The team were very friendly and helpful over the phone. Solmar has missed out on 5 stars as the Solmar App just doesn’t work and the paperwork for our stay is incomplete. The villa information is... See more
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Review summary
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What people talk about most
Reviews shaping this summary
We recently stayed at Baby Villa Limone in Trapezaki, Kefalonia. Although the villas was beautiful and we had a lovely time. Solmar are advertising this a a One Bedroom Villa when in fact it is a stud... See more
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Really helpful when booking. Responsive, informative and very pleasant to deal with. Can't add a 5th start until I've been on the holiday but so far Solmar seems a very good choice for a villa holiday... See more
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Booked a whole package holiday with Solmar villas, very easy to navigate the website. Lots of flights available so easy to change to what is more convenient or cheaper, Solmar also keep a check on pr... See more
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Company details
Written by the company
We're Solmar Villas and we help discerning holidaymakers enjoy wonderful, relaxing holidays by making it easy to book beautiful villas with private pools. Celebrating over 30 years in 2025, we’ve come a long way. But we’re still a family business with personal service at the heart of what we do. Growing steadily over the years means we can offer you: - Loads of choice – more villas and destinations to inspire your break. - Peace of mind – villa managers nearby and 24/7 phone support while you’re away. - Wonderful holidays – guests love what we do With over 2500 beautifully selected villas across over 40 destinations and winners of 'Best Travel Company for Villa Holidays' at the 2025 British Travel Awards, you're in safe hands with us.
Contact info
Units 2 & 3 First Avenue, Centrum 100, DE14 2WE, Burton Upon Trent, United Kingdom
- 01283505710
- concierge@solmarvillas.com
- www.solmarvillas.com
4.1
Great
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 93% of negative reviews
Typically replies within 1 week
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Booking with Solmar villas
After a slight issue with the booking this was resolved over the phone. The person who dealt with me was extremely helpful and very reassuring
11 July 2026
Reply from Solmar Villas
Thank you for your feedback!
We're sorry to hear there was a slight issue with your booking initially, but we're delighted that it was resolved quickly over the phone. It's wonderful to hear that the member of our team was extremely helpful and reassuring throughout the process.
Providing friendly, supportive service and ensuring our customers feel confident and looked after is very important to us, so your kind comments are greatly appreciated.
Thank you for choosing Solmar Villas. We hope you have a fantastic holiday.
Villa Irida, Aptaos
Headline: Perfect Multi-Generational Villa with Phenomenal Views. We stayed at Villa Irida as a family group of 11, ranging from grandparents to grandchildren, and the property layout proved absolutely ideal. The setup consists of 4 main rooms plus two separate, self-contained apartments. All of the furniture was nice, comfortable, and highly practical for a large group.The Property & Facilities:The Pool: Without a doubt, the large infinity swimming pool was the most useful and popular feature of the villa. It was used constantly by the entire family. Outdoor Dining: The barbecue area, paired with a large covered seating space, was brilliant. Everything we could possibly need was fully supplied, and we loved it so much that we ate there most evenings against the backdrop of a truly phenomenal view. The Location: The Beach: Kalamaki/Apraos beach is about 400 metres downhill. It is arguably the best beach on the island for young children; the sea remains knee-high for about 50 metres, and waist-high for another 50 metres, completely free of any tides or currents. Amenities: It is a very easy 5-minute drive into the local town, which has a fantastic selection of restaurants of all types. Superbly convenient, there is also a "Super U" market just a 2-minute drive west that stays open until midnight for any late-night supply runs. This was an exceptional stay that catered perfectly to ages from toddlers to grandparents. Highly recommended!💡
2 July 2026
Unprompted review
Reply from Solmar Villas
Thank you for taking the time to share such a detailed review of your stay at Villa Irida!
We're thrilled to hear that the villa worked so well for your multi-generational family group. The combination of the main house and self-contained apartments is designed to give larger groups plenty of space and flexibility, so it's wonderful to know it suited everyone from grandparents to grandchildren.
It's fantastic that the infinity pool was such a hit and became the heart of your holiday. We're also delighted that you made the most of the barbecue and outdoor dining area. Enjoying family meals together while taking in those phenomenal views sounds like a truly special experience.
