Once the claim had been put through it is dealt with quite quickly our vets practice organise it. The only thing I don't agree with is the large jump in premium each year it virtually doubles each ti... See more
Company replied
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Good company for insurance and had no problem processing a claim for our poorly dog, and very easy to cancel a policy with no fees when we sadly lost one of dogs due to old age. The only problem with... See more
Company replied
Have had to make a couple of claims and they are easy to fill out claim forms and received payment quickly with no issues. Price of plan is good and have been with purely pets a while but obviousl... See more
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Easy to renew policy. Only disappointing thing was the high increase in price of policy bearing in mind I have not made a claim since having my dog insured with them for the past 5 years. Did send an... See more
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Company details
About Purely Pets Insurance
Written by the company
Protect your furry friend's well-being with Purely Pets, pet insurance specialists
At Purely Pets, we’re pet insurance specialists dedicated to helping you protect your furry family members. We provide comprehensive pet health insurance for cats and dogs, giving you confidence that your pet will receive the best care when it matters most.
Why Pet Insurance Matters
Pet insurance can provide protection against unexpected veterinary expenses for your furry friend. It helps cover the cost of vet bills: including accidents, illnesses, and injuries, so your pet gets the care they need without breaking the bank.
Expert Vet Care with Joii
We’re excited to have teamed up with Joii to offer you stress-free expert vet care, whenever you need it. Joii puts expert vet care in the palm of your hand with 24/7, 365 days a year access at your fingertips, in the comfort of your own home. Empowering you to access advice and treatment with qualified vets whenever you need them.
Why choose Purely Pets?
- ✅ 15 levels of lifetime cover – tailored to suit your pet and your budget
- ✅ Up to £15,000 lifetime cover
- ✅ No upper age limit – because every pet deserves protection
- ✅ 24/7 video calls with a vet – expert advice anytime, anywhere
- ✅ Manage claims online – quick, easy, stress-free
- ✅ Interest-free Direct Debit
- ✅ We can pay vets direct – so you can focus on your pet, not the paperwork
The Purely Pets Promise
Your pet’s health and happiness are at the heart of everything we do. From unexpected accidents to illnesses, we’re here to help you provide the care they deserve, so they can get back to wagging tails, sofa snuggles, and all the mischief that makes them special.
How to switch to paperless:
1. Log in to your portal using your usual details. 2. Go to ‘Document Preferences’ in your account settings. 3. Select ‘Digital Only’ and confirm your choice. 4. You’re done! Your next documents will be available online
Contact info
Lakeside North Harbour, 2nd Floor 5000, Western Road, PO6 3EN, Portsmouth, United Kingdom
- 0330 102 5748
- customerqueries@purelypetsinsurance.co.uk
- www.purelypetsinsurance.co.uk
3.9
Great
19K reviews
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Easy to apply and very competitive
12 August 2026
Reply from Purely Pets Insurance
We're delighted to hear that you found the application process easy and our services very competitive! Thank you for your positive feedback.
Good service and explanation was good
18 March 2026
Reply from Purely Pets Insurance
We're so pleased to hear you received good service and that our explanation was helpful. Thank you for your kind words!
Very easy to make claims and have paid…
Very easy to make claims and have paid out quickly direct to vet on ongoing claims
4 August 2026
Reply from Purely Pets Insurance
We're so pleased to hear that making claims has been easy for you and that payments to your vet have been quick. Thank you for your positive feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Perfect insurance for my puppy and not…
Perfect insurance for my puppy and not overpriced.
11 August 2026
Reply from Purely Pets Insurance
We're so pleased to hear that our insurance is perfect for your puppy and that you find our pricing to be just right. Thank you for your wonderful feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Quick and easy to use website.
4 August 2026
Reply from Purely Pets Insurance
We're so pleased to hear that you found our website quick and easy to use. Thank you for your positive feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Easy to claim and prompt payment.
