Rapunzel of Sweden Reviews 

7,964
TrustScore 3.5 out of 5

3.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 481 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the fast shipping times and the exceptionally high quality of the hair extensions offered by the company. Many people find the products very easy to use and consistently praise the natural look and diverse color selection. However, some customers also noted frustrating issues with delivery delays and slow shipping times from the warehouse. Some people were dissatisfied with strict return policies when packages were opened or products did not match expectations. Reviewers additionally mentioned that certain items unfortunately became frizzy or tangled quickly after washing or use.

What people talk about most

Product

People report ambiguous experiences with product, highlighting a mix of satisfaction and disappointment.... See more

Quality

Customers consistently note ambiguous experiences with quality. Many consumers praise the fabulous hair... See more

Delivery service

Users describe ambiguous interactions with delivery service, reflecting a high level of disagreement among... See more

Order

Clients share ambiguous opinions on order, as experiences vary significantly among consumers. While many... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark divide in opinions. While some... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The products were shipped within a few days. Have previously used tape hair extensions and clip-ins. Can recommend. I only wish they had more colours to chose from and that the information videos were... See more

Company replied

Rated 4 out of 5 stars

This is my second order from Rapunzel! I am well pleased with their hair 👍 This time I tried 2 single clip-in to add a quick detail in my hairstyle, which worked perfect, love it! I wish I could buy... See more

Company replied

Rated 4 out of 5 stars

Wrong colour. It was so different on the website. I live very near your store and o was so disappointed when I found out I couldnt exchange them. Now it is too late. The quality is top notch though. A... See more

Company replied

Rated 3 out of 5 stars

Quick delivery, very nice hair piece but too expensive. other stores out significantly pricy. Still enjoy the product but not really affordable.

Company replied


Company details

  1. Hair Extensions Supplier
  2. Hair Product Store

Written by the company

Hair is our passion! Since foundation in 2007, we at Rapunzel of Sweden have helped hundreds of thousands of customers worldwide achieve the dream of perfect locks. Always with passion, service and quality in mind. Our mission is to give every customer the best hair experience and help you fulfill the dream of longer and thicker hair. We gratefully accept your constructive feedback, so that we can improve the experience for all our customers. For more information about our products, visit our website!


Contact info

3.5

Average

TrustScore 3.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.5

All reviews

(7,964)

1,476 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Product is a rip off

Product is a rip off

8 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you for your feedback 💗 We’re sorry to hear that you feel disappointed with the product. This is certainly not the experience we want our customers to have. We would appreciate the opportunity to learn more about your experience and see how we can help resolve the issue. Please feel free to contact our customer service team 💗

Kind regards,
Rapunzel of Sweden

Rated 5 out of 5 stars

Very fast delivery

Very fast delivery! the hair color matches perfect and i love the quality

7 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you so much for your lovely review 💗 We’re so happy to hear that you experienced fast delivery, that the hair color matched perfectly, and that you love the quality! Enjoy your new hair 💗

Kind regards,
Rapunzel of Sweden

Rated 5 out of 5 stars

I am very satisfied

For my first order, I purchased the 40 cm Single Invisible Clip-ins, as I have very fine blonde hair. The color (Cool Platinum Blonde Balayage) matches perfectly, and the clip-ins are very easy to apply. They are completely invisible, yet they add significantly more volume. I will definitely order again as soon as my shade is back in stock. The delivery itself went smoothly. I am very satisfied.

6 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you so much for your feedback 💗 We truly appreciate it!

Kind regards,
Rapunzel of Sweden💗

Rated 5 out of 5 stars

The best hair extensions ever

The best hair extensions ever! I have a lot of style from this brand, I love to change from time to time the color of my hair, so I have a lot of colors and styles. The quality of the hair is amazing, the color also!

7 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you so much for your wonderful feedback 💗 We’re thrilled to hear that you love our hair extensions and enjoy experimenting with different colors and styles!

Kind regards,
Rapunzel of Sweden💗

Rated 2 out of 5 stars

Sample out of stock forever

They are nice in approach and helpful what I already knew, but needed confirmation about my choices. But send me a sample of the perfect right colour and then it's of of stock, maybe forever, that maid me tired and bit angry. Why bother???

6 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you for your honest feedback 💗 We’re happy to hear that you experienced our team as helpful. We really hope the shade will be back in stock soon so you can finally get the perfect match you were looking for 💗

Kind regards,
Rapunzel of Sweden

Rated 5 out of 5 stars

Fast order handling

Fast order handling

16 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you so much for your feedback 💗 We’re happy to hear that you experienced fast order handling!

