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Review summary

Created with AI, based on recent reviews

Considering 30 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the quality of the products, citing issues such as watches not keeping accurate time, bracelets failing unexpectedly, and other functional defects shortly after purchase. This led to a general sentiment that the products did not live up to the expected standards of durability and reliability. The minority of people were dissatisfied with the staff and service, describing experiences with condescending attitudes, unhelpful responses, and a lack of professionalism from sales associates. Some people also felt that the customer service was poor, with difficulties in getting issues resolved and a perception of being treated disrespectfully.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product. Many customers express significant dissatisfaction with the... See more

Staff

Customers had ambiguous experiences with staff. Some reviewers praised specific individuals, describing them... See more

Service

Reviewers mention ambiguous feedback about service. Some customers reported positive experiences, such as a... See more

Quality

People report negative experiences with quality. Many customers express disappointment, citing issues like... See more

Customer service

Users describe ambiguous interactions with customer service. Some customers reported excellent service,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Unbelievable Rolex think they are so special that they can dictate when and where you can purchase a watch I asked Goldsmiths if they had a certain watch in stock which required a yes or no answer.... See more

Rated 1 out of 5 stars

Appalling experience at Rolex Lisbon.. walked in my uncle who has an extensive collection of Rolex’s only to be sneered at by 5-6 staff that stood behind the counter whispering to each other at which... See more

Rated 1 out of 5 stars

I had an unpleasant experience with Rolex Canada. I have a 1985 model 17013 OysterQuartz Datejust with life time free battery change guarantee. I have changed my battery every 4-5 years at a Rolex ser... See more

Rated 1 out of 5 stars

I had a service of my Rolex watch with Rolex Service Melbourne in 2022. This cost me $1080.00. Believe it or not the watch was returned to them at least 10 times because it stopped every few days. The... See more


Company details

  1. Watch Store
  2. Jewelry Store
  3. Watch Manufacturer

Information provided by various external sources

The leading name in luxury watches, Rolex has been the pre-eminent symbol of performance and prestige for over a century. Rolex men’s and ladies’ watches combine style and elegance with precision and reliability.


Contact info

2.1

Poor

TrustScore 2 out of 5

305 reviews

5-star
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Rated 5 out of 5 stars

The London Service Centre staff are top notch.

I had a query in relation to a submariner-specification crystal I'd acquired in the course of a transaction, and contacted the London RSC to discuss authentication. I was invited to come in and bring the crystal for inspection. The RSC staff were courteous, civil, thorough, and prompt in assessing the crystal, and declined to bill me.

You don't take your Mercedes to a fellow who specialises in Fords, why would you even consider doing likewise with your timepiece? The Rolex Service Centre in London is staffed by consumate professionals. Your watch is in safe hands with them.

9 August 2020
Unprompted review
Rated 1 out of 5 stars

Terrible experience in Selfridges

I am writing to share with you that my intention to treat my husband’s upcoming birthday with a Rolex watch was met with an appalling treatment from one of your sales staff. I went to the Rolex store at Selfridges last week. The security guard at the door was polite. An elder Asian salesperson who seemed to be in her 70s was standing behind the counter, displaying no intention whatsoever of greeting me, just standing there with a completely blank face and ignoring me. Nevertheless, I approached her to enquire about what I was looking for - a Rolex Date-just 41mm for my husband. Bluntly, I was met with only 2 words: “Not Available!”
I tried to enquire when one would be available or what the procedure was to acquire one. To my disbelief, she just said she didn’t know and walked away. I was mortified and embarrassed beyond words! She just showed no interest for what she was doing. And no respect for the customer. I was wondering whether she was even working there? Was it because she couldn’t afford to retire...?

However, the least she should do is to discharge her job with a minimum of courtesy and good manners. Or maybe she was afraid I had Covid-19? I do wear my mask at all times and do practice good social distancing. I just concluded that this individual was rude beyond description and definitely a waste of space. Anyway, she reflects very poorly on Rolex. She is an assault on your brand.