My Staffordshire bull terrier is only 3 years old but has had 2 bouts of really bad diarrhoea and bleeding badly, he had to be hospitalised! The insurance company was great, I couldn’t believe how quickly they paid the vets.O.K.our renewal premium has gone up but that’s expected, worth paying for peace of mind.
10 April 2026
Reply from Purely Pets Insurance
We're truly sorry to hear about your Staffordshire Bull Terrier's health struggles and the distress this caused. It's reassuring to know that our support during such a difficult time made a difference. We appreciate your understanding regarding the renewal premium and are glad we could provide peace of mind.
Easy process
Easy process, they have insured my dog for a few years now. Reasonable rates
10 August 2026
Reply from Purely Pets Insurance
We're so happy to hear that our process is easy and our rates are reasonable. Thank you for trusting us with your dog's insurance for so many years!
Polite professional customer service…
Polite professional customer service realistic price
10 August 2026
Reply from Purely Pets Insurance
We are so pleased to hear that you experienced polite and professional customer service, and that you found our pricing to be realistic. Thank you for your wonderful feedback.
Price and easy to get sorted
10 August 2026
Reply from Purely Pets Insurance
We're happy to hear that our pricing and ease of service met your expectations. We appreciate your feedback.
Very straightforward renewals process
Very straightforward renewals process, quick and efficient
8 August 2026
Reply from Purely Pets Insurance
We're so pleased to hear that your renewal process was quick and efficient. Thank you for sharing your positive experience with us!
polite and helpful
They are always polite and helpful on the phone. When making a claim it is not complicated and they paid my claim with no problems.
9 August 2026
Reply from Purely Pets Insurance
We're so pleased to hear that our team is always polite and helpful on the phone. It's wonderful that your claim process was not complicated and was paid without any problems. Thank you for your positive feedback!
I asked for a call back for a reduced…
I asked for a call back for a reduced premium, but never got a call back so just paid the increased price.
30 July 2026
Reply from Purely Pets Insurance
Good morning Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you. Thank you, Jemma The Purely Pets Team
I've not been sent my policy via email!
7 August 2026
Reply from Purely Pets Insurance
Good afternoon Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you. Thank you, Jemma The Purely Pets Team
Easy straight forward process
9 August 2026
Reply from Purely Pets Insurance
We are so pleased to hear that you found the process to be easy and straightforward. Thank you for taking the time to share your positive experience with us!
Kind regards
Jemma
The Purely Pets Team 🐾
Easy and very helpful to get me where I…wanted.
Easy and very helpful to get me where I wanted, thank you. And price was perfect!.
2 August 2026
Reply from Purely Pets Insurance
We are so pleased to hear that our service was easy to use and helped you find exactly what you needed at a perfect price. Thank you for your wonderful feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Reply from Purely Pets Insurance
We're so happy to hear that our service was quick and reliable for you. We truly appreciate your kind words.
Kind regards
Jemma
The Purely Pets Team 🐾
Easy steps to take out the insurance
Easy steps to take out the insurance, hassle free.
2 August 2026
Reply from Purely Pets Insurance
We're so glad to hear that you found the process of getting insurance straightforward and without any difficulties. Thank you for your wonderful feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Reply from Purely Pets Insurance
We're happy to hear that obtaining insurance was easy for you. We appreciate your positive feedback.
Kind regards
Jemma
The Purely Pets Team 🐾
They double your price and the refuse…
They double your price and the refuse to answer emails. Very poor.
8 August 2026
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you.
Thank you,
Jemma
The Purely Pets Team
Absolutely terrible insurance company
Absolutely terrible insurance company. Had been with them for several years and made a claim after my dog had an accident falling down the stairs. They refused to pay out even after the vets informed them of what happened. They are happy to take your money and not pay out. Avoid them at all costs!
23 February 2026
Unprompted review
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a review.
I’m sorry to hear that you are unhappy with the service you have received. We strive to provide excellent customer service in a timely manner and I truly apologise for the frustration this has caused.
We have requested more information from you to enable us to investigate and resolve your concerns as soon as possible.
Thank you,
Jemma
The Purely Pet Team
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