We're pleased that the location met your expectations too. The proximity to Kalamaki/Apraos Beach, with its calm, shallow waters, makes it an excellent choice for families with young children, and it's great to hear you found the nearby restaurants and local amenities so convenient.
Thank you for your recommendation and for choosing Solmar Villas. We're delighted that Villa Irida provided such an exceptional holiday experience, and we hope to welcome you and your family back again in the future.
Easy to book villas
Easy to use website with all the details you need to choose the right villa.
29 July 2026
Reply from Solmar Villas
Thank you for your lovely feedback!
We're delighted to hear that you found our website easy to use and that it provided all the information you needed to choose the right villa for your holiday. We work hard to ensure our villa descriptions, photos, and details are clear and helpful, so it's great to know this made your booking experience straightforward.
Thank you for choosing Solmar Villas. We hope you have a fantastic holiday and look forward to helping you create some wonderful memories.
Reply from Solmar Villas
Thank you for your kind feedback!
We're so pleased to hear that you found our service friendly, helpful, and efficient. Providing excellent customer support and keeping our customers informed with quick follow-up communications is something we pride ourselves on, so it's wonderful to know this made a positive impression.
Thank you for choosing Solmar Villas. We hope you have a fantastic holiday, and we're here if you need any assistance along the way.
Reply from Solmar Villas
Thank you for your feedback!
We're delighted to hear that you found our website simple and straightforward to use. We work hard to make the booking process as easy and stress-free as possible, so it's great to know we delivered on that for you.
Thank you for choosing Solmar Villas, and we hope you have a wonderful holiday
Easy to use website
Easy to use website, great details and photos of villa your hiring. With additional detail of the area and what to visit.
21 July 2026
Reply from Solmar Villas
Thank you for your wonderful feedback!
We're so pleased to hear that you found our website easy to use and that the villa details and photos helped you choose the right property for your holiday. It's also great to know that the additional information about the local area and places to visit was useful in planning your trip.
We aim to provide as much helpful information as possible to make booking your holiday simple and stress-free, so it's fantastic to hear that this enhanced your experience.
Thank you for choosing Solmar Villas. We hope you have a fantastic holiday.
I found the booking site easy to use
I found the booking site easy to search and straight
forward to use when booking a villa for October ‘26. I received email correspondence to confirm my booking and payment very quickly and this included information about the villa, the area, how to get there and what to expect. I hope the process moving forward continues to be this sastisfactory.
27 July 2026
Reply from Solmar Villas
Thank you so much for your lovely feedback!
We're delighted to hear that you found our website easy to search and straightforward to use when booking your villa. It's great to know that your booking confirmation, payment details, and the information about the villa and surrounding area were all received quickly and met your expectations.
We work hard to make the booking process as smooth and informative as possible, so it's wonderful to hear that this was your experience. We're confident that we'll continue to support you every step of the way as your holiday approaches.
Thank you for choosing Solmar Villas. We hope you have a fantastic holiday, and we're here if you need any assistance before you travel.
No customer support!
The customer service team/management have no empathy or support for customers. We unfortunately had to cancel our holiday due to our daughters ill health. When we first notified Solmar Villas their response made no mention of her illness or express sympathy. Their next response offered no form of support but rather stated fact and said we would not receive any refund. Other tour operators we contacted as part of the holiday offered refunds/vouchers and express sympathy to our situation. I will never use Solmar Villas again nor would I recommend them to anyone else.
14 July 2026
Unprompted review
Reply from Solmar Villas
Thank you for taking the time to share your feedback.
We were genuinely sorry to learn about the circumstances surrounding the cancellation of your holiday, particularly your daughter's health. We recognise that our initial communications did not appropriately acknowledge your situation or express the sympathy and understanding that you deserved, and for that we sincerely apologise.
We completely understand how upsetting it must have been to have your holiday plans disrupted by such difficult circumstances, and we are sorry that our responses came across as lacking empathy at this time.
