Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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See what reviewers are saying
The staff are always very welcoming. They are also extremely knowledgeable about the products. All the stock is excellent quality and the displays are a visual delight. I always enjoy shopping here.
Company replied
Had to source requested gift. Spoke to male staff member whom advised knowledgeably and patiently about the differences of the items in functionality and price etc.He was actually really lovely tb... See more
Company replied
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
4.8
Excellent
616 reviews
Asks customers to review
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Staff was very friendly and helpful
Staff was very friendly and helpful. The price was great
15 August 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Good customer service wide variety of choice.
Good customer service
Items require available
11 August 2026
Reply from ProCook - Westfield London
We're glad you enjoyed our service and found the items you needed. We appreciate your kind words!
Amazing black lady who was extremely…
Amazing black lady who was extremely helpful and friendly. Great service
15 August 2026
Reply from ProCook - Westfield London
We're so glad you found our team member to be extremely helpful and friendly! Thank you for your wonderful feedback and kind words about our great service.
Reply from ProCook - Westfield London
We appreciate your positive feedback on our excellent service, great products, and very good prices! Thank you for sharing your kind words.
helpful staff
11 August 2026
Reply from ProCook - Westfield London
We truly appreciate your kind words about our team. It means a lot to us to know that you had such a positive experience with our staff.
Reply from ProCook - Westfield London
We truly appreciate your kind words about our team. It means a lot to us to know that you had such a positive experience with our staff.
Thanks for message 🥰
Thanks for message 🥰
I soppoed with you last week and loved everything .
The staff were lovely too.❤️
9 August 2026
Reply from ProCook - Westfield London
We're so happy to hear you loved everything about your visit last week! It's wonderful to know our staff were lovely too. Thank you for your kind feedback.
Helpful and polite staff
12 August 2026
Reply from ProCook - Westfield London
Thank you for your kind words! We are so pleased to hear that you found our staff helpful and polite. We truly appreciate your feedback.
Reply from ProCook - Westfield London
We're so glad you enjoyed our product selection and found our prices reasonable! We're also happy to hear our staff provided good service. Thank you for your kind words.
Lovely staff and beautiful products.
The staff are always very welcoming. They are also extremely knowledgeable about the products. All the stock is excellent quality and the displays are a visual delight. I always enjoy shopping here.
8 August 2026
Reply from ProCook - Westfield London
We're so pleased to hear our team is welcoming and knowledgeable about our products. It's wonderful that you appreciate the quality of our stock and our displays!
I was looking to buy a set of knives…
I was looking to buy a set of knives and the store assistant allowed me to try them out and gave me great advice on each type
2 August 2026
Reply from ProCook - Westfield London
We're so pleased to hear that our store assistant was able to help you try out the knives and provide such great advice on each type! Thank you for your wonderful feedback.
Always sell what I'm looking for big or…
Always sell what I'm looking for big or small,always helpful,one of my favourite shops .
5 August 2026
Reply from ProCook - Westfield London
We're so happy to hear you always find what you're looking for and that our staff is helpful! Thank you for making us one of your favorite shops.
The product I wanted was in the shop
The product I wanted was in the shop. The staff were friendly and helpful.
1 August 2026
Reply from ProCook - Westfield London
We're so glad you found the product you were looking for and that our team was friendly and helpful during your visit! We appreciate your kind words.
Very attentive staff and I found…
Very attentive staff and I found exactly what I am looking for and prices are reasonable.
31 July 2026
Very good stuff and wonderful service
27 July 2026
Highly Recommended
The staff were very helpful and knowledgeable. The layout of the shop was airy and did not feel 'crowded' despite there being a lot of of ranges available, all of which were good quality. I would recommend this shop.
25 July 2026
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