I have since spoken to my friends and family about my vile experience and all of them were quite shocked to hear it and will probably have second thoughts before considering to purchase a Rolex. Nobody wants to spend their money and be met with naked contempt.

You would do a great service to yourself and your brand if you retrained or retired this individual at the earliest opportunity. She really knows how to ruin your customer experience.

23 July 2020
Unprompted review
Rated 4 out of 5 stars

The quality of the watch is outstanding

I treaded myself with a rolex Yach-master watch. The quality of the watch is outstanding it worth every penny. I’m impressed with craftsmanship of Rolex, they really can last a lifetime. For example my grandpa’s watch is still going strong after 40 years of usage.

2 July 2020
Unprompted review
Rated 5 out of 5 stars

ROLEX SUBMARINER BLACK DIAL 16613 is a…

ROLEX SUBMARINER BLACK DIAL 16613 is a master watch for me. It's truly a perfect watch. I like to dive and with a 300-meter depth you can't go wrong. The retail price of a pre-owned Rolex Submariner Black Dial 16613 is at around $8000. So, yes, you know you are wearing a different standard of watchmaking.

6 May 2020
Unprompted review
Rated 3 out of 5 stars

Rolex Sea-Dweller

I just sent this message (1st May 2020) to Goldsmith's regarding a Rolex Sea-Dweller that I have just purchased. I think it paints the right picture for Rolex. (I have to go to the shop to pick up a Rolex when lockdown ends as they cannot courier the watch to me for no sane reason!)

To Goldsmiths....

Please allow me to get this off my chest!

I have 3 Omega divers and other watches too.

This is my second sea dweller.

Christopher Ward (and Omega now) have sold to me online and delivered by courier.

So in addition to the inconvenience of the waiting list I have been on, it annoys me that Rolex are stuck in an arcane world detached from reality, particularly under the current circumstances.

I like Rolex, but Omega are better watches and Christopher Ward are amazing value.

Rolex should watch out! - no pun intended :)

1 May 2020
Unprompted review
Rated 3 out of 5 stars

I have owned a Rolex since 1977

I have owned a Rolex since 1977, bought at a time when they were supposed to be fantastic time keepers “Official Certified Swiss Chronometers” endorsed by all the sports stars of the day! Experience tells a different story as I have had the privilege of paying substantial service charges every 5 years or so. Upon reflection a Rolex is a poor time keeper but a handsome luxury wrist adornment. Over the years, I have been staggered by Rolex’s arrogance in almost demanding additional service requirements at my expense to maintain the appearance of the brand. The last straw for me was, approaching my last service ( summer 2019) to be told by a reputable local distributor that the the back case needed to be replaced because of damage! I was staggered by this assertion as I wore the watch continuously on my wrist. Furthemore, upon receipt they praised the condition of the watch. Rolex protocol! It was suggested that the watch was sent to Rolex hq for a second opinion. Mistake.! Rolex came back and directed that the watch needed a rebuilt ie crown, winder, bracelet etc etc at approximately half the cost of a new watch!!! Yes, I have loved my watches but am aggrieved that the continuous aggressive and extensive marketing does not reflect the true cost of ownership. New buyers beware.

21 February 2020
Unprompted review
Rated 1 out of 5 stars

My Rolex watch was great until...

My Rolex watch was great until it went for a service through my local Rolex dealer 18 months ago. Since then it has been back over ten times, the last eight by me sending it direct. Customer service has been appalling. They cannot be bothered to communicate with me and after several weeks send the watch back. Within days the watch was loosing time. Last week I corrected it again and within two days it had lost 30 minutes. The cost of sending the watch back each time (£10.50) is immaterial but what is important is the customer service. Rolex is supposed to be one of the best watch makers in the world and they cannot get my watch to work properly. I will never buy another Rolex again or recommend them to anyone else.

28 January 2020
Unprompted review
Rated 1 out of 5 stars

Customer Service Horrible - New Watch

Customer Service is complete garbage. Have a new datejust less than 30-days old. It is a complete lemon losing hour+ / day and the date doesn’t work. Took to the mandatory AD, he said he fixed it. Two hours later all the same problems. AD we have no refund, you just need to bring it back and we will ship it away for six weeks and get it checked out. Wow, cannot believe this is how Rolex treats its customers. First time buyer of Rolex and will not ever do it again.