We would also like to apologise that we did not fully explain the nature of the villa booked. The property in question is an ad hoc villa, meaning that unlike our exclusive properties, we do not directly own or control the availability calendar. As a result, the terms and conditions of these types of contracts unfortunately mean do not have the flexibility to offer refunds, amendments, or transfer the booking to another property in the way we may sometimes be able to with our exclusive portfolio.
Whilst this does not change the outcome in this instance, we appreciate that a clearer explanation of these restrictions would have helped provide better understanding of why our options were limited. We are sorry that this was not communicated more fully from the outset.
We are disappointed to hear that your experience has left you feeling this way, as it is never our intention to make customers feel unsupported. Your feedback regarding both the tone and content of our communication has been taken on board and will be shared with the relevant teams as we continue to review and improve our customer service.
We would like to wish your daughter a full and speedy recovery, and thank you again for bringing these concerns to our attention.
Booking with Solmar has so far been…
Booking with Solmar has so far been fantastic. Quick. Simple and great prices direct that beat those advertised elsewhere.
26 July 2026
Reply from Solmar Villas
Thank you for your fantastic feedback.
We're delighted to hear that your booking experience with Solmar Villas has been so positive and that you found the process quick, simple and competitively priced. It's especially wonderful to know that booking direct offered such great value and exceeded the prices you had seen elsewhere.
Thank you for choosing Solmar Villas. We hope you have a fantastic holiday and look forward to helping you again in the future.
Do not stay at Villa Mykonos
Do not stay at Villa Mykonos, Playa Blanca Lanzarote. We booked with Jet2 who use Solmar Villas. We had numerous problems with the villa but our main complaint was that we did not have a pool for 3 days as the pump/filter broke. This also affected the outdoor facilities, gym, jacuzzi, sauna and laundry room as they had to switch off the electricity. No urgency to get it repaired. The pool was full of debris, insects and green algae. After 3 days it was fixed and the pool was finally cleaned on our last full day.
Jet2 offered an insulting £24 per person compensation.
11 June 2026
Unprompted review
Reply from Solmar Villas
Hi Kim
Thank you for taking the time to share your feedback regarding your stay at Villa Mykonos.
We're sorry to hear that aspects of your holiday did not meet your expectations, particularly the concerns you have highlighted regarding the villa facilities during your stay. We understand how important these amenities are to the overall holiday experience.
We appreciate you bringing your comments to our attention. We can see that your concerns were raised through Jet2 following your return and have already been reviewed with the villa owner as part of that process. Your feedback has also been shared with the relevant teams for further review.
We value all guest feedback as it helps us monitor and improve both our product and service standards. Thank you again for taking the time to share your experience.
Solmar Villas
Lewis was excellent
26 July 2026
Reply from Solmar Villas
Thank you for your feedback.
We're delighted to hear that Lewis provided excellent service. Our team is passionate about helping customers find their perfect holiday, so it's always wonderful to receive recognition for their efforts.
We'll be sure to pass your kind comments on to Lewis. He'll be thrilled to hear them.
Reply from Solmar Villas
Thank you for your kind feedback.
We're delighted to hear that you found our team knowledgeable, friendly and efficient. Providing excellent service and making the booking process as smooth as possible is always our goal, so it's wonderful to know we delivered that for you.
Thank you for choosing Solmar Villas. We look forward to helping you again in the future and hope you have a fantastic holiday.
Victoria was so very helpful
Victoria was so very helpful, I called and gave our requirements and she came back to me in less than 24 hours with some holiday quotes. Excellent service, we have booked for June 2027 so hopefully the communication and efficiency will continue to then and beyond! Thank you.
26 July 2026
Reply from Solmar Villas
Thank you so much for your wonderful feedback.
We're delighted to hear that Victoria was able to help you find the right holiday and provide suitable options so quickly. Delivering friendly, efficient service is something we pride ourselves on, and it's fantastic to know that her support made the booking process such a positive experience for you.
We'll be sure to pass your kind comments on to Victoria, who will be thrilled to hear them.
Thank you for choosing Solmar Villas for your holiday.
Booking a villa in Rhodes
Booking a villa with Solmar was a straightforward process. After completing the booking, detailed information regarding the holiday was promptly provided.