Kind regards,
Rapunzel of Sweden💗

Rated 1 out of 5 stars

bad quality

3 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you for your feedback 💗
We are truly sorry to hear that you are not satisfied with the quality of your product. This is not the experience we want for our customers.

We take all feedback very seriously and would like the opportunity to look into this further and assist you in the best possible way. Please feel free to contact our customer service so we can help you resolve this.

Kind regards, Rapunzel of Sweden 💖

Rated 1 out of 5 stars

They did not pay customs and excise…

They did not pay customs and excise duties to UK. The company expected me to pay up front for the duty out of my pocket to be told that accounts will pay back when they can..I refused . my bank refused and now I have an ongoing dispute regarding something that came out of the blue and is not mine to pay..and now also their courier service is hounding me for the money too..do not buy unless you understand you will have a scary bill come out of nowhere .with no one of any authority willing to listen or deal with it..very bad service

12 February 2026
Unprompted review
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you for sharing your experience 💗
We are sorry to hear about the situation you have encountered regarding customs and the delivery process.

Please rest assured that if you have been charged customs, we will reimburse these costs in accordance with our policy. We understand how frustrating and unexpected this can feel, and we would like to resolve this for you as quickly as possible.

Kindly contact our customer service again with the details of your order and we will be happy to assist you further.

Kind regards, Rapunzel of Sweden 💖

Rated 1 out of 5 stars

WARNING - SCAM - AVOID

AVOID AVOID AVOID! WARNING to all UK customers. (To save you reading the long review below) You will get stung by UPS a few months after your purchase who will mail you a separate shipping invoice. You will need to pay this (approx £40) and then attempt to claw it back from Rapunzel. Rapunzel insist they cover all shipping but fail to mention that you will need to pay this massive separate invoice and request reimbursement. Six emails later, I have paid the extra shipping myself yet AM STILL waiting to be reimbursed. Avoid this company at all costs.

SCAM Company be careful! Zero stars if only it was allowed.
Although you pay Rapunzel a delivery fee of £10 shipping, you will receive a separate UPS invoice a few months later for approx £40 (this will vary) which you are liable to pay immediately or the fees will increase.
NOWHERE is this explained on the website. I received the invoice out of the blue this weekend, called customer service ( at great expense as they are based in Denmark) and was told that this is their process, and that I have to pay the invoice and that I’d get paperwork through to request a reimbursement.
So to recap, you expect customers to pay the initial order shipping fee and then pay another and much bigger shipping fee a few months later. When none of this is transparent and nothing explained up front. And then expect me to take you on your word that it will be reimbursed..What kind of company does this to customers? Rapunzel is clearly shipping ‘Delivery Duty Unpaid (DDU)’ meaning VAT/duties are paid by the recipient, not the sender. Trying to pay as little as possible your end to see what you can get away with.
Shameful customer service. Total scam company, I’d advise all potential UK customers to go elsewhere. There are plenty of much better hair extension companies that don’t operate this way where you won’t be invoiced for even more cash later on.
By the way - I am still waiting for a phone call which customer service promised would happen..
Thank you for your response below BUT it does not say on your website that customers will be invoiced by UPS separately for the customs charges that Rapunzel don’t initially pay for despite ‘delivery’ being added onto the price online! AND that customers will be requested to pay again by UPS AND THEN request a reimbursement from you. This is NOT stated. Stop with the pink hearts and lies. Absolute rubbish. I’m disgusted with this company. AND STILL NO PHONE CALL EXPLAINING / APOLOGISING! You are not in touch with me via email - this is also a lie. You sent me ONE generic email regurgitating what you say below and telling me to pay the extra UPS charge then request a reimbursement from you.
Update: I am still waiting for YOU to pay the UPS delivery charges invoice I have been sent. I am happy to post a copy of this £39.64 UPS invoice with Rapunzel written all over it. It’s not my responsibility as you keep saying! I’ve sent it to you - so why won’t you pay it?

Waiting for you to ‘assist me with the matter’

UPDATE: I have now paid the extra shipping myself and sent you all requested paperwork, just to be told that your finance department is reviewing! Absolutely disgusting company. Dont touch with a barge pole.

11 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Hi 💗
Thank you for sharing your feedback.

We would like to clarify that information about duties and taxes is clearly stated on our website. For orders to the UK, Rapunzel of Sweden covers all customs fees, import duties, and taxes in accordance with current regulations since 1 January 2021.

We are also in contact with you via our customer service team and will continue to assist you directly with this matter and ensure it is properly resolved 💗
Kind regards,
Rapunzel of Sweden

Rated 5 out of 5 stars

Good quality

Good quality! Good service.

