money. Tried 3 different customer service emails and a live chat only to be told they have no record of my order and I should take it up with the company you paid. The invoice for my order as an order number but it's not the right one. Now when I try to log on to their website to see my order it doesn't recognise my email address. Complete incompetence of a customer service. Looks like I can kiss my £36 goodbye.

28 August 2025
Unprompted review
Rated 1 out of 5 stars

Sports direct / online purchase

Absolutely shocking ,Terrible service as the provider and Evri the carrier .!!

Bought some gym gear shorts t-shirt £70
Over a week ago,7Days past still no delivery and I paid £4.99 for delivery .as sports direct goes your service is just as bad as the carrier Evri who you use to deliver ..I’m amazed you still use the carrier service Evri especially when so many people have complained ..and I’m another one …very disappointed and il be sharing my experience with friends
I do not recommend anyone to choose a purchase this way from sports direct
Appalling .!!!!!

18 August 2025
Unprompted review
Rated 1 out of 5 stars

If I could be zero stars don’t deliver and keep your money…

So I have just had an update on parcel missing from my order they are not replacing or refunding items missing even when I showed the delivery photo and you can clearly see it isn’t big enough to have everything in. Do not order anything from them online you will not get the product and won’t get your money back. Wish I’d read reviews before hand looks like they have a habit of doing this.

27 July 2025
Unprompted review
Rated 1 out of 5 stars

Got some fab deals in their sales

Got some fab deals in their sales. Problem was when I tried to return 2 pairs footware I received In same parcel. Told would have to pay £4.99 for all returns. Not even sure whether I will be refunded for their delivery.
Tried to contact someone on their website just taken in circles and never managing to talk to anyone.
On initial return only given bar code that neither Posty or Evri can scan. Now tried replying to e-mail. Hoping to sort proper return label

22 August 2025
Unprompted review
Rated 1 out of 5 stars

If I could give zero i would

If I could give zero i would . What a absolute farse of a company . My daughter got a pair of Nike leggins as a birthday present . Was keeping them for her holidays . Went to try them on and pack them and they are faulty . Coming away down the seam so not fit for purpose. My sister bought them for her and paid cash and is away on holiday . I didn't want my money back just something else in there place . But it was a no not very helpful at all . Now my daughter has no birthday present . They are faulty so not fit for purpose . I spend a fortune in sports direct . Never again will I shop here . I am not surprised they get a very low score on here . Never known a company like it . One very upset little girl . Leggins still have all the full tags and price ticket on . Avoid this so called company people. I went to the Durham store manager was as helpful as a chocolate fire guard

20 August 2025
Unprompted review

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