27 July 2026
Reply from Solmar Villas
Thank you for your wonderful feedback.
We're so pleased to hear that booking your villa with Solmar Villas was a straightforward process and that you received detailed holiday information promptly after making your reservation. We know how important it is to have all the information you need ahead of your trip, so it's great to hear that this helped make your experience a positive one.
Thank you for choosing Solmar Villas. We hope you have a fantastic holiday and look forward to welcoming you again in the future.
Reply from Solmar Villas
Thank you for your lovely feedback.
We're delighted to hear that you found our website easy to navigate and that the communication provided to your travel agent was clear and helpful. We know how important it is to make the booking process as smooth as possible for both our customers and travel agent partners, so it's wonderful to receive your positive comments.
Thank you for choosing Solmar Villas. We hope you have a fantastic holiday, and we look forward to welcoming you again in the future.
Dirty Villa Gabie in Portugal…
We rented a villa with Jet2 Villas who use Solmar Villas for their villa rentals. The villa was dirty, smelled of drains, was very dated and lacked amenities that were listed on the websites of Jet2 and Solmar. The photos of the villa were very out of date and did not reflect the actual villa now. Despite contacting Jet2 within an hour of our arrival, neither company tried to resolve the many issues. So we had to move out and find another villa to rent at our own expense. Jet2 told us on day 1 that there would not be an offer of another villa and that was before anyone had actually looked at the place. To add insult to injury we were only offered £220 compensation. So please beware of out of date photos and don't expect Solmar or Jet2 to help you when things are not up to standard.
7 May 2026
Unprompted review
Reply from Solmar Villas
Thank you for taking the time to share your experience. We're genuinely sorry to hear that your holiday did not meet your expectations and that you felt disappointed by aspects of the villa and the handling of your concerns.
We appreciate how frustrating it can be when a property does not match expectations, particularly when issues are raised at the start of a holiday. While we are unable to discuss the specific details of your case publicly, we can confirm that your complaint has been fully investigated and that communication regarding this matter has taken place directly with your booking agent.
We understand that this does not change your experience, but please be assured that all feedback is carefully reviewed and shared with the relevant teams as part of our ongoing commitment to maintaining and improving our villa standards and guest experience.
Thank you again for taking the time to provide your feedback.
Kind Regards
Solmar Villas
Very easy booking process
Very easy booking process. All our queries answered promptly. App gives so much info about our villa before we even go.
25 July 2026
Reply from Solmar Villas
Thank you for your wonderful feedback.
We're delighted to hear that you found the booking process very easy and that all of your queries were answered promptly. Providing helpful, timely support is something we pride ourselves on, so it's great to know our team delivered a positive experience.
It's also fantastic to hear that you're finding the app useful and that it's giving you plenty of information about your villa before you travel. We know how important it is to feel prepared and excited ahead of your holiday.
Thank you for choosing Solmar Villas. We hope you have an amazing stay and make some fantastic memories.
Always a pleasure to book with Solmar
Always a pleasure to book with Solmar, staff are polite, helpful and go above and beyond.
Thank you.
23 July 2026
Reply from Solmar Villas
Thank you so much for your lovely feedback.
We're delighted to hear that it's always a pleasure booking with Solmar Villas. Our team takes great pride in providing friendly, helpful service and going the extra mile for our customers, so it's wonderful to know that this has been reflected in your experience.
We'll be sure to pass your kind comments on to the team
I thought flights were included…
23 July 2026
Reply from Solmar Villas
Thank you for your feedback. We're sorry to hear there was some confusion regarding the flights included with your booking. We offer both villa-only holidays and flight-inclusive package holidays, with the package option available to select during the booking process. We appreciate you taking the time to share your comments and hope to welcome you on another Solmar holiday in the future.
Solmar Villas
Quick and easy booking.
1 July 2026
Reply from Solmar Villas
Thank you for your review.
We're delighted to hear that you found the booking process quick and easy. We work hard to make arranging your holiday as simple and straightforward as possible, so it's great to know that was your experience.
Thank you for choosing Solmar Villas, and we hope you have a fantastic holiday.
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