23 December 2019
Unprompted review
Rated 1 out of 5 stars

I thought Rolex was a reliable brand

I thought Rolex was a reliable brand, but I was wrong. The service is not what I expected.

The reason why people buy these watches is because you can have the trust that if anything happens you can go to any service retailer and they can help you with the best attitude.

I was on vacation in NY when my watch accidentally got foggy on the inside. I went to the store in 5th Ave. which is supposed to be an important one. I was nervous about waiting a few days to go home and take it to service. I wanted my watch to get fixed as soon as possible, even if I had to pay extra for express service or anything. I was willing to do that and not wait for the watch to get seriously damaged. They didn’t even provide me with an alternative to get my watch fixed. They told me to leave it there 4 weeks but then they couldn’t ship it to my hometown (I don’t understand since Rolex is a worldwide brand and has presence in many countries, including mine). That is not how a prestige brand should act.

2 November 2019
Unprompted review
Rated 1 out of 5 stars

Rolex/Tudor service is a disgrace.

I have had the misfortune to have had to contact Rolex customer service on 3 occasions now. My Tudor Black Bay Bronze has an issue with it's leather strap. Being this isn't my daily watch, I wouldn't expect it to begin flaking after a year of wear (not daily).

Rolex have failed to understand nor sort the issue. In fact after 3 calls to them, 2 of which they have failed to return my call, I'm thoroughly hacked off. The customer 'service' is absolutely shocking/non existent.

Maybe Rolex don't care about the riff raff Tudor watch owners, treating them as 2nd class citizens, compared to 'proper' Rolex owners. I'm genuinely shocked at how bad the after sales service is. Their total lack of care is disappointing and unforgivable.

I will tomorrow be making my 4th attempt to get this matter dealt with. If I do not get the matter resolved tomorrow, I will be personally visiting Rolex head office and not leaving until the matter is resolved to my satisfaction. Be assured that I will be telling anyone and everyone just how poor the service has been, absolutely shocking.

Rolex/Tudor, you are a disgrace.

The elitist impression that Rolex/Tudor want to project is truly unfounded. You only really know the quality of a company when you have a problem or issue. Now I have unfortunately had to experience Rolex after sales, I can say that Rolex are shocking.

Their after sales service is sloppy and truly abysmal, with a complete lack of interest and refusal to accept there could be an issue with one of their 'elite' products. Preferring instead to blame the owner first without even examining their product!! I have a number of other quality watches (Omega, Tag) and never had an issue with them. Rolex's insistence that they need the entire watch back when there is no issue with the actual watch, but 'that's just our policy' is bizarre as they need the watch as a reference to book any repairs?!

I have a Casio G Shock which was looked at by Casio, unbelievable service that was fairly priced and very efficient. Rolex/Tudor could learn a lot from them.

31 October 2019
Unprompted review
Rated 5 out of 5 stars

Unrivaled in quality

Had my Milgauss for a decade. It has been around the world with me and I have never had an issue (and the free steam cleanings are always nice). Rolex simply makes an extraordinary, unique and efficient timepiece that is unrivaled in quality.

28 October 2019
Unprompted review
Rated 1 out of 5 stars

I am using Rolex watch few years it’s made very poor quality

I am using Rolex watch few years I never had accurate time every day go 1 minutes faster . Once the watch fell on the floor from from 3 feet above watch gone badly damage I can’t believe that expensive watch gone damage fell just 3 feet up. Rolex watch made very poor quality. I have sent to Rolex for repair Rolex service centre want three thousand pounds for repair I am really disappointed

24 September 2019
Unprompted review
Rated 2 out of 5 stars

As long as Tiger Woods represents…

As long as Tiger Woods represents Rolex,we`ll never buy one.Rolex represents everything that is good.Simply a poor representative for such a wonderful company--what were you thinking in your sales department?

22 September 2019
Unprompted review

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