11 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you so much for your kind feedback 💗
We are very happy to hear that you are satisfied with both the quality and our service.

Kind regards, Rapunzel of Sweden 💖

Rated 2 out of 5 stars

Very disappointed with the shipping…

Very disappointed with the shipping experience.

I placed my order on April 30, the payment was taken immediately, but I still have not received my order and there is no clear delivery update or estimated arrival date.

The tracking has barely updated since May 4, and DHL/PostNL still cannot properly track the parcel.

For a €86 order from a well-known brand, I expected much better shipping and transparency. Even international packages from cheaper stores arrive faster and with better tracking updates.

The product may be good, but the delivery experience has been incredibly frustrating.

30 April 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you for your feedback 💗
We are very sorry to hear about the frustration you’ve experienced with the delivery and tracking of your order.

We are already in contact with you through our customer service and are actively looking into your case to help resolve this as quickly as possible.

Kind regards, Rapunzel of Sweden 💖

Rated 5 out of 5 stars

My experience of order from rapunzel is…

My experience of order from rapunzel is very god. Its easy to order tape extensions and our daugter is very happy with hair. She has been sick and lost very much hair. With hair she is happy and can see the future.

10 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you so much for sharing your experience 💗
We are truly happy to hear that the ordering process was easy and that your daughter is pleased with her hair.

Kind regards, Rapunzel of Sweden 💖

Rated 1 out of 5 stars

The hair is falling off when I wash it…

The hair is falling off when I wash it every time. The tape isn’t in good quality. I had to buy new ones.

3 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you for your feedback 💖 We’re very sorry to hear about your experience with the hair and the tape quality.

We are in contact with you through our customer service and will help you further there so we can look into this properly and find a solution for you.

Kind regards,
Rapunzel of Sweden 💖

Rated 5 out of 5 stars

Beautiful extensions … for a good…

Beautiful extensions … for a good price…. Love it!!

8 May 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you so much for your lovely feedback 💗
We are very happy to hear that you love your extensions and are pleased with both the quality and the price.

Kind regards, Rapunzel of Sweden💖

Rated 5 out of 5 stars
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Thank you so much for your kind feedback 💗
We are very happy to hear that you find our website user-friendly.

Kind regards, Rapunzel of Sweden 💖

Rated 1 out of 5 stars

Placed a order a 10 days ago

Placed a order a 10 days ago, and they have still not sent it..

28 April 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Hi 💗
Thank you for your feedback, and we’re sorry to hear about the delay with your order.

We understand that waiting longer than expected is frustrating. We have been in contact with you via our customer service team 💗

Kind regards,
Rapunzel of Sweden

Rated 5 out of 5 stars

Great quality and nice colors

Great quality and nice colors. Love the hair.

25 April 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Hello 💗

Thank you for your lovely feedback 🌸
We’re so happy to hear that you’re pleased with the quality and the beautiful colours 💖✨

We love that you love the hair 💗

Warm regards,
Rapunzel of Sweden 🌸

Rated 1 out of 5 stars

I did not get my package

I did not get my package! I tried to email twice but im getting no reply or answers. Hopefully this draws the attention. im not gonna pay for something i did not get

25 April 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Hello 💗

We’re very sorry to hear that you haven’t received your package and that you haven’t gotten a reply to your emails 💔 We completely understand your frustration — especially when you’re not receiving updates and are unsure about your order status.

This is not the experience we want for our customers. Please rest assured that you should not be charged for goods you have not received, and your case needs to be properly investigated.

To help resolve this as quickly as possible, please contact our customer service again with your order number. If you’ve already done so, please resend it and mark it as urgent so we can look into it immediately ✨

Warm regards,
Rapunzel of Sweden 🌸

Rated 5 out of 5 stars

Great customer support

I experienced an issue with my order, but the support team was quick to respond and helped me right away through the service chat.

4 May 2026
Unprompted review
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Hello 💗

Thank you for your feedback 🌸
We’re glad to hear that our support team was quick to respond and able to help you right away through the chat 💖✨

Warm regards,
Rapunzel of Sweden 🌸

Rated 5 out of 5 stars

Great products (hair

Great products (hair, pony tail) with fair Price. I love it

24 April 2026
Rapunzel of Sweden logo

Reply from Rapunzel of Sweden

Hello 💗

Thank you for your lovely feedback 🌸
We’re so happy to hear that you’re pleased with the hair, ponytail, fair pricing, and that you love it 💖✨

Warm regards,
Rapunzel of Sweden 🌸

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look